[US Entertainment] Crossover superstar
Chapter 11 Advertising Endorsement
On the third day back in Los Angeles, Jeffrey Craig went to Disney with Ryan Harrison.
First, the shooting of the film has ended, and he wants to tell the company;
Secondly, he also wanted to see what specific arrangements the company had for him in the future.
After arriving at Disney, Jeffrey made a beeline for Dick Allen's office.
Because Dick Allen is the general director of the "Disney Global Talent Program" project, and is also in charge of the affairs of the ten people who have signed with Jeffrey and others.
"Knock...Knock...Knock..."
Ryan stepped forward to help Jeffrey knock on the door of the office.
"Please come in!"
The voice from the office was still so magnetic.
After getting permission, Jeffrey and Ryan opened the door and entered Dick Allen's office.
"Jeffrey...? When did you come back from Chicago? Filming finished?"
Dick Allen, who was reviewing the documents, raised his head after hearing the footsteps of someone coming.When he saw that it was Jeffrey, he widened his glasses with a surprised expression on his face.
"Well! The filming is over, and I came back the day before yesterday." Jeffrey didn't usually have much contact with Dick Allen, so it's normal for him not to know.
"Then congratulations! By the way, sit down first, sit down and talk about something." Dick Allen looked at Jeffrey with a smile on his face, and motioned for Jeffrey and Ryan to sit down first.
At that time, when he signed with Jeffrey Craig, Dick Allen was very optimistic about Jeffrey, so he signed an additional D-level contract with him.
As expected, Jeffrey did not disappoint him. Not only did he win the honor of "Little Disney Prince" in the reality show "Prince and Princess", but now he is far more than the nine people who signed contracts in the same period. Be the first to become the leading actor in the hit series.
Disney also fully agrees with Jeffrey's practice of seeking resources outside.
After all, the Walt Disney Company can't produce too many shows, episodes and movies at once.After Jeffrey received external resources and increased exposure and fame, Disney also benefited a lot.
…………
…………
"The purpose of my visit with Ryan today is mainly to find out what specific arrangements the company has for me in the future...? If the company has no special arrangements, then I will first consider the brands and programs that have invited me... ..."
Jeffrey had a baby-fat face, but looked at Dick Allen very seriously.
In Jeffrey's view, since he is a contracted artist of Disney, he naturally has to give priority to the resources of his own company.He also worried that he would offend the company's upper management if he accepted external resources blindly.
And after Dick Allen heard Jeffrey's words, his brown eyes flashed slightly with a smile in his eyes, and he secretly praised Jeffrey for being very sensible.
He casually took out a few documents from the cabinet on his desk and placed them in front of Jeffrey. "Jeffrey, these are some of the company's recent arrangements, take a look!"
Jeffrey took the document, he skimmed it a little by himself before handing it to Ryan.
A total of three documents, three arrangements.
One is the advertising endorsement of Disney's summer series of children's clothing; one is a character in a movie that Disney will shoot;
"The clothing endorsement, the company arranges to designate two people, you and Lisa Serra. The film roles are the male protagonists in our company's upcoming movie - "Summer Adventure", you can consider it. As for this variety show , you can choose to go or not.” Dick Allen explained to Jeffrey.
After Ryan finished reading it, Jeffrey pushed several documents back to Dick Allen.
"Can I just accept that endorsement? I just finished filming a film, and I don't want to continue filming yet. And I have to go to school, and I will participate in the promotion of the movie "Home Alone 3" after a while. So , time is definitely not enough, let's give the opportunity to Lisa and Jamie and the others!"
In fact, Jeffrey has no idea of taking on another role in the near future.
He thought it was better to wait until the movie "Home Alone 3" was broadcast, and when everyone knew about his acting skills, then he would be able to get better resources when he took on roles in drama series and movies.
"Okay! I'll let you know when I'm going to shoot commercials and posters in a while."
Dick Allen was not surprised when he heard Jeffrey's choice. He had always thought that Jeffrey was very assertive.
…………
…………
Early June, the beginning of summer.
Disney specially appointed a senior photographer, Feldman White, and many professionals to shoot posters and record commercials for Jeffrey Craig and Lisa Serra.
For this summer series of Disney children's clothing, the brands mainly photographed are Mickey and Minnie, Winnie the Pooh, Disney Dragons, The Lion King and Disney Princess, focusing on the cool summer style.
