Salted Fish’s Self-help Strategy

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Content review can be said to be the fatal key for many entrepreneurs with social dreams. The Alipay "circle" incident interrupted the upward momentum of Chu Yuanxi’s old acquaintance Lao Fan; not far away, some stories were ordered to be written off, and volcanoes and Kuaishou were rectified within a time limit; recently, Xiaohongshu was offline. She watched Weibo launching Oasis and used the window period of Xiaohongshu's release to fill in the gaps; the most recent one was immediately suspended for one year, which was extremely tragic.

Although Xiaohongshu was removed from the entire network, the server did not stop, and old users can still use it, but new users will not be able to get in for a few months. Although this is also a devastating blow, especially when there is a need for financing, it can be called fatal, but it is only called it.

And immediately this social application with daily activity reaching 2 million was ordered to stop serving.

This is a fateful suspension of servers, because the power that new social players can use is extremely limited. This limited power must be transformed into product power. Only by achieving the ultimate product can it be possible to socialize in the iron curtain of the country. Tear a gap on the top, tearing out the spreading space, otherwise you can't breathe. Therefore, there is not much spare energy to do **** subjects.

This is precisely a compulsory course for large companies and can be expressed publicly in any country.

As for content socialization, it goes without saying that it has failed. Once the number of users has expanded to a certain level, it does not need to inject pornographic information from friends. It is almost inevitable that users spontaneously breed content risks. WeChat and QQ face a huge number of such risks every day.

Therefore, even large companies are difficult to avoid such risks, but the reason why large companies are large is that they have strong anti-risk capabilities. Even if the story is written off, it does not make the headline hurt. The rectification of the volcano is also true. But for a small product and a small team like Immediately, the sky will fall if the service is stopped.

Anyway, if Chu Yuanxi saw Xiaokang being ordered to stop serving, he would definitely carry it back in one breath. In this sense, it can be said that it is not a big miracle not a small miracle, Chu Yuanxi is ashamed that he can continue to make rectifications for a year, keep the company from falling apart, and save himself last year through various methods. Not as good.

In the final analysis, this tragedy is caused by content risk control that cannot keep up with the expansion of the number of users.

In the Ba people's era, Chu Yuanxi didn't need to think about these, because the risk was all borne by the platform, and Chu Yuanxi was going to smash the pot of Douyin if he wanted to smash it. But since the day Xiaokang started socializing, content risk control has been placed in a very important position.

In fact, the risk of AI leaders and community groups is still relatively low. Just like engaging in **** in WeChat and QQ, the platform certainly has risks, but the greater risk lies in the users themselves. But Kangkang is not. It is a place where the public publishes content, even in the form of a blackboard newspaper, but after all, it can penetrate the small circles of Xiaokang itself through the social chain.

Therefore, risk is proportional to one's own influence. When there is no influence, nothing will happen. Now tens of millions of people use it every day, and the influence is increasing day by day.

This kind of risk is unavoidable even for a social platform such as Weibo. The serious rectification by the regulatory authorities in the middle of last year is still vivid.

Therefore, Kangkangzhong will inevitably flood into a large group of people who are ready to smash the pot, or they are malicious in themselves, or they think that they are normal social behaviors, which actually breed great risks.

In this regard, Xiaokang naturally made preparations and plans early. However, excessive risk control will greatly impact users and harm the user experience. It is difficult to grasp the degree of this. In this regard, Penguin is far ahead of all social players in the country, including Xiaokang.

Therefore, many of Chu Yuanxi must personally intervene in this kind of work, not at all sloppy. It is manifested that product problems cannot be passed on to the director, let alone the product manager. It may be the president whether or not a function is turned off first. Make your own decision.

For example, it is really difficult to manage the private message function, and it is not appropriate to manage it. No matter it is very dangerous, it may be a joke if it is handed over to the AI ​​for blocking judgment. WeChat has already made many jokes.

Moreover, this is actually about to touch Chu Yuanxi’s knowledge blind zone, and the well-off community in the original world has also expanded to this state. Therefore, he feels that he can still say clearly how to take this step. From the next step, an AB test must be carried out. It takes trial and error, find some stones and touch it to cross the river.

The reason is "approximately" because the two worlds must have different places, and the two well-off states are also completely different, so it must not be directly brainless to apply the experience of the original world. If there are no stones, throw them into the river yourself.

For example, in this step, the solution that Chu Yuanxi thought of this time was to find the product strength. Let's turn off the private message, but it doesn't.

"How is this possible?"

Xiaokang's Chanjing Group was shaken up, and if this weren't what Chu Yuanxi had said, he would have been criticized.

"Maybe, let's upgrade the function of private messaging, do you understand?"

"Then the direction of the upgrade?"

"The direction of the upgrade? The direction in which AI is easier to judge." Chu Yuanxi said very steadily, "For example, change to a'topic', what do you think?"

The current status of Xiaokang Social is to focus on group speech, but does not advocate one-on-one private chats for users, so the private chat function is limited to "private messages", which is not an instant chat mode from the name.

