See Nanshan leisurely
Chapter 76 Ambition
This wasn't their first New Year's Eve together, but it was the first time drinking was mentioned. ——In the past, because there were minors and college entrance examinations in the family, Chen Youran had never advocated drinking, and she always made up a bottle of orange juice.
Especially after starting a business, when you go out to talk with people, you will inevitably have to go to the wine table.Although so far, most of the people I have come into contact with have goodwill towards her and have no intention of drinking.But she is a young girl, and she doesn't want to be underestimated at the wine table. She always has to fight hard and show her momentum first, but no one will disturb her.
So in the past few years, she has learned to smoke, drink, perm her hair, make up... She is already a very vicissitudes of life.
Just because it had to be like this outside, when she got home, Chen Youran seemed to relax a bit, and didn't like to mess with these things.That's why she was so angry when she saw Chen Yanran's heavy makeup and hair dyed.Thinking of herself, the reason why she embarked on this "road of no return" was that there was no way.
It was the first time I went to a barber shop to dye my hair, and it was the first time I went to Guangzhou with Lan Shan to buy goods. I wanted to make myself look more mature and social.
Chen Yanran is a college student, and there is nothing missing from her family. Chen Youran hopes that she can live a refreshing life.
But it is said that the university is also a small society, and since you have stepped into it, you should start learning how to socialize.It's better to practice drinking at home than to go out and get dizzy.At least know where your own amount is, and you can do what you can.
Although she could also tell that this was by no means Chen Yanran's first time drinking.But after being told by Lan Shan last time, Chen Youran learned the skill of "pretending to be deaf and dumb" without a teacher.As long as it is not particularly out of line, just pretend not to know.
Chen Youran had already picked up the wine and came over to open the bottle.
But she didn't know what happened to the bottle of red wine she bought. The cork was so tightly plugged that it couldn't be unscrewed at all.The three of them took turns to unscrew it, and it took more than half an hour to finally unscrew it. The plug was broken in the middle, and when the wine was poured out, the excitement faded a lot.
Chen Youran took a sip, "I didn't find anything special in the taste."
"It's better than domestic ones." Chen Yanran accidentally exposed her details, and hurriedly made amends, "My classmate said it."
Chen Youran glared at her, "The colorful world outside is very exciting, but you should pay attention to yourself, you know what you can touch and what you can't."
"Got it!" Chen Yanran responded.
As soon as he turned his head, he saw Xiaomi holding a bottle of Wangzai milk, looking at the cups in their hands eagerly, obviously wanting to have a sip.Chen Yanran rolled her eyes, sneaked closer and said, "Xiaomi, do you want to drink?"
"Don't mess around." Chen Youran hurriedly stopped her, "You can give her a drink when she is only young!"
"Taste the taste!" Chen Yanran picked up the chopsticks, dipped them in her wine glass, and handed them to Xiaomi, "That's it, it's okay. The child is curious, if you don't give her a try, she will think that we adults are secretly Have something to drink."
At this time, Xiaomi had already spat out the chopsticks, wrinkled his whole face, and silently turned his head aside, obviously not liking the smell.
Chen Youran shook her head and didn't say anything else.
Although there were only three of them, it was lively to greet them.After the bottle of red wine was finished, Lan Shan became silent. Chen Youran took a closer look and realized that she might be drunk.
This is really unexpected.In a place like Beijing, Lan Shan is in an art major with a lot of student activities, and the people who come and go are all people on the scene, and it is inevitable to go to the wine table.So Chen Youran thought she should have gotten used to it long ago, but she didn't expect to drink so lightly.
But he shouldn't be very drunk, it's just that his reaction is slower than usual, so it's not obvious.
The reason why Chen Youran was able to find out that she was drunk was firstly because her face was burning red, and it seemed that the alcohol had completely dissipated, and secondly because she had been obediently picking up the plate of bacon and fried shredded carrots in front of her.She doesn't like carrots. Although she can eat them, she doesn't intentionally picky eaters, but she won't eat them if she has a choice.
