Salted Fish’s Self-help Strategy

Latest website: As the bullet gets closer and closer to the target, Xiaokang gradually enters a state of waiting and waiting. Tensions finally come to each member. One is tension and whether there will be ups and downs, and the other is whether the audience will pay for this model. Buy it? In this era, the cost of making friends is getting higher and higher, with an average of 40 yuan per movie ticket. Whether you can make friends or not has a question mark.

The former actually made Chu Yuanxi chrome-hard Yuan Mu, saying that you look at you, anyhow, he is considered a well-off entrepreneurial veteran, but from top to bottom, no one believes in Zheng De's strength! You say you are so duo?

Yuan Mu said that this is low-key luxury, and the silent pillar is the strongest. In fact, Chu Yuanxi took Yuan Jing to talk about it carefully after the Pakistani people held a small meeting for the establishment of the directors, and at that time it was not assigning tasks to Yuan Jing, but asking him to hand in homework, as early as November last year. When she decided to open the prelude of "I Serve" in the form of click-through, she had already communicated with Yuan Mu and asked her to make plans for the assistance Zheng De can provide.

At this time, Zheng De has basically put a considerable part of the working capital on the Ba people and Xiaokang. Xiaokang has participated in all the financings. Even the war investment before the Spring Festival was discussed in Chu Yuan Xi La Yuan Jing, He also asked to participate in one, so there are great interests. This can also be understood as the exchange of resources for investment shares. Although Xu Xin has a better position in the investment circle, he does not have such resources as Zheng De Fund.

So although the possibility of twists and turns exists, Chu Yuanxi is not particularly afraid. It is necessary to know that in the original world, the well-off 100% of the votes are not in the Spring Festival stall, but it will also infringe on the interests of other filmmakers in the same period. It is not an infringement. Two billion is considered as an infringement, and others are determined to copy the knife. If they violate two billion, they will not care. It is also Zheng De's help to settle it.

Therefore, Chu Yuanxi was quite sure about what resources Zheng De could devote, but this time he violated a little bit more, and Xiaokang would pay a little more.

As for the latter, Chu Yuanxi did not dare to pack tickets, because the audience in the Spring Festival stalls had a wide range of options, not as attractive as the 100% ticket replacement for the well-off in the domestic protection month.

But this problem is not bad.

It should be understood that the Pakistani people only converted the resources invested in the bundling and speculation of "Enemy of Rome" and "I Serve" into a cost of tens of millions, which can be worth the cost of a fair-scale movie. On his side, he can only be regarded as a front stop. Coupled with the heat caused by the subsequent war of words, it can be considered that the amount of exposure has reached the level of saturation attack on potential audiences.

Therefore, the negative impact on the audience's viewing is nothing more than the cast, specifically Zhu Yan's online celebrity label.

Regarding this issue, Chu Yuanxi has been holding back the 100% vote-replenishment plan, so many people with good relationships or stakeholders even know that he has a plan to advertise for Xiaokang when he filmed "I Serve". However, he never expected that he would go to such a big fight and break the circle at once, so no one would really follow him.

As a result, when he revealed his ambitions, someone indeed raised questions. Since the hostess wants to play such a big game, why doesn't the hostess invite a real big coffee? Isn't it good to invite Nini? Zhu Yan and Ni Ni’s faces are somewhat similar. They are both light-skinned and cheerful. They can’t hire a female star with a small face. They must have the aura of a big beauty, but compared to Zhu Yan, if they are in the cast If the name written is Ni Ni, I think there will be less uncertainty.

In fact, Chu Yuanxi hadn't thought about this problem. It’s not that Zhu Yan promised to make a movie for her and let her be the heroine, nor was it because there was a live broadcast in the plot, so I had to hire a real anchor, but because of the practice and bringing of the big movies in the original world. After a thorough comparison of influences and changes, it was decided that Zhu Yan was still the heroine.

If you think about it carefully, the process and experience of the two films is indeed quite different.