But even so, obscene and pornographic advertisements can be posted in private messages, which is the most likely risk. You have to know that the small advertisements are exhausted, and those who understand really understand. I have commented under the various massage spa clubs in it. The recruitment of piao information is completed by the way of liking the popular reviews. If you like it, you will record the footprint. , And then recruit the piao account without saying anything, just change your personal remarks and change it to a well-known password, which is simply impossible to guard against.

But once something goes wrong, it will be the pot of the platform to be traced back to the source.

The only one who can deal with such people is AI, but it is too difficult to train. Chu Yuanxi’s idea is to give users space to chat privately, but they need to chat within a certain framework, not the official framework, but the user’s own setting. From the experience of the original world, such private chats can be greatly reduced. The difficulty of AI detection and shielding, even in the presence of a large number of secret signs, can be judged by the scene of the private chat.

For example, this kind of short private chat took place in middle and high school——

Male: Remarks Zhongjun

Female: Remarks Zilian

Male: xs

Female: xs

Male: cpy

Female: Yes

Such secret signs should not be blocked.

But even if such improvements are made, it will definitely affect the recent Kangkang ecology. Chu Yuanxi feels a bit of a headache. Even if he knows that there will be a large influx of users, it is not convenient to upgrade the product in advance, because the ecology of each community They are all unique. The well-to-do society in the original world and the current Kangkang can’t be all the same, otherwise the “private chat” will be upgraded to “topic” directly before the Spring Festival and there will be no trouble.

In fact, the outside world has been waiting to see jokes all the time when dealing with these problems in a well-off society. Some people say that it is too much to eat eggs. Some people say that socializing should not swell too fast, and the heat will die. Others sneer and inject dangerous information flow into Kangkang.

Injecting information flow is also technical. Last year, there was a particularly funny incident. The leader of a certain company personally started to inject bad information into a friend. As a result, he didn't use any springboards or broilers. He went into battle shirtlessly and was caught by the police along the network cable.

In short, many people are thinking, can you bear such a large flow of traffic at the same time?

Unexpectedly, Xiaokang not only can bear it, but also handles it in an orderly manner. Even the "exploded service" in the traditional repertoire of Internet companies has not appeared. Even BAT was frequently restricted by server bottlenecks in the past. However, the characteristic of block cloud is that users come in to use server resources but also provide cloud computing service computing power. Therefore, whether it consumes resources or has surplus depends on the user's mobile phone. Whether it is trendy enough and whether the performance is awesome.

In this atmosphere, "The Enemy of Rome" was released in the mainland with gongs and drums, making everyone suddenly feel that their IQ was crushed.

This film obviously has no chance of winning an Oscar. As a result, Mediterranean Games suddenly made a big splash, continued activities, and distributed gifts to players, as if they had received some internal news. When the results were awarded, they accompany the whole process and watch the awards live broadcast. The popularity of vomiting blood...

Since the matter was done by Yu Wenhui, the Mediterranean is theoretically an investment enterprise of the Ba people, so Chu Yuanxi was still a fake at that time and regretted it on Weibo, but it was precisely at that time that "I took it" began to explode. At the box office time, the platoon rate is rising in an unparalleled manner, so others ignored the ridicule at all. Only the "Enemies of Rome" players screamed and failed to get the Oscar gift package, only got the comfort package.

As a result, after thinking about it, this is obviously a shame!

So Zhang Ming posted a micro headline again: With a sigh, Chu Yuanxi said that he is not a master of burning money, but I am. I don't believe a single punctuation mark.

At this time, Pakistan's IPO is proceeding in an orderly manner, and the box office of "I Serve" finally set a record, so more and more media hope to conduct interviews. Such interviews are not easy to refuse. Some of them are official media, and some are media designated by the regulatory authorities. Chu Yuanxi pushed most of it to Lu Yu, and the president made a good appearance, but he also took a few games.

In fact, the recent 724's momentum has been quite large, and because the responders are one after another, the advance is extremely fast, making him feel a little nervous.

This is also inevitable, because there is a well-off society ahead of it, and everyone can see that the transformation of cloud services has appeared, and it contains huge business opportunities, and it also has huge advantages compared with traditional cloud services. The key is people. Every natural person has become a resource in this cloud service revolution, and it has become a correct object, and staking has become an indispensable solution.

It is precisely because of this that when everyone sees that Xiaokang has taken a few steps ahead of him, he naturally must put down his restraint, and then hold the shelf, Xiaokang will run away! Therefore, even Ali has the idea to change the established strategic plan and directly cooperate with 724.

Lao Fan also used these words to beat Chu Yuanxi, and once again proposed an investment plan, Chu Yuanxi's teeth were itchy. In fact, if you learn 724 well and use an open and enlightened policy to recruit talented people, it will definitely be more popular than 724 at this point in time. However, this is like barefoot people who are not afraid to wear shoes. Xiaokang is now wearing shoes. A group of tigers and wolves are introduced. Once the motor is obtained, the acceleration is faster than Xiaokang. What about playing?

The strategies of leaders and laggards are naturally different. This method can only be used at 724, but it is not easy to put down the body. This also made Chu Yuanxi feel the loss of Cheat’s forward-looking passivity. If he knew that if he assumed that Xiaokang was also open and enlightened, then the final result would be better, then he was willing to open up, but now he would not be conservative.

