Salted Fish’s Self-help Strategy

The movie "I'm Serving" had a score of 7.1 on a certain part of the movie, which may be very, very unexpected to some people in the circle. Isn’t it a manifestation of lack of confidence because the Spring Festival stalls have to make movies? The result actually exceeded 7 points, is this still worth it?

You must know that a certain petal is a place that is very oceanic. Whether it is an island film, a universe film or an Indian film, a score of 7 or more is like exploring the bag. Even foreign films made out of thin air by film reporters in the form of performance art can get a high score of 8.9 as long as the packaging is messed up. However, this is not the case for domestic films. 3 points will be deducted first.

This is called a horse? Still need to ask? Either add the fan filter rating, either the navy, or both! Anyway, the Pakistanis who are engaged in the media can't have the navy? How about the influencers who don’t have fans? Ah!

The problem is, why did you just do it right after you clicked? Are you irritating or not?

Originally, the so-called interlacing is like a mountain, and the film "I Serve" seemed to be a part of the film industry. The hype ability of the Ba People Group is of course heard in the film circle, especially after three years of calling the wind and rain on Douyin. It is not a day or two for filmmakers to watch jealously. If you switch to other schedules, you may still have some As, but the Spring Festival stall? New Year film? Are you funny?

Those who can take part in the New Year's Eve movie must be the highlight. People who can't do anything to grab money have gone back to ancient times, and they are basically bruised and bruised. To be honest, the producer of "Ne Zha" can be said to be full of self-confidence, which can be felt from the release operation, but there is no rush for the Spring Festival. Therefore, except for a few people who have grievances, most of them say that young people don't know awe and don't take it seriously.

A good relationship, such as Zhang Dongdong, is to compliment the Pakistani people on the speed and execution of the two things of taking the dragon mark and arranging the schedule. Chu Yuanxi usually relied on Zheng De's strength and friends to help maintain a harmonious and harmonious relationship.

But when news came out that the Pakistani people were engaged in screenings and may implement a full vote, not only the stakeholders who sprinted for the Spring Festival stall were grieved, but also people who did not release their works in this Spring Festival stall were also a bit uncomfortable. Live, there is no such thing in the world! Is this the stance of crushing the film industry?

And how shameless you are, dare to score yourself above 7? You know that the navy is a traditional art in the film and television industry, especially Heishui, that is a required course! This is a complete provocation for the Ba people!

Therefore, just a few days after the screening, on the one hand, the big V of the film and television was madly criticized, using a magnifying glass to find the flaws in the film, and on the other hand, the tens of thousands of V were all around, as if this famous scene could release the power of KOL and vowed to break the fan filter. !

As for a certain petal score? Where's the navy? Come on!

However, many people in the film and television industry do not know that Pakistani people are not only making trouble on Douyin, but also not being vegetarian on Weibo, but because there is basically no demand for hot search, outsiders can't feel it. Pakistani Media’s film and television Weibo is so-so, but Pakistani Entertainment Queen never publishes blogs according to the rules of any circle, neither publishes articles nor pulls down, but whether it is read, repost or comment is not low, because almost every The articles are full of words and are related to a certain group of fans.

The most eloquent among them is when Chu Yuanxi scolded others! You broke my fan filter, right? I broke your KOL identity! Can't solve the problem. Can I still not solve the person who raised the problem?

However, his method is not always achievable. After checking, it seems that the other party has no black material. Apart from this person and a certain movie in the Spring Festival, there is nothing worth hacking, which is really bad. solve……

It's not that it can't, but the time is too late. At this time, it is impossible to investigate him for three days before making arrangements. Chu Yuanxi had to admire his opponent's meticulous work, and actually found a big V who didn't see anything wrong at first glance, miraculous.

In fact, there are many experienced people in the Pakistani information. President Chu who asked them: "Is it possible to use a three-way approach?"

"For example, spreading rumors? No, no!" Chu Yuanxi flatly refused.

He believes that his subordinates can definitely do it seamlessly, making people unable to grasp the handle, but they can't do it! This is cool for the time being, but it does not conform to the values ​​of the Pakistani Group.

"If someone is really forced to a corner, then all options are open. Now it's not enough. Let's see the trick. The Pakistani people are already waiting to be listed companies. In case they capsize because of rumors, it is true. It’s not worth the loss."

In fact, the other side of the matter is that Weibo is not very important for movie announcements, and it is orders of magnitude worse than Douyin. Douyin can be said to be the strongest medium, followed by other short video platforms, but word-of-mouth fermentation depends on the circle of friends, and the power of Weibo is minimal.

This is the reason why the main projection of many movies is viewed as the official account in the publicity stage, and it is also the reason why Chu Yuanxi's violent thunder is caused by the restricted reposting of WeChat Xiongwen. Relatively speaking, this bit of storm on Weibo is not comparable. Because of this, Xiaokang did not intend to disrupt the internal user experience of Kangkang, but now he has to start to inject information into it.

Kangkang is still a new social ecology. At this time, injecting official information is a behavior similar to "monetization" and is not suitable. But in order for the film to form a word-of-mouth fermentation, the two evils are the lesser one, and they have to be injected carefully.

