Bright Star Road [Entertainment]

The young man looked at Li Wei suspiciously, and finally took out his mobile phone to contact his parents.Half an hour later, a plainly dressed lady appeared in the botanical garden.When she saw the boy, she hurried over.

After confirming the boy's body, she said to Li Wei: "Hello! I am Leo's mother. Because my place of work is a bit far away, it will take some time to come here. I heard from Leo that you plan to sign my son. Into the entertainment industry?"

After listening to the young mother's words, Li Wei had to admire the mother's wisdom.So far, people have introduced themselves and seem to have introduced nothing.Li Wei knew the relationship between these two people, and also knew the boy's name, but did he use it?In China, many young children have the act of giving themselves foreign names. English names, Japanese names, and Korean names are all quite common. Leo is very popular among boys in the English name. It can be said that among the boys in middle school now, one out of ten boys may meet Leo, so Li Wei has no way to find this boy by this name.

Li Wei handed over his business card, "I am also an artist, and I also opened an entertainment company. I think your son has the talent to be a star, so I would like to invite you to come and talk, and I am willing to participate in one of our company's Is the trainee tested? If he passes, we will arrange for him to receive some basic training courses necessary for the entertainment industry while receiving regular cultural courses. Of course, these training fees are free, even the school’s board and lodging fees We will also subsidize half, and will arrange for children to have the opportunity to be on stage."

"Mr. Li, I have heard of your name, and I have heard of your Qilin Group." The boy's mother said, "But my question is, why do you want my child? Also, you If the training school doesn’t charge any fees at all, why do you want to do it? Mr. Li, I don’t treat the heart of a gentleman with the heart of a villain, and no one will do business that loses money.”

Li Wei has two judgments about the mother in front of her. First, she really wants to be a star mother, so she has no objection to her child entering the entertainment industry. Second, this is definitely not a brain-dead star mother. The road is planned.

So Li Wei said seriously: "I don't know if you have ever heard of the traditional Huaxia Kingdom's Liyuan Tour? To a certain extent, Liyuan is the embryonic form of the modern entertainment industry, and the artists in the Liyuan Tour are equivalent to today's Artists. In ancient times, apprenticeship was the key to art learning. If you come to my place to learn from a teacher, you will have to kneel down three times and knock nine times to serve tea. After the master drinks your apprenticeship tea, you will learn from him.

In ancient times, masters were respected like their own fathers, and it was commonplace for them to be beaten or scolded if they did not learn well.But the master is also obliged to take care of your board and lodging and teach you art. In the future, he will take you on stage to practice, and try his best to let you perform on stage alone.Why does the master pay for his own disciples like raising children?On the one hand, he wants his skills to be passed down and carried forward, on the other hand, he wants to bet that his apprentices are promising.According to the rules of Liyuanxing, before leaving the apprenticeship, all the performance fees of the apprentices belong to the master; after leaving the apprenticeship, the income of the first two years also belongs to the master, which can be regarded as a repayment for the master's upbringing and teaching.

The current system of trainees is actually the inheritance and development of the master-student inheritance of Liyuanxing. Of course, we will not punish students physically, but there will be some punishment measures to ensure that students complete our training tasks with quality and quantity.We also have contracts to restrict our relationship with each other. For example, our contract with trainees will last for ten years and we also have the priority to renew the contract. The content of the contract will be adjusted after the trainee debuts for one year.However, as a trainee, the income is almost zero; and in the newcomer period, the income will be much lower than that of ordinary white-collar workers. "

"Then why do I want my child to be a trainee? The ten-year blood-sucking contract, my child's youth is all lost here." The mother shook her head and said, "I think I should wait for other opportunities, Mr. Li, your The proposal is just too bad."

"Really?" There was a smile on the corner of Li Wei's mouth, "There are no more than three ways to enter the entertainment industry: the first is to be admitted to the Conservatory of Music or the Academy of Film and Drama, and become a real professional artist. But have you gone to the entertainment industry?" Find out how difficult the art test is now, and how many children from regular art schools have successfully entered the entertainment industry and survived the "newcomer wall"?

The second is the draft. I can be regarded as an artist out of the draft. I must admit that this is a shortcut, but there is a price to pay for taking the shortcut.First of all, the talent show is a cruel elimination competition. Is your child good enough?Secondly, you have to have enough topics to ensure your child's exposure, do you have it?Finally, talent shows are not fair, is your kid in the organizer's pocket or in the trash?

In addition to the above two methods, the only way to enter the entertainment circle is to be a trainee.Yes, you may have heard the story of so-and-so Bei Piao becoming famous in one fell swoop.But with so many North Drifters, how many of them succeeded?We will not discuss such cases.

There are quite a few brokerage companies in Donghai City, and I think you know a thing or two about whose contracts are more stringent for trainees.Of course my company is not a charity. Behind a successful child there must be a dozen or even nearly a hundred failed children. Who will pay for these failed children?Of course, the brothers and sisters who made their debut successfully! "

The boy's mother hesitated, and finally she said: "Your company is called Qilin Entertainment Culture Group, right? We are going to the Qilin Art Training School in Baojiang County to take the test, right?"

