Salted Fish’s Self-help Strategy
Chapter 892: The value and price of ideas
In other words, Zhao Jie's team uses the company's internal friction to let players experience a richer gameplay. It can be said that this psychology is very distorted. There is no small game within the horizon of the sky that allows players to play themselves to death. Pakistani games dare to be the first to eat this first bite of crab.
This game is suitable to be sent overseas. All these internal frictions can be used as key points in advertising. Overseas users are more axis and eat this set very much. Then they will have to watch a lot of "Rome Enemies" advertising.
However, Chu Yuanxi has no time to vomit this matter today. The "Animal Company" mini-game is for the entire mini-game group. It doesn't matter how big it is, it can guarantee the lower limit of the team.
The paper he mainly intends to check today is "Wu Dao Faunjun", which is the highest hope of the entire company among the four IPs, because the nature of the content is different. The content of "Wu Dao Hun Jun" is a standard big IP content, which can be operated with full copyright. As long as the IP is established successfully, the impact on valuation will be immediate.
The "Mini Game" of "Wu Dao Hun Jun" is an APP exclusively. For players, there is no concept of a mini game. It is just a idle mobile game. Moreover, when it is released externally, because it is an independent APP, it must follow the normal mobile game mode to apply for the version number. Fortunately, when the track was changed in August, the version number application had already been handled, so the queue in this regard is not a problem for the time being.
Chu Yuanxi installed the freshly released 0.6.0 version of the apk in his phone, ready to experience the real phone, and then said to Zhao Jie: "You guys typed it out overnight, right? It's time to go back to bed and let the brothers go back to sleep."
"Don't, don't you want to listen to your opinion?"
Chu Yuanxi said, don't tease! I still listen to my opinion. I think it’s OK if you can make it completely in accordance with the plan with quality and quantity without distortion.
The main reason why this project was completed in three months was that Chu Yuanxi and Zhao Jiecai went together. Chu Yuanxi didn’t have enough energy to take care of it. Zhao Jie was a real cook. When designing the project, he only considered the workload of the program, not the art at all, so that when the four projects were put together, the artist of Pakistani Games It was squeezed and couldn't do it at all. At this time, Zhao Jie realized that small games also need art!
Moreover, the art work of small games is not suitable for outsourcing. In the end, the art artists of peak visual effects have to bear part of the workload, which is barely catching up with the progress.
Just listen to Chu Yuanxi sighed: "Oh, even if I have an opinion, you have made the finished product, and it is not appropriate to mention it now. Making game products is the same as educating children. There is no way to turn back unless you have another one. I'll talk about the small comments tomorrow, let the brothers go to sleep if the server doesn't lose the chain. Just stay."
Zhao Jie knew that Chu Yuanxi would say this, because Chu Yuanxi was also a trader before, and was on the side of the project team. The most annoying situation of a game project is that the boss does not speak during the production process, and after finishing it, he says that you are not doing it well, so you do it wrong, you have to make big changes, and even have to go back to the stove.
To catch up with such a boss, the project team had to collectively vomit blood for three liters, because before any project started to be produced, it had repeated meetings to discuss the final draft. What's more, during the R&D process, the boss wants to change track and point out the problem at the time. If the product made does not deviate from the plan, the boss is equal to denying everything before. This is simply not a question of doing well. Many game project teams simply fall apart when encountering this situation.
At first glance, Chu Yuanxi thought it was okay. This is a vertical version of the game, which naturally eats fine art than the horizontal version, but it is more suitable for users' habits.
The picture style of the game is landscape style. To talk about the style of landscape painting, there is a short plot in "Xuanyuan Sword 3 Days Trace". The third-generation protagonist Chen Jingqiu runs to the second-generation protagonist He Ran and Gu Yuesheng (this is a male fox who lived together from the famine era to the Sui Dynasty, (Think carefully) On the secluded island, the screen is full of landscape paintings, which is very emotional. Although the Ba Ren game has a relatively short time for art work, Chu Yuanxi is quite satisfied with the meaning of "Scar of the Sky" from the screen opening to the main interface.
But really began to hang up, and feel that there is still room for improvement in art? "Zhao Jie, are the actions of this character wrong? These moves are very distorted and have no sense of beauty."
Chu Yuanxi put down the phone while speaking. He must not hang up for a few hours to experience the experience, but use GM tools to send the desired props and martial arts potential directly into the game. As a result, after hanging up a set of "Dragon Sword", he develops this set of S-level There are thirteen techniques of swordsmanship. According to the design, it should be a complete and coherent swordsmanship. As a result, the small shrimps almost circulate back and forth twice, stab left and right, and it's done.
This is absolutely wrong, because every move should be different, and according to high standards, it should be coherent, with a physical beauty. In this way, when the player obtains the "Fragment of Dragon Swordsmanship", what the player learns according to the number is a certain trick or a few tricks in the decomposition action.
"Ah? Ah! Art resource issue." Zhao Jie calmly explained: "It is too late to complete every set of actions for each weapon. Now it is the male and female characters that all weapon types are guaranteed to have an attack action. Other actions are renamed and renamed. Use it and wait for the resources to be made and replace them one by one."
