Bright Star Road [Entertainment]

After Zhou's father and Zhou's mother watched over the wedding, Li Wei and Zhou Xiao suddenly felt a lot easier.Although the wedding is in charge of the wedding company, there are a lot of details that need to be confirmed by the two, and the confirmation of such details requires a lot of communication, thus wasting a lot of time of Li Wei and Zhou Xiao.Now that Zhou's father and Zhou's mother have taken over, the general direction of the wedding will be controlled by the two, and the rest of the details will be left to the old couple to worry about.Li Wei and Zhou Xiao only felt that these details were disturbing, but Zhou's father and Zhou's mother enjoyed it.Li Wei and Zhou Xiao are now starting to worry about the development of their respective companies in Citigroup. Although the Eastern World is the most active place in the global economy, the Western World is still ahead of the Eastern World. The capital background here still makes Li Wei and Zhou Xiao Salivate endlessly.

Zhou Xiao's Yushanfang has successfully deployed in North America, and his other plan now is to introduce his newly established Oriental Fashion Group to North America.In addition to acquiring fashion brands and luxury brands in the western world, Zhou Xiao is also committed to building fashion brands and luxury brands in the eastern world.In Zhou Xiao's view, the so-called luxury brands in the Western world are left over from the Chinese ancestors.In terms of catering alone, the ancestors said "I never tire of food, I don't tire of fine meat", and I know how picky our ancestors were.Zhou Xiao is currently planning to plan an oriental silk art exhibition in New York. After all, silk is one of the first luxury goods in the West to understand China.

In addition to the four famous embroideries, Zhou Xiao also specially took out the Kesi paintings of Suzhou and the silk weaving paintings of Hangzhou.If the four famous embroideries are the top luxury goods in oriental clothing, then Kesi painting and silk weaving painting have already surpassed luxury goods and entered the category of art.One of the wedding dresses of Li Wei and Zhou Xiao is a brocade robe made of Kesi. Originally, Li Wei and Zhou Xiao understood Kesi painting as a work of art, but when this brocade robe was placed in front of them, The two didn't even dare to breathe.As if any trace of human breath falling on it would be a blasphemy to these artistic spirits, Li Wei couldn't believe it, saying that he really wanted to wear such clothes to get married?

Compared to Zhou Xiao's high-end route, Li Wei took the general public's route.Columbia Entertainment Group has established its own authority in North America through the acquisition of Dongfeng by Best Weixun, and the next job is to make its own voice heard.Because the western entertainment circle is very repulsive and closed to the eastern entertainment circle, Li Wei can't find a suitable route for a while, so he has no choice but to continue to take the online route.After KyLinVideo’s North American branch integrated with Columbia Entertainment Group, it launched Twitch live video website, Vimo short video sharing community, YouTube video sharing website and Netflix online video channel in less than a month.

Although four video websites went online at the same time, North American netizens were a little confused, but soon they figured out their respective attributes under the guidance of the four websites, so everyone happily joined them. Twitch is the fastest video site accepted by North American netizens. Boys can watch game live broadcasts or outdoor live broadcasts here, while girls can watch talent live broadcasts or funny live broadcasts here.The important thing is that as long as you are brave enough, you can also participate in the live broadcast through a computer or mobile phone and become a live broadcast host.Although a certain threshold is required to become a contracted live broadcaster, even non-signed live broadcasters can get a share of props.Immediately after Twitch, the website that is sought after by North American netizens is Vimo. Unlike other video sharing websites, Vimo limits the shared videos to less than 1 minute.As a result, a large number of users who do not have the ability to shoot and produce videos have joined in, and the huge amount of interesting videos in life has made Vimo everyone's favorite entertainment website.Compared with those well-made funny videos, this kind of down-to-earth life interesting videos are more popular.

Although YouTube and Netflix already have similar websites in North America, Kirin is the top video website in the world, and its content is richer than that of the BBC in the United States.With the support of Kylin Video, YouTube and Netflix quickly gained a foothold.In the case of using the resources of Kylin Video, Columbia Entertainment Group is also attacking everywhere.Although North American film and television companies are not happy with Li Wei's entry into the film and television market, they still have no complaints about Li Wei's purchase of his own copyright to broadcast on the Internet.Firstly, the field of online video does not conflict with his main business; secondly, Li Wei is willing to buy his own copyright, so those old movies in his library can also generate profits, so why not do it?Thirdly, the right to broadcast on the Internet also plays a role in promoting itself to a certain extent, why not take advantage of this advantage?

After gaining the support of a large number of local video resources, YouTube has become the website with the richest video resources in North America.For young people, since there is such a convenient place to obtain video resources, there is nothing to support.Although YouTube was the latest to receive support from North American netizens, the stability and quantity of its traffic is indeed the highest.However, Li Wei's most high hopes are Netflix, because to tear a hole in the film and television industry in the western world, it depends on how far Netflix can go in the end.

