Revisiting Future Path

078 The key lies in making fewer mistakes

Behind the Rogue Software Alliance, there are small companies that are sneaking around, large companies that knowingly commit crimes, private companies that are operating in Gougou, and state-owned companies that pursue profits. Layers of interest chains are entangled, and the interests of all parties are intertwined, which seriously hinders national legislation against rogue software.

However, in any case, the archway still has to be established.

Under the influence of Jing Minqiang, a number of large state-owned enterprises that do not have a close interest in rogue software for the time being have expressed their views that the chaotic situation of rogue software needs to be rectified urgently. Although these statements are mostly lip service but not real, they can affect the judgment of non-professionals to a certain extent, making the rogue software lawsuit gradually clear.

On December 13, 2003, the court made a judgment in favor of Chunqiu Software, announcing that products such as 3721 and Baidu IE Search Companion induce users to install but deliberately increase the difficulty of uninstalling. It ordered 3721 and Baidu to make rectification immediately; Chunqiu Security Manager Controlled by the user's autonomous operation and following the user's will to detect and kill rogue software that is difficult to uninstall completely is a legitimate and legitimate behavior.

3721 and Baidu refused to accept, saying they would continue to appeal.

As far as the litigation is concerned, its economic benefits are few.

The court adopted "no compensation for indirect losses and no compensation for expected benefits" as the criterion, and rejected Chunqiu Software's 240 million yuan compensation request. It also stated that "Chunqiu Security Manager is a non-profit software. The economics of Chunqiu Network and Spring Software "Insufficient proof of loss" as the reason, Chunqiu Network and Chunqiu Software's litigation request for compensation for economic losses is not supported. The actual economic losses of 3721 and Baidu were only RMB 25,150 for the litigation expenses of Chunqiu Network and Chunqiu Software.

The rogue software lawsuit, which was entangled from August to December, caused 3721 and Baidu's actual economic loss to only 25,150 yuan. If the legal department of the Spring and Autumn Series had not deliberately increased the cost of litigation, the litigation cost in this case could have wiped out the 20,000 pieces and reduced it to several thousand yuan.

Look, this is the rogue cost of rogue software.

Sue to the court and win the case, the rogue software manufacturer only needs to compensate thousands of dollars in litigation costs.

The cost of doing evil is so low.

The cost of punishment is so high.

How can Wei Dongsheng not feel that the law is protecting rogue software!

Wei Dongsheng has no way to influence Huaguo’s pursuit of lawsuits and disputes. For the time being, he can only do his best to kill all rogue software one after another.

Of course, for Wei Dongsheng, this rogue software lawsuit is definitely not a loss-making business. It provides a case reference for the Spring and Autumn Security Butler to investigate and kill other rogue software; for the Chunqiu series of companies, this rogue software is not a loss-making business. Chunqiu Security Manager has gained the support of countless users with the image of a justice. They tried and accepted Chunqiu Security Manager, and then became the users of Chunqiu Security Browser and Chunqiu Look At. By the end of the first trial of the rogue software lawsuit, Chunqiu Qiaoyi's market share climbed to 6.15%, and Chunqiu's security browser market share also increased to 7.44%.

At this moment, tens of millions of netizens in Huaguo have not yet formed the concept of a search engine, and they cannot distinguish the difference and connection between HC Search, Baidu, and Google, which have been renamed zhongsou. Nevertheless, the Spring and Autumn Period with a market share of 6.15% has become the leader of the second echelon of the search engine market.

To open up and compete for the market, one cannot rush for success.

In fact, the key to the long-term development of Internet companies is not how fast they rise, but rather to avoid serious mistakes. Internet companies often win not because they are the smartest, but because they make the least mistakes.

This is the leftover theory.

HC Search, or Zhongsou, has positioned its search business to cooperate with portal sites, and it has gone in the wrong direction. The harder it is now, the further away from success; Google refuses to accept the supervision of the Chinese government. No matter how strong its offensive is, its market share No matter how high the rate is, the curtain cannot be avoided in the end.

Spring and Autumn, take a look at the powerful rivals of search engines, currently only Yahoo and Baidu are two.

After Yahoo's acquisition of 3721, Zhou Hongyi is playing a game with Yahoo's headquarters, busy integrating internal resources, and is currently in a state of full contraction. Moreover, 3721 is now only a browser plug-in, and has not yet been bayonet popular in the search market. Wei Dongsheng is too lazy to spend his energy to continue beating its tortoise shell.

As for Baidu, after several years of hard work, it has a solid foundation in the search field.

In addition to business cooperation such as bright side bidding rankings, Baidu Dark Side has four pillars: Baidu IE Search Companion, Baidu MP3, Baidu Net Union, Baidu Search Monopoly Game.

The Spring and Autumn Security Butler killed Baidu's IE search partner, only to cut off one of Baidu's legs, and the cut was not thorough. If Baidu IE Search Companion removes the rogue feature and becomes a normal software that allows users to install and uninstall freely, Spring Security Manager and Spring Security Browser can no longer continue to block it on the grounds of rogue software.

