Salted Fish’s Self-help Strategy

Xiaokang didn't mean to keep this matter secret at all, so he had to send the official account and Weibo. The emails were sent to many friends and business managers were active everywhere.

　　 Why is this happening? This is different from Xiaokang's usual low-key style. Xiaokang is really low-key business in the industry, but financing is relatively high-key. From the perspective of development, it is the standard configuration of official accounts, Weibo, and TikTok official accounts, and they are quite satisfactory, never showing off or fighting with people.

　　 In a sense, Chu Yuanxi, who is at the helm, uses his personal account to emit a louder volume than the well-off enterprise.

　　 Therefore, Cynthia’s heavy attack of this round will certainly arouse Mido’s vigilance. After all, Mido and Xiaokang are the only companies that have their own APP membership system. Xiaokang regards Mido as its rival, why is it not Mido?

　　 But after seeing the specific functions of Xiaokang, Zhang Wu's mentality is not calm...

　　 In fact, Cynthia was still in a meeting before he arrived. The theme of the meeting was that Xiaokang should not be beautiful! His memory is not bad. Of course, I remember that in the previous meeting, he asked Chu Yuanxi if you are so powerful in private domain traffic, why don't your own companies engage in social group buying to connect to private domain traffic pools? Instead, run here to show me?

　　 At that time, Chu Yuanxi had a poor word and tried to round up, saying that he would definitely do it, but before the time was up, Xu Xin also helped him, saying that Chu Yuanxi had an alternative plan.

　　 Wipe it, he actually has an alternative!

　　 A simple evaluation of this plan can lead to the following conclusions: Mido is doing poorly in private domain traffic docking community group buying, while Hippo is doing well, and the two sides are probably a generation gap. Without introducing other friends, Xiaokang is one generation ahead of Hippo. Introducing a large number of friends to form an ecological environment will lead Hippo by two generations and three generations of Mido, which is equivalent to the chip industry's 6nm rolling over 48nm...

　　 But this meeting can hardly go on because there is no data. Want to do something in this age, can you do it without data? How can I break this homework?

But fortunately, this meeting made Zhang Wunao understand one thing, that this worry is actually unnecessary, because the community group buying by Mido in its own small program is not as effective as those using WeChat groups to engage in community group buying. Yes, poor students do not need to aim for first place. It's not the reincarnation of the son of the Liudao immortal. It is not necessary to be a Hokage every day as a crane truck. It may not be Naruto when it develops, but it may become a soil.

　　 Therefore, his thoughts were contradictory in the meeting with Cynthia.

　　 On the one hand, we don’t have any technical preparations, let alone do functions immediately, and even the corporate development strategy is different. Although Mido does an APP, it does not rely on APP. This determines that in the digital age, although Mido is ahead of most of its friends, the main solution is whether there are any problems. Compared with Xiaokang, which is completely dependent on APP, it is not so deep in digitalization. Xiaokang is from The basic framework is completely based on the APP architecture and users.

From this perspective, the so-called AI leader who integrates the social group buying function into the well-off society is a useful attempt, because he can walk on two legs and his original function is non-stop. What to do or how to do it, and finally Compare the effects.

　　 However, as a CEO in charge of a giant enterprise with a scale of tens of billions, Zhang Wu is very clear that this is not a vain prostitution of Xiaokang's functions, but an ecology for Xiaokang. The community group buying with only Xiaokang's own coupons is a better generation than Hippo, but with a rich ecology, it is a fairly solid closed-loop ecology, capable of making blood by itself, attracting countless tap water users, and group buying from various communities Users are attracted to the past.

　　 Of course, Xiaokang has to share his users with all participants.

　　 It’s just that Zhang Wu still has a strong desire in his heart, saying that this function is good, and we will do it too! We have also entered the community, and we have also become channel integrators. The value of channels is definitely more than that of functions! In "Journey to the West", this is called Xiaoleiyin Temple. I went to the West to learn the scriptures, and I became Zhengguo!

