Salted Fish’s Self-help Strategy

In the channel wars in previous years, many channels used up to 50% of channel rebates to win over player guilds, because player guilds are cross-server and even cross-games, and of course they can also cross channels. Relying on the integration of channel rebates, the player resources that can be driven are huge.

"Unwinding in the Wind" is not only a hot historical martial arts comics IP, but also a strong self-media attribute. It is an IP that is continuously promoted by the big influencers in the short video and live broadcast circles. These guild bosses are ups and downs in the industry, and they can even see it better than Chu Yuanxi. The traffic that the live broadcast influencer carries is not the same traffic as other traffic. The live broadcast influencer comes with the local tyrant traffic who is used to rewarding!

The local tyrants are the vitality of the game guild. The so-called guild rebate is the ratio of local tyrant players' recharge. The guild needs to attract local tyrant players to recharge in the game through its own guild channel to get the rebate.

Therefore, the mobile game "Unwinding in the Wind" is not only their goal of making money, but also a gold mining farm. It is an incremental market for local tyrants, and a large number of local tyrants will become new players in the ship. In their eyes, Chu Yuanxi was a shining little golden figure. As long as he loosened his hand slightly, these newly-added local players were very likely to be taken into the guild.

It's just that Chu Yuanxi, who used to work as a shangjing, has changed, and no longer bows to them. Although he still calls them the boss when he speaks, his identity has quietly changed.

What they care about is how much rebate Chu Yuanxi can give them. This is a real benefit, and for some big guilds, it may involve tens of millions of yuan.

However, both professional mobile game players and guild leaders are very daunting. They are all people in this circle, and many of them participate in product launch conferences of other companies, and they are very experienced. But this is not the case. It is necessary to pretend to be forced to sell miserable and so on to retain the content, chicken soup is available, and today I came to Chu Yuanxi, and listened to a game strategy on the spot? Someone posted a Weibo easily: Are there any people who rely on the game strategy to pass a conference?

However, this is the first time most players have participated in this activity. Among them, the proportion of **** players is huge. It is precisely this game strategy that impresses them most. Chu Yuanxi’s speech was worn in various short films, because there were many opportunities to watch Weibo. At this time, there were more than 20,000 comments on Weibo at the press conference. The one with the highest praise said: This game is right RPG players are simply mobile aphrodisiacs! I can play ten numbers together!

The most repetitive discussion in the reply to this message is: Can multiple players have a cross story? In other words, can players influence the plot?

Seeing the enthusiastic discussion among the players on how to form a team to brush the story dungeon, Chu Yuanxi said that Yang Jiangang should be captured and let him see these needs, so that he would realize how gentle the boss is when he raises the needs.

Therefore, the noise at the scene is extremely high, and the players are whispering to each other. Many people listened to Chu Yuanxi and connected to wifi to watch the live broadcast, because several major game anchors have already started broadcasting. Some are responsible for the live broadcast of the conference. The crowds on the scene make the live broadcast very attractive, and some play on the spot, and use the account prepared by the project team to directly experience the game content at the conference.

Finding major game anchors to attract traffic and attention is a highly efficient promotion, because it is equivalent to accurately targeting game players. There is only one competitive anchor among the anchors that Chu Yuanxi invited, focusing on eating chicken, and the remaining few are **** anchors who pass the game. Although they are not eating chicken, they are KOLs, and KOL audience conversion The rate is extremely high.

Now this is just the beginning. It is estimated that there will be more than ten live broadcasts every day in the few days after the service is officially launched.

Zhu Yan and Zhou Minxi also broadcast live, but in different formats. Today, they are all dressed in ancient costumes and broadcast with the scene of the press conference as the background. The main task is to bring live audiences who watch beautiful women from the fan group to the official website as much as possible.

The official website has game content introductions and comics related, which can be regarded as the last wave of efforts to pull people. Among the users that Zhu Wei Zhou Minxi faces, the proportion of game and comics players is obviously low, but the base is huge and they need to be recruited.

This live broadcast was very powerful. Chu Yuanxi brought a headset and a director in the background, pushing data to him in real time. Just halfway through his talk, the total number of simultaneous online live broadcasts of several major broadcasters has exceeded 500,000.

Chu Yuanxi turned on the phone and looked at the background data on the official website. The pre-registration has broken 50,000 people, which is a good start. Today, this event will produce a lot of good results. The materials of the press conference will also be promoted to the entire network through Weibo, official accounts and Toutiao accounts, but in the final analysis, it is for the number of pre-registrations.

It's a pity that Uncle Sheng is stage fright and dare not take the stage, otherwise the effect will be better. This IP is a script written by him, and the music is mostly his original. It is repeatedly used as the BGM of various scenes in the game. Even the music used at the conference is carefully selected by Uncle Sheng. Therefore, he It is the person who has the greatest influence on the appearance of this game.

Therefore, Chu Yuanxi prepared a short film for him to show his face. Taking the opportunity of the short film, Chu Yuanxi checked the room back and forth in the broadcast room of the main broadcasters. I saw that the enthusiasm of the players for brushing 666 was very high, and the enthusiasm of the anchors for playing the game was also very high. Some of them changed tricks to play the initial plot to verify how much the game has prepared. Different openings.

This kind of effect is the best. It is the script that Chu Yuanxi didn't arrange, and it is more attractive than the arranged script.

"Anchor, how many times have you chosen women's clothing boss? This game is perfect for anchors!"

"Choose the bandit! Choose the bandit, the anchor, don't you plan to experience Mrs. Yazhai?"

"This game is slippery, can it still be played like this? Is there a war strategy game behind it?"

"I have locked this live broadcast room. Please increase the scale for the anchor!"

The response was good, and Chu Yuanxi quickly cut to Zhou Minxi's live studio.

"Beauty~www.wuxiaspot.com~ It is said that this comic is going to be filmed on TV. Are you acting as the heroine?"

"What's that? When Queen Zhou plays the heroine, I have to go for it."

How rich is Zhou Minxi's experience in dealing with rainbow farts? Spit out to the camera: "Act the heroine? I don't even know who the heroine in this comic is!"

An interview with Uncle Sheng as the creator of the script was playing on the screen behind her, and a neat and tidy picture appeared below: "Uncle Sheng came out and beaten!"

Soon the short film ended, and Chu Yuanxi took the stage again. What needs to be said later is very simple, telling the gameplay, telling the short story of the research and development team, once again begging players to pre-register in advance, as well as the benefits of pre-registration and so on.

The last part is to answer the questions of the players and answer the questions on the spot. This is a part that is easy to roll over...

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I thought for a while, the salted fish author should ask for a recommendation ticket first, don't ask for such a high demand for subscription...