Rebirth of the rich and powerful

"Percy?" Everyone present was stunned, and some even thought Jiang Yun was talking in his sleep.

"That's Percy! How could they have taken a fancy to us!" A girl who knew everything about fashion brands and classic models called out, "So far, they have only made joint models with the painter Kursay, that one The work has sold hundreds of millions of dollars at Sotheby's! Our company...the difference is too big!"

Jiang Yun really didn't know about this, and touched his nose in embarrassment when he heard the words. After all, he was half-threatening and half-coaxing this opportunity, and it didn't sound good to say it.However, he originally only wanted to invite Alessandro to make a joint fund for the company, but how did he bring Percy into it... To be honest, he was still confused.

However, it is not Jiang Yun's style not to seize a great opportunity quickly.

For a while, the buzzing discussion in the conference room continued for a long time without stopping.

After waiting for a while, Jiang Yun cleared his throat: "In short, we have successfully obtained this opportunity. Please do your best, and don't be underestimated by outsiders."

Hearing this, everyone couldn't help puffing out their chests. Even the most thorny old Guo slapped his chest and issued a military order: "General manager, don't worry, don't dare to say anything else. I promise I won't embarrass you with this one!"

The meeting was inevitably delayed for a while, and Jiang Yun managed to escape, and then there was another meeting of the newly established brand marketing and network channel department.

By the way, there is also a manager of the public relations department of the polished commander, who also made up his mind.

The members of these two new departments are all young people under the age of 30. Although they are inexperienced, they are more receptive to new views and ideas.

Jiang Yun also did not follow the usual path. The first question he asked at the beginning was: "Have any of you ever bought something on Taobei? Raise your hand if you have."

Unexpectedly, all the girls and most of the boys raised their hands, even Zhang Qingli, who was wearing famous brands, was no exception.

This was a bit beyond Jiang Yun's expectation.

At this time, Taobei.com had just been established, there were not many sellers and buyers, and they were still working hard to open up the market. I didn't expect that the penetration rate in Jiang's company would be so high!

"Tell me about your shopping experience on that website?" Jiang Yun said again.

The little girls may still cringe when they speak at a meeting, but when they mention shopping, they immediately open up the chatterbox and start talking endlessly.

"I've bought lipstick and lotion from abroad, and they're pretty cheap."

"I like to buy small home furnishings, which are beautiful and cheap, but sometimes the quality is not very good."

"I bought clothes a few times, but the quality was not good. The worst time, I threw them away as rags as soon as I got them."

"That's because you didn't find the right place. I'll give you a shop with a counter lady later. The brands are all real, and it's much cheaper than buying in the store. You go to the physical store to try it out before buying."

The little sisters quickly began to exchange their experiences.

The men have another style. Some bought anime figures, often bought keyboards, mice and hard disk graphics cards, and another bought a complete set of woodworking tools.

"What did you buy that for?" Someone was curious.

The one who bought carpentry tools scratched his head in embarrassment: "I made a mistake, my wife asked me to make a washboard myself."

"Has it been done yet?" The person next to him was curious.

"No," said this one quite regretfully, "my wife thought the sound of my sawing wood was too loud, so I went to the store to buy another one, but that set was not easy to use, so I bought it online later. A chainsaw."

Hearing this, the person next to him couldn't help but move a little away.

Even if it is a new thing, Taobei.com has already shown a strong inclusiveness, but at this time, everyone’s unified view is: I am not willing to buy clothes on the website. Most of them are not of good quality.

"Then if you promise to return and exchange for quality problems, and the size is not suitable, the merchant will bear half of the shipping cost when returning or exchanging. Would you like to buy it online?" Jiang Yun asked again.

The girls all expressed their hearts, but...

"Bear half of the freight? That will lose money, right?"

At this time, Taobei.com did not have a seven-day no-reasons return promise, and Jiang Yun did not have the confidence to do so, but bearing half of the shipping cost would not only let consumers see sincerity, but also effectively reduce malicious returns.

"Then are we going to open an online store?" Some girls were also very excited and eager to try.

Jiang Yun just looked at the page of Taobei.com, compared to a few years later, its interface at this time is still a bit rustic, and most of the merchants are single-handed, and there are not many brands stationed there.

Jiang Yun looked at the crowd, and suddenly named Zhang Qingli: "Manager Zhang, you are in charge of connecting with the website customer service in the early stage, striving for the best discount for brand entry, and also researching the price of traffic entry and advertising space to facilitate brand entry."

Zhang Qingli hurriedly stood up and agreed, "Oh... yes, yes!"

Jiang Yun ignored her and continued to explain: "The network channel department is responsible for the follow-up, selection, distribution, warehousing and logistics. Brand, you have to calculate the inventory and cost. The online style must be different from the physical store, but the quality must be guaranteed and the price must be lower. The three brands operate independently, and the price range must be widened to strive for light luxury. Full top and bottom coverage."

He paused for a while, and added: "It's still in the development period, so I still have to work hard everyone. When it grows bigger, the three brands will definitely be operated separately, and new employees will be recruited. You can also consider the future in advance. direction of development."

