Rise up Hong Kong! Build a super wealthy Zhuang family
Chapter 45 Charter King Li Chaoren was panicked
Three days later.
All regions in Hong Kong were suddenly driven crazy by an advertisement, which was promoted like brainwashing.
Commercial newspapers, street billboards and commercial radio stations all carry the same advertisement.
"Listen to music anytime, anywhere, without noise, without disturbing others. An epoch-making new product, the Dingsheng Walkman, will make you happy every day."
As for the TV station.
It is a commercial clip that invites two popular newcomers in Hong Kong, Zhou Renfa and White Lady Zhao Yazhi. Although these two are not very popular, they are good artists among the newcomers.
Zhuang Rongxu's Walkman is a brand that belongs to young people and shows youthful vitality. Of course, he needs to find artists of the younger generation to endorse it.
In fact, there is another meaning to finding these two people to represent Zhuang Rongxu. He even tried to trick Run Run Shaw in a small way. He knew that a divine drama was about to be released at this time, so he found the three screenwriters of the drama, Chen Qiaoying, Liang Jianzhang, and Shun Guorong, in advance.
When I found them, they were already creating the TV series "Shanghai Beach".
Zhuang Rongxu directly spent 300,000 Hong Kong dollars to buy it at a high price. The three of them were so excited that they were shaking.
Because screenwriters in this era are only paid a dead salary. No matter if you write a more popular script, your salary will be tens of thousands or thousands. Don't even think about dividends. Screenwriters in this era are not valuable.
So now Zhuang Rongxu is asking for 300,000 yuan at a time. How can he not make them tremble with excitement, but the condition is that they give him a script that he is satisfied with, and at the same time add some plots that he specified.
Just adding the Walkman product, although the plot does not match the era of such a product, Zhuang Rongxu doesn't care about it. This drama will become popular all over Asia in the future. With such a good opportunity, of course he has to add products to the drama to promote it.
Just like Sony, it is not the same as spending huge sums of money on advertising for that movie (Guardians of the Galaxy) in the United States, and it will not affect the plot.
Moreover, by buying the show and letting it be broadcast on wireless, he not only made a fortune, but also got the best publicity for the product, accomplishing multiple things with one stone.
People who were born before the 1980s would be lying if they said they had never seen the TV series "Shanghai on the Beach". Unless they were born blind, no one would believe it.
As long as he holds the copyright of this drama, he will make a lot of money in the future. This TV series is indeed so popular that no one in Asia knows about it.
"Walkman, what is this?"
"It should be a product similar to a radio, but it seems to have this earphone. It is so small and can be taken with you to listen to music. It feels good. Is it expensive?"
"Jie Nu, we seem to have seen this Walkman in Tokyo. Isn't it also available in Ginza a few days ago? I've heard this advertisement too."
"Yes, I remember it too. It was similar to this style, and many people were buying it at that time."
"Isn't it a domestic product?"
"No, the promotional leaflet states that Xiangjiang Dingsheng Company independently develops, produces and sells products. It should be our own brand in Xiangjiang."
"Let's go find out about it then."
"Yeah! I mean that too."
People all over Hong Kong began to talk about this (Walkman) product and were curious about what kind of product it was. Is it worth such overwhelming publicity?
Just when this product was spreading crazily all over Xiangjiang, it was here in Bao Yugang.
"Have you found out who the employer behind Huaqi Bank is?" Bao Yugang asked angrily.
"I'm sorry, Mr. Bao. Huaqi Bank has listed this customer as a VIP customer. Ordinary staff cannot find it at all, and we, the senior management of Huaqi, cannot get this person's information through bribery."
"Alas! Who is this person? What does he mean? Does he really have thoughts about Wharf?"
"I think it must be that after the other party announced the purchase of Wharf stocks at a high price of 90 Hong Kong dollars yesterday, many retail investors have already conducted transactions with the other party within two days. I went to confirm that it was a real transaction."
"If this is the case, it will be troublesome. If my guess on Land's side is correct, they currently hold about 30%, and we hold about 35%. I don't know how much the flower owner has, but judging from this situation, it will definitely not be lower than 15%, our three parties account for 80%, and the remaining 20% is scattered among retail investors.”