　　 So once you agree to join the well-to-do AI leader, it will be the effect of increasing one by one, you can't add it!

　　 What if there is no cycling data? Can a living person suffocate urine? Looking for Ali? Looking for Huang Tuan? Looking for Xiaoju? It seems that there is another person called the door opener who also has bicycle data?

　　 In short, I absolutely can't persuade me now. Since Zhuo Xinya asked, Zhang Wu immediately talked, describing Mido's plan to upgrade its private domain traffic pool and portraying Mido's vision of entering the community. According to his words, more than 10 billion yuan has gone out before, and so many large-scale supermarket chains have been acquired. There are no more than one or two brand chains. Of course, it is necessary to upgrade its own system and fully integrate all assets with digitalization to open up various sub-brands. The links between the clouds.

　　 sounds quite tall and magnificent, completely crushing the small functions of a small area of ​​well-off.

　　 Cynthia silently put away the demo she was going to show, and then quickly reported it to Chu Yuanxi on WeChat through her tea.

　　 Chu Yuanxi immediately replied that this was great, so I would have a score.

　　 At this time, Zhang Wu is praising Xiaokang’s business decisions for being forward-looking. When everyone is squeezing into the community, Xiaokang has quietly occupied a lot of good spots. This is the reason why Mido has always been high on Xiaokang.

　　 Cynthia has always maintained a professional expression management, but her mood is not that beautiful. Although Chu Yuanxi didn't say anything, but this thing was not done...

　　 It might be convenient to talk to Mr. Zhang directly, but anyway, the AI ​​leader is just a function, not a strategic cooperation level. Wang Dali said that it was the first docking between the two companies. It was said that it was a cooperation. Both parties had a business manager to contact each other. It was already very shameful for Mido to release the CEO.

But the next trip was relatively smooth. The small door small households are led by the business manager and have strong goals. The common process is that Cynthia directly meets the other party’s COO and the vice president in charge of community group purchases, and then doesn’t say much, just use According to the product, it is to demonstrate two demos.

　　 The first section is called the normal version, and the second section is called the birthday version. They demonstrate the functions of the AI ​​leader from the perspective of a user.

　　 For example, the bee lotus subordinate to Thailand's Chia Tai is also a large supermarket chain, and it entered the country very early, and it has already blossomed in the imperial capital. Coincidentally, there is a bee lotus supermarket to the north of the Ba Ren Xiaokang headquarters, so the two sides opened up the topic very quickly.

　　 The surname of the person in charge of the match with Cynthia is Wu, who is actually older than Cynthia, and in some countries, he has passed the retirement age.

　　He patiently experienced the normal version of the user journey. Xiaokang has already made the function, the demo is quite realistic, although the data and coupons are fake, but the click operation is real, and the main thing to experience is the group coupon issuance function in community social, no need to go You can play City Treasure, so there is no difficulty in operating it. City Treasure is just like a map.

　　 "Well... your function is very novel and really strong, but it seems that even if we issue coupons, we have to compete with other supermarkets? Users can get several coupons at the same time, don't they have to buy my home?"

　　 Old Wu slowly put down the phone and found the core problem of this function in a short sentence.

　　 First of all, the AI ​​commander function must be convenient for the people, this is undeniable, and the convenience is extremely high. For example, you can save time on shopping in the supermarket. In the case of bee lotus, almost all of them are large double-storey supermarkets. It is very time-consuming to go around. Even if you don’t buy anything, it takes a long time to walk. In addition, consider the issue of lining up to check out.

　　 But if the user purchases by coupon, he can do it in advance and let the supermarket staff take charge of the packing, and the user will pick up the packed package directly at the store. Of course, Xiaokang itself does not support this function. At least there is no plan for it now, because it means that Xiaokang will become an O2O platform, where Xiaokang will collect money, supermarkets will deliver goods, and then Xiaokang will make payments to supermarkets.

　　 This process seems simple, in fact, there are many problems. As for whether the future well-off has this plan, I don't need to care about it for the time being.