All the girls and boys present were confused and tried to nod in agreement. Only one middle-level student who was a little older barely kept up, and took a full page of notes.

But bigger?He doesn't have any hope, don't let the company go bankrupt and lose his job, it will be very good.

Jiang Yun turned to face another department, but said very bluntly: "I am very dissatisfied with the company's previous marketing strategy!"

Seeing the unconvinced look on someone's face, he continued: "I've gone through TV commercials, print magazines, posters and brochures, and the only thing I feel is that what you're doing is nothing new, no matter what you do. Is it content or form."

When he said this, someone finally couldn't help it: "But all companies do this!"

"What everyone does must be right?" Jiang Yun laughed, "Even so, you are not qualified!"

He didn't wait for the leader to argue, and continued: "For example, what is the brand positioning of Yuhuan Pavilion? I have read all the advertisements over the years, but there is no clear definition of the brand at all. As a consumer, I don't think this Brands are valuable."

"But the sales have been pretty good these years..." someone muttered in a low voice.

"Then answer me," Jiang Yun clicked him to get up, "When you enter a store full of beautiful things, can you recognize our company's clothing at first sight?"

The one who stood up reluctantly was a 25-year-old young man who graduated from a prestigious university with a postgraduate degree. He had a smooth journey as soon as he joined the company. After being divided into departments, he is still one of the most promising young people.

He thought for a while and replied: "But if the features are too prominent, won't it limit our potential customers instead?"

Jiang Yun never expected to hear such a statement, and raised his eyebrows in surprise.

In fact, what this young man said is also one of the mainstream ideas now.

The country has been poor for decades, and the situation has finally improved in recent years. People's wallets are bulging, but the types and quantities of goods on the market have not kept up with it in time, so that for a long time, as long as there are products, they can Sell ​​it and make a good profit.

It is for this reason that Jiang's clothing has been tossed by Jiang Linya for so many years, and it is still profitable.

In recent years, however, things have been completely different.

There are more and more types of products on the market, competition is becoming more and more fierce, and customers are becoming more and more picky about aesthetics. However, many established companies still have not changed their thinking in time, and are still using the old way to look at a world that is changing faster and faster .

Brand Positioning?Word of mouth marketing?What are those?Can I eat it?

Many people still believe that as long as the product quality is good enough, they will always be able to gain a foothold in the market. In terms of product categories, they also try their best to seek perfection, wishing to be an old woman in her eighties, or a three-year-old urchin, whether it is a white-collar worker, a housewife, or a student. You can buy what you need.

The result of seeking perfection is often a dead end.

Except for Jiang Yun, everyone present would never have thought that they would usher in a wave of information frenzy in a very short period of time. The original newspapers and magazines quickly withdrew from the stage of the times, but more media vying for attention emerged. Hundreds of thousands or even more brands will bombard their target users with information in various ways and tricks. However, human attention is limited, and in the end, there will be only a few winners.

"Let me ask you, when it comes to carbonated drinks, which brands do you think of first?" Jiang Yun asked.

"Delicious, Pepsi." The young man said immediately, and after a while, he mentioned a few other brands.

"What about sports brands? Which ones impress you the most?" Jiang Yun asked again.

"Adinaike..." The young man seemed to understand something.

"There are so many carbonated drink merchants, but there are only two that you can think of at the first time. Sports products are the same. Other brands, of course you can think of them after some time. However, even if it only takes a few seconds, they will Already lost." Jiang Yun said.

"The ultimate battlefield of marketing competition is not products or services, but here," he pointed to his mind, "Only when customers remember you, mention a category, and the first reaction is your product, can this be done?" It's victory."

"Do you now understand how to adjust the marketing direction?" Jiang Yun asked him.

The young man seemed to understand half-understood, but also seemed to be enlightened, and vaguely saw a new world.

Jiang Yun finally succeeded in fooling him, and secretly heaved a sigh of relief.

This set of words was all said by Yan Mo in his previous life, and he can still recall that afternoon, when he was huddled under the blanket and sleeping in a daze, Yan Mo was teaching his subordinates in the next room, the door was not closed tightly, leaving behind a thin line At the end of the sentence, the deep voice came out from the crack of the door and swayed into Jiang Yun's ears, like dancing notes, engraved in his mind one by one...

Jiang Yun was startled, and then suppressed the sudden tenderness.

When he spoke again, he was not as impassioned as before. He simply told the brand marketing department to make a special online red card marketing plan as soon as possible, and the meeting ended soon.

A group of young people in the marketing department who had just been hit hard suddenly became Jiang Yun's fans.

"The general manager is so handsome! He speaks with great momentum, he's finished, he's obviously a few years younger than me, and I suddenly want to hug his leg and call him daddy!"

"What the hell is Dad, sister, I just want to sleep..." The man quickly looked around, and quickly lowered his voice, "Sleep once! My life will be complete!"

"Cut, you bastard!" Then, she was crazily despised.

"I think the general manager's words are very reasonable." The young man who was called out just now pushed his glasses, and secretly glanced at the girl who made the bold statement. "Actually, I have read this theory in foreign books, but it is true. It has not been translated into real work in time."

The girl shook her head and left without listening to what he said.

The difference in appearance is so sad.