Seeing her seriously eating the carrot bite by bite, Chen Youran pursed her lips and held back her smile with difficulty.
Lan Shan has always been smart and transparent, it's really rare to see her so confused, so...cute.
When she and Chen Yanran both put down their chopsticks, Lan Shan paused, her eyes slowly swept across the two of them, and then she also put down her chopsticks.Chen Yanran also noticed something was wrong with her, and couldn't help asking, "Is sister Shanshan drunk?"
"No, let's set off fireworks after dinner." Lan Shan said.
It was fine if she didn't speak, but Chen Yanran became sure when she spoke.She leaned over curiously, and wanted to tease Lan Shan to say a few more words, but Chen Youran had already stood up, and ordered, "Close the table and wash the dishes. It's still early, I'll send Ah Shu to sleep for a while .”
The head of the family is amazing, Chen Yanran pouted, but did not refute after all, and silently cleared the table.
According to local customs, Chinese New Year meals are eaten from the 31st day of the new year to the second day of the junior high school, which symbolizes that there will be such a rich food every year.Therefore, a large table of dishes has not been touched much, and the cupboards and refrigerators have to be taken back, and they are kept for two days.
Chen Yanran cleared the table, while Xiaomi helped with light tasks like moving stools and empty bowls.When washing the dishes, she also got Xiaomi a stool and stood beside her to wash together.Although children can't wash anything, most of them are playing with water and bubbles.
After she washed the dishes, wiped the dining table and the stove twice, and they looked shiny and clean, Chen Youran slowly walked out of the room.
Seeing this, Chen Yanran couldn't help complaining, "You send sister Shanshan back to the room, and you are responsible for coaxing her to sleep? Why do you two feel more sticky than before?"
She intended to complain about how lazy Chen Youran was on purpose and refused to come out to help, but when Chen Youran heard this, her ears blushed quietly.She coughed, and activated her ability to change the subject, "By the way, I haven't asked you yet, how is the past six months? Can you keep up with your studies, and how are your test scores? Don't go out and be ambitious, and even ignore your studies."
"...Do you have to ask this for the new year?" Chen Yanran looked at her with accusing eyes.
Chen Youran spread her hands, "I haven't watched the Spring Festival Gala yet, and Doudizhu still needs one person, so why don't you talk about it?" Besides, since Chen Yanran came back, she and Lan Shan have been busy all the time, so they didn't bother to ask these questions at all, they always had to ask .
"Don't worry, knowing that you are watching from behind this week, how dare I ignore my studies?" Chen Yanran said, "As for the exams, I won't know the results until next semester."
At the end of the semester, there was a rumor circulating in the school that the final exam results would be sent home to the parents according to the address. As a freshman, he didn't dare to slack off. Hearing this news, everyone became even more tense. After peeling off the skin and working hard, I finally passed the exam.
Later, I heard from the seniors that it was just a rumor, and it happened once a year.
Probably the school is also afraid that the freshman students will get too ambitious and their test scores will be too ugly.
Although she was sure that she should be able to pass it, Chen Yanran felt a little guilty when it came to how good her grades were. In order to prevent Chen Youran from getting to the bottom of it, she quickly changed the subject, "Our family's business is getting bigger and bigger, are you really going to do it next time?" Do you want to set up your own factory?"
"I have this idea." Chen Youran said, "Now we only make two brands, Youran and Zhanyi, and the requirements for fabrics are not particularly high. But there is a brand called Dongli in the plan, which will combine the characteristics of local ethnic minority costumes , fabrics are more difficult to come by. If you set up your own factory, you can control all aspects.”
"But that would be too cumbersome." Chen Yanran disagreed and said, "I heard students majoring in foreign trade say, why are there so many foreign trade clothing now? It's because people abroad are too lazy to set up their own factories, so they directly find agents in China. .Our labor is cheap here, and even with shipping and intermediary fees, the cost is very low. And they only need to make a good brand.”
