Salted Fish’s Self-help Strategy

Although the H5 has designed a shunting scheme through cleverness, and even has a rectification scheme, a H5 is divided into four parts and shared on a weekly basis, so that the flow of a single H5 is reduced to 1/28 of the original estimate, but this flow is too special. So big! By January, the channel had been online for more than a month. After the channel DAU was included in the statistics, the daily active number of the entire game had already broken 20 million, rushing to the 30 million mark, which is not the same as the popularity of the chicken game. up and down.

Without the purchase operation, DAU can continue to grow after going online for such a long time. It is precisely because H5 has created a large number of potential users. Otherwise, the game users converted from the media matrix of Israeli-Palestinian Entertainment will definitely not be so large. Staying power.

In other words, more than 70% of game players are already tap water, not the original fans of the Pakistani people. This kind of operational effect is more that Chu Yuanxi is more willing to see than the amount of purchase, because the players who have entered from H5 have been "out of the mountain" several times, and the recognition of this IP is definitely higher, and the degree of fandom is also high. , Is conducive to the growth of this IP.

The reason why there is no purchase is because the players who bought the purchase cannot be isolated in a group of "buy servers", they are not allowed to participate in normal cross-server activities, and they must be allowed to log in to each server normally. .

But the purchase is for the purpose of making money, at least the amount of money the player has to charge is greater than the expenditure used to purchase the amount, and the purchase itself is a huge expense. In other words, once you start buying, it will inevitably begin to rinse the player, and it is an indiscriminate rinse, trying to empty the player's wallet. Players who bought it did not have that high sense of identity with the IP. In fact, washing and washing is healthier, but it is the heavy fans of this IP that are more affected. This is very much a loss.

Therefore, Chu Yuan Ximing knew that his income would increase rapidly for a long time after the purchase amount, but he kept refraining from buying it. This is a domino and the effects are interlocking. The other reason that supports him not to buy is that H5 is powerful enough, and the amount of tap water is good.

But this is not bad, and it has a price, and it has been borne by WeChat dad. That is a devastating blow to many WeChat communities.

Although H5 is artificially divided into four groups according to the male and female protagonists and martial arts romances, the server behind it is one. Although the sharing depends on the connotation rather than the strong props like Kun Kun, it can't stand the crowd. When the DAU exceeds 20 million to 30 million, more than 1 million users are sharing every day, and some potential users who have not yet entered the game but like the feeling of "out of the mountain" are stimulated to perform secondary distribution.

It is said that the million level is not worth mentioning for a super APP with hundreds of millions of users, but no one can stand it every day, and then persevere without breathing.

The most important thing is also what makes WeChat the most difficult to tolerate. Although Kun Kun’s circle of circles was poisonous at the beginning, most users threw this kind of sharing into the trash group, because they only need to complete the sharing to get the game props and share. In the live crowd, they will be despised or even kicked out of the group. People with a little bit of IQ know how to do it.

However, the scourge of H5 is not obvious at the beginning, but it is dedicated to killing the crowd, because it needs some help to get the plot point, and then when it is shared, it is quite high and not ashamed. Because the force level is quite high, the casual appeal is also good. After a long time, a small half of a living group starts to share, and this group can't read it. If this WeChat is not angry, it will be hell!

So in the warm winter, Chu Yuanxi received a call from Papa Long himself, but she didn't say much, just one sentence: Turn off your H5.

In fact, Chu Yuanxi had always foreseen that there would be such a day, thinking that in the future, he would have to use the power of WeChat madly, and also planned to make a relationship with the situation. Unfortunately, Dad Long's time was so precious that he directly hung up the phone.

Not directly banning is already a very good result. If you ban directly, although players can still use WeChat to log in to inherit the previous praise prizes, many potential players will not find their way, and now there are at least a lot of relics left. Similar to the login entrance. However, WeChat has always been atmospheric, and even Zha Yi's "Yin Yang Liao" was not closed for transmission in those days, not to mention the mere "Troubled Times".

Surprisingly, this operation also knocked down the dominoes, making many players have to reluctantly upgrade to VIP5, obtain the qualifications to buy plot points, thus opening the door to recharge to play the game.

But even so, the growth rate of DAU has clearly seen a decline. Senior product manager Wang Le predicts that DAU will reach its peak during the Spring Festival, stopping at around 35 million, and then slowly decline as the version is updated.

For Sankei, this is not the ceiling of income, because there are many games with low DAU and high income. It all depends on whether the heart of Sankei is dark or not. How to change the game to rinse players. For Chu Yuanxi, this is the ceiling of the IP of "Troubled Times". Of course, it is very good to be able to reach this level, far beyond the original expectations.

It has to be said that in the Tianchao Internet, how to effectively control the flow of WeChat is the most important thing, especially the understanding of the WeChat ecology and the grasp of the banning standards are definitely a science.

But outsiders don’t know for the time being that "Unwinding in the Wind" has seen the ceiling, especially the DAU data can be seen through many tracking service providers~www.wuxiaspot.com~ so they draw an upward trajectory of DAU growth. The arc is very scary.

This is the time window to meet Lao Fan, and the data will leak out after a few days. Chu Yuanxi made an appointment with Lao Fan immediately after putting down the phone of Father Long, so on January 8, Chu Yuanxi came to the Ali Center.

Seeing Lao Fan at this time, his mentality is completely different from November 19, although less than two months have passed. Back then, "A Mountain in the Wind" was not bad, but the DAU was less than 8 million, which is not the same as it is now. Although it is impossible for an IP to be evaluated by the game DAU, Chu Yuanxi’s asking price will not be the original price ×4, but the understanding of both parties is very close or even reversed-Chu Yuanxi knows that the ceiling has come. The other party believes that it is still in rapid growth.

Lao Fan had obviously done his homework. As soon as Chu Yuanxi sat down, he listened to him and asked: "Xiao Chu, the gameplay of the story card distribution that you said when you were parting last time, do you need to be absolutely open to the screenwriter?"

It is a good attitude to talk about the content as soon as you come up. It shows the other side's attention from the side. In other words, Lao Fan uses this method to show his attention. If you don’t pay attention, who will care about your content? What I care more about is the conditions. The first thing to do is not to trouble yourself with conditions, and then money. This is the norm.