Salted Fish’s Self-help Strategy

Chu Yuanxi continued: "First of all, we must be a formal traffic owner. In the future, we will not only promote our own products, but also provide advertising services to other domestic game companies going overseas. Then we need to have formal and clear procedures and advertising effectiveness evaluation standards. Of course, there are different models for different products, but to form several specifications and corresponding standard contracts, the less changes can be made, the better, so as to facilitate the grasp of the collaboration process.

You have to know that as long as we are hard enough, there are a lot of large-scale brand customer resources, which is determined by the relationship between supply and demand. For specific advertising services, I personally think that the advertising content should simply have our account’s own style and elements. In other words, Party A throws a video or copy for us to post on the account. This model is simple but not friendly to our fans. , You have to consider as appropriate. "

Monica said that discretion is discretionary? That's discretionary consideration! See whether Party A’s father is willing to spend a lot of money, I understand!

"As for the content of the advertisement, if we undertake the production, it will be enough to charge the production fee. In this respect, the media support department can produce it. Now the company has talents who play video special effects and animation, handwriting, dancing, game commentary, and live broadcast. , Video special effects, etc. are okay. There are also music customization, tunes and sings, and lyrics and lyrics. These are the company’s strengths. If you already know it well, I won’t say more. In short, we need to do overseas advertising services Seek healthy development, not disgusting fans, advertising is the best way to attract fans."

Monica nodded. During this period of time, she has had more contact with Liao Xingxing. This is the idea of ​​"Troubled Times" in the domestic publicity advertising. Advertising materials and Jackie Chan’s attack on the sand are two extremes. The advertising content not only carries product information, but also enhances compulsory and The appeal has made the brand image not only drop but improve.

Chu Yuanxi slowed down when he said: "The information you bring today is very valuable. Therefore, I now want to build a new IP, repeat the past successful experience of the Pakistani people, and target the European and American markets. . Then we make our own game products to go overseas, use our own self-media promotion, and run down a process like this, and we have methodology and everything. Once successful, the future overseas business company can definitely be listed separately and go to Nass. Duck or something should be easy."

The Pakistani's listing in the United States, Chu Yuanxi, is relatively opposed, but it doesn't matter if the subsidiary company is separated, there is a layer of relationship and a layer of firewall.

"Are your steps too big?" Monica was suddenly shocked. What Chu Yuanxi meant was to use the routine of "Troubled Times" to push a new ip on social media on the Internet, which was completely European and American.

There are indeed traces to the success of "A Windy World". The powerful flow pool of Pakistani people, the scientific and reasonable self-media matrix blessing, and the fairly good content and good drawing skills have been blown up in the comics. In hindsight, it is not surprising.

However, the Pakistani media and traffic pools are difficult to replicate on the external network, because without the Tik Tok bonus, even if Chu Yuanxi does it again, it may not be possible in China. Tik Tok is Chu Yuanxi's father.

What's worse is that "good content" is the big problem. It's like letting a European and American person write a Chinese novel at random. Hell if he can write well, such talents are not absent, but they are definitely rare. By the same token, how can Pakistani Entertainment now have the kind of talent to make themes suitable for Europe and the United States?

"Not big, not big at all. When we create European and American themes, we directly do animations." Chu Yuanxi is actually not very sure, but he understands a truth. If you have money, you can make waves. You can try and make mistakes. You can trade opportunity cost for what you want.

Moreover, the plan he thought of was not particularly unreliable. Directly making animations can cross particularly many hurdles. The presentation power of the video can cover many differences, such as user differences, cultural differences, regional differences and even language differences. With animation, you only need to pay attention to whether the dialogue is natural and smooth, so as to maximize It hides shortcomings in literature and art, which is incomparable to comics.

All in all, when focusing the audience's energy on the content, the only concern is whether the content is attractive enough. Monica can figure out these joints as soon as she does it.

However, thinking of this plan is already the limit of Chu Yuanxi’s overseas capabilities. In the original world, Xiaokang had a lot of thinking and wisdom in the exploration of overseas, but there were too few specific implementations, so if you really do this, what can you do? He didn't know.

But waves are bound to be waves, especially when there is money. This is the same for people and companies.

Monica hasn’t jumped out of her role as an executor. Seeing that Chu Yuanxi said so, there is no need to object, but she is still very curious: "Chu Yuanxi, how did your brain open up? Why suddenly Thinking of doing European and American themes? What do you do with the content?"

"It's very simple~www.wuxiaspot.com~The Troubled World" is not particularly suitable for Westerners, right? Be a European and American, if you don’t become a Westerner, will you occupy the map of both the East and the West? Let’s make a country now. The wind theme, isn’t that a fight with the brothers in "A Windy World"? What about the content, let me use my brain, you call Uncle Sheng."

However, the almighty Uncle Sheng couldn't help this time, making Chu Yuanxi extremely uncomfortable. He neither knows European or American subjects nor related writers. He knows about fantasy subjects very well. After all, he used to be a hybrid of Internet literature, but fantasy and Western fantasy have a bad nose.

There is only one suggestion given by Uncle Sheng. In terms of content, it is still based on historical themes, with a little bit of mythology and supernatural power. This is how "Uncle Sheng" does it. The audience's tolerance for writing past events is relatively high, and it is not easy to expose the shortcomings of Eastern people in writing Western subjects, especially the Western historical studies, ancient Greece, ancient Rome, Byzantium, etc., which are easy to push away. In addition, it is best not to engage in overhead history, because people who do not have a deep understanding of history cannot write overhead history. It is not easy to find people who have a deep understanding of European and American history, and it is not convenient to promote.

These are all good words of gold and stone, but it is not the key to achieving the goal from 0 to 1. The key to going from 0 to 1 is to find the right person.

In this regard, Chu Yuanxi has no reserves at all, so what should I do? He decided to turn to the omnipotent circle of friends: heaven and earth, I have encountered something I can't handle! I want to create an ip suitable for promotion in Europe and the United States, with historical themes as the main theme and a small amount of magic as a supplement. Who can provide ideas or even help?

Li Jingfei: I won't thank you for taking the Song of Ice and Fire.

Yuan Mu: What big news are you making? Yilalong didn't thank you for taking it.

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