"........."
"Jeffrey, you and Lisa get closer! That's right... That's it!"
"Crack...click...nice!"
"........."
"Smile on your face... tilt your head a little..."
"Crack...knock..."
"........."
"You guys sit on the grass... Keep your legs back a little... Right, right! Don't move around..."
"Crack...knock..."
"........."
"Spread your hands, face the sea breeze, and walk slowly on the beach...why are you so stiff! Take it easy..."
"........."
Summer has just begun, and the Walt Disney Company is starting to promote its clothing brand.The two advertising spokespersons, Jeffrey Craig and Lisa Serra, were taken to different places, kept changing clothes, and doing different actions to shoot, during which they were sometimes filmed by Feldman White scolded...
After a whole day, Jeffrey only felt sore all over his body, and his whole body was about to be paralyzed.
However, this is not the end. They went back and forth, including recording commercials, for a total of four days.
Jeffrey felt that these four days alone were more uncomfortable than shooting a movie for a month!
…………
…………
Midsummer is approaching quietly, and the weather is getting hotter and hotter.
On June [-]th, a huge poster was hung outside the South Coast Plaza, Santa Monica Plaza, Boxin Plaza, and all Disney amusement parks and clothing stores in Los Angeles. The protagonist of the poster is of course It's Jeffrey Craig and Lisa Serra.
Both of them on the poster are wearing the same blue short sleeves and shorts, but Jeffrey's clothes are printed with Disney dragons, while Lisa's clothes are printed with Disney princesses.
The photo on the poster is exactly the one Geoffrey and Lisa took on the beach by the sea.
The two of them opened their hands, facing the sea breeze, and strolled on the beach. The blue sky and the deep blue sea water contrasted with the colors of their clothes. It seemed that the two of them were about to blend in between the sky and the sea...
The extremely beautiful picture background, coupled with the very handsome and lovely appearances of Jeffrey Craig and Lisa Serra, such posters are hung outside shopping malls, playgrounds and clothing stores, and the people coming and going are almost Will stop and watch.
And because most people will basically stop to watch this poster, many shopping malls even have congestion incidents...
"........."
"Mom! Mom! Do you see Prince Geoffrey and Princess Lisa on the poster? Their clothes are so beautiful! Mom... I want the dress that Princess Lisa wears too..." The little girl playing in the amusement park pointed to the huge poster hanging in the playground, and said coquettishly to her mother.
"........."
"Wow! Prince Geoffrey seems to be handsome again..."
"........."
Children playing in the playground will stop and watch after seeing the poster.
Almost all boys and girls who saw this poster wanted to get a dress of the same style immediately.
They are all pestering and coquettish to their parents, hoping that their parents can buy them for them.
And the elders who saw this poster, seeing Jeffrey and Lisa wearing that dress, looking so handsome and cute, also wanted to buy one for their children and grandchildren...
…………
…………
At the same time, a one-minute commercial aired on Disney Kids worldwide.
In the advertisement, Geoffrey Craig and Lisa Serra changed clothes of many styles and colors, played and played in different scenes, and displayed different styles of clothes in different places.
However, no matter what style or color the clothes are, they look great on Jeffrey and Lisa!
The next day, all the clothing stores authorized by Disney around the world were extremely busy, and basically all the clothing of the same style in the advertisement had been sold out.
Among them, the blue clothing on the poster is the most scarce.
Disney did not expect that the endorsement of Jeffrey Craig and Lisa Serra would have such a big impact.
After receiving feedback from all over the world, the upper management of the Disney company immediately asked the clothing factories in various places to step up production to make up for the shortage of goods in various places.
On June 21, just the second day after the endorsement advertisements and posters came out, a total of more than 1000 million pieces were sold worldwide, and this is the statistics when they are out of stock!
Throughout the summer, sales of Disney's children's clothing line were booming.
According to statistics, the sales volume of only three months in summer is as high as more than 9000 million pieces, far exceeding other children's clothing brands.
And this summer's sales even exceeded the previous year's sales!
Disney executives were particularly satisfied with this result, and decided to hand over all the endorsements and advertisements of Disney's clothing in the next few years to Jeffrey Craig and Lisa Serra.
