Birth of an actor

Chapter 159 Viral Marketing and Golden Globe Nominations

Before the release of the second version of the trailer, Willot released a series of new vampire-themed posters and the second version of the trailer on Christmas Day. The posters are beautiful and a little scary, and all the actors are vampires Appeared, even Natalie Portman, a brunette girl with white complexion, sharp canine teeth, cold eyes and a drop of unfinished blood hanging from the corner of her mouth, this poster is so realistic that it has a slightly horrifying temperament At one time, many people believed that Natalie Portman's role in the movie was also a vampire, until they saw the second version of the trailer.

The second version of the trailer is different from the first version, and it is different from any stills and posters released by the crew before. The story it tells is completely like that in another movie, and it is also a black and white retro version of "Broken Soul": The contemporary Hollywood superstar Radcliffe Miller is handsome and charming with superb acting skills. He is an actor admired by countless girls. The dark-haired girl Rebecca is his most persistent fan. The girl Rebecca has already had a deep love for Radcliffe, but he is always at a loss. On a dark rainy night, the girl on the way to the cinema was attacked and died in the alley. Radcliffe came too late, he Kneeling on the ground, what he hugged was only a pale and feeble corpse.When the U.S. government drafted again, Radcliffe Miller signed up, and then he disappeared from Europe during a campaign.

Some movie fans even wrote to the TV station to ask: "Is this really the second version of the movie trailer of "Blood Together", not some other love movie made by William Brandley and Natalie Portman? Did you miss the notice?"

After receiving the affirmative answer from the TV station, the question marks in the fans' heads not only did not decrease, but became more. The two versions of the movie trailer produced two movie styles, and they told two different stories. Will What the hell is Lott doing?

However, the public's doubts didn't last long. Soon, careful fans discovered the hidden easter eggs in the trailer... No, it was the information that could connect the two trailers—in the second trailer, Natalie Rebecca, a young girl played by Portman, had two blood holes in her neck after being attacked by a black shadow and died!

The rating of "Blood Together" is PG-13, that is to say, this is a movie that may involve violence, foul language, and nudity, but the degree is not serious. Perhaps it is for the audience's tolerance, but from the screen It looks more like an artistic beauty. The murder of the girl Rebecca was done through the shadow of the light shining on the wall of the alley. There is no direct bloody shot, but only through the reflection of the wall where the girl walked into the alley and was attacked and killed. In addition to this death, coupled with the fact that she was held in William's arms and the tone of the picture was dark, the two blood holes on her neck were not obvious, and very few people could notice it when they watched the trailer for the first time , but most people can discover this mystery when they re-watch the trailer for the second time after being reminded.

So the first version and the second version of the trailer can be linked: it was a vampire who killed Rebecca, and the roles played by Leonardo DiCaprio and Tobey Maguire were vampires. William has had some serious fights, and that makes for a storyline.William is also a vampire, but whether his transformation took place before or after World War II is another mystery.

But this still doesn't explain what kind of movie "Blood Together" is, because in some stills released by the crew earlier, the actors' dressing styles are very modern, and the colors of the pictures are bright and beautiful, which is similar to that in the second version of the trailer. The black and white retro style is completely different.

Just a few days ago, the third version of the movie trailer was also released, and this final trailer made countless movie fans who were expecting to see the answer to the mystery, and the whole process was full of indecent thoughts related to "WTF?!" Vocabulary, the amount is large enough to fill a swearing jar.

Of course, these foul language were not aimed at the movie itself. To be fair, the film, whether it is the soundtrack or the plot atmosphere, completely blows up other youth-themed movies nowadays, but each of the three previews seems to be talking about a brand new movie. This kind of editing skills is also kneeling-yes, in the third version of the trailer, "Blood Together" returns to the same style as the original poster, a completely small fresh campus love movie, full of It shows beautiful boys and girls, fashionable and modern youth clothing, a love story of pride and prejudice, and a pink girl's heart.