This is a similar scene that has not been experienced in the original world. It belongs to the fog of war and needs to be explored. Therefore, there is no good mood to accept the interview. But the more at this time, the more you have to show your composure. The so-called ability to show what you can't, you can't show what you can do, it's hard to know like yin and moving like thunder.

Therefore, Chu Yuanxi said that I don't believe me. I have got more than 300 million users. Will you be crushed to death? Receive the interview!

It’s just that the original battle about the well-off of all enemies in all sides actually has a lot of bad things to vomit, but to accept the interview as the CEO of the Pakistani Group, these vomiting desires must be held back and endured extremely hard.

Reporter: "What kind of thinking did you make that in the middle of 2018, when Pakistani entertainment was in full swing? At that time, Pakistan's self-media was shocking. Many people would think that you will continue to develop. Going on, the founding of the country is the first since the media era."

Chu Yuanxi: "Let's go with the flow. Mainly, I don't know how to engage in self-media. I feel that I have reached the limit at the time, and the transition is very natural."

The reporter was so angry that he wanted to throw his pen, saying that you are not very good at self-media?

However, the interview has to continue. The reporter had no choice but to laugh and not smile: "You are humble. I will help you count. At that time, you had already engaged in knowledge sharing and made a good demonstration in live broadcast delivery of goods, and it was spreading upstream. , Follow their own foundry model. Until today, many still have not taken this step, still relying on selection of products to bring goods.

In addition, you still don't accept advertising orders. At that time, the self-media that can accept large advertising orders is already the industry leader. Moreover, we did not select products and bring goods. At that time, earning commissions by selecting products and bringing goods was also a very fashionable way of monetizing from the media.

In short, the Pakistani people looked like a leader in the industry at that time, but you suddenly changed to the game, and the first one was pretty average. There were a lot of noises in the industry at that time, right? "

Chu Yuanxi hurriedly explained, it won't work if you don't explain it, because this question is a hidden hatred for the Palestinians.

"This is a misunderstanding. Selecting products and bringing goods is a mature model. Taobao sisters and lipsticks are both selecting products and bringing goods, and do not do their own OEMs. Do OEMs, and there are OEMs in the United States. Side is more popular.

As for product selection and delivery, it is mainly restricted by the range of product selection, which is not flexible and easy to be vertical. People can't help themselves in the arena, and in the end they are limited to a vertical field. The fans are solidified. This is not what I hope, but it should be a good thing for professional anchors.

what! correct. The self-owned foundry model is actually the favorite model of WeChat business. Wasn’t that the case when micro-businesses entered the live broadcast to bring goods while holding high the Internet celebrity brand? They are still different from the traditional ones.

It's not that I won't accept the advertisement, but I will accept it if I run out of cash. It’s just that the company always has cash, so you see that I don’t seem to accept advertising bills. In fact, if I run out of money, I’ll accept everything. This must be clarified with a big business, I am not such a person, and I have not sent a letter to reject those advertising orders.

As for games, I have never thought about engaging in self-media all the time. Transforming to games is an established plan. The first game is "Animal Company" TCG, that game is not bad, tens of millions of monthly revenue is bad? "

The reporter uttered a dry smile: "Hahahaha, compared with the Pakistani people's later games. The income of the current top cargo anchors is also the same."

Chu Yuanxi: "Well, in fact, the game revenue is secondary. It is very important. It is verified that from the media to the game, the private domain traffic pool can come in handy, and it can run logically. After the game is online The company immediately raised financing, which is considered to support the company's valuation."

The reporter said that you think I don’t know if your financing plan precedes the game launch? But there is no need to be true to this kind of thing in the interview, and experienced reporters know how to adjust.

Just listen to him asking: "What happens if you keep working on self-media?"

Chu Yuanxi: "I've been doing self-media all the time? This question is strange. Then, should I be trapped in monogamy now?"

The reporter was finally said to be stunned: "What do you mean?"

Chu Yuanxi: "If you can't marry all the popular anchors in the company, it will cause uneven distribution of benefits~www.wuxiaspot.com~ The reporter resisted the urge to roll his eyes, and looked at the small piece of paper to read the next question: "Mr. Chu, you are hailed as one of the most successful entrepreneurs in China in the past two years, and it has been relatively smooth. I would like to know if you can share the secret of always maintaining this state? "

Chu Yuanxi: "There must be no secret." Chu Yuanxi said my secret, can I tell you? "You see that I'm relatively smooth. It's because I have enough work experience and many things are arranged in front. When I need to use it, I don't need to make surprises, so it seems to be smooth. If there is any secret, it is to design first, then implement and do it. Prepare the milestone schedule, and then work hard to achieve it, and adjust carefully in the process."

This answer is too popular. The reporter didn't think it was the true expression of Chu Yuanxi, who likes to break the news and is known for not keeping the door open. Chu Yuanxi is one of reporters' favorite interview subjects. How can he fool people?

But today’s question is said to only ask the Pakistani people about it, and does not ask "I served it", so that the reporter found it difficult to play.

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