Bright Star Road [Entertainment]

"Sister Wenjing has released a new single again, the new company is quite quick to start." An old fan of Wenjing's unofficial fan club Jingyinxuan shouted in the WeChat group, "It's still a double A single, It seems that the new company is quite capable. It is a pity that the audio source only provides trial listening but not downloading. We can only browse the trial listening list at zero o'clock.

Sigh, Sister Wen Jing had a bright future, but she was ruined by that scumbag Xie Peng!You were the one who got married, but you cheated on us while Wen Jing was pregnant, and now you still say that marriage is a conspiracy, and mistress is true love.My whole person's three views are not good!

And Universal Music is also a piece of rubbish. Instead of coming out to support their contracted singers at this time, they announced the suspension of sister Wen Jing's new album promotion plan. I'm so disgusted! "

"Don't mention these bad things!" Someone responded, "But the release of a single so soon scares me a bit. But I don't feel afraid when I think that Qilin Music has Li Wei as a master. Li Wei will give those people The songs written by female singers are basically classics, so I think sister Jing should be able to stop the decline in popularity.

Now is the time to show the enthusiasm of our fans. I will go to other alliance groups to add up and see how to help Jing sister sit on the top of the audition list.Alas, it would be great if he could win the top 100 singles on the Fengyun Billboard. This is the key data to see popularity.

But Sister Jing hasn't had a hard time being the champion of the weekly list for many years, and I guess it will be difficult this time.Forget it, let’s be more realistic, and strive to be the champion of the audition list first. "

Regarding the expansion of music channels, there are basically two aspects, online and offline.Online is naturally the route of music sources. Now the top 100 singles in the "Pop Music" Top 200 list recognize sound source auditions and PV online play volume as bonus points for the list; however, the Hot [-] album currently only recognizes paid downloads of music sources as bonus data. points data.

Currently, the channels for auditioning and downloading of music sources are controlled by music platform websites, music search engines, and portal websites. Since this market is already saturated, Li Wei has not been involved.Just for the benefit of Kylin Music Group, Li Wei became a shareholder of Musiccloud Musiccloud.com, the second-ranked music platform website, and became its second largest shareholder.After Li Wei became the second largest shareholder of Music Cloud, he persuaded Music Cloud to authorize the brand to him for the development of trial software for mobile phones.

As for offline channels, professional chain record stores, chain supermarkets and chain bookstores are all important channels. At present, Kylin Music Publishing Co., Ltd. under the Kylin Music Group has opened up these channels.Therefore, before everyone went to work, Wen Jing's "A Woman Easily Injured / Obsessed with No Regrets" single CD was placed in prominent places in major chain record stores, supermarkets and bookstores, and the promotional materials about Wen Jing were also in the Schools and business districts in major cities are displayed.

The quality of Wen Jing's promotional materials this time is much higher than that of other female singers. It is because Wen Jing's own conditions are too superior, and she has the figure of a high-end fashion model.In addition, Li Wei invited many designers and stylists to work together for her at the expense of funds and contacts. The "cold" image Li Wei designed for Wen Jing has gradually approached everyone.Many children who got up early to study became interested when they saw Wen Jing's new image.

At ten o'clock, almost all chain record stores, bookstores, and supermarkets have opened their doors, and relevant data is being fed back one after another.At present, as long as stores with formal record sales qualifications have installed the so-called tax control system for cultural and creative works, because the country provides preferential taxation for cultural and creative works such as music, film and television, so about 99% of record sales can be monitored according to this system channel.The initial shipment of Wen Jing's double-A single "Vulnerable Woman / Obsessed with No Regrets" was 100 million copies, but according to the current monitoring data, about 30 copies were sold in less than half a minute. All major channels and terminals across the country were purchased.Seeing how enthusiastic the fans are, Li Wei ordered another 200 million copies to be printed.

The enthusiasm of Wen Jing's die-hard fans was consumed in the first place. Now it depends on the word-of-mouth of Wen Jing's single.Once the word-of-mouth has grown, Wenjing's junior fans and passer-by fans will also join the ranks of purchases; in the end, even passers-by will buy because of the recommendations of friends around them.

Therefore, the sales of ordinary records generally drop sharply at a rate of 50% to 70% in a single week after reaching a peak; after three weeks, the sales of records enter the so-called stable long-tail period, and there will be no more sales without special behaviors. After three months, the record company will gradually reduce or even cancel the distribution of physical channels, and instead retain a small number of surviving online channels.

This is why the major record companies value first-week sales.Because if nothing else, the first week's sales are also the record for the record's single-week sales.

The statistical time of the "Pop Music" Billboard is from last Friday to this Thursday, and then the list will be announced this Friday.But Li Wei played a subtle time difference and chose to release the record on Friday.Everyone knows that Friday to Sunday are the days of the week when consumers have the strongest desire to shop.

Sure enough, the sales volume of "A Woman Easily Injured / Obsessed with No Regrets" in the first three days had reached 260 million copies, and Li Wei had to announce that an additional 200 million copies would be printed.Regarding Li Wei's imprinting behavior, many people in the circle think that Li Wei is just hype.Although some people also hinted that Li Wei might be "buying the list", but soon someone sneered and threw the information in this person's face.