Fortunately, this is an officially controlled social scene, and the method of injecting information can be more appropriate, such as reminding users to pay attention to the fact that after the update of the APP version, Xiaokang has more movie ticketing activities. This can be regarded as a kind of functional reminder that will not cause user dissatisfaction, and then follow this starting point to pull up the topic to the highlights of "I Serve".

Therefore, the strategy implemented by Pakistani information is that you blackmail you, and I blow me. Don't you criticize me for black spots? I’ll blow up the highlights, on Weibo, on Douyin, on Toutiao’s app, on Kangkangli...

There must be some bright spots in this film. The general characteristics of director Xiangjiang are that he has a strong sense of lens and is good at lighting.

Some movies do need to use a filter to remove the blemishes on the actor's skin to create a special viewing experience, but how can the texture of the skin be removed without compromising the texture of the picture? Rely on lighting.

This kind of scenes are almost everywhere in the works of director Xiangjiang. For example, the warm light on one side of the human face and the cold light on the other are very layered, making the brow bow, eye wheel and other bone transitions extremely clear. When presented to the audience on the big screen, it naturally ignores the sense of violation of the skin without texture, and only pays attention to the expressions of the actors and the emotions reflected.

In other words, this kind of director can bring buff to the actors' acting skills.

For example, in "New Dragon Inn", Zhang Manyu's face is half hidden in the darkness, but on one side it is the cold light of the moon outside the window, while the warm candlelight inside the house flashes, making this character just a squinting expression. Appears both good and evil. In addition, Zhang Manyu's bare skin showed a healthy wheat color, with a smooth skin, not only texture but also desire.

Director Li in the well-off movie also inherited the genes of this vein, and there are many highlights in the whole film. Zhu Yan basically plays himself. If he continues to make film and television dramas in the future, he may fall into a strange circle similar to the famous actor Jin Dong, and everyone is like himself, but this one is definitely super-level and can withstand much scrutiny. Scenes.

As a result, this PK quickly became a battle between the Pakistani people and the volume of certain units in the traditional film and television circle, which is equivalent to pulling the opponent to the position where he is good, and then defeating the opponent with rich experience.

In traditional film and television circles, black people in the navy may be better at it, and it is also okay to write some propaganda and post soft articles. It is even better to scan Weibo data. Just make a draft and forward it to 100 million. Some people even describe the media company’s organization of naval forces and fans as funny as militarized management.

However, in order to form a real PK that reaches the user level, it is necessary to encourage real people above a million to participate, and it is really hard to fight like a march, and the Pakistani Group can beat them! The Ba people not only know how to use Internet hotspots, but also know how to create Internet hotspots. They can produce video, audio and even comics and other materials very skillfully to fight. They can also perform interspersed and mixed editing, and perform various dubbing and touch. The efficiency of reaching users is extremely high. What is a professional team?

In contrast to opponents, superpowers basically remain at the level of spreading rumors, which is not easy to use in a battlefield where video is used as a weapon. The exposure of short videos is so high, wherever you black me, I will put a movie clip that can cover the black spots, and the product can speak.

The wonderful part of the film production process is that the total amount of film is basically ten times the edited film, and then cut into a film. This is why there will be a "director's cut version" and a "producer cut version" in the same movie, and the viewing experience is completely different. Why "Reunion 4" can be replayed because there are three completely different endings.

Therefore, Xiaokang has a position similar to the home court advantage in the battle, and has a lot of resources on his hands, much more than the film released in the click!

This also made Chu Yuanxi repeatedly thank the sunspots in just two days, really thanking him on Weibo. Unilateral hype is very inefficient and loses popularity, but it is natural for someone to cooperate with each other. You come and go to make movie-related video playback to a new level. Therefore, we must thank the other party for their cooperation and get things up in a lively manner. Xiaokang was originally looking for the big Vs to help promote it. This saved a lot of promotion costs. Thank you very much.

At this special time before the Spring Festival, people want to go, and some large and small companies leave early, and some are still fighting fiercely at their posts. People across the country are in a busy state. Therefore, basically the whole society is based on joy and harmony, and even the companies that are fighting throughout the year are rarely increasing at this time, and they are generally calm.

In this atmosphere, the battle between the announcement of "I Serve" and Heishui became a scene on the Internet. One side came violently and quickly collapsed, making it a little surprising for those watching the excitement.

Some people say that this is the first time that video weapons have been used on a large scale in a public opinion war in China. We must know that the battle of public opinion is not to refute opponents, but to conquer bystanders. This organizational power alone cannot be provoked by mobs.

On the Pakistani side, of course, I am enjoying the joy of victory. The time has come to February 6, and it is only 5 days before the official release. We have a great advantage!

But Chu Yuanxi didn't dare to take it lightly. If the film industry only interferes with the well-off movie to this degree, wouldn't it be a playhouse? This battle is at best a lively fight, how can it be so easy to pass?

Sure enough, news soon came from Kang Li that someone started to perform activities at the theater level.