How to say that joke, a group of people traveled abroad and planned to bring some souvenirs back to China, but when they went to the market, all eyes were madeinChina.
"Then what do you think we should do?" Chen Youran asked.
Chen Yanran said, "Isn't the manufacturer you are working with very good now? Then continue to entrust them to produce, and OEM is enough. The money for setting up the factory is used for advertising and marketing. The most important thing is to get the brand out first." Only in this way can we create greater economic benefits.”
This cannot be said to be unreasonable, but Chen Youran was silent for a while, and then said, "I don't agree with your statement. What you are talking about is the way of making fast-moving consumer brands. There are many foreign brands that are processed in China, but none of them are High-end brands. I am not saying that we must compare with other high-end luxury goods, and I dare not say what kind of brand this brand should be, but there must be a reason why they don’t do that.”
These two years have been the golden age of TV dramas and also the golden age of TV commercials.Overwhelming advertisements can immediately increase the brand's nationality to an immeasurable level.When Chen Youran was in contact with the TV station, she also heard a lot of legends, and she even placed an advertisement on the local station.
But advertising and merchandise should complement each other after all.
No matter how good the brand is, if the quality can't keep up, won't it also fall from the altar?
Guiyuan Tianju was born in a difficult situation, but it was her and Lan Shan's dream and hard work.Chen Youran still remembers how passionate and excited she and Lan Shan were when they made this decision.
Although she doesn't have too much ambition, and she dare not say that she will definitely be able to make it a big brand, she hopes that she will make steady progress every step of the way and be recognized by the market.
She hopes that everyone who buys this brand of clothing can wear the clothes they like, instead of simply pursuing the brand, buying it on impulse, and then putting it in the closet.
Anyway, money is just a concept to Chen Youran now.As long as she is not extravagant, she can support her family to live a relatively easy life.
What does it matter if you go a little more idealistic in the road ahead?
Perhaps, this can also be called a kind of ambition.
Especially after starting a business, when you go out to talk with people, you will inevitably have to go to the wine table.Although so far, most of the people I have come into contact with have goodwill towards her and have no intention of drinking.But she is a young girl, and she doesn't want to be underestimated at the wine table. She always has to fight hard and show her momentum first, but no one will disturb her.
So in the past few years, she has learned to smoke, drink, perm her hair, make up... She is already a very vicissitudes of life.
Just because it had to be like this outside, when she got home, Chen Youran seemed to relax a bit, and didn't like to mess with these things.That's why she was so angry when she saw Chen Yanran's heavy makeup and hair dyed.Thinking of herself, the reason why she embarked on this "road of no return" was that there was no way.
It was the first time I went to a barber shop to dye my hair, and it was the first time I went to Guangzhou with Lan Shan to buy goods. I wanted to make myself look more mature and social.
Chen Yanran is a college student, and there is nothing missing from her family. Chen Youran hopes that she can live a refreshing life.
But it is said that the university is also a small society, and since you have stepped into it, you should start learning how to socialize.It's better to practice drinking at home than to go out and get dizzy.At least know where your own amount is, and you can do what you can.
Although she could also tell that this was by no means Chen Yanran's first time drinking.But after being told by Lan Shan last time, Chen Youran learned the skill of "pretending to be deaf and dumb" without a teacher.As long as it is not particularly out of line, just pretend not to know.
Chen Youran had already picked up the wine and came over to open the bottle.
But she didn't know what happened to the bottle of red wine she bought. The cork was so tightly plugged that it couldn't be unscrewed at all.The three of them took turns to unscrew it, and it took more than half an hour to finally unscrew it. The plug was broken in the middle, and when the wine was poured out, the excitement faded a lot.
Chen Youran took a sip, "I didn't find anything special in the taste."
