Salted Fish’s Self-help Strategy

Chu Yuanxi felt a lot of pressure before going to work on the 9th because of the huge workload today.

In the morning, we must first urge Monica's overseas business. It would be great if Monica was a programmer, Chu Yuanxi had sufficient experience to slap her, but unfortunately she was not.

Then there is the second wave of hype in the mobile game "Unwinding". Liao Xingxing's activities are remarkable but there are still problems.

Yuan Lu and Liu Lu will be here in the afternoon. This is the top priority. Both parties have intentions, but they still need to communicate.

Moreover, the "Fang Ge" micro-film series is going to meet the audience online, but whether it is going to be a big platform like Penguin, Youtu, and iQiyi, or whether it is a video self-media, it has not been finalized. It has to comprehensively consider website resources, self-promotion and attract Fans, etc. Although the IP has been handed over to "Late Night Gallery" to operate, this work should still try to achieve its own limits.

This matter must also be finalized as soon as possible. After Qi Feng's struggle in September, he has reached the point where he needs to see the echo. If he can't hold back, the crew that builds on his face may be unstable. Although the entire crew does not seek remuneration or fame or fortune, they also need the approval of the audience. So although it will be much easier to wait for the film and television "Fang Ge" to be finalized, and the website resources will be expanded a lot, but it is too late.

Finally, at night, Chu Yuanxi wanted to broadcast it in person. This was the start of the second wave of hype after the mobile game press conference, and Chu Yuanxi had to go to battle in person.

Looking at the day's work schedule, Chu Yuanxi really wanted to hire a secretary, the kind of assistant to the president, if there is a secretary to do, it's okay.

As a result, before Chu Yuanxi came to the company and waited for Monica to come to find her fault, Zhao Jie first took Yu Wenhui and Yang Jiangang to look for her with excitement: "I have a new idea about the game."

"What's the idea?" Chu Yuanxi was shocked at the time, what is the situation with the programmer having a new idea? Shouldn't the programmers be the professionals who complain about "new ideas"?

Just listen to Zhao Jie’s words: “It’s the story reset function mentioned in the previous meeting. Yang Jiangang’s plan is to let players pay to reset the story, but also to get the VIP level. If the level is not enough, the reset is not allowed, right? My new method is In this way, by adding a sharing function, players with insufficient VIP levels can also use it."

"How to share?" Chu Yuanxi's instinct felt that this was a good way.

"It's called'please help me change the plot'. The player outputs the short story in his game to an H5 page in text form, like a novel, with a chapter list, others can read it on WeChat . Then ask a friend to help click "modify" on a certain chapter. After someone clicks it, the player gets a "story point" at that copy node in the game, which is used to reset the story of this node. The front-end program of this function is basically nothing. Work, the backend can do a little work, but it requires a lot of work from the H5 programmer."

Yang Jiangang interjected: "I want to say that I don’t have to bother to find specific chapters, share the story directly, ask friends to click, take the plot point, and then the player can reset any plot. This way the operation of the player and the friend is simple, through a general entrance It is achieved, and the backend does not need to record which replica node the plot point belongs to, which is very feasible."

Zhao Jie glared: "You are not good. If the player's friend is a living person and not a trumpet, then this friend can just click on your way without reading the story. But according to my plan, you will often see the player. This story is often updated, just like chasing a novel. In this way, our product effectively touches this friend. The friend may not be our potential user at the beginning, but the possibility of turning into a user will be much higher."

"Zhao Jie makes sense." Chu Yuanxi pressed Yang Jiangang to death, "H5 must have to do work, which is equivalent to the workload of developing a small game, and it is not too large. WeChat friends do not need to enter the game to create an account to follow this process. , But we can use the WeChat login process to count our users."

Yu Wenhui added in due course: "Yes, and when a friend helps to make changes, we can record his behavior even if he does not enter the game. Then when he is finally converted into a user, we will give him a gift package when he enters the game. Corresponding to the number of times he has helped. In this way, the player that this friend has transformed into has a particularly good gaming experience."

"Nice and awesome." Chu Yuanxi praised Zhao Jie mainly, "How did you think of it?"

"Didn't you always emphasize sharing when you were working on social apps?" Zhao Jie wondered, "Why don't you emphasize the sharing function now?"

"I'm inflated..." Chu Yuan Xixin said that this function is indeed very valuable, and it was really ignored by herself. It should be said that because it has mastered a powerful traffic pool, it has ignored the fission function of the game itself, and focused the attention of users on fans, purchases and channel cooperation.

"Fans, purchases, and channel cooperation" are collectively referred to as conventional means, a sign of strength, and a violent means that big companies can afford. "User fission" is the only way for small companies and even independent developers to seek expansion, relying on their own content, novel gameplay and even smart phone shakes to create user word-of-mouth and stimulate users' word of mouth.

During the four years of making salted fish in this world, most of the products that Chu Yuanxi had brought were doing fission functions. Pengfei Technology says that food is not food, but it does not have the strength to spend money on every product. It requires the project team and product manager to spend their time, and the empty glove white wolf acquires new users~www.wuxiaspot.com~ This can be said to be him and Zhao Jie's "initial heart" is now.

Chu Yuanxi reflected on it now and found that he had already swollen and regarded himself as a big company, so he forgot his original intention. Fortunately, Zhao Jie also helped him remember. Moreover, this memory is very useful. With the number of seed users of "Unwinding" and the unique charm of the AI ​​plot, the number of users acquired by this fission is definitely on the order of tens of millions. Unit calculation.

The workload of H5 will not affect the project team, because it can be regarded as a small project developed separately, and it can be done by temporarily arresting people. Chu Yuanxi thought for a while: "The value of Zhao Jie's function is immeasurable! How many options should I issue? If you mention Yang Jiangang, you can start a business next month."

Yang Jiangang is embarrassed, because this proposal should indeed come from the planning level. Zhao Jie laughed loudly, "What options are not options, just send hundreds of millions..."

However, Chu Yuanxi's conversation turned: "But didn't you discuss it with others?"

"Discussed..." Zhao Jie nodded reluctantly.

Chu Yuanxi spread his hands: "Then it has to be regarded as a collective wisdom. I think so..."