It stands to reason that it is quite normal for each company to release and run theatrical line for the Spring Festival file. The Spring Festival file will not arrange "approval films", that is, foreign films imported. How can it not run theatrical line? But there is no impermeable wall in the world. Kang Li is also an old man in the circle, and soon received a tip that some people are relying on friendship to promote things that are not good for the well-off movie.

The movie circle is a very friendly circle, which is also the disadvantage of Chu Yuanxi. Introduce elites in the circle similar to Kang Li and promise high positions, half of which is ability, and half is because of other people's friendship.

Talking about friendship is the world, specifically in the film and television industry is drinking. Bao Beiyi sold his "Happy Hunter" for four years and couldn't sell it, but in four years he drank countless drinks and drank countless friendships. Zhu Yan and other chief creators, including the director, went out to run roadshows, in fact, they were drinking, one family at a time, dozens of key cities across the country, one theater after another, what is a roadshow?

Go to the theater to show the film and have a meeting? No, it's a road show to have a drink with theater managers. This can be regarded as a unique scenery in the film industry, and the benefits of arranging films can be solved by drinking well. Of course, if you want to drink this wine, you have to have a little friendship, otherwise you can't find the temple door with the pig's head.

Well-off big movies have inherent disadvantages, for example, pre-sales are huge disadvantages.

Usually the most powerful way to arrange a film is to take the pre-sale box office a few days before it goes live to have an urgent talk with the theaters. This data is very convincing. Although there are some who buy the box office and lock the market, the theater managers are more acceptable. There is no benefit to cheating. Cinemas are very sensitive in adjusting the film arrangement. Even if the film arrangement is good at the beginning, you will soon find out if it is really a hit, and the film arrangement will be removed within two days.

But Chu Yuanxi was afraid, his plan must be exposed in advance, and if it was exposed, it would be studied by others. Where is the main pre-sale? Tao Piao and Tiger Eye, one belongs to Ali and the other belongs to Huang Tuan. If the pre-sale is good, Chu Yuanxi is even worried that the two companies will jointly create some small bugs to harmonize the movie ticketing of "I Serve", so that the audience can only go to the theater to buy tickets...

In fact, it is inevitable that some people will be black hands on the well-off society. Even if the film industry does not engage in actions, others will do it. The Internet circle has more eyes on the well-off society, and many of them involve movies and theater-related businesses.

What Chu Yuanxi was afraid of was at the regulatory level, such as being "guided by the window," and other small actions would be overcome with confidence. This is also the reason why he doesn't take the usual path and simply engages in Dian Ying. Dian Ying data instead of pre-sale is more convincing!

But this disadvantage will naturally be magnified when others use friendship, and Xiaokang is not the kind of large-scale distribution agency, at least not yet, and it cannot threaten the theater. The distribution of dozens of films a year has the ability to control channels. If you don’t arrange the films for me, next time I have a good film, I won’t be in your theater.

Fortunately, Chu Yuanxi had a plan for this situation. Therefore, when Kang Li came to him, Chu Yuanxi only made a call gesture.

"Is this really the case?" Kang Li was still a little unwilling. The implementation of this plan made him feel that his work was worthless. What's the point of putting so much effort into talking about sharing, talking about ticket replenishment, and talking about materials before? To be honest, the negotiation between the publishing company and the theater is two things, sharing and ticket replacement. If Chu Yuanxi's plan is implemented, he feels that anyone can do it well.

In fact, he has not been in a well-off society for a long time, but he has communicated with Chu Yuanxi quite a few times. It is not that he has not deduced what others might do.

For example, stealing the box office, this is also a traditional performance in the film industry. Why can the issuer's bad movie fix the theater manager? Does the manager know that arranging bad movies equals losses? Of course I know, but there are multiple rows of movies, no one is watching, and you can steal the box office...

This is the arena. It is necessary to distinguish between the interests of the theaters and the managers of the theaters. When the distribution conditions of each film are the same, stealing the box office itself is not good for the theater, but the rebate of the box office stolen is returned to the individual.

Chu Yuanxi also saw Kang Li’s emotions~www.wuxiaspot.com~ and quickly comforted him: "Lao Kang, you don’t have to think about it. There are still a lot of releases. We would not be able to lead the team without your old driver. There is such a high efficiency."

In fact, there are more tracts in the distribution than most people think. For example, if roll-up banners are placed outside the theater door or inside the door, the suction effect on the audience is different. The details of this material only have a lot of ground manpower. , At the same time, there is a wealth of experience to handle well.

If it was another time, Chu Yuanxi could even accept the trend of "The Return of the Great Sage". Back then, Dasheng was neither a big company nor a star dubbing, and his publicity budget was very low. The only way is by word of mouth. Therefore, a large-scale screening was conducted before the release, and the three-week screening was used to gather popularity. In this way, after the official release, they had to wait for the films of the same period to go down before they took the initiative to counterattack the film series.

But the Spring Festival file is not the way to play, so Chu Yuanxi gave a very simple plan, that is, the plan used by "Little Times" and was criticized by people in the circle. It is called Rangli, which is actually two days ago. Without sharing, the income goes to the theater. Why scold it? Isn't this encouraging theaters to steal other people's box office?

We are all ready to spend money, be confident, we can spend more!