Salted Fish’s Self-help Strategy

Several things happened on June 14th. The World Cup in Russia opened, and the giant Putin visited the Crown Prince Shah five times in the VIP room.

Xiaomi collapsed after 84 questions from the China Securities Regulatory Commission and directly withdrew the CDR application.

The Tcg test data is touching. The three-day retention of IP fan players is as high as 68%, which is the data of SS-level masterpieces. The three-day retention of non-IP fans is only 21%, which is lower than the ordinary slag-level small works.

Then Yuan Rong and Yang Ma sent bids separately.

The two bids made Chu Yuanxi's eyes shine brightly. What is the biggest difference between Yang Ma’s bid and Yuan Rong’s bid? It is not parameters, costs, selling prices, profit expectations, etc., but an understanding of product business models.

Yuan Rong’s bid is the focus. The business model has no distinctive features. It is nothing more than the production of toy dolls in "Animal Company" and the power of IP to increase prices and sales.

But Yang Ma's tender is not the case, the key point is "net celebrities bring goods."

In other words, although Yang Ma may not have heard of the term "quick response" in the Internet celebrity economy, she is about to get to this point.

This is where the selling of online celebrity products is different from general products. The biggest highlight of online celebrity products is that the scripts written by the online celebrities are used to create high-data works, with high clicks and high dissemination, and to follow suit. The most important thing is to follow suit.

This is how the cute bunny hat is sold.

The cultural shirts of Pakistani Entertainment are only sold by Internet celebrities, but they have not followed suit. Therefore, the sales volume is far worse than selling cute rabbit hats. Of course, the Ba people's t-shirt is not quick response, but a long stream.

Can "Animal Company" follow suit? Certainly, Yuan Rong would not be defeated.

Yang Ma's bid was just right. Chu Yuanxi wanted to tamper with two of them, so she didn't need to change it. Different people can have different understandings after reading this tender. Those who understand the Internet celebrity economy and those who don't, see completely different information.

At this time, Yuan Rong felt that he was done, and he directly invited Chu Yuanxi for an interview, about Friday.

Chu Yuanxi readily accepted the appointment. When doing good things, he has to look forward and backward, but when doing bad things, he can let go of his hands and feet and go fast. I have to say that it is really ironic.

So on June 15th, Chu Yuanxi rushed to the shore of Wangjing Lidu with two tender documents.

Then he saw Soho...

Yuan Rong's hospitality is in the Lido Waterfront Garden, a small courtyard with a single family, and a small two-story building inside, which looks very unique. There is a row of seats outside the building with a large coffee table. But there are already mosquitoes in June. If you dare to chat in the garden, don't feel too sour.

So Yuan Rong introduced Chu Yuanxi into the small building, but as soon as he entered the door, he saw Sohao?

Chu Yuanxi was taken aback. Today, Su Hao wore a kung fu practice with a knot on his body. He seemed very energetic. Even the pits on his face seemed to be flattened. Seeing Chu Yuanxi entering the door, he immediately stood up and gave his hand: Long time no see."

"Huh? Do you know each other?" Yuan Rong also stood up, then shook hands with Chu Yuanxi, and said, "Ah, that's right, at first, it was your home that Lao Su introduced to me."

Yuan Rong has been introduced to Chu Yuanxi by Yuan Jing on WeChat, and the two have already chatted, so it is not unexpected. So Yuan Rong led the two to a reception room on the first floor. Outside the huge glass wall was a grove of vitality and the environment was very elegant.

Chu Yuanxi said that this servant is dull? Don’t you see that my face is not so good? So Hao is also a hostile element on Chu Yuanxi's list. Yuan is just bad, So Hao is both bad and capable of doing evil.

But So Hao’s feeling was not as dull as Yuan Rong. He obviously felt Chu Yuanxi’s stiffness, so he said while Yuan Rong went out, “Mr. Chu, what happened that day was offensive. I can't help myself." He picked up the teacup after speaking.

"Ah, I almost forgot about that." Chu Yuanxi had to say something, pretending to wave his hand generously, and said: "Yuan Du is a kid, I will be familiar with him? You can't help but look at my instruments. It's too small? I haven't thanked you for raising your hand and letting Natsume go." After speaking, he drank the tea in front of him.

Soho was relieved immediately. He had heard Yuan Rong's confirmation that Chu Yuanxi was the celebrity in front of Yuan Jing. Yuan Jing respected him and Yuan Mu was very accommodating, all of which were unusual. If Yuan Jing annoyed him, he would die miserably.

Fortunately, it did not cause any substantial consequences that day, so Li Luo slapped him to save him. Moreover, he felt that he had indeed let go of Natsume, which was very good, so he came to reconcile with great confidence today.

At this time, Yuan Rong came back, holding a draft contract, and Chu Yuanxi said, how urgent are you? Do you still want to finalize the contract today?

When you open the contract, it is the method Yuan Jing mentioned at the beginning, charging the authorization fee according to the sales profit, so that Pakistani Entertainment also has the motivation to promote.

However, since it was here to cheat, Chu Yuanxi decided to take advantage of the trick, so he hurriedly read the contract and said: "Mr. Yuan, this contract, I have three views."

He said seriously: "The first one is the form of cooperation. You are only selling products, and cannot form an effective closed loop, nor can you open up online and offline joints. My suggestion is to bring our "Animal Company" in your toy products. 》, and printed some exquisite TCG card atlases as a by-product of toys. There are three advantages to this."

As he said, Chu Yuanxi stretched out three fingers: "First of all ~www.wuxiaspot.com~ your products are sold to people who are not our fans. After you buy them, you may become our fans through the QR code and atlas. Secondly, buyers can also learn about other toys in this series through the QR code and atlas, which stimulates multiple purchases. Finally, they can also promote a wave of our games, which will kill three birds with one stone."

"High! Leave it to me to print the atlas. It doesn't cost much." Yuan Rong looked happy. This was the link he didn't understand at all. How many times has he heard the so-called "combination of online and offline", but how does it combine specifically? I don't understand at all. When Chu Yuanxi said that, he thought he understood.

As everyone knows, Chu Yuanxi is carrying a flying knife in this one...

"Then I would like to say my second opinion, regarding the split ratio. Of course, sales and profits are first-hand for you, but they are second-hand for us. This involves a problem of mutual trust.

According to the pricing strategy in your bid, I think the split ratio should be adjusted to 10% of the total sales volume. In the future, if your pricing strategy undergoes major adjustments, let's discuss it?

This is more clear, because we can barely check the sales flow. We can't check your account for the sales profit, right? "