Bright Star Road [Entertainment]

The theme park has never been a separate project, because if only the theme park is counted, no matter how wonderful the operation is, it will still lose money.Disneyland on the earth plane, except for Tokyo Disneyland, which is profitable, the rest are at a loss.What's more, Tokyo Disney is still a cooperative project between Disney and the Tokyo Metropolitan Government. If Tokyo Metropolitan's profit share is deducted, it is estimated that Disney will lose money again.But even so, Disney's enthusiasm for opening theme parks has never diminished.Even if Hong Kong Disneyland almost vomited blood due to Disney's loss, isn't Shanghai Disneyland open again?

Although Disneyland itself is almost at a loss, the profits of Disney's internal franchise stores and authorized stores are very high.Just co-brand with a hotel group, and then authorize a few images to go out, then they can open various themed hotels next to Disneyland. The average charge of this kind of hotel is more than 50% higher than that of hotels of the same level. There is an endless stream.

Not only the park itself and related interests of the park will benefit from physical fitness, but also the land price around the park will also benefit.To put it bluntly, even if you open a parking lot next to the park, you can earn a lot of money back.Because of this, many local governments are also willing to build such theme parks.But to say that the theme park is the best, it still depends on the Orlando government in the United States.To be honest, before the development of Orlando, there was a piece of coastal beach, and neither industry nor agriculture could be developed.As for the service industry, where is anyone in need of service in the wilderness here?However, after building six large theme parks one after another, Orlando has not only become the favorite resort city of Americans, but also one of the preferred tourist cities in the United States for many foreign tourists.Strictly speaking, Orlando is hardly a city, because there are actually six theme parks and supporting facilities in the city, and there are not many public facilities at all.In a sense, the Orlando City Government is the logistics department and publicity department of the six theme parks, which completely serve the six theme parks.

Although there is no so-called Orlando city in the water blue star plane, Li Wei still invited a special investigation company to investigate Yukun city.It is interesting to say that Li Wei has long-term cooperative relations with Boston Consulting and McKinsey, the three major research and consulting companies.Boston Consulting is mainly responsible for the preliminary investigation and intelligence collection of Li Wei's investment; while McKinsey is responsible for the internal integration and management consulting of Li Wei's companies.Both companies hope to swallow each other's business, after all, Li Wei's remuneration is still very generous.However, Li Wei never thought of handing over the business to a company. After all, finding a competitor would give everyone more motivation.It seems that Li Wei's audit business is also outsourced to different firms. KPMG, Deloitte, PricewaterhouseCoopers and Ernst & Young are all partners of Li Wei's group.The most troublesome thing for the office is that Li Wei also asks everyone to supervise each other from time to time.After all, there is an example of An Bixin on the earth plane, and the Big Four here have not experienced such pains.

The Boston Consulting Group quickly provided an analysis report on Yukun City. Li Wei looked at it and basically approved the report.The advantage of Yukun City becoming a resort city driven by theme parks is that it is basically integrated with Donghai City, the most developed economic center in Asia, which will naturally attract a large number of citizens of Donghai City to come for vacation; at the same time, Yukun City has extremely convenient transportation , roads and railways are connected with several major economic zones around, and the current airport has the ability of global navigation.

But at the same time, Yukun City also has a huge disadvantage.Yukun City is a silted plain near the lake, so there is no natural landscape; at the same time, it is in a temperate climate, and it is not as attractive as subtropical, tropical or frigid climates.What is even more embarrassing is that Yukun City is a very young city with almost no historical and cultural background.Therefore, it is very simple to say that if Yukun City wants to become a tourist city, it can only take the route of artificial landscaping.Artificial landscaping means a great increase in cost, and the cost recovery time will be greatly extended, which is unbearable for any group.Boston Consulting's suggestion to Li Wei is to find as many partners as possible, and then share the cost, otherwise Li Wei's current financial resources may be dragged to death.

In Li Wei's view, the biggest partner in the whole plan is the Yukun Municipal Government.As long as the Yukun Municipal Government can invest in the land at a discounted price and cooperate in infrastructure construction, then the success rate of the entire project will be as high as [-]%.But the same problem is that the government is very cautious about large land investment.Once the whole plan becomes unfinished, both the initial investment and the recovery cost will be very huge, so the government has to carefully examine it.If it is said that general commercial companies dare to invest with a [-]% certainty, then the success rate of government investment must be more than [-]%.Therefore, Li Wei had to recruit a heavyweight partner to lobby the Yukun City Government, otherwise the Yukun City Government would never nod.

In Li Wei's view, the most powerful partner to get the Yukun Municipal Government to agree to join is the real estate developer.The development of the theme park itself requires the participation of real estate companies, and with the construction of the theme park, the surrounding land prices will inevitably rise, so the attraction for real estate companies will be even greater.After thinking for a while, Li Wei finally made an important call.