He glanced at Chu Yuanxi’s mobile phone and saw that the male lead was using the sword. “The sword has already made up a set, so you see that there are two cycles of action. It’s obvious if you change to a Goro and Bagua stick. Taishan pressed the top with a move."
Chu Yuanxi understood that this is the practice of solving problems in game projects. In other words, open the game editor now, and the action resources in the resource library from nan_gongji_jian_001 to nan_gongji_jian_013 must be complete, but in fact there are only two actions 001 and 002, and the others are their duplicates with modified suffixes.
In this way, it doesn't matter if the game is full of flaws the day before it goes live, as long as the new action files are all replaced when the game is last packaged before it goes live.
Chu Yuanxi experienced it a few more times, and found that it was too early to rewind the paper today. A large number of art artists only solved the problem with one aspect, and the plot aspect had not been completely handled.
The plot in the game is triggered according to the player's level. It is natural for the player to play normally. It is reasonable to trigger the plot as the gang continues to fight. But in the on-hook game, the player has the right to play abnormally. For example, we will not pick up the gang task, and then hang up and practice, go to the mall to buy props and open boxes, and spend RMB. This is a fair game, right?
In fact, Chu Yuanxi's use of GM tools to send himself martial arts potential and props is equivalent to the effect of this brainless recharge gameplay, so I saw a problem at once, so the players didn't go anywhere, triggering a bunch of plots? Extremely unreasonable.
Zhao Jie also saw it, and immediately said: "We are going to change this plot mechanism."
"But it doesn't work if there is no plot."
Chu Yuanxi thought that what Zhao Jie was talking about was linking the plot to the level and the scope of the map. Unexpectedly, Zhao Jie waved his hand and said, "We plan to reset the plot of this game, into separate short units. , And then each one is triggered according to the conditions. Now the planner is sorting out the conditions. It is necessary to ensure that all the conditions cannot be met at the same time, or if they are met at the same time, how to show the plot in an appropriate way in turn."
"That is to say, the shelf of your story has been set up, now is the configuration?"
The so-called shelf refers to the performance system of the plot, including trigger conditions, performance methods, etc. Now what Zhao Jie's team wants to solve is not the framework problem, but the technical details.
Chu Yuanxi thought for a moment: "That is to say, it's a bit like "The Legend of Martial Arts Heroes"?"
"Oh yes, it is "Wulin", but there is no continuous plot like in "Wulin"."
"The Legend of Martial Arts Heroes" is an epoch-making game of Heluo Studio. As a development game, the gameplay is extremely rich, and the plot adopts a separate style, and the trigger conditions are strange. However, because of this, there is a problem when it is necessary to perform a series. The player triggers the first plot, but when the second plot is triggered, the game has too much freedom and it is not triggered. For example, the player just retreats. Month, perfect miss.
This is in line with the logic of reality, but the experience presented to the player is fragmented. Zhao Jie has obviously played "Wulin", so this is planning to take the essence and eliminate the dross.
"Okay, then I will wait for you to make another revision and then check and accept it." Chu Yuanxi put down the phone and became very solemn: "You must do it this time, you must do it well."
He repeated it twice, and then said: "Please."
"What's my situation with you? What's wrong with you?" Zhao Jie said that doing a good job must be done well, otherwise it won't sell at a high price. Why do you stress it alone?
Just listen to Chu Yuanxi said: "I just thought of how to do the big game of "Wu Dao Faunjun"."
"How? Level 3A? Open world?"
Big games are games that carry more missions, such as making money. Zhao Jie pops out two very big words, but they are not suitable for mobile games, but they are more on Steam.
"We don't insist on 3A. The open world is generally a gimmick, and it's not necessarily fun once it's opened up. Last year's "Fallout 76" and "The Legend of the Heroes of Heluo" were not bad enough?
Regarding the development of "Wu Dao Hun Jun", I do not plan to use other platforms. My idea is this, I still play tricks on the plot, do RPG games, do not do random plots, but do UGC plots, yes, it is UGC! "
Zhao Jie is also a person who hasn't slept all night, and now he is confused. He was immediately confused when he heard UGC, "How about RPG UGC?"
Just listen to Chu Yuanxi said: "My latest idea is to make a model similar to the traditional single-player RPG style, with maps and mazes, and player-controlled characters running through the mazes to fight, like Immortal Sword and Xuanyuan Sword. Or ARPG will do, this is not tangled."
"Damn! Such an RPG?" Zhao Jie thought it was a card RPG. The card RPG of a domestic cheating mobile game, even if it succeeds like "Yin Yang Liao", the so-called map inside is nothing more than putting some buttons on the interactive interface. , Click to select a copy, and then enter the battle. This is not a concept at all with what Chu Yuanxi said, nor is it a production difficulty.
"Yes, that's it. Why do I want to make it like this? Because I want to open the game editor to the players, and then we make more scenes, characters and other materials. Then the players use the materials inside the game to compose the plot by themselves. Integrate ready-made art materials to make DCL and pay other players to download it."
The so-called DCL is the expansion pack of the game. If it is officially released, it is the updated game content, but what about the players themselves?
