Society owes me a brother

The next morning, when Lu Chi and Yue Bin rushed to the school from home, they found that almost all Stanford students were breathing heavily with huge dark circles under their eyes.After seeing Lu Chi and Yue Bin, everyone gathered around one after another, bitterly accusing the two culprits——

"That "Stamp Collector" is so much fun. I made it to level ten in one night last night. When can I plant Mike?"

"According to the game's settings, you will probably need to reach level [-]."

"All my stars have been stolen. I have no choice but to count the time and set the alarm clock to harvest a batch of stars every 10 minutes...I didn't fall asleep all night, and I didn't even have time to write my thesis Write, only half of the information has been checked..."

"It's too late..."

"How can you develop this kind of game..."

"By the way, I found that the maturity time of everyone's star is different. Is there any rule in it?"

Before the first class, Lu Chi and Yue Bin were surrounded by a large group of classmates in the classroom.Lu Chi and Yue Bin were overwhelmed with questions from the students.After the class bell rang, the professor who was in charge of the lecture also came in with a sigh of relief. When he saw Lu Chi, he kept praising the new game on the campus network as very magical——

"I can't get away from the computer!" The professor exaggeratedly praised: "This game has captured the hearts of the players. It's so simple and so repetitive. It's really hard to imagine that it will have such a huge impact." The appeal ... it's an incredible case, both from a marketing standpoint and a planning standpoint."

"As expected of a campus network that is good at creating miracles!"

The professor even came up with a topic to specifically analyze the role and impact of this game on the campus network, nba, and even other aspects after its launch.However, "Stamp Collecting Star" has just been online for dozens of hours, and many things can only be seen in outline. The professor decided to wait a few more months to collect data from various aspects, and then explain this game as a case in class—— Students can also be divided into small groups for discussion.Anyway, the Stanford classroom has always liked to study these most flexible and popular business cases that keep up with the trend of the times.

The professor's reaction is not an exception.In fact, starting from this morning, the mobile phones of Lu Chi and other shareholders of the campus network were almost blown up.Even the bigwigs on Wall Street called one after another, and after congratulating them, they asked whether there was any intention to resell the shares of Xueyuan.com—even though everyone knew that this was basically the last thing the financial world could achieve in the next few years. A deal.

And the stock price of Campus Network also rushed to the 2005 yuan mark in just one week.It can be regarded as an Internet company with the fastest rise in market value in [-].

The rise of Campus.com after its listing on NASDAQ has also driven the Internet economy, which has always been sluggish.Since 2000, due to the dot-com bubble, the downturn in investment in the Internet sector has finally shown signs of recovery.

But what made everyone the happiest was that Zhuo Zhuo finally achieved his "goal of slapping face".While the two games "Stamp Collecting Star" and "Let's Find Differences" became popular all over the world, the NBA officials and NBA stars who helped provide data and portrait rights also maximized their popularity and influence. The most direct The performance is naturally the rising number of fans on the personal homepage of the campus network, as well as the increasingly active netizen message boards on the fan message board and the nba official page.

Affected by big data, those international luxury brands and sports brands that have been paying attention to the sports world have also begun to try to contact these sports stars who have a full sense of presence in the two games of "Stamp Collecting Star" and "Let's Find Differences", including Xing Including Yuan and Cui Zhenyang, who have just joined the nba, all of them have received commercial endorsement and advertising invitations from different brands during the hot time of the game.Of course, the superstars who have endorsements themselves and the endorsement period is about to end will naturally get doubled endorsement fees.

A grand endorsement activity is in full swing within the nba's sphere of influence.Seeing this lively scene, when discussing cooperation with the campus network before, because they were dissatisfied with the terms and prices given by the campus network, the official organizations and celebrity agents who set prices on the ground couldn't sit still.One after another, they called to invite or come to visit.But this time, the initiative of the negotiation will be entirely in the hands of Joyo and Campus Network.

At the same time, many brand owners who are optimistic about the future development of the two games "Stamp Collecting Star" and "Let's Find Differences" have also called to discuss the advertising authorization of this game-although the campus network's Many products, especially web games and motherboard forums, are famous for not authorizing any advertising, but Stamp Collector and Find the Difference are unlike any other game in this genre.Considering the image of basketball competition and seed stars, all brand owners understand that at least in the game "Stamp Collecting Star", each star's sneakers, wristbands and other products can and must be added to the brand authorization.The most ideal state is naturally which brand each celebrity endorses in reality, and it will naturally be reflected in the image of the game.However, this point needs to be negotiated with the campus network.In particular, some brands with relatively small brands and slightly lower grades, under the competition of global big brands, do not have the confidence to enter the office of the campus network.

