"Mimi, do you want to brush your hair?"

At two o'clock in the afternoon, Chen Yuejing picked up the cat on the sofa in Fenghe Community, Shenzhen City.This is an orange cat about one year old with its tail cut off in half.The cat's complexion is uneven, and it is a veritable 'ugly' cat.

The ugly cat was basking in the sun, and after hearing what Chen Yuejing had said, it came over affectionately.Chen Yuejing picked up a log comb, which was made of fine material and engraved with the star logo, so it was extremely lightweight.

Chen Yuejing held the comb straight, and gently combed towards the orange cat.

"Gollum—"

The orange cat made a purring sound, and then collapsed on Chen Yuejing's lap.The sun shines in, and the atmosphere in the living room is very quiet.This is Huaxing wooden comb, purchased seven months ago.Chen Yuejing and Mimi bought one each.Thinking of the experience of these seven months, Chen Yuejing still couldn't recover.

Mimi was picked up by her on the side of the road.The tense relationship between the two parties was completely eased after using the Huaxing wooden comb.Huaxing wooden combs are made of special materials. In the past six months of use, Mimi's hair is smooth and shiny, and the handle feels first-class.Chen Yuejing has completely become a loyal fan of Huaxing.Not only Huaxing wooden comb.Even the toothbrush, stabilizer, and conditioner are all prepared one each.Among them, the conditioning instrument is hard to grab, and she even made a special trip to Qingshan City...

Chen Yuejing Huaxing Family Bucket: It's so easy to use!

She was a little annoyed, because she just entered Huaxing...

Annoyed, Chen Yuejing helped the orange cat finish combing, and the orange cat reluctantly looked for food. Chen Yuejing's family was in the clothing business, and she was born in the second generation of the rich.After the orange cat left, she watched TV for a while, then took out her phone and clicked on the mint icon.

'Jiangyuan pet contest is hotly voted. '

The interface opened, and a strange advertisement popped up.

Mint Video has a large number of users and a large traffic volume.The daily opening screen advertising fee is 30W-300W, if there are special requirements, there is no cap.Chen Yuejing doesn't dislike advertisements, it's just that on weekdays, Mint's open screen advertisements are usually cosmetics or vehicles, and this is the first time she has seen a pet competition.

Chen Yuejing clicked in, and the interface jumped to the official mint of 'Xiahai Technology'.His published works: 503

The top video is titled 'Pet Activity Room', Chen Yuejing glanced at it, and lowered her gaze.Here are more than 500 weird videos...

Chen Yuejing chose 'No.5'.The video is an endless prairie filled with green grass.Even through the screen, Chen Yuejing could feel the spring above.

"Wow, woof." Mint popular music sounded, and a Border Collie jumped out.Bianmu is running endlessly, his hair is shaking and his smile is healing, he looks very sunny and handsome.Chen Yuejing was a little envious.As a pet parent, being able to bring Bianmu to the prairie, it is obvious that the dog owner loves his dog very much.

Chen Yuejing casually clicked on the comment area.

"Ahhh, is this really a virtual scene? It's amazing."

"Just finished over 300 videos. Cure!"

"Dogs already have holographic VR, but I can only play with VR glasses, and there is still no sense of holographic... I love it."

"People are not as good as dogs."

"Woooooh, the little angels are so cute."

……

Likes on the 5th: 1226 people.Vote: 312 votes.Comments: 115.

After watching it, Chen Yuejing was a little confused... Is this a virtual scene?

Ten minutes later, Chen Yuejing understood the cause and effect.This is not a real scene, but a holographic VR.It's just that such a realistic holographic scene is too exaggerated...

"Beep—" the phone's WeChat rang.This is from my best friend, who is also a pet lover and has a Pomeranian at home.

Best friend: Quiet, have you watched Mint?Pet artifact, I want to buy one for Xiaomei, let's start together.

Chen Yuejing: Look, [-] is a bit expensive...Will it be false propaganda?

It was the first time Chen Yuejing heard of 'Xiahai Technology'.

The best friend didn't reply, and directly threw out a link.

Link content——

Big Fatty White V: I have been on a business trip to Jiangyuan for the past two days, and I have nothing to do to participate in the Jiangyuan Pet Contest (Mint open-screen advertisement).Amazing, this is the best pet product ever! 【video】.

Fatty Dabai is a Weibo pet blogger who has a cat and a dog.With 300W fans, he is well-known in the pet circle. [Video] is a tutorial on how to use the pet activity room. Xia Hai's pet room is easy to operate, and the virtual background is also very fantasy.

