After the villain's passive sabotage

For the next few months, TOP has been busy recording a new album.In addition, the transaction of Cheng Yu injecting 2000 million into Tianguang Entertainment in the name of AYU Jewelry in exchange for 45% of the shares was also spread in the industry.

Because of the popularity of "Starlight Love" overseas, South Korea, Neon and Europe have a burst of Chinese fever.Many people in the industry are jealous of this, and they have approached Cheng Yu one after another, hoping to sell overseas copyrights through Cheng Yu's channel.

Cheng Yu originally didn't intend to meddle in other people's business.But now he has invested in Tianguang Entertainment, and Cheng Tianguang just happens to have the willingness to transform into film and television.If Tianguang Entertainment can spread this way, it can increase a lot of voice in the investment of film and television dramas and the participation of Cypriots in the group in the future.

But for the sake of word-of-mouth of domestic TV series, Cheng Yu didn't want any crooked TV series to be released overseas.Especially those scum dramas that use the banner of urban idol dramas, regardless of makeup, hair, or styling, are particularly speechless, and they cannot be released outside.

Cheng Yu didn't want the fashion atmosphere he worked so hard to create to be ruined by these trash dramas.

Therefore, in terms of selecting film sources, Cheng Yu is more inclined to those costume dramas with large productions, exquisite plots, and rigorous and exquisite service.Whether it is a historical drama, a palace drama, a drama or a martial arts drama, as long as the ratings reach more than 10% and have passed the test of the market, they can be released first.

For a long time, domestic film and television dramas have not done a perfect job in terms of cultural output.Many literary and artistic filmmakers always want to send their views and ideas overseas, especially in Europe and the United States, but because of cultural barriers or other reasons, they have been unable to export them.

Cheng Yu didn't think about too complicated aspects.He considers himself a businessman, and the starting point of a businessman's work is of course profit.So Cheng Yu is reviewing the source of the film, and he doesn't look at any mysterious and complicated things such as the theme of the film and television drama. He just looks at the ratings and sees whether the audience buys it or not.As long as the audience is willing to buy it and the service is exquisite, it can be included in the scope of inclusion.

In the end, it was unintentional, but all the film and television dramas distributed through Cheng Yu's distribution channels have good ratings and responses abroad.Many foreign audiences are accustomed to watching domestic film and television dramas, and unexpectedly there is a wave of Chinese antiquity.Even cheongsam, Hanfu, hairpins, jade bracelets and other costume jewelry are selling very well.

AYU jewelry also joined forces with the cultural and creative team to launch a series of "Han and Tang charm" cultural and creative jewelry, which is directly sold overseas in conjunction with the promotion of film and television dramas.The response was also good.

And taking advantage of the popularity of the new album of the TOP group, Cheng Yu teamed up with Tianguang Entertainment and the director team of "Starlight Love" to directly release the second part of "Starlight Love" "Aurora Love".

Although it is under the banner of "Love in Starlight 2", in fact, "Love in Aurora" has nothing to do with "Love in Starlight" in terms of plot.Even the male and female protagonists did not invite Chen Youxiang and Feng Yiyi because they had to consider the production cost, including the reason to praise their own family members.On the contrary, several supporting roles have continued to use the supporting roles of "Starlight Love", but they also use the banner of the original cast to continue the classic.

As for Fuhuadao's sponsorship, Cheng Yu didn't need to speak up in person this time.Several major international brands that had previously participated in advertising placement in "Starlight Love" came to the door one after another.There are many other big international brands that Cheng Yu didn't find before, but who are jealous of the promotional effect of "Starlight Love" and want to share a piece of the pie, have also heard the news.

With more choices, Cheng Yu's standards became more critical.All brands are required to provide clothing that is super-seasonal or a classic selected by Cheng Yu himself. They are also required to issue invitation letters after the production crew is finished, recommending leading actors to participate in major fashion weeks... In short, there are all sorts of miscellaneous requirements. Mentioned a lot.Still refused to sign a competition agreement.

It is also the first time for major brands to see such a difficult Party B.In addition to the headache, they also expressed their postures.The original crew of "Aurora Love" also raised their posture.Everyone knows that Xiao Cheng has always been arrogant, but he never expected Cheng Yu to be so arrogant.A person who is Party B is so picky that Party A can't help but make Party A hold his nose and give in. This is simply a milestone for Party B!

But thinking about it carefully, this is also expected.After all, in this world, those who have capital and ability always have arrogant capital.

As for the fashion consultant, Cheng Yu still invited Tang Ning and her team to help guide the crew.In fact, in Tang Ning's opinion, Cheng Yu's own fashion taste and aesthetic vision far surpassed his colleagues in the industry.Of course, this is something that the global fashion industry has reached a consensus on.It's a pity that Cheng Yu himself is too busy with work, and he doesn't have time to shoot with the group every day.

Tang Ning is also willing to take over this job."Starlight Love" was popular overseas before, because the plot was very exciting and the service was exquisite and fashionable, many overseas viewers directly viewed this drama as a "documentary" in the fashion industry.The major brands that inserted advertisements in the play also expanded their brand reputation to varying degrees.Needless to say in terms of sales growth.Even Tang Ning, the fashion styling instructor, followed suit and gained a certain reputation in the international fashion industry. The fashion and professionalism of the Chinese version of "DEMEANOUR" has also been recognized by international colleagues.

