Salted Fish’s Self-help Strategy

Chu Yuanxi didn't think about the problem of the leader all weekend, so on Monday, she would just talk to Zhao Jie about the specific problem first. After all, what if Ali's self-confidence bursts again? It is also possible to not want the Pakistani game team, and only acquire the business and assets of the Pakistani game. This is called "I don't want your heart, just your people".

Two interesting incidents happened on Monday, both of which have a slight relationship with Chu Yuanxi's business. The first is that Ren Jin, Suogou and Microsoft of the United States, the three largest console game companies in the world, jointly protested to the Ministry of Commerce of the United States to increase taxes on gaming equipment from the Kingdom of the United States, saying that the profit of this thing is very low. There is no threat, you are so sick, you increase taxes!

Suddenly, players all over the world were inexplicably excited, and Pakistan, as a substantial game company, was also excited and applauded. You must know that these three companies have two places a day, and they almost never cooperate. The three giants that have been playing for decades have actually united for the sake of the Tianchao game equipment foundry industry. From then on, the world's players are one family! What the game industry hasn't done for decades, he has done it for a blonde man in his lifetime!

The second thing is that Toutiao will launch a co-producer plan for short videos and short programs, and will arrogantly provide a flow of 1 billion yuan to support co-producers.

When Chu Yuanxi watched the news, she was quite surprised at first, saying that she was a stingy god? Although the amount of one billion is for video production like Tang Poxue can't even make a splash, it is already a rare big investment for headlines. Take a closer look, oh, it turned out to be a traffic support worth 1 billion yuan, which is in line with Toutiao's consistent image of a small family.

In fact, the three major video platforms have turned to develop a short drama cooperation model since the beginning of this year. Both the short plot videos of iQiyi and the hot pot drama of Penguin reflect the urgent psychology of webcast video platforms to enter short content.

As an explorer in this field, Pakistani Entertainment has handed over the micro-film series "Fang Ge" to iQiyi as early as December last year, and another hit series "Life Starts for Me" The front and rear feet are barely hot.

However, the micro-film series or short-content episodes themselves are generally tepid, and the shooting methods of "Fang Ge" are still traditional. It is just to compress every time, and the script content is as concise as possible, and later more successful. Short content still has a certain distance.

It's like changing a novella into a short story, but it's still a novel, not a diary. Later, the more successful short content presented an abstract, fragmented, and partial-conscious expression technique, only filming the "drama waist", which is the most intense part of the plot conflict, without filming the cutscenes and bridges, so that the audience can help themselves. Instead, it has achieved better broadcast effects and transmission attributes.

Therefore, the limited success of the "Fang Ge" micro-film is very good to others. It can stand on the ground, and can carry out a lot of commercial operations. It can attract investment, advertising and cooperation, but it is nothing for Pakistani Group. Playing hundreds of millions is better than nothing.

Therefore, when Lu Yu asked Chu Yuanxi whether to participate in the Toutiao co-producer plan, Chu Yuanxi's reply was: "Look and do it. If it is beneficial to the company, participate. If there is no profit, do not participate. Just consider us. Whether the existing resources and content can get a high conversion rate is considered from the perspective of cost and benefit."

In fact, even though Chu Yuanxi said it lightly, it was a brand new test for Lu Yu. Compared with Zhao Jie's situation, his situation is actually similar. They all take executive work as their daily routine, and they are mainly tactical operations, with few tests of direction and selectivity.

For example, recruiting Feng Lin and Feng Xueling to open up two categories of e-commerce buyers and gourmet exploration stores is a test of directionality and selectivity, which is equivalent to a product line that enriches Pakistani information, but was rejected by Chu Yuanxi in half.

Choosing who to cooperate with and how to cooperate is more complicated than developing a product line. It is necessary to consider the degree of cooperation, the attitude in negotiating with Toutiao, the positioning and reaction to oneself and the other party, how much traffic is expected to get, the plan is to be made, and Chu Yuanxi has to be constrained-the P/E ratio must be considered. Rate of return, so that certain trial-and-error behaviors cannot be let go of trial.

The point is that Lu Yu doesn't know what the conversion rate of "traffic/fan" is the key data. The key to this business is that the content of the filming is costly from the script to the shooting to the later stage, and even the method of director and screenwriter that has been used for a year and a half must be changed. It is necessary to hire a professional short story writer to enter the project. .

Assuming that investing 1 million to get 2 million fans is the pass line, then there are only two factors that determine whether Lu Yu applies for the headline co-producer. First, how much of this 1 billion worth of traffic can be obtained, and how many fans can the content provided by Pakistani people convert these traffic into.

This question is very complicated to be serious, because even if there is no traffic support from the headline department, the Pakistani people will attract fans when they send out their works, and they will also be broadcast. The short videos of the Pakistani people never take commercial orders, and follow the instructions. The voice weight calculation method always maintains a relatively high weight. Even if the current is restricted, a certain amount of forwarding can be stimulated, so how to eliminate the “background noise” that comes with this account to calculate the true conversion rate to compare Lu Yu’s The level is quite a difficult problem.