"It's better than domestic ones." Chen Yanran accidentally exposed her details, and hurriedly made amends, "My classmate said it."
Chen Youran glared at her, "The colorful world outside is very exciting, but you should pay attention to yourself, you know what you can touch and what you can't."
"Got it!" Chen Yanran responded.
As soon as he turned his head, he saw Xiaomi holding a bottle of Wangzai milk, looking at the cups in their hands eagerly, obviously wanting to have a sip.Chen Yanran rolled her eyes, sneaked closer and said, "Xiaomi, do you want to drink?"
"Don't mess around." Chen Youran hurriedly stopped her, "You can give her a drink when she is only young!"
"Taste the taste!" Chen Yanran picked up the chopsticks, dipped them in her wine glass, and handed them to Xiaomi, "That's it, it's okay. The child is curious, if you don't give her a try, she will think that we adults are secretly Have something to drink."
At this time, Xiaomi had already spat out the chopsticks, wrinkled his whole face, and silently turned his head aside, obviously not liking the smell.
Chen Youran shook her head and didn't say anything else.
Although there were only three of them, it was lively to greet them.After the bottle of red wine was finished, Lan Shan became silent. Chen Youran took a closer look and realized that she might be drunk.
This is really unexpected.In a place like Beijing, Lan Shan is in an art major with a lot of student activities, and the people who come and go are all people on the scene, and it is inevitable to go to the wine table.So Chen Youran thought she should have gotten used to it long ago, but she didn't expect to drink so lightly.
But he shouldn't be very drunk, it's just that his reaction is slower than usual, so it's not obvious.
The reason why Chen Youran was able to find out that she was drunk was firstly because her face was burning red, and it seemed that the alcohol had completely dissipated, and secondly because she had been obediently picking up the plate of bacon and fried shredded carrots in front of her.She doesn't like carrots. Although she can eat them, she doesn't intentionally picky eaters, but she won't eat them if she has a choice.
Seeing her seriously eating the carrot bite by bite, Chen Youran pursed her lips and held back her smile with difficulty.
Lan Shan has always been smart and transparent, it's really rare to see her so confused, so...cute.
When she and Chen Yanran both put down their chopsticks, Lan Shan paused, her eyes slowly swept across the two of them, and then she also put down her chopsticks.Chen Yanran also noticed something was wrong with her, and couldn't help asking, "Is sister Shanshan drunk?"
"No, let's set off fireworks after dinner." Lan Shan said.
It was fine if she didn't speak, but Chen Yanran became sure when she spoke.She leaned over curiously, and wanted to tease Lan Shan to say a few more words, but Chen Youran had already stood up, and ordered, "Close the table and wash the dishes. It's still early, I'll send Ah Shu to sleep for a while .”
The head of the family is amazing, Chen Yanran pouted, but did not refute after all, and silently cleared the table.
According to local customs, Chinese New Year meals are eaten from the 31st day of the new year to the second day of the junior high school, which symbolizes that there will be such a rich food every year.Therefore, a large table of dishes has not been touched much, and the cupboards and refrigerators have to be taken back, and they are kept for two days.
Chen Yanran cleared the table, while Xiaomi helped with light tasks like moving stools and empty bowls.When washing the dishes, she also got Xiaomi a stool and stood beside her to wash together.Although children can't wash anything, most of them are playing with water and bubbles.
After she washed the dishes, wiped the dining table and the stove twice, and they looked shiny and clean, Chen Youran slowly walked out of the room.
Seeing this, Chen Yanran couldn't help complaining, "You send sister Shanshan back to the room, and you are responsible for coaxing her to sleep? Why do you two feel more sticky than before?"
She intended to complain about how lazy Chen Youran was on purpose and refused to come out to help, but when Chen Youran heard this, her ears blushed quietly.She coughed, and activated her ability to change the subject, "By the way, I haven't asked you yet, how is the past six months? Can you keep up with your studies, and how are your test scores? Don't go out and be ambitious, and even ignore your studies."