Columbia Entertainment Group actually has a film and television production company. In terms of film production, Columbia Pictures, Columbia Animation Films, Columbia Classic Films, and Columbia Pioneer Films are respectively responsible for mainstream commercial films, animated films, art films (or independent films), and evil films. The production of classic films (or B-movies); and television production, Columbia Studios (TV programs), Columbia News Center (news and documentaries) and Columbia Productions (TV series).

In order for Netflix to have the power to compete with the TV station, Li Weilu successively gave the scripts of three TV series to Columbia Production Company.Among them, the sitcom "The Big Bang Theory" and the crime drama "Crime Scene Investigation" have already been launched. These two dramas are also shown in the form of season dramas on TV stations, with one episode a week.However, because the production standards of these two dramas are very high, the response among the audience is very good, and some TV stations have even approached and expressed their willingness to purchase the premiere rights of the second season.However, this request was rejected by Netflix, which relied on these two dramas to establish itself as the number one network TV station in North America.

Netflix also has a membership system, but at present the rights of members are mainly reflected in two aspects: one is that they can skip the 30-second advertisement before the video is played; the other is that the highest resolution can be increased to 1080P, and some videos can be increased to 4K.But unfortunately, these two powers are not enough to attract members to register. After all, members need to pay 9.99 yuan per month.Although Netflix also has paid content, netizens are still used to paying for individual content without thinking about buying memberships.In order to increase the proportion of members, Li Wei and Netflix had to make big moves.

"The registration volume, registration ratio and stickiness of our members are very satisfying to us, but the conversion rate from members to paid members is very low. The existence of members shows how competitive our website is, while the number of paid members indicates how competitive our website is. It represents how strong our competitiveness is, and I don't want our Netflix to become a 'puffy' website." Li Wei emphasized in the video conference, "We will launch "Game of Thrones" on Netflix this time. The "House of Cards" that will be launched in the future will adopt completely different broadcasting rules from the previous two dramas. In the future, we will mainly adopt this broadcasting rule. All episodes will be launched at one time after filming, and then for ordinary members For example, we unblock two episodes every other day; and our paid members can watch them all at once after going online. Even if we broadcast with TV stations in the future, we must ensure that paying viewers can watch two more episodes than ordinary viewers. I know people are worried that this will have an impact on the existing production methods. I can assure you that, in addition to our absolute confidence in the script, the length of our webcast is actually only half the length of the TV series. .If something goes wrong with the webcast, we have time to modify it, and the loss will not be too great."

Of course, Li Wei has confidence in "Game of Thrones" and "House of Cards". In parallel time and space, "Game of Thrones" has completely pushed HBO into the altar of TV drama production; and "House of Cards" is the No. Once a target for mainstream audiences.With these two divine dramas as the basis, Li Wei firmly believes that the proportion of paid members of Netflix will definitely increase a lot.Only when Netflix has enough paying viewers, will the North American film and television industry regard Netflix as their peers, otherwise they will never look down on video websites.In the United States in a parallel time and space, it is the success of Netflix that has prompted original video sites such as Hulu and Amazon to become channels and platforms like TV stations.It also allows the scope of TV to truly expand from wireless, cable, satellite, and IPTV to the Internet.

Although webcasts are still newborns in parallel time and space, do you dare to say that these video sites that are still in the groping stage will not grow into an existence like HBO one day?You must know that in the era when HBO is working hard, everyone thinks that TVB is the best platform for TV series distribution, and the Emmy Awards are more inclined to TVB.However, with the continuous efforts of HBO, more and more viewers began to think that the TV series of cable stations are higher than that of TV networks, and in the Emmy Awards, cable stations have already beaten the TV networks without a trace.Even later, only CBS alone supported the situation on the TV network side.What's more, although the video station is still in its infancy, their series have still been affirmed by professionals such as Emmy Awards.

Although Li Wei is full of confidence in himself, there are too many variables in the world. Before getting the final data, who can guarantee that he will be successful?Li Wei stood in front of the Netflix website, and a large banner had already been pulled up on the homepage of the website.According to Li Wei's regulations, in the future, only the promotion of Netflix's flagship dramas every year or season can enjoy this treatment once, and other dramas or programs are not eligible.Seeing the animation effect on the banner, Li Wei clicked in. The play page of "Game of Thrones" is designed and produced separately, and the base map uses the style of the Great Wall of the North in "Game of Thrones".

A total of 14 episodes of the first season have been uploaded on the playlist, but except for episodes 1 and 2, a lock and a V mark are silently hung behind the rest of the episodes.At this time, if a user moves the mouse over the mark, it will prompt that if you want to watch the complete works, you must purchase a paid membership.Paid membership costs 9.99 yuan per month, while the annual subscription is discounted to 99.99 yuan.Before Li Wei came to study in a hurry, he found that the video had already started playing.Li Wei immediately clicked Maximize, and began to appreciate it quietly.