"It's... it's hard to deal with."
"Unless we can find the one in bloom, if he agrees to trade the stock with us, it will be easy. Unfortunately, the other party is too secretive."
"Sheng Bao, why don't we go straight to the point and go to the general manager of Huaqi Bank and ask him to introduce us to meet us? At the very least, what do you think?"
"This is the only way to go now. Go ahead. As long as the other party is willing to sell, I am willing to pay 100 Hong Kong dollars per share to complete the transaction, and the settlement will be made in cash immediately."
"Okay, Mr. Bao, I'll contact you right away."
Meanwhile here at Land.
"Damn it, is Huaqi Bank really unwilling to tell us the identity of that guy?"
"Yes, Boss. I have tried my best, but the general manager of Huaqi Bank refuses to give it to us. And this customer seems to have a high status. He is listed as a VIP customer by Huaqi Bank and cannot be found by ordinary people."
"Damn it, damn it..."
"No matter what method you think of, you must contact that guy. After you find him, tell you that Land is willing to exchange the equity of Land Group for the equity of Wharf."
"If he needs cash, he can pay part of it in cash. You can negotiate the conditions."
"Yes. Boss."
At the same time, it is not just Bao Yugang and Land General Manager Bao Fuda who are troubled.
Even Li Chaoren from the Yangtze River is buzzing and swollen now.
Yesterday he contacted Merrill Lynch Investment Company again, intending to discuss trading Hutchison Whampoa shares. Who knows that Kanani told him that Hutchison Whampoa's shares had been traded, but because they signed a confidentiality agreement, he did not directly tell Li Chaoren about their identities.
But someone actually secretly traded Hutchison Whampoa's shares. This news was enough to make Li Chaoren terrified. After all, he has considered Hutchison Whampoa to be his meat, and now someone is actually competing with him to eat it.
How to make him not anxious.
The most important thing is that he doesn't know what the other party's intentions are, how many trump cards he already has in Hutchison Whampoa, and whether it will threaten his control of Hutchison Whampoa.
The enemy is in the dark, but he is in the light. This is the most disturbing thing. Even though Li Chaoren, who has always been used to seeing big winds and waves, is really anxious at this moment.
Hutchison Whampoa was a game he had set up for many years. He really couldn't afford to lose, and he couldn't afford to fail.
At this time, he was in Li Chaoren's office.
"Have you found out, did that guy Wei Li secretly buy Hutchison Whampoa shares? Is there any movement in the market now?" It's rare to see Li Chaoren in such a panic right now.
"I'm sorry Li Sheng. At present, we have only found out that the other party transacted through Huaqi Bank. There is no other information. I also bribed people in the investment department of Huaqi Bank to find out, but I still haven't found anything."
"In addition, this is the recent record of Hutchison Whampoa stock transactions in the market. Looking at the records, it seems that there is no big problem. They are all retail transactions. However, retail transactions have been very frequent recently. It cannot be ruled out that the other party uses multiple accounts to confuse us. "
"I can't find it. I can't find the other party's identity?" Li Chaoren frowned again.
At this time, Li Chaoren was thinking silently.
After a while.
"Dechun, please notify the Finance Department immediately to mobilize funds and prepare them as soon as possible."
"Yue Ming, use your connections to investigate and find out all the individuals or investment banks that own large amounts of Hutchison Whampoa shares, and increase your shares in Hutchison to more than 40% as soon as possible."
"We can't save money this time, we can't lose big because of small things, we can't afford to gamble."
"Okay, I'll do it right away."
At this time, Zhuang Yueming was still in good health and could be said to be in the prime of his middle age. She holds many positions in Cheung Kong Holdings, including the group's executive director and financial director, including the group's external spokesperson.
Her abilities are very strong, and her thinking and management skills are also commendable. It's just that she is low-key and doesn't like to promote herself to the outside world. All the credit and glorious image are attributed to Li Chaoren.
Cheung Kong Industries has developed so well in the early stage, and Li Chaoren's current prospects are inseparable from the support of her wisdom, ability and money.
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