Bright Star Road [Entertainment]

The next day, in addition to the four major wireless TV networks, including Citi TV Network, National TV Network, CBS TV Network and Fox Broadcasting Network, all of them were present, CNN, Fox News, Fox Finance, Bloomberg TV, etc. Other mainstream news and financial channels also arranged for reporters to be present.Naturally, all major newspapers, news, and financial media were also present.Columbia Entertainment Group, a subsidiary of Li Wei, held a press conference at the Four Seasons Hotel and officially announced that it would acquire BestWeisun.Although this acquisition has been rumored for a long time, this time the news was really announced through the media, so all the media were present.

On the one hand, BestWeisun is a very sentimental brand of Citigroup, which can be said to accompany the growth of Citigroupers aged 30 to 60; on the other hand, the development of Columbia Entertainment Group in Citigroup is also quite legendary. In just half a year, it has grown into a top ten presence in the North American entertainment and media industry.Although due to policy restrictions, Columbia Entertainment Group cannot directly get involved in the wireless TV industry, but Columbia Entertainment Group has established itself in the cable channel ( satellite channels) upstart status.Therefore, for this acquisition of Columbia Entertainment Group, many people in Citigroup still pay attention to it.In particular, whether to support Columbia Entertainment Group's acquisition of Best Weixun is still controversial.The main objection is whether Columbia Entertainment Group will abandon the Best Welsh brand; another question is whether Columbia Entertainment Group will take large-scale layoffs for the newly acquired company. After all, Best Welch has a large debt ratio. High, layoffs are clearly a quick win.

Li Wei had to praise Dorothy for her ability to handle affairs, and at the same time thanked the California Democratic Party Committee for its support. In addition to the original Democrats who came to the platform, even the mayor of Los Angeles, the governor of California, and the Secretary of the California Department of Commerce who belonged to the Democratic Party also came.Before Li Wei's announcement, three officials welcomed Li Wei's investment intention. After all, the headquarters of Columbia Entertainment Group is in Los Angeles, and the headquarters of CBS, one of Columbia's two major subsidiaries, is also in the vicinity of Los Angeles. Burbank, along with another subsidiary, Columbia Interactive Entertainment AG, is headquartered in San Francisco, so the governments of California and Los Angeles should also come to support.

After a positive start, Li Wei announced to the media that Columbia Entertainment Group will acquire Best Werson, "Columbia Entertainment Group will establish Columbia Consumer Products in Los Angeles, and Best Werson will become a The company's brand. Yes, we have never thought of stopping using this brand with a sense of age and sentiment, and we hope to make this brand shine again in the days to come. As for the specific amount of the acquisition and some other Additional conditions, we are still discussing with the company in detail."

After releasing the news, Li Wei also answered questions from reporters.Although some reporters asked very impolite questions, Li Wei answered the questions calmly.After the press conference, Li Wei hosted a special banquet for the Democrats who came to support him.Li Wei is very clear about the purpose of these people. He said that he will set up a political action committee to support the Democratic Party.Political action committees are a special political presence of Citigroup. Since Citigroup’s laws stipulate the upper limit for individuals and companies to donate to political parties and politicians, this amount of money is useless for the current increasingly difficult election campaign. Different from a drop in the bucket.Just when everyone was in a dilemma, a lawyer finally came up with an organization like a political action committee.

A wealthy person or certain interest groups can set up their own political action committee in order to support a certain political party or politician. The political action committee is not directly responsible to the election team it supports, and it will not have any direct financial transactions with them , but they can support the political parties or politicians they support by holding lectures and buying advertisements.Since PACs are not groups for which electors are responsible or subordinate, they are plagued by no contribution cap.Therefore, the current politician's fundraising ability is not only judged by how much money he can raise, but also by how many positive political action committees he can call to speak for himself.Li Wei actually appreciates organizations like political action committees, because the final decision on how to spend the money is still in his own hands, and he doesn't have to worry about some bad politicians taking your donations and abandoning you.

After sending these politicians away, Li Wei got the first public opinion analysis report that his assistant got from the public relations team. According to the situation of the press conference he just released, the people who supported his acquisition of BestWeixin A little more.Many people said that they were very happy to see that Li Wei's acquisition team was full of goodwill towards the "BestWesun" brand, and they were also happy that Li Wei said that he would keep this brand, and they looked forward to Li Wei's future development of this brand.However, the assistant also reminded that in some local forums in Los Angeles, some people are posting some false news against Columbia Entertainment Group.The main point is that there is no trade union organization in Columbia Entertainment Group, and it is suspected of persecution of labor; at the same time, it is also accused that Columbia Entertainment Group mainly recruits Chinese workers, which will bring troubles to local employment in California and Los Angeles in the future.

