Bright Star Road [Entertainment]

Saturday, today is "My Sassy Girl" officially released in nearly 65 theaters across the country.Thanks to the publicity of yesterday’s premiere and the word-of-mouth feedback brought by screenings, most of the theaters have listed “My Sassy Girl” as the first-level film released recently, so the average number of films scheduled is around [-]%. This is equivalent to "My Sassy Girl" won at least [-] yuan on the big screen in the two days of the weekend.Such a huge film schedule not only proves the distribution capabilities of Kylin Films, but also represents the support of theater companies and theater managers for "My Sassy Girl".

After all, the director of this movie is Chen Shanyu, who has the reputation of "Godmother of New Pure Love Movies", and at the same time, the leading actor of the movie is currently the most popular idol Li Wei.In addition, APEX's guest appearance also added a lot of color to the movie. On the one hand, it was a series of celebrations for the 25th anniversary of APEX's debut;With so many topics around, there are also long queues at the box offices of major movies, and the movies that everyone is interested in point to "My Sassy Girl" without exception.

By twelve o'clock at noon, the first audience after the screening had already left the theater.The first thing many people do when they walk out of the screening hall is to pick up their mobile phones. They either open vertical film communities such as Doujiao.com and Guangying.com to share their movie-watching experience, or they open social media such as Weibo and WeChat to communicate with them. Talk to your friends about the latest movie.

Among these comments, the key words such as "too unexpected" are the most.Because no one expected that the morning glory played by Li Wei would be such a romantic comedy hero who subverts everyone's imagination, wretched, timid, and stupid... This is simply the male villain in a romantic comedy, right?But there is such a male lead without any advantages, but with his perseverance and tolerance, he not only successfully captured the heart of the heroine in the film, but also made many fans fall in love with the role of the cow.

To be honest, in real-life relationships, there are not as many handsome men and beautiful women as in romantic comedies. It would be nice to have an above-average appearance like a cow.Moreover, as long as the man named Chen Niu is dressed up a little, and then changed his look, for the majority of female compatriots, he can still be brought out.What matters is that he cares about himself, and cares about himself without any limitations.Even if he went to find another man by himself, he would still attach an instruction on how to take care of himself.Although he doesn't have a handsome and stalwart appearance, his heart is enough to represent everything.In the words of a certain female movie fan, that is, if you meet a man like Qianguniu, then marry him!

Compared with movie fans who only pay attention to superficial differences, film critics always like to discover something different.In fact, Chen Shanyu's films have nothing particularly worthy of evaluation for film critics.Of course, there is something to be said about Chen Shanyu's directorial debut "The Girl We Chased Together in Those Years", after all, it is a genre film that has been revived.But then, under the indisputable eyes of film critics, Chen Shanyu really repeated herself that it was not enough to film "My Girlhood", and continued to film "My Sassy Girlfriend".

Fortunately, Chen Shanyu also learned to reverse when repeating herself, and everyone finally saw something a little different in "My Sassy Girlfriend".On the one hand, some people interpret Sassy Girl as the awakening of feminism. After all, there are not many feminist movies.The heroines in most movies exist to set off the male protagonists, and the role creation is still based on relying on the male protagonists.In "My Sassy Girl", the Sassy Girl is obviously the hero's rival, and the Sassy Girl's control over her emotions has also been loved by many female film critics.

On the other hand, everyone accidentally discovered such a new film actor as Li Wei.In previous films, Li Wei was a standard idol-style male lead, all he needed was to be handsome and cool and have some acting skills.After all, what movies need is Li Wei's face, not Li Wei's acting skills.Li Wei's face is enough to bring box office, so acting skills are not important.But in this "My Sassy Girlfriend", Li Wei subverted her previous appearance.As far as the image of the morning glory is concerned, it can't match the role of the vase anyway.Generally speaking, it is easy for idol actors to play ugly to be loved by film critics. After all, they even give up their most important point. If film critics don't say something good, they will be too sorry for idol actors.

But when someone said that Li Wei's acting skills were finally seen from this movie, this comment immediately caused dissatisfaction among Li Wei's fans.Li Wei's fans have edited a short video from Li Wei's past scenes and posted it on the video website, with the title "You only pay attention to his face but always ignore his acting skills".

In fact, Li Wei has worked with many directors, and most directors are still very sure of Li Wei's acting skills, not to mention that Li Wei has specially trained acting skills and learned from famous teachers.It's just that Li Wei didn't show off who his acting training teacher is, otherwise, with Li Wei's teacher there, at least half of the film critics in the country would not dare to comment on Li Wei's acting skills, and the rest would only dare to say say good things.However, following the discussion about Li Wei's acting skills, everyone saw another side of Li Wei.