　　 However, Xiaokang provides developer tools and interfaces, and all major supermarkets can fully develop the functions they need, and Xiaokang provides basic SaaS services. In this way, you can achieve what you need.

At this time, he still does not trust whether the SaaS provided by Xiaokang can be paid safely. If it is natural, it is good, even if it cannot be paid, it does not matter. He can develop the user pre-order function, pre-order-package, and then wait until the user picks up the goods. Scanning the QR code in person to pay is also a one-stop process.

　　 Only this competitive relationship makes people a little uncomfortable, because private domain traffic is about doing whatever you want, and what is about controlling the user's mind.

　　 Xiaokang is actually a great convenience for users who have added more than N communities, that is, users who are extremely price-sensitive. However, if a user who only added the Fenglian community enters Xiaokang, it is a pity that his new world will be opened, and then find that Fenglian is not necessarily the best deal, and there are Metro, Wal-Mart, Auchan and others nearby. Hualian and so on give large discounts.

Cynthia couldn't help but smile upon hearing this question: "Mr. Wu, you fail this question. Are you afraid that others are cheaper than you? If you don't join in, your users will join in, so you won't even think about your home. "

Old Wu was right to think about it. Xiaokang did not ask himself to share users with them. In other words, if the users are still very specific in their circles, everything is fine. The traffic of the prostitute is the traffic of Xiaokang, and Xiaokang said that the traffic is not. Less, even if less, isn’t there still Pakistani entertainment? If the user unfortunately passes by, it will be raining that day and the mother will remarry, which will not stop her.

　　 I saw Cynthia pointing to the phone: "That birthday version is actually the essence, Mr. Wu might as well try again."

　　 "Oh, oh, okay, okay." Old Wu picked up the phone again, wondering what the difference could be between the two?

　　 I didn’t expect it to be very different.

　　 This version is provided with explanations in order to deepen the feeling of the other side’s business scenes. The first explanation is the use value of this function that Xiaokang will share data information with users. The most typical one is birthday.

　　 For example, user A is not a registered user of Fenglian. Of course, Fenglian cannot know A's birthday, but Xiaokang knows it. Once Fenglian is connected to Xiaokang’s system, when Xiaokang determines that there is a bee lotus on the user’s track, he will apply for a birthday coupon to Xiao A.

　　 In this way, Fenglian can get a customer for nothing. Of course, Xiaokang also provides customers with a better user experience.

　　 The more important thing is the usage scene. For example, for Xiao A’s birthday today, the original plan was to go home and pass by Wedomi to buy cakes. He has already received the coupon for Wedomi, which is within the plan. However, he temporarily went to a strange place for something. He didn't know in advance that there was a cake shop here. Can he buy it? His time is very tight and he does not want to spend too long here.

　　 In the traditional scene, even Duo Le Zhi Day still has coupons, and at the same time there are products at the right price, this key information cannot reach the small A. He just passed by temporarily and didn't have time to receive the information. He didn't even know where to find the information. He either went in or missed it.

　　 In traditional scenarios, the most advanced push method stops at location-based recommendation, or date-based is easier. Even if Duo Le Zhi Sun's magical power can be pushed to a certain app of A based on location, I am sorry that he can't find it, and he has already passed by when he turns to the information.

　　 In other words, the store is not pushed on-demand. It is difficult to push to the user when he walks to the door. It is more likely to be seen when opening an irrelevant app in the morning, or opening an app after getting in the car. What users need in this scenario is to push accurately in advance, otherwise there is no time to digest the information.

　　 Therefore, in the traditional scene, Xiao A can only search nearby stores in advance and see that Wei Duo Mei has coupons and arrangements.

　　 Then why doesn't he go directly to the store in Duo Le Zhi Ri and buy it directly? Because he needs to compare prices, he has to make sure that it is more cost-effective than the planned taste before he will reject the original plan. This is determined by the needs of users in today’s fast-paced society. I’m sure there is a more favorable one and I can find it when I enter the door. I’ll buy it. If I need to go in for a long time and make my own judgment, I’m sorry. I can’t afford to waste this time. .

