Salted Fish’s Self-help Strategy

Although Ali is an investment madman, how easy is it to integrate resources? Even within a company, each department has different KPIs. For example, for a game company that has both self-research and publishing, will the publishing department allocate resources to the self-research team's games without reservation? Impossible, if the self-developed game is rotten, the publishing will remove all resources without hesitation.

The most embarrassing thing about Ali is Alipay's super traffic portal. Its number of installations and penetration rate are catching up with WeChat, and the average number of daily open times is not low, but its average daily usage time is not only dumped by WeChat to grandma's house, but also far behind Toutiao, Douyin, Kuaishou, etc. Newcomer, ranking very low.

Therefore, Alipay has very comprehensive social functions, but no one uses them. Because users have become accustomed to using WeChat and mobile QQ, a good experience is one aspect. The key is to use a large number of people, respond in a timely manner, and find people convenient. This is also the basic requirement of users for social software.

The most terrible thing for Alipay is the user's basic impression of it. Just as WeChat suddenly engages in e-commerce can make people feel abrupt, Pony Horse has to invest in Godong to fight Jack Ma in the field of e-commerce. If Alipay suddenly engages in social networking, it will make people think that you Y is not doing this. It is nondescript and does not meet the expectations of users.

So if Ali wants to achieve corner overtaking by means of resource integration, wait until it has integrated resources and go out for a year, and then because there are no trade secrets, WeChat will be blocked on the day of launch, and Alipay will promote it on its own, eventually using 300% Push it out with strength.

At that time, Chu Yuanxi established the empire. But this is not easy to explain to Yuan Jing, because for Yuan Jing, this is something that has never happened, and can only be understood as Chu Yuanxi's speculation.

Of course, Ali’s ground capabilities and logistics capabilities are superb. It would be wrong to say that there is no chance at all. Therefore, Chu Yuanxi has another preparation, and it is also what he intends to tell Yuan Jing and Yuan Mu: "Jack Ma’s recovery At the moment, this danger exists objectively, but I think I can always stay ahead with the iteration of online content. Unless I personally tell Jack Ma about the game, he will either find his own business path or follow me. ."

Yuan Jing stopped Yuan Mu from continuing to ask, because Yuan Mu definitely wanted to ask what kind of content is so awesome on the Internet. This is a taboo.

Chu Yuanxi is empathetic. Even if he doesn't talk about the specific content, some people still say: "The demand and supply of content are actually the core of social interaction. The so-called social interaction is definitely not to look for each other when something is wrong, and to convey work instructions. Yes. For example, Moments of Friends, in fact, each user is a content display platform as a "personal content provider", and users have strong needs for display, browsing and interaction. My online content is divided into two aspects Not to mention the specifics, there are both demand and supply that can be implemented."

Yuan Mu was a little hot and dry: "I heard that Douyin is also doing social networking now."

"I heard it, no show, it's extremely difficult to succeed." Chu Yuanxi's attention to Douyin is always the highest priority. Naturally, she asked about the social software that Douyin started developing a few months ago.

Yuan Jing added: "A lot of people are doing social networking now, Hammer, and who else, Brother Xin from Kuaibo, who is doing social networking, will be online early next year."

Chu Yuanxi curled his lips: "There is no one who can fight."

Yuan Mu blinked: "Why do you like to deny others so much?"

"I'm not blindly denying it. First of all, what Brother Xin did was anonymous social networking, which can basically be ruled out. Isn't that the chat room of the past? He invested in heroes. Then Douyin, what did Douyin do? It’s short video social networking. There is no demand for this gadget to land. It is suspended and can only be promoted by money-spending. When the money-spending promotion ends, it will be linked up immediately."

"How come there is no demand for landing? Don't young people have a demand for sharing videos?"

"Yes, Douyin social networking is based on Instagram and Snapchat. There are many personalized functions, stickers, burning after reading, etc., focusing on increasing privacy. The problem is that the most important video social networking, WeChat directly adds a function. Just press to death? This is not to find new demand at all, this is to be hard-headed with the boss in the stock market, then it will be **** if you can just pass it. Who do you play with copycats is not good, play with the big penguin? Ins and Snapchat Do not study the functional penguins? If this can be successful, it means that all the social idiots in the penguins."

"Hey, I don't approve of you." Yuan Jing finally found Chu Yuanxi's problem. "The privacy of Douyin's social interaction is precisely a new need. Friends on WeChat are mixed, and you can only add close friends on Douyin, right?"

"You call APP to actively reduce the social dimension of users. Do you know what this is? This is something that only the overlord is qualified to do. Only WeChat can do this. How can Douyin Hede take the initiative to reduce the social dimension? This is a demand for WeChat. , It is a pseudo-demand for Douyin, and it will definitely die."

"What about the hammer's bullet?" Yuan Mu saw that Yuan Jing stopped talking and had to change the subject awkwardly.

"Needless to say, right? This has been done if Taijun's mobile phone can be made, and there can be no chance. If Douyin social WeChat is not blocked, there is still a chance. Taijun is really not good, WeChat is no good for raising your hand. .UU Reading www.uukanshu.com, their social activities are exactly the same as the air currency issued by the currency circle, burning other people’s money, there is no way to land, because there is nothing to rely on, no place to stay. They can only rely on smashing money. It’s useless for users to promote new scalp wool. The virtual fire will cool down immediately, and the result will only be chicken feathers.

"Will WeChat really block them? Will it have a bad reputation?"

"When you are big penguins, you grew up eating grass? You must see one and seal one! I am Brother Long and I have to kill them fiercely. I will kill all those who want to be social, or kill the people who invested in them. I'm scared. I will close my wallet tightly when I hear of socializing. If I don't seal them, more and more people will rush in. Isn't it to help raise the unhealthy trend? Why didn't I seal these shots? Mouth?"

"So you still have to do social networking? Doesn't this pit our money?" Yuan Mu laughed first after he finished talking, and Chu Yuanxi's plan was finally fully approved.

"The difference between me and them is that my plan works regardless of whether WeChat is blocked. Their plan requires that WeChat is not blocked, and then it may not work." Chu Yuanxi said contemptuously, "Taijun and I are actually There is a big similarity, have you noticed it?"

"You?" Yuan Lu turned around Chu Yuanxi, "You are not fat."