In fact, no matter which plane they are in, real estate companies are the group of people who are easy to make rich people.As for Dongfang Bo of Dongfang Real Estate, he was baffled by Li Wei's phone call.There is also a subsidiary of Kirin Real Estate under the Kirin Group. This company is mainly responsible for the management and maintenance of the real estate of the Kirin Group. It is not particularly famous among real estate companies.However, the properties in their hands are all landmark buildings in Donghai City, and the occasional few investments are amazing, so Kirin Real Estate was also accepted as a full member by the National Real Estate Association.Just at last year's annual meeting, Dongfang Bo and Li Wei met once.

Although Li Wei's main business is not real estate, but his achievements in culture and entertainment are not inferior to them, and there is no direct conflict of interest, Li Wei has become the most popular person at the annual meeting.Dongfang Bo's Dongfang Real Estate is also one of the top ten real estate companies in China, and it is also a comprehensive real estate company that designs both commercial real estate and residential real estate.However, due to the early deployment of Orient Real Estate in the north, it missed the last two periods of economic take-off led by Nanhua City and Donghai City respectively.

But this time Li Wei actually called and said that there was a tens of billions of real estate projects near Donghai City and wanted to cooperate with him. Dongfang Bo thought Li Wei was joking at first, but then thought of Li Wei's investment vision.In the end, Dongfang Bo asked his secretary to book a plane ticket to Donghai City. It would be better to clarify some things in person.

"Brother Dongfang, I'm really sorry for making you come all the way." Li Wei entertained Dongfang Bo in his private club.On the one hand, it is his own territory, so there is no need to worry about other commercial spies visiting; on the other hand, Li Wei's private club is also quite famous in the south, and it is said that the appointment schedule is three months away. "I don't know what Brother Dongfang thinks about the two conceptual buildings of theme park and urban life and entertainment complex?" After speaking, Li Wei poured a cup of tea for Dongfang Bo.

"Theme parks? In fact, both overseas and in my country, there are constructions. Unfortunately, for the operators, it is just a loss of money. If there is no government capital or fund investment, I am basically not optimistic about projects such as theme parks. As for cities There are good precedents for the life and entertainment complex in the United States. However, many cities in the United States are community complexes, so every community needs such a complex. But the example in our country is different, such a complex is difficult Find a good layout location. But if you can find the right location, I personally think there is still a lot to do.”

Li Wei took out a design drawing, "Actually, I want to lobby the Yukun Municipal Government to participate in our project. The whole project includes a new urban area consisting of at least six theme parks and their ancillary facilities, and the new urban area connects the old urban area Residential areas and urban life and entertainment complexes."

Li Wei is going to take the piece of land near the lake in Yukun City.Strictly speaking, it belongs to Yukun County, and it is still an agricultural area dominated by fishing and supplemented by planting.But the reason why Li Wei took a fancy to this place was not only that it was convenient to build a theme park, but also that there were lakes and hills here, and it could also be used as a high-end residential area.In addition, there is a high-speed link to surrounding cities, and it is also connected to the Donghai Ring Expressway.In particular, according to the information collected by Li Wei, on the one hand, Yukun City plans to build a light rail around the city to connect with the subway in Donghai City, and this is the preset line; on the other hand, Dongjiang University, which was originally located in the old city of Yukun City, Dongjiang University of Technology, Dongjiang University of Technology and Dongjiang Normal University are all looking for new campuses to relocate, and Li Wei very much hopes that they can be unified here.Therefore, after Li Wei took out the entire planning map, it was still very attractive.

"Mr. Li, you gave me a bait that I couldn't refuse." Dongfang Bo said with a wry smile, "But I have to tell Mr. Li a cruel thing. It is also difficult to attract the Yukun Municipal Government. After all, the main focus of our Oriental Real Estate is in the northern cities, and we are not very strong in the southern market."

"Brother Dongfang, let's not talk dark words. The most important reason for me to cooperate with you is because you are the only real estate businessman I know and am optimistic about. If you have a good ally, you might as well recommend it, and we can discuss it together." Look. I am also very clear that such a huge real estate project, even the top real estate developers in Asia, can’t afford it. We not only need to find big real estate developers to cooperate, but also find a few local allies. After all, strong dragons are hard to beat Isn't it a ground snake?"

"It seems that Mr. Li and I have the same idea." Dongfang Bo laughed, "I guess we need at least two to three allies in the real estate industry. Mr. Li, is your Qilin Real Estate interested in making it bigger? " Dongfang Bo's words made Li Wei a little moved, but then he shook his head, he needs to maintain his detached position in the real estate industry.Seeing that Li Wei refused, Dongfang Bo said, "Then, the first ally we seek is Pacific Real Estate, which is well-known in the southern real estate industry. Although they only operate in the southeastern region, their capabilities are absolutely top-notch in the country. In addition to Pacific Real Estate, I will also contact Yungong Real Estate in Donghai City and Sunan Real Estate in Jiangsu Province. I wonder if Mr. Li is interested in accompanying me, after all, you are the project leader. "

"Of course, only if we unite first can the Yukun City Government be fully mobilized." Li Wei laughed.

To be continued...