Salted Fish’s Self-help Strategy

"Have you really considered it seriously?" Yuan Mu said and looked at each other with Yuan Jing. She thought she could give Chu Yuanxi a good idea. "Do you worry about hurting users when you do game publishing? In fact, accurate delivery doesn't necessarily affect word-of-mouth, right? You can only choose high-quality games that you are willing to publish, and domestic cheating mobile games can be rejected directly."

Chu Yuanxi walked directly to the blackboard and made a posture of class: "It's not that problem. First of all, the competition in the domestic game market has become fierce this year, and the cost of acquiring customers remains high. Moreover, channel resources are concentrating on top products. Use the promotion resources on the market to wash out small and medium-sized manufacturers. Intuitively, the overall growth rate of the mobile game market was less than 10% from this year to August, but the growth rate of Penguin and Zheyi was above 30%. Was cut away by the big factory.

why is it like this? Because 2018 is a year of shuffle and elimination of mobile games. The user dividends disappeared, and they are all existing users. Second-rate companies cannot get fresh blood to replenish them, and they are unable to resist the big stars' method of attracting stars. Very ruthless, but this is reality. This is also the reason why some people eagerly want a traffic pool such as Pakistani people to publish games, because a large part of Pakistani users are incremental users. The current situation is that a small number of products gather most of the users, and the large channels have mastered the right of product launch, which further intensifies this trend. Do you understand the mystery? "

"You mean, your group of users will be very happy to be washed by second-rate companies?" Because Chu Yuanxi said clearly, Yuan Mu quickly got the point.

"Yes, this is the company's main advantage in publishing. It can also be seen from the performance of TCG after the launch of TCG. A large number of new players can be washed by us for many rounds. It is very cool. Once the publishing is made, they will be guided to other places. , It’s about to be washed away by others. Moreover, the most important ability to do distribution is the ability to integrate resources. It must serve R&D and channels, rather than eating its own users. That is a dead end. You know why I’m not willing to do it. ?

I have to focus on the main business. I cannot put the company's focus on resource exchange and expanding new channels. I cannot use users for this purpose. It is too wasteful. I admit that Pakistanis has an advantage over other issuing companies because of its own traffic pool, which can reduce the risk of unstable upstream and downstream cooperation, but why should I become a high-quality issuing company? I need users to spread word-of-mouth to expand IP influence, and I don’t want to cash in directly. Even if they want to harvest, I hope they can continue to pay through various methods, paying tens of thousands of dollars in a few years, instead of paying hundreds of thousands of dollars at a time, and then exhausting FTV. "

The so-called FTV is also called the total life cycle value, which refers to the value that can be extracted from a user.

Yuan Mu understood, but it was still a pity, because the scene described when others gave her advice was really beautiful. In the past, if you could get 100,000 users when the game was launched, thank God you can get 50,000 now. The unit price continues to rise, and the pressure on the channel is also extremely high. The customer acquisition cost on Apple's end has reached 150 yuan, which has forced a large number of publishers. To pursue the so-called long-tail channel.

The so-called long-tail channel is an elegant term. It actually means the pheasant channel. There is a fallacy called the long-tail theory. When the product display space is large enough and the sales cost is low enough, people will buy products no matter how low the demand is. This theory became a long-tail channel when it was moved to the domestic game circle. Those who were unable to pursue mainstream channels had to go to hundreds of small channels, and each channel had to connect to a different SDK. In this way, it tried to be comparable to mainstream channels. .

This has even spawned a long-tail channel integrator who is responsible for docking a large number of SDKs and providing one-stop services for hundreds of channels to go online.

However, just like if you don’t really like who is willing to be a dog licker, if it’s not for the mainstream channels to be overwhelmed by big companies, who is willing to bite the long tail?

This is also the reason why many publishers switch to H5 and Mini Programs, where after all, the traffic of WeChat can be caught.

If Chu Yuanxi is willing to issue, in her opinion, it can become a domestic first-line issuing company at a speed that is difficult for ordinary people to understand. The valuation of tens of billions is not a dream. But Chu Yuanxi mentioned "resource swap", indicating that he did consider how to issue issuance. Resource swap is the lubricant for Pakistani people to develop benign cooperation with downstream channels when issuing, after all, the flow between channels The battle is actually more intense.

However, judging from the posture that Chu Yuanxi came to ask for help at the beginning, it seems that a valuation of ten billion is a typical "ceiling too low" for him...

Just listen to Chu Yuanxi's summary statement: "Therefore, the ceiling of game publishing is not high, and the energy involved is large, and the damage to the traffic pool itself is also great. I am not interested. But..."

"But what, say it quickly."

"However, after our overseas traffic pool is established, we can consider doing overseas distribution."