So this time when Cheng Yu filmed "Love of Aurora", Tang Ning was more willing to devote [-]% of her energy to directing fashion styles.It is impossible for her to miss this kind of mutually beneficial and win-win opportunity.

In addition, because he wanted to support his family, Cheng Yu directly chose Ling Yi as the male lead, and the female lead was recommended by the film crew, and Ruan Qingling, the popular little flower who became popular last year with a fairy tale drama in ancient costume, was chosen.The rest of the important supporting roles are also newcomers selected by Skylight Entertainment and the film crew.As for the supporting roles of the older generation, they are a few old acquaintances who have participated in "Starlight Love".

The team has also been selected, the sponsorship has been arranged, and the start of shooting will be smoother.On the day of the launch conference, Cheng Yu also appeared as an investor——as an investor of ice hockey, his popularity was higher than that of the hero and heroine.During the reporter's question session, all the reporters swarmed towards Cheng Yu.

"Mr. Cheng, how much do you think the ratings of "Aurora Love" will reach this time?"

"Do you have the confidence to surpass "Starlight Love"?"

"Why didn't you choose Chen Youxiang and Feng Yiyi to play the male and female protagonists of "Love of Aurora". If they were all from the original cast, I believe that the ratings of "Love of Aurora" would be more stable?"

Chen Youxiang and Feng Yiyi, who also came to the press conference of Hungry's "Love in Aurora", felt a thump in their hearts.There was obviously a nervous look on his face, and he hesitated to speak when he picked up the microphone.

Cheng Yu smiled and said, "Why, don't you all want to see Ling Yi and Ruan Qingling?"

Hearing Cheng Yu's nonchalant rhetorical question, all the media reporters sitting down couldn't help but startled.The reporter who asked the question stammered and explained: "Of course not—"

"Be careful with your wording." Cheng Yu cut off the reporter's words, gloating and reminded, "Ruan Qingling's fans are not soft at all."

The reporter smiled awkwardly, and reluctantly said: "Of course we also look forward to the wonderful performances of Ms. Ruan and Ling Yi. It's just that many people think that if the original cast can be used, it will be like a continuation of the previous dream. Many movie fans All looking forward to it."

Cheng Yu looked at the incoherent reporter and raised his eyebrows.He just hates messing around in his turf.Although I don't know if the reporter took money to embarrass the actors, or deliberately provoked for KPI.Cheng Yu hated making fuss about his people.Now I have a small warning, and I hope that the next reporter's questions will be more honest.

"In "Starlight Love", Youxiang and Yiyi have given the most exciting performances. They have left very good memories for the audience. Now, they have to set off on their own to meet their new future. I have no intention of putting Two excellent actors are tied to this one IP. And for the two of them, it is a waste of their talent to play similar roles repeatedly. Here, we also look forward to a bright future for the two actors, and their future acting path It can interpret different roles on the screen and leave more screen classics to the audience.”

"At the same time, I also hope that Qing Chen, Ling Yi, and other actors who participated in the filming of "Aurora Love" can also obtain a brighter future for them through this drama."

As soon as the words fell, there was thunderous applause from the audience.The reporter who just asked the question sat down in disgrace.Chen Youxiang and Feng Yiyi looked at Cheng Yu gratefully.In fact, as soon as the industry reported that Cheng Yu was going to start the filming of "Love of Aurora", the management team of Chen Youxiang and Feng Yiyi were also debating whether to take the initiative to contact the team.

From the perspective of the career development of actors, Feng Yiyi and Chen Youxiang, who have been exposed to the big screen of movies after the big hit of "Starlight Love", should not go back and play the hero and heroine of idol dramas.This is not in line with their current status.But the two teams were afraid of offending Cheng Yu.I am even more afraid of facing public opinion and criticism from the outside world after refusing.

After all, in the eyes of everyone, Chen Youxiang and Feng Yiyi became popular because of the drama "Starlight Love".And under Cheng Yu's strong push, it became popular overseas.If they now reject the crew of "Aurora Love" for their own future, will the audience and movie fans feel that they are ungrateful?The most important thing is, will Cheng Yu be unhappy?

Fortunately, before they struggled for a long time, the director called. He didn't mention the two of them going back to play the leading roles, but just begged the two of them to take some time to come to the crew and shoot a few easter eggs in their spare time.It can be regarded as adding a surprise to the new drama.

This proactive invitation immediately made Chen Youxiang and Feng Yiyi's two teams heave a sigh of relief.Hurry up and agree.And offered to cooperate with the various promotions of "Aurora Love".Including this launch conference, the two of them also took the initiative to come here.

Now it seems that this initiative is indeed a happy one.What is even more gratifying is that Cheng Yu is still willing to treat them as his own, and protect them like he did in the promotion of "Starlight Love",

In fact, it is really good to have a boss like Cheng Yu in charge and protection, in a complex environment like the entertainment industry.