Salted Fish’s Self-help Strategy

Chu Yuanxi was not even impressed by Orchid Capital, so he thought it was an emerging venture capital that only rose after 2016. After an investigation, he discovered that they had led the investment in lamb video games and playing shrimp games a long time ago.

These two companies are not trivial. The former has been listed on NASDAQ, with a market value of RMB 3.5 billion, and the latter is the pillar and trend-makers of the early days of mobile games in the Tian Dynasty. It can be ranked in the industry by relying on Jinyong IP for mobile games. The first three were later acquired by listed companies. In short, these are two very powerful investments, and it is not easy to invest one.

This is embarrassing. Chu Yuanxi discovered that this particular was actually a mobile game, she didn't know it? Fortunately, no one found their ignorance.

Therefore, he took a deep look and found that because the style was too radical, Orchid Capital had also been silent for a round, and it only broke out after 2016. It’s a common occurrence that the good years do not erupt to the bad ones. The Zheng De Fund has also been silent for a long time, and Yuan Jing’s position has not been mentioned yet. Although the Pakistani people are very explosive, they are only isolated cases.

Observing Hu Shiheng's investment roadmap, we can clearly see that he has a special liking for the "O2O second half". This can be said to be a strong man who is not afraid to take the flying knife empty-handed, because O2O is considered by the mainstream public opinion of the investment circle to be about to die. . Probably because this big man has created five businesses, he has a special understanding of entrepreneurs and also has a full understanding of the difficulties that entrepreneurial projects may face. Only in this way, what kind of product can reach a higher height makes him more sensitive, so he will repeatedly aggressively shoot.

In short, this is a person who is not afraid of failure and eager to succeed.

Hu Shiheng's real person looks younger than the photo, but the hairline has receded very outrageously, and there is a tendency to look in line with Li Jingfei. The body is also fatter, the belly is round, the key is not tall, so it looks very witty.

Chu Yuanxi originally wanted to greet people in and chat for a while before going to the shop, but Hu Shiheng didn't expect Hu Shiheng to show his cards: "You don't need to go in, let's go now. I've been driving the company many times by myself. I have used the small houses, the magnificent ones, and the futuristic ones with slides. There is nothing to see."

Hey? Chu Yuanxi said that this is more like me, and he didn't pursue this aspect. Many companies are very real in terms of decoration. They have to match Google. At least it feels like Google. Going downstairs and sitting on the revolving slide are standard, but it is actually meaningless. It is better to give employees more money and less thorns.

Just listen to Hu Shiheng continue to say: "In fact, Big Sister Xu, you don't need to visit the store yourself. Don't hurry. There are more than ten well-off stores. I have already visited it myself."

Xu Xin actually knew that what she was doing was stupid last night, and she said that you were not deliberate. "Xiao Hu, why did you take us to explore again after you have explored?"

"There are a lot of questions, you need to go to the store and ask, don't you think the well-off store is really interesting?"

Chu Yuan Xixin’s words are even more hurtful. Old women in their fifties are basically close to straight men in aesthetics, while 724-style convenience stores are not. The main users are young people, especially young women, Xu Xin can feel Hell when you come out.

But he changed his mind, huh? Hu Shiheng is not young at this age, definitely not a young man, right?

"Boss, how do you feel interesting?"

"I, after I entered your store, I felt a kind of, how can I say it? I am lonely." Hu Shiheng went straight to the store near Xiaokang headquarters, apparently seeing it when he came. "Your decoration, there is also the distance between the shelf and the seat, which is a bit interesting. When I sit against the wall, I feel quiet in the noise. The house is surrounded by people, and there is no noise, even if the people sitting next to me don’t feel it. ."

Oh, this is an expert! Chu Yuanxixin said that the style problem was only realized after the well-off in the original world had been on the road for a while, and then immediately invited design experts from the island country to give a set of standardized parameters. This set of parameters is not limited to the type of apartment, it is about the color of the decoration, the distance and height between the shelves, the position of the air-conditioning blower, etc., and even the size of the goods, and the angle at which the snack bag should be squatting on the shelf. Control the height of each row of goods.

