The next day, as soon as Murong Shilang's article was published, the publicity campaign that Tao Pengfei had prepared for a long time was launched immediately!

On this day, people who live in the capital, as long as they walk around the street, there is no one who does not know that Murong Wenyu's article was published in Minsheng Daily.

Murong Wenyu's status in the minds of scholars is much higher than that of ordinary servants.As soon as they heard Murong's name, the students didn't care about 21, [-], and bought a newspaper first!

After buying the newspaper, a large number of students were overwhelmed by Murong Wenyu's literary talent, and I don't know how many scholars, so they took this newspaper concerned with people's livelihood seriously.

Tao Mingjie didn't waste this once-in-a-lifetime publicity opportunity. After the commentary on current affairs was over, he made another wave of publicity. He released the news that Mr. Guozijian would give a lecture in the future, which completely detonated the attention of the students in the capital!

Murong Wenyu's articles can only be used to admire, but the things taught by the master of the Imperial College can add points to the imperial examination!With so many students in Ruichao, how many of them can enter the Imperial College.But if you spend a penny to buy a daily newspaper, no matter who you are, you can listen to a lecture given by Mr. Guozijian!Is there a better deal than this in the world?No!

All of a sudden, the Minsheng Daily became famous among the students in the capital, and the sales volume of the daily finally increased significantly.Although the balance of payments is still in deficit, it is much better than before.

With new achievements, Wang Wanning and Tao Mingjie are not complacent about it, because although they have attracted new readers, the fundamental point of Minsheng Daily's foothold is people's livelihood.However, the illiteracy rate of the common people is too high, which is a very big obstacle.

February [-]th is Monday, which is also the weekly meeting time of Minsheng Daily.The president Wang Wanning raised this core issue and discussed it with the three small leaders of the daily office.

Tao Mingjie took the lead and said: "We have published all the farming techniques, but the common people can't learn much. They are all in the form of words, which is really not conducive to spreading among the common people."

"Then how about changing to a picture album? Aren't there ready-made picture albums in Ning'an, but the printing cost may be relatively high." Tao Pengfei said, turning his head to look at Tao Xiaomei.

Ning'an not only has a tutorial booklet on retting, but the skills summed up by old farmers have also passed the test of time for several years, and they have contributed a lot to Ning'an's mu yield.And those picture books have gradually been polished to perfection, no one needs to be there to guide them, the farmers only need to read them a few times, and they can understand what the pictures mean!

These instruction manuals were named "Tiangong Kaiwu" by Tao Jianran, and became Ning'an's most popular specialty.

Tao Xiaomei glanced at the ledger she brought, and said, "If the sales volume of daily newspapers can continue to rise, it will not be a problem to afford these printing costs."

The current funding for the daily newspaper is ten taels of silver per month. In addition to the wages of the workers, even though the printing factory has its own people, they still have to charge their cost price.Otherwise, what's the use of having a finance team? You don't need to estimate the sales of newspapers, just print a few newspapers with your eyes closed!

Before today, the daily newspaper printed about a thousand copies every day, which could barely be sold out, and there were still dozens of copies left for storage.Today Tao Xiaomei predicted that the sales volume would be very hot, so she placed an order to print [-] copies. Unexpectedly, just after dinner time, the inventory was emptied, and she could try to print picture albums if she made money.

Murong Wenyu's and Minsheng Daily became hot topics of discussion in the capital, and when the concise and easy-to-understand brochure came out, Minsheng Daily finally attracted the attention of farmers!

So far, the Minsheng Daily has broken its previous status of being unembarrassed and unembarrassed, and has become completely popular in the capital.

Tao Jianran, who was far away at the border, was unaware of the changes in the Minsheng Daily. February [-]th was the day when the border crossing opened a mutual market, so Tao Jianran naturally wanted to join in the fun.

After having breakfast with the babies that morning, Tao Yanran left the city with two shadow guards and an interpreter arranged by Qiu Yu.

Following Tao Jianran out of the city, there were also bustling Ruichao businessmen.They came from all over Ruichao, bringing with them the special products of Ruichao, silk, tea, ceramics, and some well-connected merchants, as well as glassware and mirrors!

Today is the first time Tao Jianran has seen such a lively side of Yizhou City. After all, Yizhou Prefecture does not have any entertainment activities and it is cold and dry. When these businessmen are waiting for the mutual market, they basically stay in the inn and do not go out I don't know, there are so many people quietly living in those stone houses in Yizhou city!

After walking for a while with the flow of people, Tao Yanran saw a small square surrounded by simple railings.Around the railing, there is a well-equipped Ruichao soldier stationed every five meters.They were wearing bright silver armor, holding spears that reflected the cold light, standing there straight with their waists, giving people an inexplicable sense of security.

However, for the Huns merchants, this is not only insecure, but also very scary!I was afraid that if I made a mistake, I would be pierced by a spear, which made the heroic Xiongnu merchant even speak a little softer in the exchange market.

Tao Jianran was well dressed and had a different manner from ordinary people. Once he entered the exchange market, the businessmen of the two countries subconsciously stayed away from this master who might be the source of trouble.