This is Chu Yuanxi's expectation of Monica. Overseas traffic? Even if you don't plan to push IP, you must also pay attention to short-term value, because the ghost knows what will happen tomorrow if the users acquired today are not harvested.

"Hey, you are right. The person in charge of Amazon Greater China came to ask because he saw your IGTV account. Is there really a chance for overseas distribution?"

"It's true. The overseas market is an incremental market for domestic game companies, especially the stricter domestic supervision. Now almost all domestic R&D wants to go overseas, but only a few have successfully gone out."

At this time, Yuan Jing, who had been quiet, interjected: "Isn't that the same game has a chance to earn 100 million in China and 30 million in overseas?"

"The problem is that 30 million overseas do exist, but 100 million in China is in the mouths of peers... Your 100 million is taken out of the mouths of major manufacturers, and incremental competition will always be compared to stock. The difficulty of competition is low."

Chu Yuanxi waved his hand, "Alright, listen to me, don't worry about the issuing company, I have more exciting things!"

Yuan Lu felt a moment of tension inexplicably, for fear that Chu Yuanxi would produce moths, but Chu Yuanxi was more than a simple moth? He said: "I found a golden track, wide and long enough, mature but not monopolistic. It has not even been targeted by giants like BAT. It is out of their sight, only some are not big or small. Players are playing, and there is no sense of depression shrouded by the iron curtain. In a word, there is a big opportunity for model innovation!"

"What is the chance?" Yuan Jing and Yuan Mu asked in unison.

"If it is done, it will be hundreds of billions, right? What I mean is that we will eventually become giants, monopolize this track, and then swallow other miscellaneous fish by advanced mode." Chu Yuanxi stretched out three fingers: "Three legs Walking, you can eventually even socialize without relying on WeChat."

Yuan Jing couldn't help but sit tightly.

If someone else suddenly ran over and said that I found a golden track of hundreds of billions of dollars, it is still empty and waiting for you to invest in it, which is equivalent to saying that the business elites of the entire sky are stupid, only I am a smart person. Such people generally have no brains, and generally don't see Yuan Jing, and those who stay far away are blocked.

But Chu Yuanxi has used facts several times to prove that he has a keen sense of smell and that the idea proposed is feasible.

Yuan Mu did not have that much patience. Seeing Chu Yuanxi's relaxed and contented expression, he couldn't help but asked, "You are, you want to issue air coins? No, not air coins. Do you want to make a blockchain project Air coin landed, and then rely on this to swallow other miscellaneous fish playing air coin? Then build an Ethereum-like platform to monopolize this market?"

Chu Yuanxi was shocked, and his admiration for Yuan Mu rose spontaneously, blurting out: "Genius! How did you think of it?"

Yuan Mu rolled his eyes: "It's easy. Look at your conditions. The wide track of hundreds of billions is satisfied by the blockchain. It is long enough and the blockchain is satisfied. Mature but no monopoly, only ordinary players, blockchain Barely satisfied, at least there is still fun." She said that she glanced at Yuan Jing: "Brother, cut him!"

"Ahem..." Yuan Jing coughed: "In the past ten days this month, four waves of entrepreneurs or teams have come to me to talk about blockchain entrepreneurship. There are big names in them, both at home and abroad. ."

He pondered for a moment, how could he describe it to hurt Chu Yuanxi? "Well, they all have their own unique directions for innovation, and some even have designed specific landing models, but no one has proposed a monopoly. They are more pragmatic."

Chu Yuanxi said that the old man can't do blockchain, otherwise you brothers and sisters in the original world want to pull me out to start a blockchain business?

He laughed hahahaha for a long time: "Then they can't do it, businessmen who don't want to monopolize are not good capitalists~www.wuxiaspot.com~ Unfortunately, I don’t want to be a blockchain. The blockchain is a technology, and I don’t understand. Technology, and I don’t know how to do it.”

"Then what are you going to do?" Yuan Mu picked up the tea cup and took a sip after asking.

Chu Yuanxi waited patiently for her to swallow the water before saying, "Share a bicycle."

Yuan Mu almost missed it and didn't choke, but Yuan Jing almost frightened his glasses off: "Don't even think about opening them!"

Yuan Mu threw down the tea cup: "That's right, Xiao Huang is going to be really yellow, don't you know? It's just dead now."

Chu Yuanxi said how could I not know? "It's okay if it's yellow. If Xiao Huang is yellow, leave a lot of space. Isn't it super good?"

"The question is why did you think of engaging in shared bicycles? You are a fan economy, and smart travel is not next to you. Would you do it?" Yuan Mu was a little anxious, because Chu Yuanxi was playing for real.

"Genius, everything can be done." Chu Yuanxi discovered that Yuan Mu was actually despising herself, and this kind of evil spirit could not help rise! "I want to use a shared bicycle to connect online and offline, do you want to hear?"