The teenager's mother is not stupid, she knows that her child has the talent to be a star, and the child does not reject it, so the mother has long dreamed of being a star mother.It's a pity that after understanding, the teenager's mother is still wary of the entertainment industry.It is not easy for a teenager to become famous, and once he becomes famous, it is easy to get lost.

The entertainment industry has never been clean, and it is easier for teenagers to get drunk here.Just like the scandal that broke out at Smart Office some time ago, the newspapers on the surface only said that this group of underage trainees smoked and drank, but the revelations on the Internet were even more horrifying.Taking | drugs, recruiting |And the entertainment industry wants to climb up, if there is no noble person to help, many people will think of using the most primitive method.Don't think that this trick is only used by girls, there are not a few people who like boys (even boys) in the entertainment industry these days.

There was a fairly famous training school in Yanjing back then, and their dance teacher was also an entertainer, but he threatened more than a dozen boys when he was also a dance teacher.This is still willing to open their mouths to testify, God knows how many children are unwilling to testify.

After comparing the young mother during this period, she also has to admit that Qilin Entertainment is a relatively kind company.There are also female idol groups now, RVA, Miracle Girls, and Times Girls. These girls who are as tender as flower bones are stunned by no one in the entertainment industry.The reason is simple, Qilin Entertainment will catch and severely punish such swindlers without giving any face.

After chatting with the boy's mother, Li Wei said to the boy, "I'm really looking forward to seeing you in my company."

After speaking, Li Wei and Zhou Xiao left.After walking to the exit of the botanical garden, Li Wei and Zhou Xiao exchanged pleasantries for a while and then left.

After Li Wei returned to the company, he recruited people from the market center of Kylin Interactive Entertainment Group together.

"The end of the year is coming soon, and this is the best time to promote WeChat and other products." Li Wei said, "There are two programs that attract the most attention from young people during the New Year at the end of the year, and they must have the highest ratings in the same period. There are two special programs. 12. One is produced by United Vision and aired on December 31 every year, "UTV New Year's Eve Music Festival"; Think about it, how we should combine these two programs to launch our WeChat products.”

After ordering the people in the market center, Li Wei received several proposals one after another.These planning proposals are indeed very good, but Li Wei felt that it would be a bit wasteful to put them on these two high-profile programs.

In the end, Li Wei had to talk about his plan with the people in the market center in person, "I plan to combine our 'red envelope' function at the 'UTV New Year's Eve Music Festival' to launch the 'Shake, Grab Star Red Envelope' plan. We Can there be a sum of money to sponsor the United Vision Gala? The requirement is that they allow us to randomly display our QR code and event promotion prompts in the lower right corner of the live broadcast screen during the live broadcast. Of course, the host must also broadcast simultaneously. According to their previous four hours From the perspective of the live broadcast plan, we require 20 exposures, and each exposure is 3 minutes. When our 'shake' icon appears, WeChat users can shake their mobile phones to enter the star's red envelope page. Then click on the red envelope You can know how much money you have won. Therefore, after we cooperate with the TV station, we need to find stars.”

"Isn't it unrealistic to ask celebrities to pay?" Someone questioned, "There's no need for them to pay us?"

"Who asked them to pay? Instead, we want to give him money, and we limit the use of their portrait rights and name rights for one night." Li Wei replied, "We are looking for sponsors for the red envelope money! The red envelope page can be placed For advertising, can there be red envelopes customized according to the image of the sponsors. Tell the sponsors that in addition to the 100 million red envelopes, our sponsorship fee is 500 million. , Work out the sponsorship price for each celebrity red envelope."

After listening to Li Wei's words, everyone realized that this is an amazing project.WeChat originally planned to purchase advertisements from TV stations, but now it is certain that the advertising expenses will be used to sponsor TV programs and find celebrity endorsements.But Li Wei can think of using this sponsorship plan to find other sponsors to cooperate with, use their money to advertise for himself, and even have a surplus.After realizing this, everyone looked at Li Wei differently.Under the leadership of the marketing director, everyone applauded Li Wei for a full 3 minutes.

Li Wei pressed his hands, asked everyone to stop, and then said: "Planning is about daring to think. If you dare to think, how can you dare to do it in the future? Well, now everyone is divided into two groups, one group of people When you go to talk with United Vision, you not only need to negotiate a sponsorship contract, but also get a list of their guests, and then follow up with these guests; on the other hand, people go all the way to find suitable sponsors. It’s good to be a casual sports brand, and it needs to be a brand that ordinary white-collar girls can afford; fast-moving consumer goods and electronic products, now boys like what they like, you can talk to them; in the end, we should be more courageous, and we can also buy cars and real estate Take it, don't be afraid that they won't agree."

Li Wei said quite proudly, since Taobao on the earth plane can sell houses, what does it matter for me to advertise real estate?

To be continued...