Since music and film works are subsidized, according to the "Regulations on Supporting the Cultural Creation Industry of Huaxia Kingdom", relevant data must be made public.You can't take the taxpayer's money, and the taxpayer is not allowed to know how much you have taken, right?Therefore, data such as record sales, TV ratings, foreign copyright income, movie box office and derivative CD sales must be made public, and they are made public on the official website of the Cultural and Creative Support Foundation.Although the data is refreshed every 24 hours, the single sales of Wen Jing's "Woman Vulnerable / Obsessed with No Regrets" are indeed real.

After the first week of statistics, "Woman Vulnerable / Obsessed with No Regrets" achieved 525 million physical sales, 1 million radio broadcasts, 322 million audio auditions and 6 million PV network The number of broadcasts airborne the top 013 singles of the "Pop Music" Fengyun Billboard and the double champion of the weekly chart and the pop chart; Among the six major sub-lists of song best-selling list, streaming media play list, and online on-demand list, except for the music sales download list that was not open for sales, the other five sub-lists were all champions; Among the three sub-lists of the adult music list and the contemporary adult music list, except for not meeting the definition of adult music and losing the adult music list, the other two sub-lists are also champions. "Pop Music" also very cleverly sent the certification certificates of the nine weekly chart champions to Kylin Music, and the official website of Kylin Music naturally announced the news at the first time.

"Woman Vulnerable / Obsessed with No Regrets" became a dog in the first week, and Wen Jing's lost fans returned one after another, which led to an increase in sales of the single in the second week, continuing to reach 530 million in a single week. Zhang's sales continued the myth of the first nine weekly charts.Even in the third week, due to the influx of support from a large number of junior fans and passer-by fans, "Vulnerable Woman / Obsessed with No Regrets" still won the championship of the nine weekly charts for the third week with a sales volume of 490 million copies.Wen Jing's nine championships for three consecutive weeks made the original Universal Music resentful.

Fortunately, before Wen Jing terminated her contract, she left a completed album in Universal Music, so Universal Music announced that it will release a mini-album "Gizmo" for Wen Jing in the first half of the year.In fact, Wen Jing's fans already knew that Wen Jing had completed the recording of 10 songs in the album before leaving, but Universal Music actually only released a mini-album with only 5 songs, so Wen Jing's fans all accused Universal Music of cheating fans. .However, Universal Music went its own way, and even announced in advance that "Gizmo" would be released at the end of this month, obviously to catch the attention of Wen Jing's hot single.

But what makes Universal Music depressed is that when they announced the release of "Gizmo" at the end of the month, Kylin Music announced that it will release Wen Jing's regular album "Wen Jing" at the beginning of next month. In addition to the CD version of "Wen Jing", there is also a so-called audio-visual DVD version.

The CD version will be further divided into First Press Limited Edition A, First Press Limited Edition B, First Press Limited Edition C and Regular Edition. There are 12 songs in the regular disc, and each of the three first-press limited editions will include an extra song.There will be no special concept in the packaging of the ordinary disc, and there will be no free gifts.However, the limited editions of the first edition are different. The three versions will use Wen Jing's three images of "woman", "singer" and "mother" to shoot the cover and photo book; at the same time, two posters of the same style as the cover and back cover will be added as gifts.

The audio-visual collection is divided into two versions, DVD and BD, which will include the PVs of all 15 songs; at the same time, there will be bonus shooting and making highlights; in addition, there will be commentary tracks by Wen Jing, Li Wei and Liu Jiaying.Although Universal Music retorted that Kylin Music is also a disguised form of misappropriating money, many fans said that Kylin Music is obviously kind.Although the first-run limited edition has additional tracks and gifts, the unit price is still the standard 19.99 yuan; the price of the audio-visual collection is even 49.9 yuan, which is relatively low-end pricing.

Just when Kylin Music, Universal Music and fans were arguing, the new issue of "VOGUE" in the US edition of the column suddenly appeared a photo taken by Wen Jing, and the column was written by a well-known fashion commentator in New York. Home Zen. The identity of Zen is said to be known only to the editor-in-chief, Anna Winter. Anna admires Zen very much. She once said that if one day she encounters an accident, her will will definitely indicate that the heir of the editor-in-chief can only be Zen.

But then Zen disappeared, and the fashion circle that liked the new and disliked the old stopped talking about Zen after a year, because they were worried about stimulating Anna's heart and causing dissatisfaction.And now, Zen is back, and his book "When East Meets West" has inspired countless designers.It turns out that there are so many fashion elements in the East, so I still go digging treasures?Besides, there are such beautiful muses in the East, so are you afraid that you won't be able to find a suitable model?

In particular, Anna's friend John Galliano said that he can't wait to go to China to find inspiration, especially since he has got Zen's contact information, and he hopes to chat with Zen and create a new fashion series.

"Yes, I gave him your contact information. Although he is a bit flamboyant, he is a genius, just like you." Anna Winter called Li Wei, "I believe that the two geniuses will definitely come together to make people dazzling. Spark! I'm already waiting for you at New York Fashion Week!"

Hearing Anna cheering, Li Wei really didn't know what expression to show.For Galliano, Li Wei still likes it very much.Because Galliano's tailoring and design have developed the charm of women to the extreme, and every step and stop is full of scenery.As it happens, Galliano's Dior doesn't make the women who wear it vulgar or obscene.On the contrary, Gucci's women's clothing sometimes makes people feel that it is specially designed for prostitutes, right?Obviously, Gucci did not focus on the characteristics of Dior under Galliano's control - gorgeous but not vulgar.

To be continued...