After all, it is well known that Campus.com has always disliked the habit of mixing advertisements in its products.Even those big international brands have to persuade the advertising department of the campus network time and time again. While spending money to ask for authorization, they must also show how much influence and publicity the "Stamp Collecting Star" can expand after authorizing themselves, and target their own brand influence. Write a well-documented plan.Even so, the campus network should be carefully considered.The status of Party A and Party B has been reversed so far, and those small brands whose brand reputation and influence are not as good as the world's first-class can hardly even think about it-this is not a problem of advertising fees.

Therefore, most brands that feel that the grade is not enough are more focused on winning the authorization of the game "Let's Find Differences".

Although the number of online users of this game is not as high as that of "Stamp Collecting Star", its influence and attraction are far less popular than "Stamp Collecting Star".But players who have played this web game know that the gameplay of "Find Differences" relies more on the material itself.

In other words, it is to take two photos with the same background and change the details in the photos so that netizens can find the differences.And this kind of game method requires netizens to carefully compare the differences between the two photos during the game—that is to say, this game can attract all players who participate in the game. Put it on the photo.So if these brands can grab the advertising authorization of this game, and then put their own products and trademarks or even screenshots of promotional advertisements in the game for netizens to compare, over time and more times, it will directly cause netizens They are subtly familiar with all the products of the entire brand.

It is precisely because of this feature of the game that even if the number of online users of "Find Differences" is not as high as that of "Stamp Collector", many brands are still determined to win the advertising authorization of this game.Even the publicity departments of some brands have vowed that this game is tailor-made for the publicity of all brands.

It is precisely in consideration of these points that the advertising authorization of these two games has been snapped up by brand owners.Ignoring the euphemism of the advertising department's euphemism that "Xuanyuan.com will not consider the issue of game authorization for the time being", these brand owners tried their best to show various means and eloquence, and actively persuaded Xueyuan.com to open the advertising authorization of these two games.Not even waiting for the campus network organization to reject it again, some impatient brand owners shouted and started bidding on the phone.

The status and responsibilities of Party A and Party B have been reversed so far that even the well-informed advertising department of the campus network can only smile and say "...".

However, the manager of the advertising department was persuaded by these conscientious and hard-working brand owners.When the regular meeting was held the next day, this situation was directly brought to the meeting for discussion.

Lu Chi, who was busy working on his graduation thesis with Yue Bin, just smiled when he learned that the advertising department was "forced" by the brand owner to seek advertising authorization.Handily pushed the work to Excellence.In fact, Zhuo Liang is also facing the problem of graduation thesis recently, but Zhuo Liang's graduation project happens to be the promotion and marketing section he is in charge of now. The graduation results are not too clear.Therefore, compared with the other shareholders and veterans of the campus network, it is relatively easy for the company to be so busy in the dark.

Of course, the easiest thing is to successfully join the NBA, and take advantage of the surge in popularity when the campus network and the NBA are engaged in promotional activities, and receive endorsements from Xing Yuan and Cui Zhenyang, who are weak-handed—these two don't have to think about graduation thesis at all.

So there is no doubt that except for the spare time of the competition and training, the two of them were all conscripted by Excellence to do coolies.

After the regular meeting, Lu Chi, who was about to rush back to school, received a call from Matthew Locke's father, the old patriarch of the Locke family.

On the phone, Old Mr. Locke routinely condemned the insanity of the game "Stamp Collecting Star", so that he, an old man who is nearly seventy years old, has to set the alarm clock every night to harvest the sown stars on time, and even complained about himself His hand speed is not as fast as that of his nephews in the family, so it is a pity that the stars sown will always be stolen by the younger generations in the family.

"As far as I know, any game has to be divided into free players and paying players. If I ask, can "Philate Star" introduce some protection measures to prevent my friends from stealing the stars I have cultivated so hard? "

I really didn't expect that the old gentleman in charge of the Locke family's economic lifeline would have such a naive and childlike side.Lu Chi tactfully rejected the old gentleman's request.So much so that the old Mr. Locke sighed very regretfully, and almost forgot to invite Lu Chi to the family banquet held by the Locke family on weekends.