Bright Star Road [Entertainment]

"Mr. Li, according to our investigation, the smearing incident against our Kylin Cinemas was initiated by two companies, Asia Entertainment and United Cinemas. Many well-known domestic commercial cinemas such as Dazhong Cinemas and Anyi Cinemas are involved. Or less involved."

When the manager of the intelligence department of the public relations center came to report with this document, cold sweat dripped down.After the report, he shut up.

"You mean, the top ten cinema chains are targeting us except ourselves?" Li Wei was also slightly taken aback.

The three companies of Asia Entertainment, United Cinemas and Kylin Cinemas accounted for 50% of the total number of screens in the country and 60% of the total number of screens in ticket warehouse cities.Moreover, the three cinema companies have long had a tacit understanding, using each other's monopoly advantages to deter the national distribution companies.It can be said that the allies of the past are the ones who are stabbed in the back today.

"Thinking about it, everyone has figured it out. The point of the split system is slowly becoming apparent. Anyone who is not an idiot knows how to deal with it."

Film distribution has gone through three stages. The first stage is the large-scale studio system and the large-scale theater system. The production company only needs to produce a good movie, and then hand it over to the theater for release. There is no issue of the distribution company, and selling the movie is also a problem. It is the quotations made by the managers of the major theaters themselves.The second stage is that the production company does not want to be exploited by the theater company in this way, so it establishes a distribution company and starts to set up its own theater.But with the fact that the anti-monopoly law came to an end, this phase was soon over, and thus the golden age of the film that was hailed as it was also over.The third stage is the stage we are currently in. Between the production company and the theater company, there is an additional third-party company of the distribution company.The distribution company takes a fixed 10% share of the box office, and then balances the interests of the production company and the theater company, and finally reaches a release agreement.

Although the third stage is hailed as the most beautiful age, people's material desires are endless.For production companies and theater companies, why should the money we earn be distributed to distribution companies?So the so-called split-line system began to appear, that is, some theaters or theater alliances negotiate with the production company, so that after bypassing the distribution company, both parties can make more money; at the same time, the production company can get more films, and the theater Online can get better quality film sources, and at the same time crack down on competing theaters.

Businessmen are all shrewd, and everyone soon realized the benefits of the split-line system, so they started to study it one after another.This research does not matter, Kylin Cinemas is the earliest among all cinemas to deploy a split-line system.Although Kylin Cinemas used to be known as one of the three major cinemas, Asia Entertainment and United Cinemas actually looked down on Kylin Cinemas.With the help of Kirin Plaza, Golden Temple Cinemas, the main theater brand of Kylin Cinemas, has a few flagship theaters in the CBD of ticket warehouse cities, the rest of the Golden Temple cinemas are not located in the so-called CBD, but are located in the suburbs or even satellite cities.And our theater chains are deployed in second- and third-tier cities, and even some local counties and cities; the rest of ArtHouse are concentrated in university towns or some so-called cultural and creative places.

The layout of Kylin Theaters is not attractive to A-level or S-level films, and of course they will not have split releases, but it is very attractive to B-level productions.Although the box office and word-of-mouth of B-level movies are not particularly good, but the cost of others is also low, and the price-performance ratio is still very cost-effective.Especially in the off-season, this kind of B-level movie is okay to take a week trip, which is still helpful to the theaters.After all, you can have new movies every week, which is also very attractive to movie fans.Since the Golden Temple Cinemas deliberately avoids the CBD, the operating costs are much lower than other cinemas, so there is not much pressure to buy out B-level movie releases; what's more, after a week at the Golden Temple Cinemas, you can spend a month at our theaters. , if word-of-mouth is not bad, it can continue to be screened at ArtHouse.After the three theaters targeting different audiences cooperate with each other, the entire buyout price can basically be ignored.What's more, when Kylin Cinemas buys out B-level films for release, it also asks for a share of video tapes. Therefore, Kylin Cinemas seems to be the weakest of the three, but it is the best in profitability.

After Kylin Cinemas got rich, it did not have Asia Entertainment and United Cinemas as enemies, but used most of the funds to acquire overseas cinemas.Under Li Wei's layout, Kirin Cinemas' global distribution capabilities can also be ranked among the top five.If it weren't for the fact that Asia Entertainment also has some overseas theaters, it is estimated that the overseas layout of Kylin Cinemas is unknown.The grown-up Kylin Cinemas is no longer something that Asia Entertainment and United Cinemas can deal with, so there is a move to discredit it.This method of "Fighting Landlords" was naturally welcomed by the theaters below, so everyone came to add fire.

Here, the Kirin Group has not yet come up with specific countermeasures, and the major theaters have used their own power of public opinion to start coercing the Kirin Theaters.Their imperial literati wantonly spread rumors and attacks in the media, and the bricks they hired called beasts also denounced in some talk shows that the monopolistic behavior of Kirin Cinemas will lead to a major collapse of the film industry.In just two weeks, Kylin Cinemas suddenly became the public enemy of the film industry.However, this public enemy is probably still very watery, because Li Wei is not worried about these people's slander.Li Wei has his own production company, and A-level and S-level big productions can be self-produced and sold; for small and medium-budget films, although the contracts of Kylin Cinemas are a bit harsh, they earn the most money , so they will still give priority to Kylin Cinemas.

