Bright Star Road [Entertainment]

At one o'clock in the afternoon, all the invited guests had arrived.Li Wei ordered the hotel to prepare snacks and drinks for everyone. After all, you have to watch such a long drama, so you can't make everyone hungry and thirsty, right?Although the broadcast schedule of TV series is one hour, if commercials and trailers are removed, the full play is only 45 minutes.Therefore, it will take at least three hours to show you the three episodes including the pilot episode.Before the official broadcast of the series, Li Wei signed a non-disclosure agreement with the broadcaster and the advertiser, not to disclose all the contents of the meeting.

Then Li Wei used PPT to briefly explain the main plot line of this TV series, and at the same time it is the information and highlights of the actors.After explaining for half an hour, Li Wei walked down, and then the first three episodes of "Prison Break" began to be broadcast on the super big screen on the stage.

The beginning of "Prison Break" is a two-line narrative. In a high-rise apartment, the male number one deletes all the data in the computer, but in the deleted screen, you can still see "prison", "design drawings" and so on. typeface.After all the data was deleted, the male number one smashed the hard drive with a hammer, and finally threw it into a nearby raging river.

After this scene, it is going to a certain place where the war is raging, and the well-dressed male No. [-] is carrying a suitcase and riding a dilapidated plane to rise from the ground.And not long after the plane took off, a group of soldiers chased after them, and when they saw the plane took off, they shot into the sky angrily.

Then the camera cuts to Metropolis, where the male number one walks into a big bank and hands a note to the teller.The teller opened the note, which said "I want to rob".The teller smiled awkwardly and stuffed the cash requested by the male number one into the bag.When the number one male was about to leave with his bag, the teller's colleague pressed the alarm button.In less than a minute, bank security and the police rushed in.The male number one smiled and dropped his pistol, then knelt on the ground with his head in his arms.

At this time, the male number two walked into the FBI headquarters with a smile, and he deliberately smiled at the surveillance camera.The surveillance camera immediately discovered the second male number through the facial recognition system. The second male number is the number one of the FBI's top ten most wanted criminals, so the entire headquarters went into alarm.The second male also smiled and threw his handbag aside, holding his head in his hands.

Immediately afterwards, there was a quick cut of the screen, summarizing the trial process of the male number one and the second male number, but at the end it was mentioned that both of them would be sent to Lijiang Prison to serve their sentences.After the story entered the prison scene, the rhythm of the narrative obviously slowed down, because the director obviously wanted to portray the images of some main characters and important supporting roles here.

Why do some people say that the first three episodes of a TV series are very important?That's because the director had to throw out the main plot line of the story and the image and personality of the main characters in the first three episodes.If the audience is attracted, they will be converted into loyal fans of the TV series and become the main supporters of the ratings.Therefore, the ups and downs of TV dramas determine the quality of follow-up ratings.And those TV dramas that can't tell the main plot line of the story clearly in the first three episodes, and can't explain the characters and images of the main characters, then the audience will naturally have no interest in watching it anymore, and the follow-up ratings will obviously be a mess.

However, Li Wei's TV series is obviously not like this. After the first episode, the image of the main characters has been deeply rooted in the image, and the main plot line is also displayed in front of everyone.In the second and third episodes, the main plot of the story is advanced.The line of the first male lead is that the escape team is slowly gathering, and the second line of the male lead is that the police have gradually reached a tacit cooperation with him.At the same time, the bond between the male protagonist [-] and the male protagonist [-] is slowly forming, and the two seemingly parallel story lines seem to converge in the front.

Although the three-episode simulcast lasted as long as three hours, almost as long as a full-length movie, almost no one left halfway, whether it was the purchasing director or the marketing director.It wasn't until after the three episodes were finished that everyone started discussing it.Of course, many people realized that their bladders were full to the limit, so they got up and went to the toilet to release memory.

However, these film purchasing directors and marketing directors are also good people, and the TV series that can impress them can compete for the annual ratings champion.But the question is, what is the asking price for such an excellent TV series?At this time, the TV station and the advertiser are separated, and the cable station and the wireless station inside the TV station are also separated.Because in terms of the ability to buy movies, wireless stations are still slightly better than cable stations.After all, the coverage rate of wireless stations is almost 100% in China. If the influence on the surrounding Chinese is included, the advertising cost performance of wireless stations is of course higher than that of wired stations.Because of this, the price of a wireless station is usually more than half that of a wired station.

Now the idea of ​​the cable TV station is that if the quotation is not high, then it is better for several cable TV stations to form an alliance to buy the first-round broadcast rights; but if the quotation is too high, then they have to compete for the second-round and third-round broadcast rights.

Usually domestic TV dramas only sell three rounds of broadcasting rights, and the broadcasting period of each round of broadcasting rights must be at least three months apart, and after the three rounds of broadcasting rights are usually so-called sold-out broadcasts.Selling the broadcast means that within the specified number of years, the TV station that has the right to broadcast the TV series can broadcast the TV series without restriction.

