Bright Star Road [Entertainment]

On the one hand, Huang Lao Er comforted Ma Gang, and on the other hand, he also used his contacts to mobilize some media to attack Li Wei and Li Wei's work "Wild Speed".Seeing several literature, art or film and television newspapers criticizing him, Li Wei certainly knew that it was because the group of literati in the Yanjing circle couldn't stay idle anymore.The saying that literati look down on each other is not only suitable for the literary world, but also suitable for any cultural and creative industry, and the film industry is no exception.

Although the film first appeared in Donghai City, it is thanks to the efforts of the film sages in the Yanjing circle that it has truly become an art.Because of the hard work of the sages in the Yanjing circle, the first golden age of movies appeared in China, a full 30 years!With the secularization of film art, the East China Sea circle, Nanyang circle and sea island circle have gradually risen. The situation of the four heroes contending for hegemony has brought the second golden age of film, which lasted for a full 50 years!If it wasn't for the fact that the four circles were torn apart too ugly, the entire film market would be put in a prison, and the Chinese film industry would have been set back for decades. Citigroup's film industry would have been completely defeated by Huaxia, the only center of the global film industry. It's in Huaxia.

Although the big tearing has seriously hurt the vitality of the film industry, it is a pity that the latecomers have not learned the lesson, and the contradictions between the four major circles still exist.Movies in the Yanjing circle pay attention to grand narratives, and any story must be elevated to the realm of serving the country and the people; movies in the East China Sea circle pay attention to the market first, and all movies must respect market laws and public preferences; Directors in the Nanyang circle love horror films, thrillers and gangster films; while directors in the island circle love youth films, women's films and various experimental films.

In Li Wei's view, the four major circles have their own advantages and disadvantages.Directors in the Yanjing circle with grand narratives tend to use too much force, and the resulting film becomes a promotional film; while the Donghai circle, which is too market-oriented, often makes a lot of bad movies in order to flatter the audience; as for the Nanyang circle He and the island circle have completely fallen into the realm of building cars behind closed doors.So Li Wei felt that the four major circles were really the bosses, let alone the second, so why bother!However, the Yanjing circle is the first birthplace of the film industry after all, and the cultural media are mostly concentrated in Yanjing, so the Yanjing circle still has a great say in the film industry.

Fortunately, Huang Laoer also knew that Li Wei had a lot of media in his hands. In order to avoid a full-scale war, Huang Laoer only let a few media to test the waters.Li Wei has always been too lazy to respond to this mentality of "saying grapes are sour if you can't eat grapes", and because of the lack of Li Wei's response, the media reports are just cotton balls, so the topic has not been heated up.

Although there are many skills in the marketing industry, everyone is also aware of the so-called "one force reduces a hundred meetings".In the marketing industry, "power" is "money".With Li Wei spending less than the cost, "Wild Speed" appeared in front of the audience with high frequency simply and rudely.Originally, "Wild Speed" was not a bad movie, but now with the blessing of various promotional resources, this movie has become a movie that has to be talked about on social media.

In stark contrast to this, the attention and discussion of "Good Women, Bad Women" plummeted, making Ma Gang couldn't help but drop a glass again.When Huang Laoer saw such a propaganda method, he could only smile wryly.Of course, Brother Pictures has a way to deal with it, and that is to spend money as well.However, although Brother Pictures is also a first-tier film company in China, the bigger the film company, the stricter it is in terms of fees.What's more, in order to share the production risks, Brother Pictures also adopted the "Great Waterfall Production" method, so Brother Pictures' cash flow is actually very tight.

Huang Laoer knew that there was no way to compete with Li Wei, a big local tycoon, in burning money, so he had to swipe his face again, and found several media in Yanjing circle to arrange an exclusive interview for Ma Gang.Ma Gang is not a fool either. On the one hand, he continues to lash out at Li Wei in the media for being unruly.Anyway, "Wild Speed" is in a mess now, there are too many people chasing the popularity, so naturally there are not many horses.When Li Wei saw the latest report, he let go with a smile.

Because "Good Women, Bad Women" was released before Li Wei's movie, so Li Wei also went to see the movie on the premiere day.When Li Wei appeared in the theater wearing a mask, it didn't attract too many people's attention.There are indeed many people in Donghai who like to wear masks in public, and Li Wei's attire is similar to that of ordinary white-collar boys after get off work, so Li Wei smoothly entered the screening hall with the online booking tickets.Not to mention, Ma Gang's word-of-mouth is still good. Although he was overwhelmed by Li Wei's publicity, the attendance rate on the premiere day was still 80%.But this is just the data of Li Wei's screening hall, and the national average should be between 60% and 70%.

According to the habits of theaters, if the attendance rate exceeds 70%, it must be an additional screening; if the attendance rate exceeds 50%, then it is considered a pass, and basically the scheduled screening will not be moved; but if the attendance rate is lower than 30%. , that is not to change the screening hall or the number of screenings, that is to prepare to reduce the number of screenings.According to this data, Ma Gang's film schedule should be considered for additional screenings, as long as the reputation of the audience and film critics is not too bad.

But Li Wei's optimistic estimate was surprised by Ma Gang's film not too long ago, because Ma Gang's film was not an urban romantic comedy, but an art film exploring the human nature in marriage.Li Wei suddenly had the feeling that my husky was about to fly into the sky, and Ma Gang was taking the initiative to kill himself!