The young man with glasses was resentful and determined to impress everyone when he came up with a plan.

Jiang Yuncai returned to his office, gathered his things, and prepared to leave.

Of course, he didn't sneak away, but planned to meet Alessandro again before returning to China. There are many details that are more convenient and easier to understand in person.

The old man still lived in the same hotel last time, this time, he directly invited Jiang Yun to the room to talk.

This way we won't run into the end of the story again, will we?Jiang Yun breathed a sigh of relief.

The old man lived in the presidential suite on the top floor, and there was a spacious reception room. As soon as Jiang Yun entered, he saw a pile of messy drafts on the long table in the middle of the reception room.

"Yun, you are here!" The old man greeted him enthusiastically, then turned his head and left Jiang Yun aside again, holding a charcoal pencil and continuing to write and draw.

Jiang Yun stepped lightly and walked slowly to the old man.

Even when he hated the old man the most in his previous life, he had to admit that the old man was definitely a talented design master.

Alessandro's design is bold and gorgeous, just like the most gorgeous visual feast, always full of surprises.

Jiang Yun stood aside, watching quietly.

The old man's work this time should refer to some of the traditional styles of Huaguo, but it has been boldly exaggerated and deformed. The original classical elegance has become full of imagination, as if it came from a similar country on another planet. Some are vaguely familiar, but also full of surprises.

The old man finally quickly swept out the last few strokes, and then proudly showed it: "What do you think?"

Jiang Yun looked at it carefully for a long time with a pious heart: "It's beautiful."

This is a large dress that plays with dragons and phoenixes. It uses the traditional gold and red colors, but the texture has been greatly simplified, and it has become a modern work full of abstract beauty.

"Your culture is like a huge treasure trove! Of course, so are you!" The old man was still so lovable when he spoke beautiful words.

Jiang Yun smiled implicitly.

"Your works have also brought me a lot of new inspirations. This is the collision of wisdom! Believe me, if you go back to Italy with me, you will definitely grow into one of the best designers of this era!" The old man has not given up on Jiang Yunguai's plan to go back.

Jiang Yun still smiled and declined the old man's kindness.

"By the way, has Ms. Debelle come back?" Jiang Yun quickly changed the subject.

"Ah, her mother has passed away. It is said that it is a picturesque small mountain village, and I will live there for a while in a few days." Knowing that his daughter is still alive, the old man has relaxed, "By the way, speaking of this , I won’t check email for about a month, you know, on vacation, you have to put all these things aside!”

Jiang Yun nodded in understanding.

"But you can't stop the design work here," the old man continued. "The company has arranged for a person to connect with you. He has three-quarters of Chinese blood. I think you will have a lot of common topics."

Jiang Yun suddenly felt something was wrong.

"You have seen that person before. It turned out to be my translator, called Yanmo." The old man continued to say cheerfully.

Jiang Yun was silent for a long time...

"Alessandro, there is one thing I don't quite understand." Jiang Yun said.

"what?"

"I didn't expect Jiang to cooperate with Percy. You know, the gap between the two is too far away, but why..." His heart was beating like a drum, would he...

"Ah, because I think you have the qualifications! Believe me, child, you have enough talent to surprise the whole world," the old man always praised without hesitation, "so I suggest to the company to invest in a The right brand and absolutely a brilliant idea!"

So, it's not because of the end of the speech... Jiang Yun was relieved, but also a little disappointed.

However, he, the Boss of a big consortium with a lot of things to do every day, why is he so free, and why did he come here to meet with him?

In fact, Alejandro was also curious.

"That child has a kind of power," the big boss finally was willing to satisfy the curiosity of his subordinates a little bit, "it's a kind of power... I can't help but care about it."

"Because he is a beautiful child." The old man was so straightforward, even when facing his immediate superior.

At the end of the sentence, he shook his head.

He is an extremely taciturn person, and almost no one can guess his thoughts. He is also a rich man full of controversy, mysterious, low-key, and willful.

"Let me introduce it formally. This is Yanmo. He doesn't like to talk much, but he is actually very nice." The old man led Jiang Yun to Yanmo's suite, which was still a luxurious presidential suite.

Jiang Yun looked around the more luxurious presidential suite without any trace, and secretly complained: "The benefits of being an interpreter are really good, and the living is better than that of the boss."

His eyes were always drooping slightly, or wandering around, but he didn't dare to look at Yan Mo. When the old man coughed, he swallowed his saliva, fixed his eyes on Yan Mo's neckline, and didn't dare to look up again: "Hi , I am Jiang Yun, please give me your advice in the future."

"Advise me a lot." Yan Mo stretched out his hand and shook Jiang Yun lightly.His voice is low and he speaks very slowly. He speaks Chinese with a faint foreign accent, but it is full of a sense of dignity that is almost imperceptible. His hands are big and full of strength, but the strength he holds is very gentle , the palms of the two touched lightly, and they separated quickly, but Jiang Yun felt as if his palms were severely scalded by a hot iron.

Jiang Yun tried hard to control himself.

The familiar tone, the familiar skin temperature, and the familiar breath, Jiang Yun almost used all his strength to not lose his composure.