Bright Star Road [Entertainment]

The 25th anniversary special program of "APEX＋APEX" achieved extremely high ratings. In addition to commending the program group, LianTV also specially called Li Wei.Everyone knows that Li Wei is now the honorary creative director of Southern Broadcasting Corporation. Under Li Wei's endless creativity, Southern TV not only continues to consolidate its advantages in sports programs, but now it is gradually moving back to variety shows and TV dramas. decline.

You know, there are only five major TV networks in the country. Except for PTV, which is a public broadcaster, and does not need to worry too much about ratings, the other four TV networks all regard ratings as the key.Viewership rankings at the same time period, weekly ratings rankings, network-wide prime time, daytime and all-day viewership shares, etc. These are the key data that restrict the advertising costs of your own TV network.The rise of one TV network is tantamount to the history of blood and tears of the other three TV networks!

However, the rise of Southern Television has not yet affected United Vision.After all, Univision is the first commercial TV network in China. The ordering of cable TV channels in general households is that channel 0 is the viewing guide; channel 1 is Univision. Many TV users have developed a habit of viewing.In addition, Univision's news and financial programs have always been authoritative and timely, so there are a large number of middle- and high-income earners as its regular viewers, and advertisers also value these viewers, so Univision's advertising revenue is still rising steadily.

But ATV and East TV are not so lucky. East TV is an established TV network of variety shows and TV dramas. Relying on the advantages accumulated in the past, it can still draw with South TV. ATV, the little brother, has been completely squeezed out. Out of the top three rankings, it has fallen to the point where it competes with PTV for ratings.

However, this does not prevent United TV from taking precautions. God knows when Southern TV will also produce an authoritative news program or financial program. Wouldn't that cut off its own livelihood?Anyway, Li Wei is not an official employee of Nanshi TV now, and making friends with him will not prevent him from going to Nanshi TV.After the relationship is established in the future, it is absolutely possible to carry out in-depth cooperation with Li Wei.

Li Wei will definitely not refuse the olive branch offered by United Vision.After all, the credibility of United Vision is beyond the reach of several other TV networks. According to the survey by the National Journalists Association, the credibility of the two programs "News TV Weekly" and "News Investigation" of United Vision ranks fifth in the national rankings And No.11, is the first and second place in TV media.It can be said that at critical moments, Univision's news programs can help you say a good word, which is better than other TV networks giving you positive publicity all day long.

After exchanging pleasantries with the people from Lianshi, Li Wei changed into a formal dress under the guidance of the secretary.Today is the premiere of "Love Letter". This film is not only invested and produced by Qilin Films, but also a film in which Li Wei participated in the performance. Therefore, Li Wei was a little more serious at the premiere.

Since it is not a red carpet show for a large-scale award ceremony, the producer only informs the important cast and crew about when they will arrive at which theater and prepare to walk on the red carpet. The premiere of "Love Letter" was arranged at the flagship theater of Donghai Golden Palace Cinemas, a brand new movie theater located in the commercial center.The location is excellent, there is not only a place for reporters to shoot and fans to support, but also a driveway for celebrities to get out of the car and walk the red carpet directly.

The Golden Temple Cinema Line is the main cinema line under Kylin Cinema Management Company. It has completed its layout in the east and southeast of Huaxia Kingdom, and is currently expanding its business to the central and southern regions.Golden Palace Cinemas adopts a multi-cinema system, which not only introduces IMAX, 4K, 3D, panoramic sound, Dolby 11.1 and other technologies, but also improves service details a lot.Unlike many old movie theaters with dim lights, the Golden Temple Cinemas store lives up to its name, resplendent and brightly lit.The decoration style is the future simple style with a little Chinese elements, which looks fashionable and not so strange.

The main projection hall is Hall 3, which is also the only model projection hall in the theater that supports IMAX and IMAX[-]D equipment and panoramic sound effects.At the same time, the main auditorium is also divided in details to match the premiere ceremony, such as a small stage where the cast and crew can speak; the seats in the center of the first two rows are separated from the other seats, making it convenient for the cast and crew to watch the movie. Not to be disturbed by other audiences; at the same time, there is a VIP channel, which can facilitate the cast and crew to leave the stage quickly and so on.

Because it was his own movie, Li Wei specially asked Qin Bo to drive him to the premiere venue in his silver Rolls-Royce Phantom car.When Li Wei arrived at the scene, he was almost one of the earlier members of the cast.Because Li Wei is both a producer and an actor, and because Li Wei is a popular idol and a successful businessman, the moment Li Wei appeared, the flashlight turned the night into day.

Fortunately, Li Wei had already prepared for it. The plain glasses he was wearing had a certain light-blocking effect, otherwise his eyes would really not be able to stand such a passionate camera.After Li Wei asked small and medium-sized media to take a few photos on the red carpet, he walked to the interview area where the big media gathered.

There is a tacit understanding between the media and the media. The smaller media will stand at the very beginning of the red carpet; the authoritative and large media will concentrate on the positions that are about to enter.Generally, when celebrities walk the red carpet, they know to stop at the place where they are about to enter, and ask the big media to ask a few questions.Of course, if you don’t have enough seats, it’s best to ask someone to ask a few questions at a place where small and medium-sized media gather, otherwise you may not be reported by the media tomorrow.