Li Wei knew that in terms of box office results, Ma Gang definitely beat Zhang Mouyi and Cheng Kuiga, but the film critics listed Zhang Mouyi and Cheng Kuiga as the only two super-first-line directors in China, but Ma Gang wanted to fight against them. Younger juniors are in the camp of first-line directors.And the important thing is that Ma Gang is a genuine directing student, Zhang Mouyi is a photography student, and Cheng Kuiga is a screenwriter, so Ma Gang is definitely not convinced.Therefore, in recent years, Ma Gang has started to switch to making some so-called in-depth and humanely critical films, but these films have basically hit the street.In order not to let his production company lose too much, Ma Gang had to make more commercial films to make up for the shortfall.Therefore, movie fans and film critics have said that Ma Gang cannot make a literary film, and he will hit the street as soon as he shoots it.

This time, Brother Pictures also used the title of urban love comedy to promote the film, but it turned out to be another literary film directed by Ma Gang!Li Wei knew that tomorrow's film review would be full of ridicule.If this "Good Woman, Bad Woman" really has the style of a literary film, then film critics may be more lenient.But after watching the movie, Li Wei didn't know what to say in the movie. It seems that the heroine went to Xiao Wang to take revenge on her husband as soon as she was cheated by her husband, and Xiao Wang's wife, the heroine, took the initiative to make a date in order to get revenge on the heroine. The gun heroine and her husband.The reason for the split between the two sides is very simple, it's just the seven-year itch.And the final ending is to please the mainstream market, that is, the second heroine is caught and raped by Xiao Wang, Xiao Wang and the first husband of the heroine fight and go to prison, and finally everyone divorces.Li Wei thought to himself, what kind of story is this?Where is the depth of thought?Where is the criticism of human nature?

After watching the movie, Li Wei returned to the company in pain.At this time, there are still several departments in the company on duty, especially the marketing department.Marketing Director Song Hengqing saw Li Wei coming back with a constipated face, and joked, "Isn't it? Why does watching a movie feel like not going to the bathroom for more than ten days? Ma Gang's urban comedy is still good, so don't be too concerned about it." High standards are required.”

"No, if Director Ma is filming an urban comedy this time, I will definitely not have this expression." Li Wei sighed, "You can wait for tomorrow's report. In fact, you don't have to wait for tomorrow, whether it's popcorn or watching a movie. Net, it is estimated that the first batch of movie fans who have finished watching the movie should go to rate it. Believe it or not? Director Ma’s fame has come to an end tonight!"

Song Hengqing smiled and didn't believe it, but the report the next day really made Director Ma unable to laugh.It's not that Director Ma has never been scolded in his life, but this time he was indeed scolded by film critics and fans.Film critics criticized Ma Gang for making another bad movie, while movie fans criticized Director Ma for defrauding money and intentionally making bad movies to make money.In short, the 2 points from Popcorn.com and the 1 point from Watch Movies.com are both laughing at Director Ma's movie, and the theaters decisively lowered the lineup of "Good Women, Bad Women" after watching it for two days.

The vast majority of cinema companies may look at Ma Dao's face and maintain a screening rate of around 10%.However, Caesars Cinemas, a subsidiary of Li Wei, resolutely reduced the film schedule to less than 10%, and most of them are daytime shows, and the screening hall is also that kind of small hall.The betrayal of theaters one after another is naturally the drop in the box office, which deeply hurt Ma Gang's heart.However, Ma Gang did not reflect on why he was abandoned by theaters and audiences. Instead, he conspired to think that someone was going to assassinate him.Naturally, Li Wei is the biggest villain.

"I was raped by Li Wei!" ", but when this sensational headline appeared on "Yanjing Entertainment Express", Li Wei was dumbfounded.Not to mention that Director Ma Gang is old enough to be his own grandfather, but Director Ma's buck-toothed image is really not for Li Wei, a senior member of the Appearance Association.

After reading the report with constipated face, Li Wei called the manager of the PR department over, "It is estimated that there will be a bunch of media interviewing me, please tell me, I am busy with the premiere of "Speed". Yanjing Entertainment Express, you just say that I have finished reading the report, but I will not comment. Finally, explain to those media with better relations, try to suppress this report. Director Ma is really crazy, even I can say what I raped him."

Hearing Li Wei's mumble, the PR manager desperately suppressed his laughter.But there was a lot of backlash on social media. After all, a male director said what happened to him by another male director. This is really eye-catching.However, many viewers who watched the report ridiculed him on Dao Ma's official account, mocking him as purely "touching porcelain".

However, I have to praise Director Ma. After his "rape theory" was fermented by the media, it actually revived the box office of the movie "Good Women, Bad Women".It's a pity that bad movies are always bad movies, and after a week of struggling, they have to face "Wild Hours" and "Massacre".Originally, many people thought that Ma Gang was the winner of this scuffle. After all, the urban romantic comedy is not the same as the above two films, and should be able to escape the crushing.On the contrary, the new films of Li Wei and Zhang Mouyi are all aimed at young moviegoers, so they are bound to compete to the death at the box office.

But what everyone didn't expect was that Ma Gang, who was reaping the benefits of being a fisherman, actually abolished his martial arts and forcibly threw out a literary film when two major commercial films were competing for internal strength. Doesn't this mean that he was crushed by Li Wei and Zhang Mouyi? ?In short, countless film critics have begun to read the eulogy for Ma Gang.