The most essential is the long table facing the gable. Well-off stores vary in size, but no matter how small a store, you must have at least five seats. If it can’t be the word “one”, you can just fold it along the corner. These five lonely locations are necessary.

It can be said that this design has a distinctive style. What is the leading convenience store company in the island country? 724 and Rosen, etc., the most leading thing on this track is culture. The island country convenience store itself is a kind of cultural atmosphere, and it is a place where literature and philosophy can be produced. Among the new retail entrepreneurs in the celestial dynasty, it is a minority of the few who have this awareness.

It can be said that the original world is able to succeed in the well-off, this style is a plus point, especially in the case of before and after comparison, you can clearly feel the increase in customer stickiness, such as the increase in customer unit price.

It is necessary to know that everything can be classified into big data when the quantity is large. The increase in the unit price of the customer will have an immediate effect on the benefit of the convenience store, because the unit price of the convenience store is particularly low. Fifty cents are very important when it is particularly low. The increase from 15 yuan to 15.5 is a 3.3% increase. A sword in an online game plus 3.3% bloodsucking is an artifact.

Therefore, this re-doing of Xiaokang directly started with this set of parameters for decoration, and the demanding requirements for the placement of goods made each clerk very tired when receiving training at the beginning and needed time to adapt. This is also the reason why the well-off clerk conducts training so long in advance.

Suddenly, Chu Yuanxi said sincerely: "Oh, boss, you are so insightful! Hit the nail on the head, loneliness is the atmosphere I want to play up." Sincerity and flattery feel completely different, Yuan Lu originally wanted to open up Just kidding, I found that there was nothing wrong with it, so I heard Chu Yuanxi continue to say: "A well-off society is a space for young people in big cities to escape from the world."

"You're pretty good at raising yourself?" Yuan Mu said, standing in front of the store, the automatic door slid open, and a cool breeze blew out of the store.

"This is called a taste upgrade." Chu Yuanxi followed into the store. It was ten o'clock in the morning. It was when there was no one in the store. Some of the clerk was making hot meals, and some were loading goods. He heard someone coming in. No matter what he saw or he was busy with his back to the door, he almost said at the same time: "Welcome to a well-off life. Registered members welcome you to register with a 6:10% discount."

This is the first item of clerk training. After entering the customer, immediately shout the black words first, not pursuing neatness, but everyone has to shout, hundreds of thousands of times a day, the voice is very demanding. This myth is still updated at any time. It is necessary to follow the sales strategy of Xiaokang. At this stage, it is to push registration.

After speaking, some talented people responded that the president had come, and Chu Yuanxi waved her hand quickly, indicating what they should do, and then said, "What is your problem?"

"Let’s talk about your escape space first? How do you understand?"

"It's very simple. Many young people who work in big cities live in rented houses, which are equivalent to dormitories, especially those rented with second landlords. Most of them have nothing to do. If the user experience of convenience stores is suitable, it is suitable for these young people. For people, our hot dining area and microwave oven are their kitchens, and our freezer is their refrigerator. In winter and summer, this is their place to keep warm and escape the heat."

Chu Yuanxi had a house, but he also rented a house, especially when he was just working, and the job he was looking for was far away. He commuted for more than three hours every day, and then he was late at get off work and worked overtime on weekends. Where to sleep, it is better to rent a house next to the company. So he had a similar feeling, and this feeling is still strong after many years.

"Then what kind of experience is appropriate? No one knows who is the best, don’t disturb each other, don’t communicate, and no one will drive you away. So in terms of overall style, I choose loneliness, even if there are a lot of people in the store, as long as this lonely person It feels like our store is equivalent to their private space, and the experience is like this."