"I thought they had some kind of gimmick. This kind of tactic of inviting sailors is really too backward." Li Wei said rather mockingly, "Let me show them what a professional sailor is! The people in the public relations department took action, not only to spread all the soft articles applauding Columbia Entertainment Group and our acquisition of Best Velocity Company in all forums, but also to let those online opinion leaders with appeal to speak for us, let them from Come and applaud us from your own standpoint. By the way, don’t let go of some life and housewife bloggers, and write articles for us from their perspective. As for social media, ask our employees to go up and brag about it. Yes, TV, radio, and newspapers all bought me time slots and layouts, and put soft articles on them. By the way, didn’t the Republican Party offer an olive branch? Tell them, I accepted the news interview from Fox Business Network.”

Just when Li Wei was about to be interviewed by Fox Business Network, the board of directors of BestWeixin also saw the press conference.For the members of the board of directors, the first shoe they have been thinking about has finally fallen, and what needs to be discussed now is the contradiction between the two parties on the acquisition conditions.For the board of directors, all they care about is the acquisition amount. As for the number of layoffs, those are all additional conditions.But the board of directors didn't dare to go too far. Although they suppressed the ambitions of the management, they couldn't do too much for the employees.Not to mention that the trade union still needs to cooperate in the future, but many of these employees are actually relatives of board members. Even if my skin is thick enough, my family members are not necessarily so thick-skinned.Therefore, the members of the board of directors also internally checked the views of the employees. The employees were satisfied with Li Wei's promise of not laying off employees for three years and providing three-month on-the-job training courses, but they were not satisfied with Li Wei's request to adjust the salary of employees to the same level. Some dissatisfaction with the average salary level of California peers.After all, no layoffs and on-the-job training are quite vain feelings, but salary is a very direct experience.

However, the board of directors also knew that the internal salary of the company was indeed inflated. That was because the board of directors had been giving employees salary increases in order to take care of their own people. As a result, the salary of their own company had become the biggest financial pressure of their own company.Fortunately, Li Wei also said that the salary promised at the time of the acquisition will be temporary. Once the acquisition is completed, Li Wei will send professional financial personnel and professional salary consultants from Huitong Consulting Company to form a salary and welfare committee. The latest salary and benefits package, and then complete the salary reform for everyone after the year-end evaluation.

Li Wei and Fox Finance reporters chose to conduct interviews in an oriental tea house in the Four Seasons Hotel. Firstly, the people of Citigroup are very curious about Li Wei's oriental background, and the decoration of the antique oriental tea house is in line with the audience of Citigroup. Secondly, the decoration style of the Oriental Tea House is a very low-key luxury style. Although people with discerning eyes can see that the wood here is either mahogany or huanghuali, but in the eyes of ordinary viewers, it is indeed a very simple log decoration style. Let ordinary audiences have resistance to Li Wei's status as a rich man.After Li Wei and the financial reporter were seated, Li Wei specially asked the tea house to prepare Dianhong.Although Westerners also drink tea, Westerners generally drink blended teas such as flower and fruit tea. Pure tea is only black tea that has become mainstream in the West.It's a pity that in terms of black tea, Huaguo tea was robbed of the market by Ah San again, leaving only Dianhong and Minhong who have stepped out of the high-end tea route in the Western world.The financial reporter is obviously also a person who knows the goods, and when he saw the Dianhong tea, he showed a hint of surprise.Li Wei and the financial reporter sipped tea and chatted about the perceptions of tea culture in the East and the West, and then got to the point.

"Mr. Li, as far as I know, your investment in China or Asia is mainly in emerging industries such as entertainment, media and Internet. What makes you want to acquire BestWesun? You must know that this is a traditional retail chain. Such a company, and the shopping website you promote globally has completely defeated the retail industry, why do you want to buy such a company instead?" Fox Finance reporter did not give up his profession without Li Wei's hospitality, but It was an aggressive question as soon as it came up. "For ordinary investment analysts, the only thing BestWealth is worth is their real estate. Is it as you and some people guessed, just to acquire BestWealth for those lands, and then after the acquisition Just throw it away?"

"You also said that this is what ordinary investment analysts say. In their view, BestWeisun, as a representative of a sunset industry, only has real estate as a valuable thing. However, I am not an ordinary investor. "Li Wei smiled and said, "Some people say that I am a gravedigger in the retail industry, but I want to say that what I actually want to do is to be a pioneer in the retail industry. We have already experimented with this marketing plan in some areas of China. The effect is very in line with our expectations. It can be said that Best Welch is a brand we are looking forward to in North America. Once we complete the acquisition of Best Welsh, we will reform the profit model of Best Welsh so that The brand has a new lease on life. For those who are worried that we will abandon the brand, rest assured. And importantly, we will expand the brand in the future, so we need more employees to join in the future.”