For consumers, the ticket price of Kylin Cinemas has always been a conscience price, and the comfort and sanitation of the cinema is definitely the first, so consumers will still give priority to Kylin Cinemas.Of course, the customer service department still received complaints from some consumers. After all, due to the boycott of some people, some blockbuster films of Kylin Cinemas could not be screened, which naturally made consumers dissatisfied.Li Wei also has nothing to do about it. If people don't want to provide the source of the film, is it possible that he still buys the pirated version?Li Wei had no choice but to instruct the marketing department to do some promotional activities, such as discount package tickets, discounted monthly tickets, etc., to try to appease consumers' emotions.

The theater chains who were enemies of Li Wei seemed to see that the first wave of measures had no effect, so the film union suddenly issued a statement, implying that the monopoly behavior of the Kirin theater chain is a cancer of the film industry, and hoped that the relevant departments can use anti-monopoly The law sued Li Wei.The statement of the film union made Li Wei a little scared. He immediately asked the legal department and the external lawyer team to review the composition of Kirin Cinemas to avoid violating the anti-monopoly law.However, according to the current feedback report, Kylin Cinemas did not constitute any monopolistic behavior, and the three major brands of Kylin Cinemas are quite complicated due to the composition of shareholders, and they do not comply with the provisions of the Anti-Monopoly Law. This reassures Li Wei a lot .

However, in order not to let himself really become a big cancer in the film industry, Li Wei still attended the semi-annual gathering of the National Federation of Film Producers and Distributors, which is rare.Unlike film unions, the Federation of Producers and Distributors is the real operator behind the film industry.Li Wei is an A-level member of the federation, that is, one of the six heavyweight members with a veto power.But even so, Li Wei can't guarantee that the federation will do something tricky internally to get him down.At that time, Lion King Films had the two A-level voting rights of Lion King Film and Artisan Film, but they were overshadowed by others, and they have since degenerated into C-level members.

In the federation, there are six A-level members, and usually six members take turns to serve as the chairman. They have the right to propose and vote, as well as one veto; there are eight B-level members, who have the right to propose and vote; There are 20 C-level members in total, who have the right to make proposals but no voting rights; there are several D-level members, who only have the right to participate in the meeting.It can be said that the Federation of Producers and Distributors is a class council whose capital is God.Although Li Weigui is one of the six A-level members, he also obtained this qualification through the merger of Goddess Films.

Among the current six A-level members, apart from Li Wei, only Castle Films joined in the last 20 years, and the rest of Brothers Films, Jufeng Films, Fuji Films and Planet Films are all producers. It was the founding member of the Distributors Federation when it was established, especially Jufeng Films and Lion King Films, two companies that were born with the emergence of Huaxia Films.In this kind of meeting where seniority is always discussed, Li Wei only felt a rotten smell.

"Isn't this Li Wei from our Kirin Entertainment, Mr. Li? Didn't you always look down on our federation, and don't even want people to come?" Not a moment after Li Wei entered the venue, a harsh voice rang out.

Li Wei took a look and found that he was actually from Dongshi Film Company.Dongshi Films is a film company under the Oriental Media Group, and it is considered to be the same as the Oriental Broadcasting Company.Li Wei didn't get along with the people from Dongshi, so naturally he didn't have a good impression of the people from Dongshi Films.For example, the manager of Dongshi's film distribution department in front of him, who gave him the courage to humiliate Li Wei in public.With Li Wei's position, even the manager's boss's boss is not qualified to be arrogant in front of Li Wei, let alone this person.

"According to the general rules of procedure of the federation, usually the distribution manager of the production company or the marketing manager of the distribution company will attend the meeting. Unless it is the annual commendation conference, there will be company executives present. And my identity, you don't Are you clear?" Li Wei asked coldly, "Even if the president of your Oriental Media Group sees me, I have to politely say Mr. Li, who are you?"

Li Wei's unceremonious counterattack attracted many people's attention, and the distribution manager of Dongshi Films was blushing.Dongshi Films is just a film company that has just obtained a B-level membership. To actually provoke the president of the parent company of a film company with an A-level membership here.Although Li Wei hates this decadent hierarchy, it has to be said that this hierarchy is always protecting Li Wei's interests.Although Li Wei has indeed become persona non grata to some people in the federation, his dignity must be protected now.Therefore, an executive member of the Disciplinary Committee of the Federation immediately came over and took the distribution manager who provoked Li Wei aside.

The vice president of Brother Pictures, who was the chairman of the federation at the time, came over to apologize and said: "Mr. Li, I am sorry that you have been treated so impolitely. The federation will send a letter to Dongshi Films to inquire, and we will let Dongshi Movies Give Mr. Li a fair treatment. By the way, Mr. Li, there will be a closed-door gathering in our circle every few days. I wonder if you have time? There have been too many ups and downs in the film industry recently, and it’s time to stop .”

Li Wei knew that the high-level executives in the circle could no longer tolerate this kind of dirty water between theaters, especially when Li Wei, an upstart in the entertainment industry, was involved.Everyone has already figured out Li Wei's temperament, and Li Wei's silence now means that there will be more terrible revenge in the future.Before igniting this nuclear|bomb, everyone felt that it was better to negotiate behind closed doors.And Li Wei also wanted to solve all this peacefully, so he agreed.