Salted Fish’s Self-help Strategy

?Ma Jie was calculating the price, and it suddenly became cold...

Shaking his head, he continued typing calmly: In fact, I only care about when Douyin will learn to do post ads on YouTube. Now the ads are too uncomfortable.

Although only a few days ago, this wave has already made some accounts super fat.

After the advertiser function is rolled out, the most suitable accounts for advertising are undoubtedly those accounts of gourmet food, shop search, and food broadcast, because their videos were previously advertised, but they are free. How sad to say it!

But it's okay now, especially the famous big ones before. Some local businesses are rushing to pay, especially those cafeterias, who have found New World to grab this kind of advertising resources. The key is that this behavior will not reduce the compulsion of the account at all, it is simply not too cool! This makes the new number of gourmet food surge.

But other advertisements are more scratching. If you use the video material provided by the buyer to upload directly, it is not impossible, but it will hurt a limited number of real fans too much. If you shoot yourself, it is actually not much better. Chu Yuan Xi knows that advertising will degrade, and others know it.

However, Douyin officially launched the advertiser function, some people really come to eat this crab, and the real money is on the table, and you can't take care of it.

Ma Jie’s words immediately stirred up waves, and I saw the Mecha War God Zhang Jinlai directly sprayed: youtube is a long video, so it can only be used for sticker ads, the work of Douyin will only be one minute long, with a sticker in the middle. Who can stand the film? Fans can't be crazy?

Ma Jiexin said this should be a food broadcast, right? Those who oppose the patch should be eating and broadcasting! You scumbags can't stand talking. Have you considered the difficulty of our live singing and dancing advertising?

Teacher Zhang received a strong response from Wang Jingze: That is, the video of our ink painting is not fun if it is replaced by a patch!

Ma Jie just wanted to scold the street, this group of grandsons was so cheap. TikTok advertisers are under the food account. Another type of benefit is comics. They do all kinds of advertisements and draw them directly. Fans not only do not reject it, but also double-click 666. The effect is amazing.

At this time, the big pig's hoofs posted a picture with another screenshot from the WeChat group. It was Chu Yuanxi’s statement: If Douyin completely copied the advertising mechanism of the oily turtle, I think the advertising ecology will be better than it is now. Well, I am also interested in participating. Now……

Mecha God of War Zhang Jinlai: Nima, he doesn't advertise, what fart!

But this time Wang Jingze didn't support him: he was a KOL, and he was insightful. Big breasted pig trotters, why are you going to ask?

Big Zhu Huozi made a smirk: I exposed it after I asked...but you can trick him into writing an explosive article.

The speaker didn't want the listener to pay attention. Ma Jie was very concerned about how to advertise, and he suddenly felt scratching his head, even looking forward to Chu Yuanxi's writing.

It's a pity that this is impossible, because talking about this thing does not have the basic elements of an explosive article, it is just a simple science popularization, and Chu Yuanxi has no interest in writing it.

But at this time Chu Yuanxi was playing a comparison with Yuan Mu, which was exactly the advertising strategy. Yuan Mu came to watch Zhou Minxi's live broadcast tonight. Lei Siyun had already returned with the report when she got off work, which happened to be staggered with her.

When Chu Yuanxi participated in an event held in Australia in the original world, he happened to meet Paul Jack, the great goddess of showing off wealth on the oily turtle, and listened to him. They are the original anchors on the turtles, and they have a deep understanding, and they just used to shock Yuan Mu.

But this guy's person is really weird. He is addicted to having feuds on the oily turtles. Almost all the big anchors are hostile. In the country, the anchor Paul Jack is talking about him.

Yuan Jing also saw Chu Yuanxi's post-advertising theory, and now she has developed a good habit of humbly asking Chu Yuanxi for advice on professional issues.

Just listen to Chu Yuanxi said: "The patch on the turtle is a whole set of logic, which is completely different from Douyin. Douyin is the anchor quote, and the advertising buyer chooses the anchor. Then the two parties negotiate the advertising material and directly put this material as Content. The oily soil turtle is also from the media, but the advertising buyer provides the material and the single-play offer. The anchor chooses the advertisement and inserts it into his own serious content. Understand? The content itself is not advertising."

Seeing Yuan Mu nodded, he went on to say: "But you will be charged based on the number of times you watch the ad, similar to Youtu, but there are two rules. The first user can skip watching the video in 5 seconds, and the second ad is not seen for 30 seconds. If it’s not an effective play, the anchor won’t get the money. Of course, just click on the post to jump, and it’s definitely an effective play."

"Huh? Isn't this the skip function of VIP?" Yuan Mu looked dumbfounded.

"No, it's not our coquettish **** who forces users to watch 120-second ads."

"Then the anchor must not lose money? As you said, the users skipped all and the advertising fees are not available?" Yuan Mu looked shocked, apparently still immersed in the advertising rules of Youtu IQY and Penguin, thinking that free users would definitely be able to Provide advertising revenue to the anchor, but it’s not...

“Of course the anchors’ blind selection of advertisements is at a loss. This rule is forcing the anchors to choose high-quality advertising materials, improve the quality of the advertisements, and make users willing to watch. Therefore, the advertisements on the oily turtles are healthy. When providing the material, it must be well-made~www.wuxiaspot.com~ You must use your heart, not like us, I am scum ash, and the new version of the ship will kill me."

"It sounds a bit like an advertisement..." Yuan Mu nodded and said that he understood. The so-called CPC advertisement is click-to-divide advertisements. An advertisement is posted on the official account, such as a click of 2 cents and a cap of 1000. Then it is finally sent to the settlement time If you have 6000 clicks, you will pay 1000 yuan for advertising, and if you have 600 clicks, you will pay 120.

In this way, the operators of the official account have to choose good-looking advertisements to seduce more users to click.

"It's not over yet. Douyin's advertising strategy is completely inclined to the anchor. The anchor can pay a high price for the fake amount. Then if the pit is pitted, there will always be fools to be slaughtered. And the oily turtle is very good for buyers, this 5 Second skipping is the essence. It not only saves money for advertising buyers, but also provides accurate data feedback and when users skipped it. In this way, the system can not only know whether your advertisement is good or not, but also know where it is not. Well, the more important thing is to be able to draw user portraits of advertisements, and then put them directly and accurately when placing advertisements in the future."

Yuan Mu wanted to say a "fuck"! But ladies can’t say that. None of the domestic video platforms focus on big data in this area. The three major video platforms are completely black-boxed.