Bright Star Road [Entertainment]

After Bai Yubing joined the job and started preparing for "The Legend of Empress Lu", Li Wei's work energy returned to "Transformers".At present, Li Wei's special effects department has completed most of the character settings and transformation special effects of Transformers. According to the results of Li Wei's review, it is definitely much better than that of the earth plane.After all, the technical level of Li Wei's special effects department is much higher, and the special effects department and Li Wei have already had a tacit understanding, so the finished product is more in line with Li Wei's expectations.According to the evaluation of the company's internal executives, even if this model is not made into a movie or cartoon, it can be used as a toy advertisement alone to bring big sales.

But of course Li Wei will not only use it for commercials. The cartoon is currently cooperating with Kirin Animation Culture, a subsidiary of Kirin Club. It is expected that the production of the first season of animation will be completed in two months; related peripherals have also been found through a third-party company. Partners have completed the preliminary design, and mass production can begin after confirmation.As one of the core projects, "Transformers Movie" has also completed the initial crew formation.Since this movie is an animated live-action movie, many shots have to be shot in front of the green screen, which is a big trouble for some actors.Fortunately, Li Wei did not shoot purely with a green screen. The close-up still uses the method of construction, and the long-range only uses the green screen, so it is good news for those actors who are afraid of green-screen performances.

The only thing that made Li Wei feel a little bit painful was that the National Film Company required that the planes and cars that appeared in the film must be domestically produced, which made Li Wei's plan to continue blackmailing Germanic Automobile Company come to naught.For the aircraft part, the National Film Company contacted the Ministry of National Defense and they provided the prototype, and Li Wei's special effects department only needed to modify it according to the prototype.But for the automobile part, China Film Company did not confirm it.

At present, there are two major automobile groups in China, North Automobile Group and South Automobile Group; in addition, there are first-tier automobile companies such as Donghai Automobile Company and Northwest Automobile Company.Seeing that the cooperation negotiations have not progressed at all, Li Wei couldn't help complaining about the efficiency of the National Film Company.But what is delaying now is the progress of the entire film project, so Li Wei has no choice but to take over the negotiation.Although the final negotiated sponsorship will be divided into [-]% by the National Film Company, it is better than the failure to negotiate, which will cause the film project to abort.

Li Wei emailed the outline of the movie's script, together with the character design of the plot characters and a few deformation effects, to the marketing director of the relevant company.Li Wei believes that anyone who is not too stupid can see the business opportunities.And in addition to movies, I also have cartoons that can be sponsored.However, if I want to get sponsorship, I also need the authorization of the other party, otherwise my peripherals will not be able to sell.Li Wei thought about it, at worst, he would give [-]% of the proceeds to these authorized companies.

When the promotional materials of Li Wei's studio were sent to the major automobile companies, these marketing directors suddenly felt like a pie in the sky.But after reading the email, I suddenly found out that the pie box is still falling, and there are more people smashing it. If I don't work hard, I can only hold the pie box and watch people eat pie.So the directors rushed into the president's office one after another, and began to describe the future of advertising placement to the president, and incidentally demanded that their authorized amount be raised to a very high level.

Without exception, these directors all brought up the case of Germanic Automobile Company. After all, Germanic Automobile's global popularity in the first half of the year still made major automobile companies extremely jealous.Originally, the Germanic Motor Company was known for its safety, but now that it is labeled as fashionable, this car has not only become the favorite of men, but also the new favorite of women.The big sales of Germanic cars have naturally become the research focus of the market centers of various car companies. After everyone found out that the movie called "Wild Speed" was the key, everyone turned their attention to the movie implantation. A new form of advertising is coming.Because of this, several of the films that have been shot recently, as long as they are fashion-themed, can get good car advertising sponsorship.

Now seeing that Li Wei himself is going to recruit car advertisements, everyone naturally rushed over.And according to the outline of the movie script, this will be a film aimed at male audiences, especially young male audiences.For automobile companies, men are their main consumer groups, and young men are high-quality customers.Although the spending power of young men is not as strong as that of middle-aged men, they have not bought a car yet, so they have high requirements and expectations for their first car, and they are also very loyal to the brand of their first car.According to a report by a research institution, if a car company can capture a young male consumer, then his first choice for future car purchases, and even his family and family's future car purchase first choice will be this brand.This is equivalent to doing business for three lifetimes, and the car company naturally values ​​it very much.

In particular, the car company is satisfied that according to Li Wei's plan, the sponsorship this time is a packaged sponsorship plan for cartoons, cartoon theatrical versions, animated live-action movies, etc., and according to estimates, about five live-action movies will be released, and the cartoons will be released. There will be no less than ten theatrical versions, and the animation will last up to ten broadcast seasons.However, Li Wei also reminded the sponsors that if the car styling of the sponsors in the future does not meet the aesthetic needs of the cartoon, then Li Wei will suspend the cooperation.Although this condition of breaking the contract makes many car companies feel bad, they also think it is understandable.After all, what young people like is cutting-edge gadgets. If the style of your own car suddenly doesn't fit, is it possible that you really want to squeeze in?It's as if someone is clearly selling girls' products, but if they insist on selling them in places where there are many boys, isn't that just courting death?