　　 In the end, Little A hurried past, and then saw the coupon of Duo Le Zhi Ri on the way home, and found that it was more worthwhile than Wei Duo Mei, but it was too late, so I regretted it.

But with the head of Xiaokang AI, this traditional scenario no longer exists, because users will open the Xiaokang APP for the first time, which is a collection of path-based coupons. If Duo Le Zhi Jie has coupons and is more favorable than Wedomi, it must be Will push it to him.

　　 And Xiaokang can also play the lead, because it is to get the user track. That is to say, the coupon has been prepared before the user wants to find the coupon, even if it is a little time to "pass by" it is enough.

　　 More importantly, Xiaokang can also integrate a one-stop coupon program, based on your location and path, and make recommendations based on big data.

　　 This way users don’t have to think about it. It’s okay to see the coupons that Xiaokang gave to buy directly. As a result, a similar Pinduoduo style of finding people is formed, and it is more accurate than Pinduoduo, which is shared by real people in social links. Users can click and pick up several stores along the way, which is extremely convenient.

　　 After experiencing this kind of experience, where did Fenglian live in a more traditional supermarket? Call the CTO on the spot to study how to develop your own functions.

　　 In fact, this happened one after another. Apart from Mido, the only person Cynthia didn't know how to touch was Hippo. Including some other friendly businessmen, they have actually sounded the clarion call to attack the community, but they can still be discussed.

　　 To Hippo, Chu Yuanxi's mentality is rather contradictory. Hippo is definitely the largest potential partner, and at the same time, Hippo’s community group purchases are flying fast and can provide the largest business volume and the most valuable ecology. Even if Xiaokang does not talk about it in a business way, but in a lower posture, it may be imported by Hippo users. This is impossible for other families, but it is entirely possible for Hippo. After all, it is Ali’s business with a wide range of resources. You can definitely talk when you see such a good name.

　　 This is all very tempting, I want it. But this gesture of lowering cannot be verbal, and it must be signed, but it is impossible for Chu Yuanxi to sign.

Imagine that one day in the future, about two or three months later, Hippo suddenly realizes the value of well-off online content. The first reaction is definitely to start mergers and acquisitions, and it is a rapid and fierce offensive; the second is in the form of strategic cooperation. Integrate the well-off society into one's own business format, and do not pursue nominal mergers and acquisitions, but need substantial control and influence.

If Chu Yuanxi’s goal is to save a game and finally go public or sell it to Ali or Penguin, then Xiaokang has basically reached this point. It is good to sign first at this time~www.wuxiaspot.com~ step. But what a well-off society needs is independent development and becoming a pole of local life, not being a part of others. Both of the above must be avoided.

　　 It’s just to avoid, but you have to pay attention to how to avoid it, because Ali still has a third reaction, people can do it themselves. Ali has hello. The existence of this rigid condition makes it difficult for Penguins to get involved, but Ali and Huang Tuan can immediately start getting involved, and even the Xiaokang AI leader function is likely to increase the valuation of Xiaoju Bike. Even if they didn't save the key data before, it was deemed redundant and let go, and they could die after hearing the news, and they immediately started to save it.

This mentality was transmitted to Cynthia, making her more embarrassed. Chu Yuanxi’s request is equivalent to wanting benefits, but she does not want to give real benefits. At the same time, she must try to avoid motives for mergers and acquisitions and copycats. It’s almost unsolvable for business to sell the functions to people.

　　 That's it, the time came to April 11, and the two major cities of the well-off eastern Guangdong province started the expansion plan at the same time. Time has advanced and the expansion of the store has reached an imperative stage, even if all difficulties are overcome.

　　 This is another auspicious day of the eclipse. It is good to open the market and trade. From this day on, expenditures for a well-off society will fly out like flowing water. The whole process will take three months or more, and the first wave will be completed by the end of July.