Salted Fish’s Self-help Strategy

I have to say that the advantage of being able to raise money and know how to raise money is very great. Chu Yuanxi's strength is equity financing, but he is not good at loans. People who are good at loans are usually old people who have a long history and abundant network resources. The key is that the longer you live, the easier it is to become a banker. Mido is just such a sweet pastry.

For example, many provinces have introduced interest rate reduction policies, but a 10% reduction is not enough for small and medium-sized enterprises. Only a complete suspension of interest rates for a few months can really save enterprises, but this is too much for banks. The second-class method is to stimulate consumption and turn the stagnant economy around, but this is another big systemic problem.

Another effective method is to increase loans. Although it feels like drinking poison to quench thirst, it is indeed easier to operate now. However, which companies lend to companies are specifically operated by banks. Banks have standards. Even if the standards are lowered during special periods, they still have standards. Unless local governments take the lead, it is difficult to break the standards.

It can be said that Xiaokang was a money-losing goods before February, and it was no different from a large number of small and micro enterprises in the face of serious lending standards, that is, the situation has improved after it has recently begun to make profits. But only a few days after making a profit? It is still difficult to get a large amount of low-interest loans, but a small amount can be obtained, but it is not interesting.

Xiaokang is embarrassed to learn from some companies that I am also an anti-epidemic company and need to apply for special loans, right? Then Kaka applied in units of billions. Although people's livelihood companies are really anti-epidemic companies, they are robbing small and micro enterprises that really need capital for life-saving money. It is too ugly.

Of course, this refers to the case of not using unconventional means. If Chu Yuanxi agrees to let the Ba people provide guarantees for Xiaokang, it is another matter. Immediately, more than a hundred bank managers lined up at the door and even rushed to the door. Leap-style villa to queue up.

In short, being targeted by the giants will bring worse problems. Fortunately, Mido is just a giant, not an iron curtain player, or the Ali Penguin on the Internet. If you only look at the imperial capital, the current Xiaokang has almost 400 shops open. It is not persuasive to Mido, and it may even be reversed. It is Mido who maintains a high degree of vigilance against Xiaokang. Any friend businessmen who sees the same competitive product coming up next to the industry leader 724 will think more about it, not just Mido.

Chu Yuanxi sorted out his own thinking and logic, and felt that this was probably Miduoyi. He heard that Xiaokang had already proposed an acquisition of Tianxian, so he immediately became better to discuss it.

At this time, the scrolling text window on the computer attracted Chu Yuanxi's attention, and Duan Lu Ting on WeChat did not stop, and it was a few more words. Completing such a large business at a young age and achieving success that ordinary people can't imagine is of course qualified to be happy, qualified to show off, and qualified to share with others. Chu Yuanxi needed to do such a beautiful thing by himself, but he would be afraid if the other party was calmly acting like an old man.

But how could Chu Yuanxi calmly accept and share each other's joy? He immediately drew a knife: "In other words, high valuation in venture capital is not necessarily a good thing, and mergers and acquisitions are also the same. There is a bet for entrepreneurship, and mergers and acquisitions must have performance commitments. Have you completed it? How much is your performance compensation? Don’t buy 1.8 billion to compensate 1.5 billion. In the end, you give away three years of worthless assets, and you get 300 million away. Then don’t tell others that I know you."

The WeChat dialogue window seemed to have been hit by the magic of time pause, and it stopped rolling immediately.

In fact, it is not easy to get 300 million away. In some cases, performance compensation can make entrepreneurs think about it and scare them out.

Anyway, after Chu Yuanxi finished speaking, she felt better, and then said to Xu Xin: "Sister, give me some advice. I haven't encountered this situation recently. To be honest, it's all instinct. I don't know right or wrong. The key is that they also criticize me for not moving me."

"Ah? Don't talk about the financing of Xiaokang? Didn't you find me for the B round? In fact, I can find some people to cheer for you."