Well, this is what a campus movie with young people as the main audience should look like, just for the excellent production shown in the third version of the trailer, and William Bradley's too pale, but also handsome With an excessive face, there will be many people who are willing to pay for tickets to enter the cinema.

However, there are too many people who can't forget the thrilling action scenes shown in the first version of the trailer. None of the fights are flashy. It's the same as the martial arts instruction that the master comes to do.Wait, maybe they do.

There are also too many people who can't forget the tragic beauty shown in the second version of the trailer. My God, it really looks like an old movie that was born at the same time as "Broken Blue Bridge". Every detail in the screen is extremely exquisite , can arouse anyone's retro feelings, maybe they can hold a poll on the website and suggest to William Bradley that he should take at least one movie about that era in the future-a lot of fans have a real feeling in their heads. The idea came up.

Damn, what the hell is this movie about?Do you want to be so mysterious? !

The media and movie fans who have been aroused with strong curiosity and great interest are eagerly absorbing movie-related news from magazines, TV, and the Internet. By summarizing all kinds of information, many people have concluded their own The storyline of the movie, there are several plausible versions that are very popular on the Internet, but people have no idea which one is the right one and which one is the wrong one, and they can't wait to go to the cinema to find out of.

Moreover, although many people in the Hollywood industry saw the end and understood that this was a marketing method deliberately adopted by Willot to promote the film, they still couldn't help it and were willing to be recruited.At the end of the trailer, the release date of "1999-02-14" in the dark scene has also become a day that countless people are looking forward to.

——From posters, stills to trailers, "Blood Together" showed Hollywood what a textbook-like marketing method for movies in the 21st century is.However, it wasn't until a few months later, when another film that used a similar promotional strategy and achieved great success, that the media across the United States came to its senses and named this promotional strategy "" Viral marketing", since then, countless movies have imitated and tried to copy the promotion strategy of "Blood Together", but no one else can play the same trick as maturely as William Bradley, so Success, the word "miracle" seems to be born for him.

……

"Donate a few servers to the website in the name of Willot. By the way, ask Jonathan Bates if he has seriously considered my proposal." William told his publicist.

Barbara Wilson raised her carefully groomed eyebrows: "Jonathan Bates, your crazy fanboy? I wonder what you'd propose to him, Will."

"Just a little career-related suggestion. I proposed to Jonathan to split the site in two, and while it was originally set up as my personal site, it's become so buzzing with all the fresh Hollywood news If you can find everything on it, then it is better to completely separate the fan section and the news section, and I bet the prospect of the news website must be great."

"It is indeed a great idea. A website dedicated to Hollywood news, which is still almost blank! Jonathan Bates, this young man and his companions have dug a gold mine, but why not ourselves Do?"

"I have too many projects in hand, and making a news website is not very high on the list." William squeezed his brows, put down the report he just finished reading, and picked up the other one to read. One side said to the publicist: "Jonathan Bates and his companions have made the website very successful. As long as they change their appearance, there will be broader prospects. This is one reason, and the other reason is that the Roderick family actually They also hold shares in many media groups. Otherwise, why do you think that no reporter in the United States dares to gossip about Tyler Roderick’s assets and private life? It’s just that what they own is not as conspicuous as Murdoch’s News Corporation, although the dominant power It’s not all about Lance yet, but he doesn’t need to start anew in journalism to make his own way.”

"Jonathan Bates has no reason to reject you, Will, I think all of Hollywood, no, there is no second star like you in the world, who even cares about the career development of fans by the way." Barbara Wilson The tone is full of inexplicable sourness and emotion: "One last thing, "People", "Hollywood Report" and "Los Angeles Post" are interviewing Kate Winslet and Tobey Maguire, and Lai Leonardo DiCaprio is going to be on a talk show on FOX the day after tomorrow, and they all called and asked if they could tell the media more about the film?"

"You can tell the media some small details, but the key parts must be reserved."