Thinking from a business perspective, this was an intermediate test that Chu Yuanxi gave Lu Yu, and it was time for him to leave the Novice Village.

Zhao Jie will also leave the village. The small game group he thought about can also be understood as a directional test, and it also enriches the company's product line, but this product line was not particularly favored by Chu Yuanxi.

Mini games, especially WeChat mini games, have developed a mature business model in mid-2019, which is a special traffic business.

This mature process can be summarized in one sentence to acquire users through the spontaneous fission of the game, and then let users click on ads to obtain advertising revenue. Therefore, small games are a more naked business for game companies than normal games. Whether they make money depends on the following three factors: first, research and development costs, second, fission efficiency, and third, whether they can achieve positive fund rolling through purchases.

Of course, there is also an invisible factor, that is, when will Dragon Father raise the knife. After all, mini-games fission too fast will affect the entire WeChat social experience. After the raging attack by Kun, Daddy Long will never allow any mini-games to shake the foundation of WeChat.

The common indicators of game companies, such as retention rate, absorption capacity, daily activity, etc., are actually reflected in the above three factors. On the contrary, the pay rate and Arpu value are not worth mentioning, which is not said in the mini game.

In fact, Chu Yuanxi’s energy for the past six months has not been on the game. Although he has been caring for the mobile game "Troubled Times", he is not so sensitive to the information of the entire game industry. The elements of the mini game are all submitted by Zhao Jie Upcoming report.

Why does Zhao Jie want to get on the horse so much? Since it is a traffic business, there is a problem of users being washed out. When no one is doing it, it is a bonus period. After the methodology is mature, a large number of competitors will appear, and the bonus will become a red sea. A small game that can be paid back in three days may not be released at another time and even 1 million DAU will not rush up.

In this way, to a certain extent, after the mini game enters the Red Sea period, it becomes a dispute over purchases. It is necessary to produce enough awesome advertising materials to rely on ad absorption.

Of course, high-quality products, including clever innovations, are competitive at all times.

Chu Yuanxi was not optimistic about this product line at first because the mini game was still a blue ocean the year before, and it started to become popular last year, and it was already very popular in June of this year. Although the corresponding methodology has matured day by day, according to Zhao Jie, it is to let the brothers with DKP incubate mini games inside Pakistani games, and then get traffic blessings from Pakistani information, thus obtaining a certain degree of success and independent.

The problem is that the ceiling of this kind of success is too low. Although a small game can still make tens of millions now, it is almost impossible to make a long-tail product as explosive as "Monster Must Die". It is a fast-flashing product.

Moreover, successful products are not made by spelling out, but by trial and error. For Chu Yuanxi, if the brothers are satisfied, if they decide to do it, and then find that they have been pitted, DKP has been hit by the water, then the gain is not worth the loss. . In particular, Zhao Jie started to try in early May. The result of the test was that the three small game projects were not good. The data obtained from the small-scale test were too many, and I was not embarrassed to ask Chu Yuanxi for information about the Pakistani people. Side flow.

So before, Chu Yuanxi only allowed Zhao Jie to try it on a small scale, and didn't support him in doing it. But because of major adjustments, he felt that some things could be changed.

Sitting face to face with Chu Yuanxi in the conference room of the Pakistani Games, Zhao Jie felt a lot of pressure. Chu Yuanxi was obviously conservative after the reorganization of the Ba people group. In particular, the Ba people information and the Ba people game can be regarded as the two hands of the current group, but there are few big moves. In other words, Chu Yuanxi's attitude was not positive.

"Well, Lao Chu, it's not like you think, brothers are very happy to do this." Zhao Jie wondered how to convince Chu Yuanxi to support him.

The three water-testing products in the past one and a half months have not extinguished his enthusiasm. Because the water-testing type has less investment, so it is rushing to the street. The logic is reasonable. If the investment increases and the plate is enlarged, it may not street. This kind of thing is seen a lot at the enterprise level, and Penguin does not know how many knockoff products are filled with such a hard pile of resources.

And they have more DKP. What Zhao Jie is more conservative and more earthy is that he has gathered a group of brothers who are interested in this, each of them ranges from 100,000 to tens of millions of DKPs, to put together a small employee platform, and then collectively DKP did this. This method can guarantee that all losses will be borne by everyone.

So although three mini games have been discounted, the small platform built by the employees still has millions of DKP.

Chu Yuanxi made a downward gesture and asked, "So what is your purpose for looking for me?"

Zhao Jiexin said you are pretending to be confused! The purpose of course is to approve money! He, the CEO of Pakistani Games, is frustrated because Pakistani Games generates a huge amount of cash flow, several hundred million a month, but he does not take the account of Pakistani Games and directly enters the group account. Therefore, Pakistani Games is a branch in name, but in fact it has no financial rights and financial independence.

Therefore, if Zhao Jie wants to develop a small game, he has to be approved by the group company, one is used as the payment of DKP, and the other is used as the investment of Pakistani games in the incubation project, thus presenting the structure of investment and entrepreneurship.