Chu Yuanxixin said that it is different for you to find someone for me and you to be a nursery for me. When you are a nursery, you have to endorse, just like I was a nursery for Duan Luting. Are you not mentally prepared to be a childcare? If it is a general entrepreneurship, other people can also be a childcare, but the well-off is different. The difference between you and an ordinary investor is that you are qualified to be a childcare for the well-off, otherwise I lack you hundreds of millions? Yuan Jing can also find someone for me. He can find crooked melons and cracked dates!

Therefore, Chu Yuanxi said: "Financing this matter, I will send an e-mail to have a conference call when the time comes, and keep calm."

"If you do, I'll blame you." Xu Xin also completely returned to normal. "What I think most about you recently is that there is no strategic adjustment at all. Every family is laying off staff and cutting wages to save money and save money. Two-half spend, you just sit on the Diaoyutai. How bad is this money for us? You don’t even have a gesture, and you don’t even have an email from all employees in the company. What do you make your employees think?

Chu Yuanxi called to her sister! I am profitable now, why should I cut my salary and lay off employees? The profit comes too suddenly. I am indeed quite unnatural, but I can’t keep up with the layoffs. I refrain from hiring people and expand the scale. Do you know how hard I work?

But just think about it. He didn't dare to spray Xu Xin like this, so he had to circumvent this topic: "I thought you wanted to talk about Pu Mingyi."

"Now, I heard about this, what do you think of Pu Mingyi?"

"This person is really not very reliable. When he came up, he told me that he lacked an interest-free loan before success. I told him that what you lack is virtue, and investors don't want to return it? Who supports your business without return? ?"

Unexpectedly, Xu Xin smiled, "I told you that when your Qiangdong brother and I were financing, he also treated the investment as an interest-free loan, which is normal."

At this time, Duan Luting's WeChat finally moved: "Ah, senior, where did we talk?"

Chu Yuanxi said what grandson you pretended to be? Did you rush to read the contract in a hurry? Don't panic now?

He was not in the mood to make fun of Duan Luting. Anyway, the information that should be obtained has already been obtained. If he did not expect to be able to obtain it, the other party also came out on his own, so he planned to end the dialogue: "I will tell you a little bit, actually I don’t care for your assets, I love your relatives."

Those relatives, of course, are talking about the experts and great workers of the Duan Luting family on the production line of the fresh food factory. I saw Duan Lu Ting in WeChat immediately posted a panda head scare.jpg, "According to the contract, the other party must integrate our industry chain. After the integration is successfully completed, our family members will all withdraw."

Chu Yuanxi was taken aback for a moment, but thinking about it was reasonable. For this kind of family business, it is not impossible for family members to turn into a time bomb. If the other party has sufficient relevant talents, of course, they can ask all of them to withdraw. This is the fastest way to complete the integration, and it will leave the least trouble.

Considering that the M&A party is Mido, not to mention the big business, the talent pool may be one of their biggest advantages over the well-off, so it is not surprising that such an M&A agreement is formulated.

"They don't want me!" Chu Yuanxi simply fought for the quality of life. At that time, the idea was born. The main reason was that these family-type talents could be transferred to the quality life production line. Today, I came to chat with Xu Xin. It also has a very strong purpose. To talk about the talents in the industry chain of Yipin and the Three Mice. Snacks will always be a mainstream in the convenience store SKU. New convenience stores will definitely open their doors to industry chain talents.

However, Duan Luting was also stunned by such a direct statement. After a long time, he returned to the most commonly used smile expression of the elderly, saying: "I will ask them..."

Chu Yuanxi had already started chatting with Xu Xin again, vomiting badly, "Speaking of which, since Mido is so embarrassed, how good would they just add some money to buy Baicaowei?"

In fact, the transaction price of Baicao Wei was less than 5 billion yuan, and Chu Yuanxi looked greedy. It's just that the wind is relatively dead, and I only found out when I saw the news today, otherwise he would be very interested in joining other syndicates to make a fortune. For this kind of large-scale transaction, it is of course to find other fund owners to act together, as long as the brand and supply chain of Baicaowei are used by Xiaokang.

