Bright Star Road [Entertainment]

The background of the "Transformers" live-action movie is mainly based on Donghai City, but in terms of actual portrayal, Li Wei still ordered the special effects department to integrate road signs and characteristic street scenes of several major foreign cities into it.The more international movies are, the background of the story will be blurred as much as possible. This kind of city setting that makes everyone feel familiar after watching it will still help the box office increase.After all, everyone wants to see stories related to themselves when watching movies. If the cities where the stories take place look similar, it will be easier for the audience to have a sense of substitution.

The sense of substitution is very necessary for watching movies, so film talents will try their best to achieve it technically.This technology is divided into two types, one is the technology related to the movie itself, such as screenwriting and photography lights; the other is the technology of movie playback, such as more and more high-definition picture quality, more and more three-dimensional viewing effect , more and more realistic special effects, more and more realistic sound effects and so on.Why do movie fans like 3DIMAX?Naturally, it is because the immersion brought by this projection effect is the strongest.Why is it necessary to pursue 4K and 8K picture quality on top of IMAX picture quality?Because the clearer the picture quality, the more it can deceive the audience's retina.

为了追求画质的极清,李玮拍摄《变形金刚》真人大电影用的就是4K摄影机。原本李玮在公司高层下想直接拍摄3D版，但是根据拍摄出来的样片显示,这种过于激烈的动作场面在3D环境下极容易让部分观众产生晕眩乃至呕吐的反应。同时对于绝大部分观众来说，3D镜头在动作场面下会显得不够清晰,让观众有距离感。因此李玮才果断放弃了拍摄3D版,也婉拒了后期转制3D的提议。但是即便如此,这4K摄像机还真的让李玮感到头痛。拍摄不到半小时，摄像机就容易温度过高导致死机。

In order to cool down the camera, the photography team thought of many ways.Not only are there two powerful cooling air conditioners blowing on the camera crew, originally the camera crew was the hottest part of the crew, but now that these air conditioners are blowing on them, some camera assistants even caught a cold.In addition to being served by an air conditioner, an external cooling device is specially installed on the outside of the camera, that is, the camera is wrapped around the camera by thin copper tubes with excellent heat conduction. A fan blows wind of ice cubes towards the camera.After several measures, the camera was finally able to support the shooting for several hours.Since the developer of the camera is also his own company, Li Wei submitted the issue of cooling as a very important core issue.

The location of the "Transformers" movie is shot using a hybrid method of real and virtual. One part is the real location, but it has been slightly modified with a computer; The foreground was filled in with green screen technology.Combining the two shooting methods, Li Wei is very satisfied with the final result.After internal testing, everyone is very sure about the authenticity.Li Wei did not set the background as an overly sci-fi city, so everyone's sense of substitution is also very satisfactory.

In addition to the background city, the explosion effect made everyone feel incredible.These explosion shots were shot in three ways, one is to let the props group create a completely real scene, and then use real explosives to blast; the second is to use the props group to make a city that is scaled down in proportion model, and then use a small equivalent of explosive|powder for blasting simulation; the third is to use the explosion effect made by the computer.After the three methods are combined, the whole explosion scene is particularly thrilling.Although it is a bit too exaggerated from a physical point of view, it has to be said that this spectacle explosion effect makes everyone very excited.For moviegoers, the more unrealizable things in reality are more shocking when they appear on the screen.

One-third of the shots in the whole big movie are special effects shots made by computers, so the filming cycle of the movie is faster.Since the whole movie is a popcorn movie, Li Wei has special requirements for the acting skills of the actors, so the shooting speed is also very fast.The entire film has been in preparation for more than a year, but the actual shooting cycle was compressed and completed in less than two months.

However, this kind of movie with many special effects shots is not counted after the filming is completed, and the filming is not truly completed until the post-production is completed.But even so, Li Wei still used the existing materials to make a pre-release promotional film.There are generally three versions of a movie promotional video. The first version generally shows the concept and special effects of the movie to stimulate the curiosity of the audience.Li Wei put several explosion effects and fighting effects that he was particularly satisfied with in this advance version of the promotional film, but these shots were only shown for a few seconds, which definitely made movie fans want to curse.After Li Wei handed over the pre-release trailer, post-production began.

Just as Li Wei expected, after the first film of the "Transformers" movie was released on the Internet, coupled with the popularity of the "Transformers" cartoon, it immediately became a hot topic of discussion.Although the cartoon also shows the transformation effect of Transformers, it is a two-dimensional plane animation after all, and this effect still does not look as realistic as a live-action movie.Li Wei specially edited Optimus Prime's anamorphic shots in the first trailer, and the audience was excited to see the mechanical and sci-fi sense.