Which means Jeffrey Craig and Lisa Serra are the face of Disney Kids, not just a summer collection!
…………
…………
First, the shooting of the film has ended, and he wants to tell the company;
Secondly, he also wanted to see what specific arrangements the company had for him in the future.
After arriving at Disney, Jeffrey made a beeline for Dick Allen's office.
Because Dick Allen is the general director of the "Disney Global Talent Program" project, and is also in charge of the affairs of the ten people who have signed with Jeffrey and others.
"Knock...Knock...Knock..."
Ryan stepped forward to help Jeffrey knock on the door of the office.
"Please come in!"
The voice from the office was still so magnetic.
After getting permission, Jeffrey and Ryan opened the door and entered Dick Allen's office.
"Jeffrey...? When did you come back from Chicago? Filming finished?"
Dick Allen, who was reviewing the documents, raised his head after hearing the footsteps of someone coming.When he saw that it was Jeffrey, he widened his glasses with a surprised expression on his face.
"Well! The filming is over, and I came back the day before yesterday." Jeffrey didn't usually have much contact with Dick Allen, so it's normal for him not to know.
"Then congratulations! By the way, sit down first, sit down and talk about something." Dick Allen looked at Jeffrey with a smile on his face, and motioned for Jeffrey and Ryan to sit down first.
At that time, when he signed with Jeffrey Craig, Dick Allen was very optimistic about Jeffrey, so he signed an additional D-level contract with him.
As expected, Jeffrey did not disappoint him. Not only did he win the honor of "Little Disney Prince" in the reality show "Prince and Princess", but now he is far more than the nine people who signed contracts in the same period. Be the first to become the leading actor in the hit series.
Disney also fully agrees with Jeffrey's practice of seeking resources outside.
After all, the Walt Disney Company can't produce too many shows, episodes and movies at once.After Jeffrey received external resources and increased exposure and fame, Disney also benefited a lot.
…………
…………
"The purpose of my visit with Ryan today is mainly to find out what specific arrangements the company has for me in the future...? If the company has no special arrangements, then I will first consider the brands and programs that have invited me... ..."
Jeffrey had a baby-fat face, but looked at Dick Allen very seriously.
In Jeffrey's view, since he is a contracted artist of Disney, he naturally has to give priority to the resources of his own company.He also worried that he would offend the company's upper management if he accepted external resources blindly.
And after Dick Allen heard Jeffrey's words, his brown eyes flashed slightly with a smile in his eyes, and he secretly praised Jeffrey for being very sensible.
He casually took out a few documents from the cabinet on his desk and placed them in front of Jeffrey. "Jeffrey, these are some of the company's recent arrangements, take a look!"
Jeffrey took the document, he skimmed it a little by himself before handing it to Ryan.
A total of three documents, three arrangements.
One is the advertising endorsement of Disney's summer series of children's clothing; one is a character in a movie that Disney will shoot;
"The clothing endorsement, the company arranges to designate two people, you and Lisa Serra. The film roles are the male protagonists in our company's upcoming movie - "Summer Adventure", you can consider it. As for this variety show , you can choose to go or not.” Dick Allen explained to Jeffrey.
After Ryan finished reading it, Jeffrey pushed several documents back to Dick Allen.
"Can I just accept that endorsement? I just finished filming a film, and I don't want to continue filming yet. And I have to go to school, and I will participate in the promotion of the movie "Home Alone 3" after a while. So , time is definitely not enough, let's give the opportunity to Lisa and Jamie and the others!"
In fact, Jeffrey has no idea of taking on another role in the near future.
He thought it was better to wait until the movie "Home Alone 3" was broadcast, and when everyone knew about his acting skills, then he would be able to get better resources when he took on roles in drama series and movies.
"Okay! I'll let you know when I'm going to shoot commercials and posters in a while."
Dick Allen was not surprised when he heard Jeffrey's choice. He had always thought that Jeffrey was very assertive.
…………
…………
Early June, the beginning of summer.
Disney specially appointed a senior photographer, Feldman White, and many professionals to shoot posters and record commercials for Jeffrey Craig and Lisa Serra.
For this summer series of Disney children's clothing, the brands mainly photographed are Mickey and Minnie, Winnie the Pooh, Disney Dragons, The Lion King and Disney Princess, focusing on the cool summer style.