The original world Zhu Yan did not have any label as an entrepreneur. He was just a simple anchor. He hung this label and made a well-off movie, which definitely had a certain degree of influence on the audience. Therefore, even with the full ticket guarantee, the attendance rate in the first two days was not satisfactory, and it continued to rise from the third day.

But the well-off state at that time was different from now. At that time, because the health currency was not put on the chain, and there was no distraction on mobile payment, and more importantly, there were no frequent occurrences of membership card runaway incidents in the society at that time, so the number of well-off membership card members quickly increased in the early stage. Growth is much better than this time.

Therefore, the development of well-off stores is faster than this time, at the cost of unhealthy cash flow, and a sense of rushing for the road.

However, whether Xiaokang is stable or walking a tightrope, users have no personal feelings, so Xiong Akang's expansion in society was more powerful, his influence was stronger and his reputation was higher, and he was regarded as a rising star.

And that was 2017, and Ali had not actively started the concept of local life. Word of mouth stumbled all the way and funny, not even hungry. Huang Tuan is still fighting with Ele.me in the takeaway world, and I have a little spare effort to try to share the power bank. It really failed. Well, there is no small blue cup...

What's more important is the market environment. At that time, there was no sweater war. The years were quiet. No one could see that the afterglow of the sunset was about to dissipate, and the tide of anti-globalization had not risen from the bottom of the sea.

In this case, Xiaokang has become a master and vanguard in the field of local life in the original world, a little more advanced than unicorns, and qualified to reinterpret the concept of local life, telling the public that local life is more than just delivering food. .

Therefore, in terms of size, business, or soft and hard power, the original world is actually worse than it is now, but the status of the arena is higher. Even the independent directors were invited by the National People's University of Chongyang Finance Senior Research Institute. Professor Luo, who was once the deputy mayor of London, had a face to face.

Otherwise, Xiaokang would not be on the same level as TMD with a volume of over 100 billion. You can see the double horseback in front of you. The potential, and the full and overflowing potential shown by Xiaokang is the original world. s reason. Filmmaking by such companies is a novelty, and it can be said that they have earned enough eyeballs before they start.

Up to now, I am sorry that 100 billion is no longer good. TMD and Pinduoduo are both 5,000 to 1 trillion in size. Ordinary people will not feel shocked by a 100 billion enterprise.

Therefore, a large part of the first wave of audiences attracted by the original World Well-off movie after it went online was the audience of the well-off brand, who were entertaining with a feeling of inquiry and the benefits of having a ticket to cover the bottom. Then I found that the movie was unexpectedly okay. Although the heroine was an anchor, but the acting was quite good, so she rushed to tell her that this wool was unexpectedly okay, and the speed came.

At that time, the first detonation appeared in the well-off social society, which caused more well-off old users to squeeze this fleece. They did not pull the new ones but paid high fees, and scared the director who was specifically in charge of movie operations to death.

Fortunately, these users continue to spread outside the well-off, word of mouth infection offline, WeChat group and Moments infection online, only in the case of Dalong father blocked the well-off link to spread the attraction out, with 100% of the votes The plan guaranteed to impress passers-by and finally achieved a box office counterattack.

Chu Yuanxi still remembers the comments made by users when spreading the film, saying, "This film is worth two hours to buy a bunch of convenience store food and go back." This is called roughness and not roughness. It is the performance of the continuous increase in word-of-mouth. In the end, the most weird movie box office in history was achieved by the rapid increase in attendance. I lost and I also earned. The more I lose, the more I earn.

The brand effect of Xiaokang this time is indeed not as high as in the original world, but what about the Baren Group?

Chu Yuanxi believed that it was slightly better than that of the original world's well-off nation, but it was more accurate. The Ba people’s power to engage in fan operation and media is fully released at this moment. Many of the Ba’s fans are Zhu Yan’s fans. From the perspective of absorption, they will not be worse than the original world without the power of self-media. 'S fans don't care about selling leeks.

So the worst-case scenario is nothing more than a re-enactment of the box office trend of the original world. First, fans of Pakistani people enter, and then they find that the film is unexpectedly good, and then it's a big hit. Since you are willing to inject information into Kangkangli, you don't need to be afraid of one or that, there is no need.