Tao Jianran was quite happy about this, looking left and right, looking for some novelties that Ruichao didn't have.

But after turning more than half a circle, Tao Jianran was a little disappointed.Because all the Huns merchants could sell was fur and beef jerky.As for things like iron, horses, and salt, they were all traded in private, and no Hun merchant would dare to sell those things openly, unless he didn't want to go back to the Huns.

Now that summer is approaching, the price of fur has begun to drop, and the status of beef jerky is even more embarrassing.Even if the price is expensive, there are still many substitutes in Ruichao, which are basically unsold.

But these vendors are not worried, because these furs and beef jerky will eventually be bought back by the guarding soldiers.The soldiers said to the outside world that the brothers were going to make tooth sacrifices, but Tao Yanran knew that it was Wang Junhao who was hoarding supplies.

Needless to say, fur will always be a hard currency before cotton is popularized.Beef jerky is easy to preserve, especially in a dry place like Yizhou, where it can be preserved for at least one year, and it is still full of meat, which is very popular in the army.

After Tao Jianran traveled through time, he basically didn't eat beef much, so he followed suit and bought some beef jerky before leaving.

Although he got nothing in the mutual market, Tao Jianran still found an opportunity to make money for the people of Yizhou!

The exchange market is held every five days, and the caravans of Ruichao must not enter the city on the day when the exchange market opens, and they will definitely stay overnight during the period.

Since there are people, there must be consumer demand!

Tao Jianran recalled the grand scene when Yuezhou Prefecture received foreign businessmen before, and a smile like a profiteer appeared on the corner of his mouth.

Originally, there were no inns in Yizhou City, but after the opening of the mutual market, three shops that used to be inns but changed their business for decades have returned to their old businesses.But the service of the inn is really not that good. Not only do they sleep on dilapidated beds, they even eat the most common flatbread of the local people. At most, they use good white noodles. Although the taste is good, the taste is really not good. How about it.

Food, clothing, housing, transportation, and housing have already been done by someone. As long as someone starts a business in terms of food and sees that this business can be done, many people will follow suit!When the time comes for healthy competition, are you afraid that Yizhou will not be prosperous?

Tao Jianran quickly had an idea in his mind, turned to the translator and asked, "Shitou, do you know who cooks the best food in the city?"

Shi Shi was born and bred in Yizhou. When he heard this question, he subconsciously swallowed his saliva before he continued, "My lord, you are asking the right person. If you want to say whose food is the most delicious in the city, then which one is the most delicious?" It must belong to Mrs. Qi's family! Everyone who has eaten it has said it is good! Their mutton soup..." Shitou said, as if recalling something delicious, he couldn't help but slurp it.

"So powerful? Can you take me to meet her?" Tao Yanran couldn't help swallowing when he thought of the mutton soup at the banquet.The mutton soup made by the cook of Qiu Yu's family has already amazed him. What kind of delicious mutton soup is better than that?

Stone didn't agree, and immediately turned his footsteps in a different direction, leading Tao Jianran to the residential area in Yizhou City.

Just like what Qiu Yu said, the houses here are all built of loess. Looking at the yellow area from a distance, it adds a bit of desolation.

Aunt Qi's house is on the street, a house with a small courtyard, and it seems that the economic conditions are better than those of the neighbors.

Shi Shi walked to the door of her house and shouted loudly, "Ms. Qi! Is Mrs. Qi at home? Master Jiedushi wants to see you!"

As soon as Shi Shi finished speaking, he could hear some strange noises coming from the surrounding mansion.

Soon, Mrs. Qi came out, and the neighbors around also poked their heads out to watch Mr. Jiedushi.

Tao Jianran was a little embarrassed by this group of people who thought they were sneaking, but in fact had fiery eyes, but it was not easy to close their eyes, so he could only bite the bullet and go up to talk to Mrs. Qi.

Although Aunt Qi is called Da Niang, she is not very old, only in her 30s.It's just that life is poor and there are no conditions to take care of it. The whole person looks much older than his actual age.When she saw Tao Jianran, her eyes were full of curiosity and restraint, and she didn't know how to salute, so she just bent over and stammered, "Why is Master Jiedu looking for grass people?"

"I heard that Shitou said that the food made by my aunt is delicious. I don't know if it's convenient for my aunt to cook for me today?" Tao Jianran said, and the shadow guard next to him immediately stepped forward and handed Aunt Qi a tael of silver.

Aunt Qi was flattered, and quickly pushed back the money to the shadow guard: "No, no, you don't need so much."

"Auntie, just keep it, and the rest will be the compensation for disturbing the aunt." When Tao Jianran wanted to be gentle, his smile was still very contagious. After listening to his words, Aunt Qi's mood calmed down a lot. .

Shitou on the side also chimed in: "That's right, and the adults will definitely eat the best food when you come here. How can there be too much money for this tael? Madam, go shopping for vegetables, the mutton will not be fresh any later."

"Hey!" Aunt Qi also felt that what Shi Shi said was reasonable. Although Yizhou mutton is not expensive, the staple food and vegetables are expensive!Those expensive white noodles and high-quality vegetables are not prepared in her family.Now I want to buy a new one, but a tael of silver is still fair.

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