"Are we going to keep it a mystery? I've never done it this way before, Will, and I'm worried it won't turn out as good as we thought."

"Too many movies like to spoil the content of the movie in the trailer, not only the whole story outline, some even include the movie's sad or happy ending, maybe they think this will give hesitant audiences a chance to enter the movie theater. Strong message, in fact, most audiences lose interest in going to the cinema after they have seen the trailer, know what the movie is about and even understand the ending, especially for movies with uncomplicated plots. The center of our publicity is to master It’s a good balance. It can neither be hidden nor unreserved. Let the audience get familiar with the characters and rhythm of the film in advance, but don’t tell them too much, so that they still have a sense of freshness when watching the film. This is what we do. What’s important—as for the final result, I think I’m optimistic based on the various data and feedback we’ve got now.”

"I never knew you knew how to do marketing, Will, and you almost took my job away."

Although Barbara Wilson seems to be joking, they all know that she is not. Although Barbara Wilson can not change her face, she can praise a small reporter who only reports celebrity gossip and gossip as the second legendary American reporter Wallace , just to get what she wants, but she is so humble in her career, in fact, Barbara Wilson rarely admits that anyone is better than her in public relations.

"Well, Jonathan actually inspired me. He manages the website so well. Remember when we first released stills and posters on the website? Within five hours, we got thousands of comments. Compared with those There are even more hotline calls to the radio stations, and the offline transmission is limited, while the online transmission is multi-line or even unlimited. The Internet will be an important part of the world in the future. If we don’t catch up with others , it would be foolish to eat this piece of cake in your mouth.”

"All the answers will be revealed on February NO.14." Barbara Wilson clenched the folder in her hand: "If the enthusiasm on the Internet really turns into economic If it is beneficial, we have created a brand new film marketing model, you, me, and the movie "Blood Together" and everyone related to it will be recorded in the annals of history—"

……

In Hollywood, from the announcement of the nominations for the first important award to the conclusion of the last important award, the Oscars, the "awards season" will literally last for three months, or even four months.

The operation of each awards season is very regular, and this year is no exception. From the end of November to December, authoritative film magazines represented by "Movie Handbook", "Empire" and "The New Yorker" will select awards His own top ten or twenty films of the year, "The Truman Show", "Meet Joe Black" and "Shakespeare in Love" starring William are all on the list, among which "Empire" is ranked in the annual list When it came to the Top 1 films, not only were all three films on the list, but "Shakespeare in Love" was listed as No.[-] on the list.

Film Critics Associations across the United States, represented by New York, Los Angeles, and the American Broadcasting Film Critics Association, basically announced their complete list of awardees in December. Among them, New York, Los Angeles, Boston, San Francisco and other well-known film critics The People's Association, the Shakespeare Film Critics Association, the Women's Film Critics Association and other relatively unpopular film critics associations all awarded the best actor award to William, but some of them awarded it to "The Truman Show" and some awarded it to William. Just for Shakespeare in Love.

After the time entered [-], the American Screen Actors Guild, Producers Guild, Directors Guild and other trade union awards first announced the nomination list in early January, and then from the end of January to the beginning of February, held major or Small awards ceremony.

William has just one nomination for Best Actor at this year's Screen Actors Guild Awards, which went to Tom Hanks, whose "Saving Private Ryan" didn't sweep the awards season. The warm-up stage, but it’s almost there, especially Steven Spielberg, the three major labor unions in the United States are very generous to him. If Oscar really uses these three major labor unions as the wind vane, then Spielberg will definitely Swept the Oscars.

Half a month before the national premiere of "Blood Together", the American Film and TV Golden Globe Awards announced the list of nominations that once again shocked Hollywood——

While William Bradley was nominated for Best Actor in a Drama Series for six Golden Globe Awards for "The Truman Show", he was also nominated for Best Actor in a Musical Comedy for "Shakespeare in Love"!The Golden Globes gave William Bradley two Best Actor nominations!

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