"........."
"Jeffrey, you and Lisa get closer! That's right... That's it!"
"Crack...click...nice!"
"........."
"Smile on your face... tilt your head a little..."
"Crack...knock..."
"........."
"You guys sit on the grass... Keep your legs back a little... Right, right! Don't move around..."
"Crack...knock..."
"........."
"Spread your hands, face the sea breeze, and walk slowly on the beach...why are you so stiff! Take it easy..."
"........."
Summer has just begun, and the Walt Disney Company is starting to promote its clothing brand.The two advertising spokespersons, Jeffrey Craig and Lisa Serra, were taken to different places, kept changing clothes, and doing different actions to shoot, during which they were sometimes filmed by Feldman White scolded...
After a whole day, Jeffrey only felt sore all over his body, and his whole body was about to be paralyzed.
However, this is not the end. They went back and forth, including recording commercials, for a total of four days.
Jeffrey felt that these four days alone were more uncomfortable than shooting a movie for a month!
…………
…………
Midsummer is approaching quietly, and the weather is getting hotter and hotter.
On June [-]th, a huge poster was hung outside the South Coast Plaza, Santa Monica Plaza, Boxin Plaza, and all Disney amusement parks and clothing stores in Los Angeles. The protagonist of the poster is of course It's Jeffrey Craig and Lisa Serra.
Both of them on the poster are wearing the same blue short sleeves and shorts, but Jeffrey's clothes are printed with Disney dragons, while Lisa's clothes are printed with Disney princesses.
The photo on the poster is exactly the one Geoffrey and Lisa took on the beach by the sea.
The two of them opened their hands, facing the sea breeze, and strolled on the beach. The blue sky and the deep blue sea water contrasted with the colors of their clothes. It seemed that the two of them were about to blend in between the sky and the sea...
The extremely beautiful picture background, coupled with the very handsome and lovely appearances of Jeffrey Craig and Lisa Serra, such posters are hung outside shopping malls, playgrounds and clothing stores, and the people coming and going are almost Will stop and watch.
And because most people will basically stop to watch this poster, many shopping malls even have congestion incidents...
"........."
"Mom! Mom! Do you see Prince Geoffrey and Princess Lisa on the poster? Their clothes are so beautiful! Mom... I want the dress that Princess Lisa wears too..." The little girl playing in the amusement park pointed to the huge poster hanging in the playground, and said coquettishly to her mother.
"........."
"Wow! Prince Geoffrey seems to be handsome again..."
"........."
Children playing in the playground will stop and watch after seeing the poster.
Almost all boys and girls who saw this poster wanted to get a dress of the same style immediately.
They are all pestering and coquettish to their parents, hoping that their parents can buy them for them.
And the elders who saw this poster, seeing Jeffrey and Lisa wearing that dress, looking so handsome and cute, also wanted to buy one for their children and grandchildren...
…………
…………
At the same time, a one-minute commercial aired on Disney Kids worldwide.
In the advertisement, Geoffrey Craig and Lisa Serra changed clothes of many styles and colors, played and played in different scenes, and displayed different styles of clothes in different places.
However, no matter what style or color the clothes are, they look great on Jeffrey and Lisa!
The next day, all the clothing stores authorized by Disney around the world were extremely busy, and basically all the clothing of the same style in the advertisement had been sold out.
Among them, the blue clothing on the poster is the most scarce.
Disney did not expect that the endorsement of Jeffrey Craig and Lisa Serra would have such a big impact.
After receiving feedback from all over the world, the upper management of the Disney company immediately asked the clothing factories in various places to step up production to make up for the shortage of goods in various places.
On June 21, just the second day after the endorsement advertisements and posters came out, a total of more than 1000 million pieces were sold worldwide, and this is the statistics when they are out of stock!
Throughout the summer, sales of Disney's children's clothing line were booming.
According to statistics, the sales volume of only three months in summer is as high as more than 9000 million pieces, far exceeding other children's clothing brands.
And this summer's sales even exceeded the previous year's sales!
Disney executives were particularly satisfied with this result, and decided to hand over all the endorsements and advertisements of Disney's clothing in the next few years to Jeffrey Craig and Lisa Serra.
Which means Jeffrey Craig and Lisa Serra are the face of Disney Kids, not just a summer collection!
…………
…………
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