And even after seeing the news, Chu Yuanxi still doesn’t want to believe it, because it’s incredible. A big brand that is one of the three giants of e-commerce snacks in China and North Korea has sold less than 5 billion, according to valuation. Both have 4.5 billion. This premium is too low, right? What is this listed parent company thinking? Is it crazy?

You must know that its parent company also sells snacks. It is known as the first share of the Guochao jujube industry, but Baicaowei accounted for 84% of its revenue last year. This is not selling chickens that will lay golden eggs, but even chicken coops. Sold one piece.

But thinking about the Pakistani group being able to do things like selling Pakistani games, the situation is the same, so there is nothing incredible. Everyone is qualified to question, but Chu Yuanxi himself does not.

If you want to talk about the smell of herbs, then Xu Xin will not be sleepy, and she has a lot of stories, which is how it was at the beginning.

There were a lot of fun things in the beginning. For example, Baicaowei was acquired by a listed company for 960 million in 2016. The three executives held a share price of only 9 million in 2014. Only two years after the acquisition, the value surged to about 750 million, an 83-fold increase. The company’s valuation has also doubled by 100 times. How much goodwill will be formed by such a high premium acquisition? At that time, it attracted a letter of concern from Pengcheng Exchange.

However, the listed company sold it today. Although it made a profit of 4 billion, it is estimated that the exchange will issue a letter of concern. As for the stock price, it is estimated that the market value is less than the company's cash reserves.

Conversely, it can be said to be ambitious when it comes to Pepsi.

If the per capita snack consumption in China is still three times higher than that in developed countries, snacks, especially nuts and roasted seeds, are a sunrise industry with a high compound growth rate. Pepsi spent the last year to acquire part of the equity of Wugumofang. This year, it took Baicao Wei again, and the price was the same as the bottom, which made people tremble.

Fortunately, they do not have the potential to become Sinopec's second.

Sinopec, now is the term Xu Xin most reluctant to hear. There is no one. Not only Xu Xin does not want to listen, but Rui Xing is not willing to listen. Chu Yuanxi himself is a little better, because Sinopec is really bullying, but they will not open the convenience store to the community.

We must know that Sinopec has more than 27,000 gas stations all over the country, that is, more than 27,000 front-end warehouses. And there is no need to push, the high-net-worth people will automatically come in, put it in the ancient sentence-this is the capital of the honest king!

These gas stations have transformed into convenience stores, coffee shops, and even selling vegetables. For special refueling scenes, the car owner does not need to get off the car. The refueling workers directly pack the fresh food into a standardized package and put it into the trunk. There is no contact. The combination of business logic and scene is invincible. It can put those fresh foods that Xu Xin voted. Bundled together and hung up and beaten, Luckin will be killed in seconds as soon as the number of stores is shot!

So those who think that state-owned enterprises don't know how to adapt can only hehe, Sinopec launched the Yijie brand in 2008, which is called non-oil business. Therefore, this is the only opponent that Chu Yuanxi "fears" and must cooperate rather than confront.

Moreover, people can also switch to medical masks, which is the most unreasonable. Petrochemical and chemical fiber are not separated. The meltblown non-woven fabrics needed for medical masks are in short supply for other companies. The price has skyrocketed more than ten times. There is no pressure on Sinopec...

Saying goodbye to Xu Xin, Chu Yuanxi is also dead, and financing this matter needs to be read. At this time, he found that in another new group, Pu Mingyi had signed TS and was following that show, and asked Gu Hongru: "Why can't I be a business genius? You can't just treat me as a code farmer, I want to lead you From victory to victory!"

Chu Yuanxi said that you show Nima? "The problem is that you just write code that is valuable. It is useless for this company even if you are a business genius. Li Shengli is yours, right?"

"How can it be!"

Chu Yuanxi just scanned a piece of news recently, and just took it out and beat him: "You are a technology company, and the most important thing is the product. The more genius the business, the more likely it is to be hindered, okay? Do you know how to answer the question on live broadcast?"

"Have heard of the one that can get millions of bonuses by answering all the questions correctly? I had a hit before returning from the United States."