Therefore, there are a lot of DKP on the employee platform, and Chu Yuanxi can’t convert a cent into cash when Chu Yuanxi doesn’t approve the money. I made three mini games because Chu Yuanxi approved 3 million and it has been spent... …

Chu Yuanxi was amused by Zhao Jie’s grieving expression, "Don’t be like this, Zhao Jie, what you told me at the beginning was to figure out a successful methodology, you can close your eyes and shoot money, and then invest on a large scale. This way you can Bring the brothers to drink spicy food and make a profit by buying the amount, so that the brothers are guaranteed to earn money. Right?"

Zhao Jie suddenly became sluggish.

"But you haven't figured out the methodology for a dime yet. Is it early for you to find me now?"

"You have to believe me. Although all the products tested are cold, we really have a feeling. It's not just me. You can ask other people."

In fact, about half of the old employees in Pakistani games have joined this small platform, and then actually leave their posts to make small games by themselves. According to the rules that Chu Yuanxi had determined at the time, the salary was halved and the bonus was retained. However, the bonus distribution rights are not calculated during the period of leaving the job, which is more at a loss. Of course, once the mini-games are successfully developed, the people who leave their posts will get more money than other people who make money. There is an internally approved distribution plan.

Therefore, Chu Yuanxi has a question: "Do you think the brothers are working in the company to make more money, or are they transferred to the small game production position to make more money? Even if I approve the money according to the DKP, let you pay DKP It’s all clear, and you’re not sure if you’re playing an orange copy or a purple copy. Are you not fooling around? Didn’t the report you gave me be quite clear? You did it accordingly."

The so-called color copy is related to the color of the equipment. This is an online game term. And DKP is the special currency used to shoot equipment in the online game guild after downloading copies.

Zhao Jie was speechless at once, because the so-called "knowing easy to do hard" means that it is possible to get a zero score in the open-book exam. The standard answer is in the book. It is possible to look at this, and it is also possible to look at that, but after a long time trying, no one is right. How can I be embarrassed!

In fact, Chu Yuanxi felt that if he gave Zhao Jie another five million, he might try to get the correct answer. If he could not try, there was still Wang Le.

Judging from the report submitted by Zhao Jie, the key to the success of a mini game is the quality of the game first, and then the operation. Wang Le, as the Sanjing of the mobile game "Unwinding", is also a master of operations anyway. It was Chu Yuanxi who interviewed and recruited for him personally. At least he was completely qualified for the DAU of "Unwinding".

With such an experience of regulating 35 million DAU, Wang Le will not worry about going out to find a job in the future. All game companies in the celestial dynasty can go flat, and there is hope to try the key products of Toutiao or Penguin. Even though Chu Yuanxi has never asked, there should be some investors who would be interested in Wang Le and pull him out to start a business, just like Zheng Della and Chu Yuanxi went out to start a business by himself in the original world.

After all, on the business map of the Tianchao Internet, most of the founders are operating masters, followed by financial masters, and technical masters the rarest.

Therefore, based on the cost of 1 million for one experiment, it is impossible for Wang Le to try eight times without a successful methodology, unless there is no methodology at all.

But looking at the profitability of many companies focusing on small games in the market, it is obvious that this methodology exists.

But let Zhao Jie's group try out their methodology, and they were not friendly to Chu Yuanxi's new strategy, that is, the strategy of selling Zhao Jie.

In fact, he understands Zhao Jie very well, Zhao Jie envy Yang Jiangang! After the incubation, you will be the boss of the company directly. Although you still have to look up to Chu Yuanxi’s breath, from the perspective of company law, the peak visual effect is completely independent. At most, the invested company of the Pakistani Group has its own With human rights and financial power, one can imagine one day that Chu Yuanxi, the CFO, will be able to control the real financial power by kicking the CFO at www.wuxiaspot.com.

Of course, he doesn't know what the terms are in the specific investment agreement signed by Pinnacle Visual Effects and the Pakistani Group. He has never seen the real TermSheet in his life, so this big-level misunderstanding arises. Once they find a successful methodology, they must also want to be independent... This kind of independence will not be deprived of the group's options, Yang Jiangang is a good case.

Therefore, Chu Yuanxi found that this time was good, it was an opportunity to "buy the bottom". "If you really want to incubate, the current model actually has a big problem. It is estimated that there will be a few tears internally, and it might be possible to bring the dispersal to me. I don't think so..."

After a while, Zhao Jie looked blank and inconceivable after listening to Chu Yuanxi's suggestion, "You mean, don't we make small games for income?"

"Yeah, why do you have to target income when you make mini games? Isn't the most attractive part of mini games the communication attribute?" Chu Yuanxi is quite confident in her proposal, "Moreover, don't make mini games for income. 'Our company has a precedent for success, and it's because of you. Have you forgotten all about it?"

Zhao Jie was stunned, and immediately remembered that the reason why he was able to get 30 million special options and become the CEO of Pakistani Games was actually because of the important suggestion he made at the beginning. Then the Pakistani talents made the H5 text sharing mini-game of "Troubled Times", which refreshed a lot of mobile games and received a lot of fission forwarding, and the final effect was impressive.

Then, Yang Jiangang copied his original idea, and his original concept of Zhao Jie only wiped out Yang Jiangang's meal, which was a big loss!

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