"...Do you have to ask this for the new year?" Chen Yanran looked at her with accusing eyes.
Chen Youran spread her hands, "I haven't watched the Spring Festival Gala yet, and Doudizhu still needs one person, so why don't you talk about it?" Besides, since Chen Yanran came back, she and Lan Shan have been busy all the time, so they didn't bother to ask these questions at all, they always had to ask .
"Don't worry, knowing that you are watching from behind this week, how dare I ignore my studies?" Chen Yanran said, "As for the exams, I won't know the results until next semester."
At the end of the semester, there was a rumor circulating in the school that the final exam results would be sent home to the parents according to the address. As a freshman, he didn't dare to slack off. Hearing this news, everyone became even more tense. After peeling off the skin and working hard, I finally passed the exam.
Later, I heard from the seniors that it was just a rumor, and it happened once a year.
Probably the school is also afraid that the freshman students will get too ambitious and their test scores will be too ugly.
Although she was sure that she should be able to pass it, Chen Yanran felt a little guilty when it came to how good her grades were. In order to prevent Chen Youran from getting to the bottom of it, she quickly changed the subject, "Our family's business is getting bigger and bigger, are you really going to do it next time?" Do you want to set up your own factory?"
"I have this idea." Chen Youran said, "Now we only make two brands, Youran and Zhanyi, and the requirements for fabrics are not particularly high. But there is a brand called Dongli in the plan, which will combine the characteristics of local ethnic minority costumes , fabrics are more difficult to come by. If you set up your own factory, you can control all aspects.”
"But that would be too cumbersome." Chen Yanran disagreed and said, "I heard students majoring in foreign trade say, why are there so many foreign trade clothing now? It's because people abroad are too lazy to set up their own factories, so they directly find agents in China. .Our labor is cheap here, and even with shipping and intermediary fees, the cost is very low. And they only need to make a good brand.”
How to say that joke, a group of people traveled abroad and planned to bring some souvenirs back to China, but when they went to the market, all eyes were madeinChina.
"Then what do you think we should do?" Chen Youran asked.
Chen Yanran said, "Isn't the manufacturer you are working with very good now? Then continue to entrust them to produce, and OEM is enough. The money for setting up the factory is used for advertising and marketing. The most important thing is to get the brand out first." Only in this way can we create greater economic benefits.”
This cannot be said to be unreasonable, but Chen Youran was silent for a while, and then said, "I don't agree with your statement. What you are talking about is the way of making fast-moving consumer brands. There are many foreign brands that are processed in China, but none of them are High-end brands. I am not saying that we must compare with other high-end luxury goods, and I dare not say what kind of brand this brand should be, but there must be a reason why they don’t do that.”
These two years have been the golden age of TV dramas and also the golden age of TV commercials.Overwhelming advertisements can immediately increase the brand's nationality to an immeasurable level.When Chen Youran was in contact with the TV station, she also heard a lot of legends, and she even placed an advertisement on the local station.
But advertising and merchandise should complement each other after all.
No matter how good the brand is, if the quality can't keep up, won't it also fall from the altar?
Guiyuan Tianju was born in a difficult situation, but it was her and Lan Shan's dream and hard work.Chen Youran still remembers how passionate and excited she and Lan Shan were when they made this decision.
Although she doesn't have too much ambition, and she dare not say that she will definitely be able to make it a big brand, she hopes that she will make steady progress every step of the way and be recognized by the market.
She hopes that everyone who buys this brand of clothing can wear the clothes they like, instead of simply pursuing the brand, buying it on impulse, and then putting it in the closet.
Anyway, money is just a concept to Chen Youran now.As long as she is not extravagant, she can support her family to live a relatively easy life.
What does it matter if you go a little more idealistic in the road ahead?
Perhaps, this can also be called a kind of ambition.
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