Then there is the issue of the timing of the release of the original world movie. The same thing back then and now is that they are also preparing to join, but there is a slight misalignment. When the original world movie went online, the well-off milestone plan has just reached the point of planning to join, but it has not yet begun to attract investment. Now that the investment has started, the pre-construction of the franchise city has begun, but it has not yet opened.

In addition, the goals are slightly different. The original franchise policy of the original world was aimed at sinking at the beginning, because at that time Pinduoduo hadn't made any effort, and the sinking market was a blue ocean. Whoever rushed in was the first to go. And now, the sinking matter has been heated up by Pinduoduo, Ali and Huang Tuan, so that Xiaokang has to calm down instead and just go on at his most natural pace.

This is the reason why Chu Yuanxi was able to silently write the script of the original well-off movie, but did not do so. She would rather re-launch the drums and open it again, completely free from the constraints of the previous time, and do whatever is most suitable for the current situation. Leave it to a professional person to solve it.

As for the starring...

Once, when Chu Yuanxi designed the blueprint for Xiaokang in 2016, he planned to sink in the second half of 2017, so the starring role of the film plan must be "earthly flavor".

At the time of the original world in mid-2017, Douyin was still very ordinary. No one would have thought that it would be so popular later. Kuaishou's traffic is not bad, and it is an authentic earthy platform. When it was announced, it was favored by well-off people. The film project's main creative team originally wanted to find Brother Baoqiang. However, at the time of the code division, Baoqiang's family happened just shortly after the accident, there were a lot of lawsuits to be fought, and the schedule was not sufficient.

Then his eyes turned to Uncle Benshan’s disciple group, or the big anchor in Kuaishou. In the end, Chu Yuanxi directly stuffed a Zhu Yan, saying that you used your brains, and we were shooting an earthy movie. That’s right, but you don’t want to get too dirty, OK? Kuaishou anchors are really good enough to jump into the society. How does the movie narrate? Can we have a little control over it? The anchor I recommend has a lot of stories. If you change her story, you can directly write the script, which is very realistic.

In fact, Zhu Yan is not a special host for a dance dance, but she is from the Northeast. The Northeast is the region where the country’s live broadcasts are the most fierce. There are so many major broadcasters from the Northeast that there is nothing that cannot be broadcast. The story is based on the story of her main anchor returning to the hometown and encountering all kinds of life situations, which can help her support the character and control the heroine's coffee position.

This time Xiaokang does not need such a local movie. The cities to be opened up are mainly first- and second-tier cities, so they chose the workplace bullying theme.

But the protagonist still matches Zhu Yan's conditions. First, her tens of billions worth of personality is more worthy of speculation than the original world; second, after Zhu Yan entered Pakistan, no matter how the internal division of labor, it must be in line with the workplace personality in the eyes of outsiders, and it is compatible with the anchor and the workplace. identity of.

More importantly, when Chu Yuanxi knew that she could perform well, Zhu Yan would be a flow of acting skills. What is the so-called "top flow" concept in the circle? Almost 2 million fans who are willing to pay for it are considered top-tier, and they are the top top-tier.

Don’t count white prostitution fans, these 2 million fans have to be willing to pay for the bill no matter how rough the idol’s work is.

Since Zhu Yan entered the Pakistani community, his status in the live broadcast industry has been continuously improving. If he asked for gifts according to the normal mode of acting as a host, he would have been flying. It may be too much to call it the top stream, which is not a problem compared to the general traffic. This is an advantage that she does not have in the original world. The so-called million-fan big anchor in the original world can count as one, and there can be one in the live broadcast room. A few hundred living people are already incredible.

This is indeed a negative label for Internet celebrities starring in movies, which is at the lower level of contempt for traffic stars in the chain. Because traffic stars will not call their fans "families", but call on fans to contribute when needed, including but not limited to swiping money, pressing their heads, and reporting others; when they don’t need it, they are crazy. Even expelled fans, saying that what fans did has nothing to do with traffic stars.