In addition to TV stations, video sites are also gearing up.Video websites generally buy the first round of broadcasting rights. During the first round of broadcasting rights, the simultaneous broadcasting speed of the website is generally 2 hours to 6 hours behind the TV station, and then the content that has been broadcast can be within the specified number of years (usually is one year) unlimited airing.In the future, the website will be able to buy out the online broadcasting rights of this TV series, and the specific operation method is similar to that of a TV station.

However, the buyout price is generally not quoted at the film screening, and it will only be quoted when the second investment is invited after all the files are released.Therefore, TV stations and websites are calculating their own family assets and the highest price they can afford.

"Presumably, all the bosses have already watched the first three episodes of our new work "Prison Break" directed by Li Wei. Everyone knows whether the story is good or not. Of course, in my opinion, this is definitely the trump card of the annual ratings champion At the same time, it will also be a milestone TV series that will create an era." The host responsible for hosting this viewing meeting for Li Wei is Wang Jiong, one of the two ace male hosts of Entertainment Art TV.

Entertainment Arts TV currently focuses on reality shows and variety shows, but Wang Jiong and Ke Han host the two prime-time flagship variety shows every Friday and Saturday.Although Entertainment Art TV announced that there is no so-called first host on this station, both of them are the most important ace hosts.But according to the general viewing habits, the prime time on Saturday is still more important than the prime time on Friday, so Ke Han is still considered the number one anchor of the TV station by default.That's why Wang Jiong used his own connections to host this movie viewing session, in order to build a good impression in front of the boss.

On the ecological map of the entertainment industry, actors are at the top of the pyramid, followed by singers, sports stars, critics and writers, and then hosts.Although there are comedians, models, idols and photo stars at the bottom, the limitations of the host are the greatest.If you lose the support of the TV station, no matter how popular the host is, it won't last half a year.So it is no wonder that Wang Jiong recommended himself so enthusiastically, and even yelled for help with great enthusiasm.

"First of all, what we want to auction is the first round of broadcasting rights of "Prison Break". An episode of 500 million, and each bid should not be less than 50. If all the bosses are ready, then we will start bidding!"

"600 million!" The first bid was HBO.

HBO and HBO2 are the two free cable stations under the HBO TV network, and they both focus on variety shows, TV series and movies, as well as sports programs.It's just that HBO mainly targets young audiences aged 15 to 25, while HBO2 focuses on lightly mature audiences aged 25 to 35.Just now HBO and HBO2 have discussed it, and feel that the coverage group of this TV series is the entire young people, and HBO and HBO2 can jointly bid for it and then jointly broadcast it.

"700 million!" The United TV station followed up with an offer.

United TV is the first commercial wireless TV network in China. Although they win with news programs, their TV series are also very popular.In particular, crime dramas and medical dramas are the first choice of United TV, and they very much prefer TV dramas with depth and drama style.

"750 million!" The purchasing director of Southern Television Station also raised his placard.

In China, TVB mainly competes with United TV and Southern TV.United TV has the most in-depth news program, and Southern TV has the most popular sports program.And in the TV drama competition, although Southern Television prefers comedies and historical dramas, it does not prevent them from getting involved in United Television's bid for "Prison Break".In short, let the enemy be unhappy, and you will be the happiest.

"800 million!" Dongfang TV also quoted the price, but their purchasing director seemed not interested.

Although Oriental TV's main focus is TV dramas, their positioning is "women's TV", so most of the TV dramas are so-called idol dramas, pure love dramas, or a few workplace dramas with women as the protagonists. A male-dominated drama series like "Prison Break" probably won't have much ratings on Oriental TV.It's just that the male protagonists are all very good-looking, maybe there is some value?

The three major wireless TV networks followed HBO in quoting prices, and the purchasing directors of the two small wireless TV networks - Xinya and Dayang shook their heads and gave up the bidding for the first round of broadcasting rights.Xinya’s main viewing group is the Cantonese users of Huaxia, while Dayang’s main viewing group is the users of Huaxia’s Nanyang provinces. The overlap rate of users of the two TV stations is actually quite high, so the two TV stations often jointly respond The three major TV stations squeezed their basic ratings.Originally, they also hoped to jointly win the first broadcast rights of "Prison Break", but the current price has made the two TV stations feel difficult, so they gave up.

"1000 million!" Just when the audience was a little deserted, the purchasing director of Wonderful TV station raised his sign.

Wonderful TV Station is also a TV station similar in nature to Entertainment Art TV Station, but their channel has a relatively large demand for TV dramas.And relying on itself as a cable station, the TV dramas of Wonderful TV Station have always been known for their super scale.Although it is complained from time to time, it has gained the love of a group of young audiences and male audiences.Moreover, there is Citigroup capital behind the wonderful TV station, so it is one of the few cable TV stations in China that are not short of money. The scale of "Prison Break" just met the needs of the wonderful TV station, so they also quoted a price that Li Wei couldn't refuse.

In fact, Li Wei also thinks that "Prison Break" is very suitable for Wonderful TV, because if it is broadcast on other TV stations, it will definitely be cut by the censors of their channels.