The early 21st century was a period of vigorous development of MP3 players. Baidu launched Baidu MP3 in November 2002, making it easy for users to find pirated music on the Internet. Ordinary users don't care about copyrights, and don't care whether songs are pirated. Search engines that can search for MP3 songs are good search engines, and they have gradually become Baidu search. MP3 search is the mainstay of Baidu's traffic growth, and once accounted for one-third of Baidu's overall traffic. In the future, Baidu will continue to implement this idea, using the excuse of not storing resources on servers, unscrupulously providing users with pirated music, pirated images, pirated novels, pirated papers, etc., and become a search company that focuses on infringement and is particularly good at infringement.

Wei Dongsheng had already washed ashore and did not want to be infamous again.

The seed download artifact that is prone to copyright disputes should be transferred to the seed network as early as possible, and its direct connection with the Spring and Autumn series of companies should be cut off as much as possible.

As mentioned earlier, Wei Dongsheng does not worship Baidu, nor does he admire Baidu under the leadership of Robin Li, nor does he want to re-take the path of Baidu's rise. Although Wei Dongsheng will not try to improve China's copyright dilemma in vain, he will not use the lack of law to deliberately infringe in exchange for traffic like Baidu. In a word, Wei Dongsheng passed the **** primitive stage and began to accumulate prestige to beautify himself. The value pursuits of the two companies are completely different. Chunqiu took a look at the MP3 search business and was defeated before it started.

Baidu Wangmeng is the promotion of Baidu Wangmeng. Baidu provides search engine services for websites, and users can get a share of advertising revenue generated by using search engines. After the market share of the search engine market broke through 5%, Chunqiu Qiaoyi also looked for opportunities to follow up this strategy and launched Chunqiu Qiaoyi's online alliance promotion. However, due to the late entry and the abandonment of infringing businesses such as MP3, the battle between the promotion of the Spring and Autumn Network Alliance and the promotion of Baidu Network Alliance is definitely a protracted war.

Baidu's search for Monopoly game was a very successful project from 2002 to 2003. Although it has now ended, its influence cannot be ignored.

All this, Wei Dongsheng’s behavior of disabling Baidu’s IE search partner did not actually hurt Baidu’s bones.

Baidu's core business, Baidu Wangmeng, Baidu MP3, etc., can still support Baidu's skeleton.

Wei Dongsheng also did not expect to kill Baidu in one battle. The competition between search and Baidu search has just begun.

Anxious is not anxious.

As long as you hold onto the core firmly, what should come will eventually come.

For example, "Ten Kingdoms Spring and Autumn", after several months of fermentation, the sales in September were 58.6 million yuan, the sales in October were 82.11 million yuan, and the sales in November were 107.5 million yuan. After waiting patiently for half a year, the crazy money of freemium model finally showed its power.

Monthly sales of 100 million, this is a figure that "Legend of Hot Blood" can't match.

Do not say that the legendary brand is divided into three, and it is reunited, and its speed of collecting money is far lower than that of "Ten Kingdoms".

However, with such miracles and records, Chunqiu Network did not continue to hold press conferences to share with peers.

The previous news released loudly yelled that I had made money because Chunqiu Network had no foundation at the time, and there was an urgent need for a successful business to prove its value to the market. The operating data of "Ten Kingdoms" in September surpassed "Legend of Warm Blood" and won the monthly sales champion. Chunqiu Network has already stepped on the statement of "Legend of Warm Blood". In this context, it is no longer necessary for Chunqiu Network to disclose its operating data monthly, and it has only aroused the jealousy of other game manufacturers after the disclosure, which does more harm than good.

The operating data for October and November were not released by Chunqiu. Game manufacturers do their best to estimate the October and November operating data of "Ten Kingdoms" and believe that it may set a record of monthly revenue of 70 million yuan. Just as Gong Qiuqiu didn't believe that "Ten Kingdoms Spring and Autumn" had an operating income of up to 82.11 million yuan in October, most game manufacturers would subconsciously take it as a joke even if they obtained information on monthly sales of over 100 million yuan from employees of Chunqiu Network.

At this moment, Wei Dongsheng deliberately dug a hole to molest his domestic counterparts and announced that he had obtained the agency operation rights of "World of Warcraft" in mainland China for 830 million yuan, and pointed out that "World of Warcraft" was a completely different version from "Ten Kingdoms". Time-to-pay game.

Like an air bomb attack, the entire online gaming circle in China was in an uproar.

The online game circle was first shocked by the 830 million agency fee of "World of Warcraft", arguing about what kind of game is worth such a high price. Even loyal Blizzard players think that the Chunqiu network is too risky. Pessimistic questioned that if the Chunqiu network is operated. What should I do if I suddenly closed at a loss?

The online gaming circle was secondly shocked that "World of Warcraft" was actually a timed pay game. "The Spring and Autumn of the Ten Kingdoms" has already smashed "Legend of Blood", making money is going crazy, why suddenly give up the freemium model? Is the freemium model not as good as you might think? The reason why Chunqiu Network did not release the operating data for October and November is because the operating data for these two months experienced a sharp decline?

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