For this reason, even if the top Internet celebrities like Timo go to movies, it is easy to hit the street. Not only movies, TV, but even variety shows will attract a lot of criticism, even if their pay is definitely not low.

But when it comes to movies, it's special, that is, audiences are more concerned about film reviews and KOL ratings, especially for audiences in first- and second-tier cities. It doesn't matter if you sink the audience.

Of course, Chu Yuanxi knows that the volume of KOLs is very important and can greatly influence the general audience, but it is a pity that the Ba people themselves boast that it is useless, and they can only spread money widely and buy large-size independent film critics. But this is not enough, because a large number of black water will inevitably lead to potential audiences, creating the impression that "I Serve" is a bad film.

This is also one of the benefits of pre-screening. In addition to accumulating word-of-mouth in advance and reversing negative impressions, the scolding wars caused by pre-screening are equivalent to muddling the water in advance. After being muddled, even if there are any independent KOLs who come out to beep Lai Lai to post bad reviews, because the water is muddy, potential audiences will only be regarded as part of the scolding war, and will not form the first impression because of the bad reviews.

So we are not afraid of bad reviews!

In short, compared to the original world, this time the situation is much better. The losses that have been suffered before can almost be avoided through a series of operations. I don't believe the audience will not buy it! At this time, the score of a certain part of "I Serve" has stabilized above 7 points, and the number of people participating in the scoring is very large. In other words, the word-of-mouth is not a burst but has stabilized. Kang Kangli was willing to inject information, and finished his work in one fight

Soon it came to Wednesday, February 10, which is the twenty-ninth Chinese New Year. Mallo dragged his tired body and finally set foot on the train to return home. Chu Yuanxi drove to deliver it in person, making Mallo flattered. It is said that this is the treatment that only Uncle Sheng and Zhu Yan can enjoy. Don't think about it below Jiao Tu.

During this period of time, Mario was obviously tossed, mainly because he was too big, more than 300 catties close to two meters, with a chubby belly, capable of holding quadruplets, this image was a bit shocking on TV. A little more tan can catch up with O'Neill.

He also noticed this problem himself, or it was because his mother noticed that his son was on TV, and she hurriedly transmitted the sound of thousands of miles, and ordered him to organize his image. It is best to be thinner when he is on TV, which is good for finding a girlfriend. .

Therefore, these days, Mario has to grind his guns and do a lot of exercise every day, but for this tonnage of fat people, exercise is more dangerous, the bones bear too much wear and tear, and they will get injuries if they are not careful. Therefore, this month Mallor has endured the pain that he has never experienced in his life, and it is worth Chu Yuanxi to send him off.

I saw Mario lying in the back row looking at his phone with a distressed expression, and the co-pilot space couldn't hold him anyway. Chu Yuanxi drove quietly, adhering to the principle of "the older the driver, the less talk" ~www.wuxiaspot.com~ Suddenly, in the rearview mirror, Mario seemed to be staring at the phone, then looked up and asked: " President Chu, a friend of mine asked, "Will Xiaokang do Internet finance?"

"What? Your friend has resources?"

"Ah, yes. I just had a chat with Feng Qin some time ago. He said that if there are resources, the project is just right, and he can form an incubation and entrepreneurship plate to bring capital into the group."

Chu Yuanxi said that Malle's thoughts were brilliant enough! And he is still a pen, not R&D and operation. In contrast, Pakistani people do not have such entrepreneurial awareness in R&D and operations, so I should be ashamed! And Mario is still a big DKP player, and it should be the most under the founder level at present, but it's a pity...

"It's a pity that you have to have other resources and quickly say, let's take care of it right away, even if mutual funds are paid, Pakistani and Xiaokang are not prepared to do it."

"Ah? Why? Isn't it particularly profitable?"

"Mutual gold is not a panacea, it has to be adapted to local conditions. Xiaokang does not want to wade into this muddy water. The current structure is very complicated. Complexity means that the space for new business lines is distorted and unplanned projects are prone to trivialities.