There are no secrets in the entertainment industry, not to mention Li Wei's soliciting investment with great fanfare, so many media have more or less relevant information about "Transformers".Through the analysis of these materials, the media can only lament that Li Wei's vision is beyond words. If this IP is built well, it is equivalent to raising an old hen that can only lay diamond eggs at home.What's important is that this old hen is not just for the next few years, as long as it is well maintained, it is completely heading for a century-old shop.Cartoons are used to maintain fans, theatrical versions are used to motivate fans, and live-action movies are used to attract fans... Finally, fans are monetized through toys, cultural shirts and other peripherals. Li Wei's set is really too slippery.

And according to the existing sketches and concept videos, this live-action movie is obviously a very expensive visual effects blockbuster.Therefore, many media began to go to the official website of the Film Association to inquire about the relevant information of this movie, hoping to dig deeper information.Although there is no record in this plane, most commercial films will go to the Film Association for backup after filing.Because after the backup, the film association will disassemble the data and send it to professional associations such as the directors' union and actors' union, and then those who are interested in participating in the film will prepare in advance.In this way, after the interview is passed, most people can get started directly without having to adjust for a period of time.

The reporters were a little surprised when they saw that the film's information said "production company: DreamWorks Film Production Company".However, considering that Li Wei's studio has been releasing news for restructuring, it seems that DreamWorks is the name of the new company.The reporters rubbed their chins and felt that the name was not bad.Isn't the film industry just "making dreams"?This dream factory really lives up to its name.But in the next co-producer column, everyone was really shocked.Because this column actually filled in the National Film Group, that is, the National Film Group that everyone knows.

After everyone was surprised, they went to the National Film Group to inquire.As a state-owned capital company, China Film Group's film scheduling plans and investment projects must be made public.So the reporters quickly found out the cooperation agreement between the National Film Group and Li Wei. The National Film Group invested almost tens of millions in each film to sponsor Li Wei to shoot five "Transformers Movies".Of course, although there are various conditions for breaking the contract and punishment conditions, what the reporters saw was that the National Film Group gave Li Wei's studio nearly 5000 million yuan!You must know that the National Film Group has always been a small-budget producer, and the investment in a film is only a few million at most.The important thing is that after the investment of several million yuan, the exclusive copyright of the China Film Group is owned, but after this investment, the China Film Group did not get the copyright!The China Film Group only enjoys half of the box office share and one-third of the non-theatre share, and other shares such as peripherals have nothing to do with the State Film Group.The first feeling of the reporters after reading the news was that Li Wei might be the son of the president of China Film Group, right?That's not how you give money!In particular, the operating capital of China Film Group is taxpayer's money!

Reporters published this report on their respective media one after another. After a week of fermentation, Li Wei's studio and China Film Group became the targets of criticism.Originally, some people within the China Film Group suggested that they should simply withdraw the investment, but the contract between the two companies had already been signed, and the China Film Group’s money had been entrusted to a third-party trust company, and there was no way to get the money back.Because of this operation, another round of scuffle broke out within the National Film Group.On the contrary, Li Wei's work side is very calm and doesn't respond at all.

"What is there to respond to? Is this kind of cooperation rare in the film industry? Complaining for the China Film Group? Did they figure it out? In addition to investing and helping us coordinate some relationships, the China Film Group also has Is there any role in the creation? I listed them as 'co-producers' to save face. Otherwise, according to the rules in our circle, they are just 'assisting producers'!" Li Wei looked at the public relations company's handout The solution that came up, sneered and expressed opposition. "Let's let the media make trouble, and go to court if you have the ability! Now that social media is so developed, everyone thinks they are media elites. By the way, let's set up another branch called DreamWorks TV Studio , specifically to produce TV dramas. Don’t worry, our TV dramas are not aimed at TV stations, but at the Internet. For the first TV series, I will teach them what media elites are!”

Kylin Internet Entertainment currently has two major websites: Kylin Video and Kylin Live, both of which are the world's number one in the industry.However, the development of Kylin Video did not impress Li Wei's expectations. The current Kylin Video is more like a hybrid of Sohu Video and iQiyi on the earth plane, and what Li Wei expects should be a hybrid of Netflix and iQiyi That's right.

Although Sohu Video's strategy of focusing on the platform is considered successful, it is not what Li Wei needs.Sohu Video is more like an over-the-top product of the traditional TV media network, rather than a brand new network product.For example, the so-called Sohu Video is like a webcast studio made by the so-called broadcast media. It feels like the broadcast media has taken a step towards the TV media, but it is far from the real TV media.

What Li Wei wants is not a transitional product, but a truly milestone innovative product!