"When will the movie be released?" has become the most frequently asked question.However, as the producer, DreamWorks can only say that the film is still in post-production, and will communicate with you if there is any further news.Although everyone is not satisfied with such an answer, there is no other way.Because everyone knows that Li Wei's temperament is like that, once the filming cycle starts, Li Wei will not recognize her relatives.If Li Wei didn't make the film well, he wouldn't be released if he was killed.

Li Wei's temperament is always like this, not to mention that it is the first time to shoot this kind of animated live-action movie. There are many techniques that Li Wei needs to understand and solve by himself, so the post-production speed is even slower.Fortunately, Li Wei has established a special effects studio for many years, and Li Wei and the special effects studio have also worked together for many years.

In addition to special effects, Li Wei also had a headache in order to find a suitable soundtrack.Finally, under the recommendation of several friends in the music circle, Li Wei found a band that is good at hard rock and metal rock.After Li Wei provided the theme and requirements, they tried to make several demos, and Li Wei finally found the right music for the film soundtrack.

After the soundtrack and special effects were completed, the film quickly made its final cut.Li Wei took the finished film to the screening room for a trial run by the high-level executives. The whole film lasted 120 minutes, but because of the compact plot and extremely sharp editing, the film did not look dull. After 120 minutes, there was warm applause in the screening hall.

After making a few minor revisions, there wasn't much to say about the film.Li Wei took everyone's opinions back to the editing room to make some minor revisions to the film, and the final version was completed.After Li Wei completed the final edited version, he also edited the second and final promotional videos by the way.The rest is to discuss the release schedule with the distribution company, and Kirin Distribution Company has placed high hopes on this movie.Especially with the final cut version and the final version of the promotional film coming out, Kirin Distribution Company has begun to mobilize to free up more screens for the film's release.Kirin Distribution Company knows that this movie is a cash cow, and the more screens it is released on, the more box office Kirin Distribution Company gets.

More than a month after the pilot trailer was released, the second version of the trailer has also been released in major theaters and websites.A total of three trailers were released for the second version, one is the display of the Autobots, the other is the display of the Decepticons, and the third is the battle scene between the Autobots and the Decepticons.After the release of the three promotional films, the desire to watch "Transformers" that was originally ignited|was doused with another barrel of oil.Compared with the first promotional film, the follow-up promotional film has more descriptions of deformation scenes and battle scenes.Compared with traditional movies, the scenes of this movie are more grand, and more and more audiences are attracted.And some promotional materials have also been pushed down in major ticket warehouse cities, and the attraction of "Transformers" has become greater and greater.

"Now is the right time to launch our toys." Li Wei ordered with a smile.

The entry-level Transformers toys are naturally available in open quantities. The prices of these toys are not high, and the profits are very limited. It is relying on sales to ensure profits.The advanced toys are based on hunger marketing. Although these toys are not limited, they are still in limited supply within a certain period of time. At the same time, some of these toys will be supplied to related marketing activities.As for those limited editions, they are really limited editions.Not only are they only available in a few major cities, they're also available while supplies last.In order to reflect fairness, Li Wei also plans to conduct a template destruction event to prove that his limited edition is a real limited edition.

As expected by Li Wei, the Transformers toys put on the market were really popular.The entry-level toy has almost become the new favorite of children, and the popularity is far beyond the expectation of the toy company.Almost a batch of goods went up and sold out immediately.In order to ensure the supply, the toy company had to let the processing factory open the supply at full capacity.As for the advanced and limited editions, the supply is limited, so in order to grab one of them, all major toy stores lined up.There was even a resale at a high price on the Internet, which made Li Wei sigh, and even joked about opening an official resale shop.

With the hot sales of toys, the promotional video of the final version of the "Transformers" movie has also been released, and the release date of the movie has also been confirmed.The film's release schedule is in the late Spring Festival, which is the fifth day of the Lunar New Year.The Spring Festival is actually a very embarrassing movie schedule. At this time, everyone has money and time, but not many people watch movies.Especially during the period from the [-]th to the fourth day of the Lunar New Year, everyone is either staying at home to watch the new year or visiting relatives, so this period is actually the off-season for movies.After the fifth day of the Lunar New Year, everyone finally went to the cinema to watch movies, so the box office revenue of the cinema suddenly rose in a straight line.Therefore, Kirin Publishing Company has really tried its best to secure this prime-time release for "Transformers", and Li Wei is also very satisfied with this.