"Mr. Li, what is your expectation for the box office of the movie "Love Letter"? Compared with "To Our Dying Youth", which movie do you think is the style of Qilin movie? Also, what do you think of your movie? Are you satisfied with your first big screen appearance?" Reporter Barabara quickly finished asking her own questions, then held up the microphone and waited for Li Wei's answer.

Li Wei looked at the logo, it was ATV that he had cooperated with before.It's just that after his energy was transferred to South TV, the relationship between Li Wei and ATV gradually cooled down.However, Li Wei also knows that many friends in the entertainment industry have multiple paths, so he answered this question sincerely, "As an investor, I certainly hope that the higher the box office performance, the better. After all, high-gross movies usually enter the Internet channel. It is also paid on-demand, and will not enter the monthly subscription library or even the free library, so that we can still have follow-up income; then high-gross movies are also very popular in the CD sales and rental market, which is another income; in the end we sell When it comes to TV networks or movie channels, the high box office also means that we have to raise prices. As for "To Youth", they are all in the style of Kirin movies. The future of Kirin movies cannot be limited to pure love movies, Or youth movies, commercial movies, art movies, independent movies, cult movies, genre movies, B-grade movies... We will all be involved. As long as the audience likes it, we will shoot. As for my film debut performance, I I just hope the critics will hold their hands high!"

After Li Wei accepted the interview from ATV, he exchanged pleasantries with the reporters from United TV and South TV for a while, and then left directly.As for why they didn't give Dongshi reporters face, it was because Dongshi was too unkind.Originally Li Wei was doing well in "Asian Avenue of Stars", but in the end you insisted on catching him.If it's a conflict between a TV station and a TV station, it's fine to talk about other people's programs.

But at that time, Li Wei was just a young singer who made his debut again. If you have nothing to do, you will play with black people. Do you still want to lose face?Now that Li Wei has stood firm, he will naturally not want to say anything to Dongshi.

Under the guidance of the waiter, Li Wei came to the No. [-] screening hall of the flagship theater in the East China Sea of ​​the Golden Palace Cinema Line.At this time, the movie fans have not yet entered the venue, and Li Wei is chatting with the manager of the management and operation company of Kylin Cinema.

"Mr. Li, according to our plan at the time. Our Kirin Cinema Management and Operation Company will be responsible for operating three brand cinema lines. The first is the Golden Temple cinema line we launched for big cities, provincial capital cities, sub-provincial cities, and important ticket warehouse cities. It is estimated that we will complete the national layout by the end of next year. The second is the affordable theater line we launched for small and medium cities - Hongda Cinemas. It is expected that we will complete the national layout within three years. The last one is for literary films , Art House, an art theater chain that independently produces films. Art House is currently mainly deployed in first-tier cities and some cities with an academic atmosphere, and the layout has basically been completed.”

The mutual complementarity of high-end theaters and cheap theaters is Li Wei’s conclusion after analyzing the Citigroup market. Half of the top ten theaters in Citigroup are operating low-cost theaters.The screening conditions of affordable theaters are relatively ordinary, and the release time of blockbuster films is slightly later, but this means that the screening cost is lower.

For cheap theaters, reducing the size of the screening hall and extending the film's release cycle can still ensure income.Art theaters are losing money all over the world, but in Citigroup, where commercial films are most developed, there are still several large-scale national art movie theaters.Without him, there are young artists in every country, especially in big cities and cities with strong artistic atmosphere.

Literary films don't care about the time limit. Even if you show a literary film from half a century ago, you can still make literary youths pay for it.Then there will be a special director's show and an actor's special show every now and then, and then sell package tickets.The literary and art theaters are also nourished.In the end, I would do small theater interviews from time to time, and the literary youths and literary directors were very moved.That's why Li Wei delineated the three brands of Jindian, Hongda and ArtHouse.

After chatting with the manager about the operation strategy, the manager quietly left as people entered the market one after another.Not long after, director Chen Shanyu also entered the scene.See Li Wei here.Come over immediately to say hello.

The heroine Zhong Meisui and Ji Meijing who entered the scene at the end, although they are quite different in age, the well-maintained Zhong Meisui looks like Ji Meijing's sisters.Zhong Meisui can be regarded as a female star who has seen big scenes, and Ji Meijing is the first time to participate in a movie premiere, and the excitement on her face still cannot be concealed.

After the cast and crew entered the arena, journalists and film critics with reception tickets entered the arena one after another, and finally the audience entered the arena.The movie didn't start responding until everyone had entered the venue.

At the beginning of the movie, the logo of Kylin Films was first displayed, then the logo of Kylin Films, and finally the words "Chen Shanyu's works" appeared.Seeing this word, Chen Shanyu was deeply moved.

For the film, its personal style is still very obvious.However, it is usually marked with the words "directed by Chen Shanyu" or "screenwriter by Li Wei", which means that one of them has made a great contribution to the film; and marked "Chen Shanyu's work" means that she has the greatest influence on the film. It is completely the embodiment of her personal style.

In general, that's the biggest compliment to a director or writer or producer!

To be continued...

The author has something to say: I'm sorry, these few days I'm celebrating the New Year, serving the elders from all walks of life.

Drinking again, playing mahjong or something.

PS: The prospective brother-in-law came to the door, but was picked up by the uncle and asked to drink and lie down.Yes, after drinking my brother-in-law to the ground, I was also dumbfounded.