The problem is that when Zhao Jie thinks about it, the game planning can be edited, and the player can edit it. It is nothing more than that the player is not familiar with game planning in the use of the game editor. This is actually not a problem. The editor can be easy to use.
Just listen to Chu Yuanxi excitedly said: "This is a very big business! Under this gameplay, no matter how the game technology changes, because our game is linked to the content and is strongly related, every player can The big story structure adds branches, generates content, and then becomes intellectual property.
Even the DCL produced by the player can be brand new and original content, which has nothing to do with the background story, but only uses our art materials. If you look at us, we will produce a material, you can ask to share this intellectual property, share the wisdom of the players, this is too profitable! "
Speaking of this, Chu Yuanxi obviously regretted, "Hey, I don't want to sell it again. It would be uncomfortable to sell such a project for 10 billion, too little, this idea is too awesome!"
Zhao Jie was so silly to hear that, he said, don't sell it, what shall we do if you don't sell it?
"And the players must be happy." Chu Yuanxi waved his hand vigorously, "UGC users provide DCL content, and Pakistani Group will help you register intellectual property rights and share them. You will have a copy if you use your branch when making movies and TV. You can make independent movies, which is so cool for ordinary players.
And this is a business that operates in all fields. The players are cool, but we are even cooler. As long as we continue to introduce new art materials, we can operate for more than ten years to ensure that a huge game empire will not fall. It is especially advantageous for companies with strong IP operations. "
This idea was also just born by Chu Yuanxi, but the more he said it, the smoother it became. If the peak visual effects is an animated UGC platform, then this method can be made into a game UGC platform. Of course, the category can only be RPG, and other gameplay cannot be expanded. Unlike the Warcraft editor that supports 3C adaptation, it can be made DOTA. But even this is very practical. This is a combination of games, traffic and the wisdom of UGC users.
In fact, not to mention foreign countries, there is already a sandbox game in China that has made DCL UGC ecology, and it has been operating silently for many years. Now the monthly active users have reached a terrifying 80 million, which can be said to be a dark horse in the corner. , It also proves that this way of operating UGC is absolutely feasible.
But that company lacks the genes for IP operation and content development, so it cannot generate value outside the game. But the Ba people are different. Chu Yuanxi believes that the Ba people are extremely powerful in this respect. The point is, making this game editor is not particularly difficult, it is much simpler than the Warcraft editor.
"Really, I really don't want to sell it! I feel a loss for how much my idea sells."
Zhao Jie suddenly screamed: "Don't change your mind at this time, let's say it!"
When Chu Yuanxi revealed to Zhao Jie that he planned to sell the Pakistani game, Zhao Jie himself refused, but when Chu Yuanxi set out the conditions for Zhao Jie’s team to first realize the cash after the sale, he immediately agreed. Although the so-called preferential distribution of money is limited to the preferential distribution of options obtained after the establishment of the Pakistani game subsidiary, for example, Zhao Jie previously proposed the H5 of "Troubled Times", the special 30 million he received from Chu Yuanxi is not in this Within the scope of realization, but still very favorable conditions.
"Well, don't change the gua, don't change, let them add money!" Chu Yuanxi said, her eyes lit up, "Zhao Jie, what should you do after the mini game is online, is it clear?"
"Huh? What should I do? More mini games?"
"No! I made the game editor! If Ali doesn't add money, I will leave this project in the Pakistani people, hahahaha!"
At this moment, Chu Yuanxi can already put a price on his creativity without hesitation, and it is not cheap, because his position in the industry and the resources he has can fully make his creativity valuable~www. wuxiaspot.com~ But it doesn't work without status and resources. Just like last January, when Pakistani Entertainment started its business and Chu Yuanxi distributed options to everyone. At that time, Chu Yuanxi had the idea of Baren Entertainment's overall operation, and this idea was also very valuable. Today, the idea + execution is worth tens of billions, and the idea itself must be half of it, but it was obviously not possible at that time.
Not to mention him, even if it is pony, how much was the idea of OICQ back then? Today it is 3 trillion, but it was difficult to even 3 million at the beginning, and it was impossible to sell it everywhere. Later, Li Chaoren's eldest son invested a sum of money in it, and he just made a small amount of money and immediately sold it. He also treated it as a classic case of his own investment to tell others, but as the market value of Penguin gets higher and higher, I will not talk about it.
Today, any business plan of pony means a billion-level capital flow, and the value of creativity is not only reflected, but also infinitely amplified.
Chu Yuanxi's situation is the same. If you blindly emphasized how valuable your ideas are and how much options they should be worth at the time, they are telling the truth, but what would Uncle Sheng and Zhu Yan do with him? The result of infinite dilution to others is no recognition. It’s hard to gather people together, and it’s too easy to divide the luggage back to Gaolaozhuang. The company can’t do it anymore. The company’s wheels turn first, and how much you divide is second. The balance is the key. It lies in the control of the company.
This kind of people who have never created a career is difficult to understand, and Chu Yuanxi has already said something, and a high-quality idea can become more than 10 billion.
This is the value and price of creativity. The price always fluctuates around the value, and the fluctuation range can reach tens of billions of billions.
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