Yuan Mu had never paid attention to this, and even the number of times she went to the well-off store was only a handful, and she was not the target user of the convenience store at all, so she was stunned. "Private attributes are so important?"

"It's really important. You haven't read a very popular article on the official account recently, saying that a middle-aged man went home from get off work and drove downstairs but didn't get off. He should sit in the car for ten minutes?"

Xu Xin immediately interjected: "Hey, I watched it, and the emotions are pretty good."

"This is a personal attribute. It belongs to the boss or the wife and children 24 hours a day, and squeezes out ten minutes to belong to yourself."

"Hi..." Hu Shiheng asked more questions, "Isn't the convenience store business doing time scarce attributes? Customers buy things and leave. You provide private space, how do you calculate the ping effect?"

"Well, the theory of relativity." Chu Yuanxi knows that this is a misunderstanding of many people. "Convenience stores are indeed fast-paced products, but users follow the experience. It is naturally worthwhile to allocate more time to places with good experiences. Current users In this way, whether online or offline, experience is the most important. As for the floor effect, the floor effect of manufacturing demand is not directly reflected in the data. The air-conditioning, automatic doors, and free chargers in the store will all create demand. This private space The experience is the same."

When Chu Yuanxi said that "users allocate time based on experience, both online and offline are the same," Hu Shiheng suddenly fell into deep thought, because today's mobile Internet has changed from a naked competition for users to a competition for user time. For this reason, all major manufacturers do not hesitate to create iron curtain horizontal ditch, circle users in their own circles, use all means to fully kill users' time, treat these "time corpses" as their own trophies and turn them into wealth. Never leave it to competitors.

There has never been a historical stage in which "time is money" has been so naked. This is the reason why Big Penguin is not afraid of Ali, and it is also the reason why Toutiao is a strong enemy. Toutiao’s time-swallowing effect is chasing WeChat and mobile QQ in strides, and it is Shengtou. WeChat Mobile Q has been used by users for a long time, but not Shengtou. In the past, only novel games could eat up users’ time, but also It is limited, and the time that Toutiao’s major information flow apps consume users is like a black hole, which makes no sense at all.

Hu Shiheng pretended to look around, but actually took a look at Chu Yuanxi, who was commanding Ruo Ding with Yu Guang, and said that this person deserves to be a company valued at 30 billion in less than a year, and his understanding of the Internet field cannot be said. It's not deep, and it's all dry goods. So, the answer to this question? "If you follow the experience, what about the price/performance ratio?"

"Is it cost-effective? I divide users into two categories, one that emphasizes cost-effectiveness and one that emphasizes experience."

This is the core problem of convenience stores, and it is also the most insightful area of ​​the well-off society. "If you are pursuing cost-effectiveness, many business models cannot exist. Jingdong's things are more precious than Taobao. Why are there so many people buying? The experience is good. So for experiential users, cost-effectiveness is not a problem. Of course, the cost-effectiveness itself is also the user experience. One, therefore, I have prepared a set of economic internal circulation system to cooperate with the paying user system to satisfy cost-effective users."

"Internal economic cycle, with the paying user system? Interesting, this?"

Seeing that Hu Shiheng didn't understand, Yuan Mu and Xu Xin looked at each other tacitly, and then laughed, "Lao Hu, don't you play games?"

"I don't play games, but I play games." Hu Shiheng is very proud, thinking that he has a certain understanding of games. But goose...

"At first glance, Xiao Hu just doesn't play games. Chu Yuanxi's economic cycle is simply the result of a domestic cheating online game. It used to cheat players, and later cheats users." Xu Xin said happily, "His routine is too deep. Yes, you first try to understand the coupon system in his app?"

Hu Shiheng said in his heart that it seemed that I was not the only one who was confused, "This is also one of the main reasons why I came today. I just couldn't figure it out, so I had to ask in person."

"Big brother, let me tell you." Chu Yuanxi leaned closer and whispered: "The value of the well-off preferential system is to make people unclear."