For the movies and TV series Li Wei shot in the past, in fact, most of them are appreciated as "beauty", but under the special editing of someone with a heart, people know that Li Wei's every move and every move is full of hard work of.With the topic of Li Wei, the popularity of "My Sassy Girlfriend" did not drop in the first week.

After "My Sassy Girl" won two weekend box office titles in a row, some film producers immediately expressed dissatisfaction.The director of a youth romance film called "Akane Grass" complained on Weibo, why does a film in which a man is beaten by a woman for more than half an hour get such a high number of films?Today, is there a way out for literary and artistic films?

This rant became popular on Weibo in an instant. There are many accounts, whether they like it or criticize "My Sassy Girl" in the comments. It seems that "My Sassy Girl" has become a target of public criticism overnight.As the producer and leading actor, Li Wei will naturally be reminded.At the same time, inspired by this Weibo, there was a lot of news about the monopoly of "My Sassy Girl" filming.

Li Wei actually felt very helpless when he saw such news. The reason why the country prohibits film companies from owning theater companies is to avoid this kind of monopoly.And as the distribution companies become more and more professional, the cost of some small tricks in the distribution process of the film is getting higher and higher.The theater company has also begun to have a very strict evaluation system. For the films recommended by the distribution company, the theater company will also adopt buyout, fixed share and floating share according to the evaluation.Even if it is a floating share, theater companies can also adjust it according to the data changes after the release.To put it simply, if the production company wants to buy the box office to make the theater company line up more films, that's okay.But the cost is extremely high, and there will be no breakthrough in the later benefits.

"My Sassy Girl" can win such a high ranking, simply put, it is because of the high quality of the film!Except for the summer and Spring Festival files that are packed with blockbusters, the rule for the rest of the schedule is one A-level film a week, and the number of films for each A-level film is between [-]% and [-]%.Generally speaking, A-level movies are treated like this once.But if the box office of A-level films is extremely high, and next week’s A-level films are obviously not as good as this week’s A-level films, then the treatment of A-level films can be extended by two to three weeks. "My Sassy Girl" is a popular blockbuster that hit a less popular schedule, so "My Sassy Girl"'s film schedule has not fallen below [-]% for three consecutive weeks.

Theater managers are not fools. They keep showing box office hits like "My Sassy Girl", and then show your kind of movies that have less than [-]% of the audience in a screening hall.Any theater manager who can do the math would have made the same choice.But netizens are a very special creature. They call themselves "saviors" and "messengers of justice."They always feel that "the weak are moral", so as long as the other party is weak, then the other party is justified.Even if it is proved to be unreasonable by countless authoritative media, they will also think of "conspiracy theory".

In the simplest terms, on the earth plane, a female star whose acting skills are not at the international actress level and whose wealth is not in the top [-] in the world is considered to control all public media and authoritative news organizations in a country ranked second in the world.In Li Wei's view, such a conspiracy theory has no place to stand at all.If you say that Bill Gates is doing something to monopolize the national media behind his back, this should be a relatively reliable guess.But if you say that Paris Hilton is the final boss of the earth, it is estimated that most reasonable people will laugh out loud.

It's a pity that on the Internet, what people lack the most is rational judgment.Therefore, such an obvious conspiracy report against "My Sassy Girl" has become popular, and some people have even launched a petition on the Internet, demanding that "My Sassy Girl" be stopped.

"Everyone who walks must leave traces, let alone the Internet age?" Li Wei said to the public relations team of Kylin Films, "Now you are the first time to ask the legal department to issue a legal letter, first of all to show that we have not used any violations of the law. Secondly, it warns all media and individuals that spreading rumors that damage our company’s reputation is defamation, and we reserve the right to take further measures; finally, it means that we are investigating the cause of this rumor incident, and we do not rule out sending rumors to The power of the District Attorney's Office to report the case. After the lawyer's letter, you use any public or private means to investigate. There are only a few companies in the industry that can use such a huge naval force. In a word, spend money Open their mouths, I want evidence! I want real evidence that is worth testing. Then, take the reporter to the local prosecutor's office to report the case, we are not afraid of any small tricks!"

In fact, according to the company's internal proposals, everyone felt that it would be better to turn major issues into minor ones, but Li Wei felt that if such matters did not reflect the company's tough attitude early, then such matters would come to him endlessly in the future.Soon, under the guidance of Jin Yuan of the Kirin Group, the black hand behind the hype incident gradually surfaced.Although there is no direct connection with the production team of "Qiancao Youyou", but this person and the director were good friends in college, so public opinion immediately turned to criticize "Qiancao Youyou".

However, because of the smear incident of "Akane Youyou", the box office of "My Sassy Girl", which had originally declined, suddenly experienced a wave of reverse growth.However, when "My Sassy Girl" held a box office celebration banquet, a piece of unremarkable news spread among the top entertainment circles.

To be continued...