So Chu Yuanxi said succinctly: "The country has also become popular. I will tell you a story about a genius. The originator of the live answering question is named Rose. In 2012, he saw the potential of short videos. It is faster than magical horses, jokes and the like. It was too early, and was acquired by Twitter after starting a business. In 2017, I started my second business and went straight to the live broadcast to answer the questions!

People didn’t happen to think of answering questions on live broadcast after doing mobile Internet. They used live answer questions as an idea for entrepreneurship. Isn’t a genius? This talented company closed down last week. At one time, the company had too much money in its accounts. The financing used to go smoothly, but it went bankrupt. "

Speaking of this, Chu Yuanxi couldn't help but recall the original scene, mainly thinking of the cold night on January 8, 2018. When he just passed through, he saw the news of live answering questions, and saw "something "Then I realized that I had traveled through it myself. Two years passed in a hurry, and only Zhang Ming was getting better and better in the coin throwing army, and the others really seemed like a lifetime.

Gu Hongru didn’t even know this kind of industry dynamics in the U.S., so he couldn’t help asking: "Why?"

"Too genius. The genius has never been able to find the correct business logic, the product is not done well, the iteration has problems, and the money that should be spent on development is used for promotion, and then he has to tear up with his own gold medal host. "

After posting these, Chu Yuanxi was very happy. The answer to the live broadcast was first live broadcast. Live broadcast is to make content, and KOL is needed. It’s really a genius to tear away your KOL and not just promote the content...

But in fact, none of the above is fatal. The fatal thing is that this genius has never found the business logic. It is really fast to attract traffic by throwing coins, but it is only suitable for advertising and marketing, not for retention.

In particular, taking this idea to start a business is paradoxical, because it is not suitable for start-ups. Users have no loyalty and are purely for money. Therefore, even if the traffic can be aggregated and the advertising revenue is greater than the spending of coins and purchases, once a large company copycats it, it will almost die if it is copied.

Especially when this big company is Facebook...

At this time, behind Gu Hongru stood her grandfather, Gu Yiqun, the head of Haiyi's fund of funds. Seeing the wonderful speech on WeChat, Gu Yiqun's wrinkled and faulted face squeezed a smile: "Okay, this young man named Chu is fine. You should vote for him."

Gu Hongru suddenly laughed like a barbell: "Grandpa, people have more than 30 billion in their hands. They are richer than you..."

She knew why Chu Yuanxi would suddenly start telling Ross's story because the short video product Ross created was called Vine. No matter how genius he later became, the originator of this short video was indeed an awesome product that was born out of the world. It established his status as a great god, and it was also the reason why he was able to raise so much money to answer questions on live broadcast with his own power. Those who throw coins don't have any money.

It's a pity that this world is based on heroes. If Ross is made, he will be "heroes as courageous." Now that he has failed, he can only fight with the host.

There were two great gods who did Vine with Rose back then, one named Dum and the other named Colin. Colin and Ross continued to work for Twitter after Twitter acquired Vine, while Dom Hoffman quit a long time ago and developed another short video application ~www.wuxiaspot.com~namely Byte.

This is an application that hasn't been fully functional yet, but the features are distinct and short! Douyin once required all videos to be no more than 15 seconds, but now it has broken and broken again, while Byte requires no more than 6 seconds.

Byte was already online at the end of January. Not only did Chu Yuanxi have experienced it, but last week under Gu Hongru’s recommendation, he rushed through a video with Dumu.

At that time, he was still overseeing the testing of community management and control applications, and he was really in a hurry, so the effect of Dum’s alms was not ideal. Afterwards, Chu Yuanxi had no complaints, and told Gu Hongru, "Actually, I don't have much money, especially this kind of investment that requires $."

Gu Hongru also discovered that he might have mistaken Chu Yuanxi for a fat sheep, especially after he had invested in Pu Mingyi, but it was strange that he changed his mind recently. I don’t know why, saying that the Pakistanis have $40 million in living money. Yes, Byte can be reconsidered.

(Willing to ask book friends to check in the book review area while reading books, so that it is said that they can do activities to initiate some coins for book friends)

Chapter list of self-help strategy