Hu Shiheng said in his heart that we can't talk about it anymore. I used to cheat the players and then cheat the users, so today you cheat me? A variety of coupons with varying periods, the overlap of multiple membership benefits, and shopping rebates. How do you talk about this?

But talking about the system or something is really not something that should be talked about in this occasion. It should be talked to the computer and documents. He is also a person with many entrepreneurial times. There is still a B number. This kind of field inspection is really only suitable for chatting. Experience.

Therefore, the question changed again: "Chu, apart from this unfamiliar style, what else do you have to improve your experience? When will this experience show value?"

"That's too much to go. It can be as small as free chargers and free band-aids, as large as oden cooking robots, and self-checkout. These are all considered to improve the user experience. In my opinion, there are two things to be a convenience store, front-end users. Experience, back-end cost + efficiency. Opening a convenience store wants to improve these three places. Only by focusing and focusing can you pay attention to the details. It requires long-term and continuous investment. As for the value...formation of scale, after the well-off has formed scale That is, 1+1 is much greater than 2."

"But I think some stores that are already very large, such as Quanshi, are shrinking now. The bigger the better."

"The scale of Xiaokang is not the same scale as the scale of others. We have bicycles." Chu Yuanxi said confidently, "Bicycles are not just a travel tool, but also data. This data is very useful in combination with users' consumption data. , Our scale is built on the basis of data. After forming the network, a kind of "vector" data will be formed, not only in size, but also in direction."

Hu Shiheng said that this is bullying me for being bad at math? But my math is really bad! What the **** is the vector? Next question!

At this time Xu Xin relieved him: "Xiao Hu, tell me why you don't vote for the door opener. I remember you said before that you also consider the opener."

"I might still invest a little bit, because of financial attributes." Hu Shiheng nodded to Xu Xin, "The opener's style is similar to a supermarket. I think about it, but it's still not attractive."

"Why? How high is the price per customer in the supermarket?"

"Yes, the unit price for supermarket customers is high but the performance is generally mediocre. Large-scale closures are everywhere. The unit price for convenience store customers is extremely low, but you see how many people in our circle want to invest in convenience stores? Oh!"

Hu Shiheng sighed and continued: "The growth rate is not deceiving~www.wuxiaspot.com~ The growth rate of the convenience store industry is very attractive in the current overall environment. In fact, there were signs last year, and the tide receded. , And maintain the growth rate in order not to swim naked. I don’t know where and why the bonus comes from, but it turns out that there are trending bonuses to support the convenience store track. Mr. Chu cross-border convenience stores, many people find it abrupt. Anyway, from the beginning, I was screaming at the case, but Yuan Jing did not invite me in the road show, which disappointed me."

Yuan Mu shrank his neck and said to his heart that this pot should be Chu Yuan Xi Da, and he released such a share, there are more wolves and less meat than enough. Besides, the old man told me that he is too difficult to serve. Who knows that he has put so many conditions on the qualifications of investors...

Xu Xin knows very well that for a long time, the investment circle's views on convenience stores have been "serious homogeneity, low cost performance, and limited goods categories", and in short, lack of investment value.

However, if you are not optimistic, you are not optimistic. By this year, most of the convenience stores have begun to make profits. People who want to invest in this time are more embarrassed, because they have not copied to the bottom, and then they must catch up.

Therefore, during this period of time, the difficulty of her relationship is not as high as Chu Yuanxi imagined. Although the valuation required to vote for a well-off society is relatively high, it has begun to operate in an orderly manner, showing that it is still a good price/performance ratio.

But what’s embarrassing is that investors are basically thinking of the oil hammer initiation. They look at the size of the track first and then the trend dividend. Therefore, the blindness is actually very large. Suddenly they see that the GMV of a certain track is higher than expected. The first reaction is panic. Why is the data so high? Where is the logic of growth? Why do others vote?

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