Best friend: Big Fat Dabai is number 365, remember to vote duck.

The best friend canvasses for Big Fat Dabai.

Chen Yuejing opened No. 365.Each parent can only bring one pet to participate in the competition, and the protagonist of No. 365 is the big fat golden retriever.The virtual scene is a beach.The golden retriever is having a frisbee in its mouth and is having a great time on the beach.The golden retriever has an outstanding appearance, coupled with the amazing editing of the shit shovel officer, the whole video is smoother and more healing than other videos.

Chen Yuejing voted to save face.Because it is an audition, there is no "TOP" statistics for the contestants, and only a small video can be clicked to watch, which also prevents netizens from following suit and voting.

After Chen Yuejing finished casting, she turned her attention to the top video.

For a high-tech product like this, it would be great if Huaxing...

Chen Yuejing was a little melancholy.Since the Flying Wing, China Star has not released a new product for two months.

……

There are mint opening screen + cute pet attraction blessing.In the three hours since the opening screen video was released, the number of people in 'Xia Hai Technology' exceeded tens of millions.The pinned video comes with Jingbao link, total sales: 22 pieces.

Netizens are more interested in voting than shopping.

After a day of screening, at 452:[-] noon the next day, the top [-] will be reset and refreshed, and the remaining [-] will be deleted.This is a slightly brutal vote.According to Xia Hai's official website, the second round is [-] to [-], and the top ten will be refreshed at [-] points.Then comes the final round tomorrow night.

Netizens voted enthusiastically, at six o'clock in the afternoon.Xia Hai Technology released new rules: In order to thank the majority of netizens for their support, Xia Hai will provide a 300W prize pool.Netizens can vote for their favorite pets during the final round.At the end of the competition, the voters who won the cute pet will randomly share the 300W bonus. (requires real-name registration and withdrawal)

Conclusion: Xiahai Technology is born for innovation.

"Ah, 300 million! I want to vote!"

"The winning rate is one tenth! This is the first time I have encountered such a high award."

"I'm going to register ten mints, one for each mint vote."

"Upstairs is witty. But Mint requires real-name registration. Do you have such an ID card?"

……

Netizens erupted instantly.No matter how small a mosquito is, it is still meat.They can retweet 100 'buy a lot' for [-] cents red envelopes.Not to mention this random winning game full of surprises.

Isn't it just moving your fingers?voted!

Not only vote for yourself, but also mobilize relatives and friends.There are still five hours before the final round. In order to increase the winning rate, everyone studied fifty videos.For a time, the enthusiasm of netizens reached its peak.

……

"Manager Zhou, the click-through rate of Xiahai Technology is 75%, which is a new high for open-screen advertisements." Just as the netizens were in high spirits, the technicians in the technical room of Mint Headquarters were a little surprised.

Manager Zhou's name is Zhou Haisheng, the manager of Mint's marketing department, and is mainly responsible for business solicitation and advertising.Five days ago, a company named 'Xia Hai' contacted to launch a rolling advertisement for two days.Xia Hai bid 150W/day, the project is novel and there is less competition recently, Mint agrees. 'Bonus Random' is a mint first try.

Zhou Haisheng is not optimistic about the 'random bonus' project.Unexpectedly, on the first day, the click rate increased by 27%.

Mint has a total of ten rolling videos throughout the day.These are big names like DM and Baoyue.The click-through rate of netizens is between 20% and 50%, and many of them are caused by hand slippage.Although Xiahai Technology is novel, it is unknown. Mint once estimated that its click-through rate of 40% would be as high as the sky.

Unexpectedly, not only has it reached 40%, but it has also reached many new highs...

"Xia Hai clicked 95% of the times repeatedly, and there were many three clicks and four clicks." The technician continued to monitor.The so-called 'three dots' and 'four dots' were clicked into the search/follower list by netizens after they closed Xia Hai's interface.

"How many visitors are there now?" Zhou Haisheng looked at the data sheet.

"Thirty-two million." The technician answered hurriedly.That's minus the repeated clicks, real users.

"Continue to supervise." Zhou Haisheng turned around.Mint is the largest small video software in China. After three years of development, the advertising revenue has reached the bottleneck.If the 'Participation + Interaction + Red Envelope' model is feasible, this will be a major direction for Mint's reform.

At ten o'clock in the evening, Xia Hai Technology updated Weibo.

Xia Hai Technology: #分分300万# In order to thank the majority of netizens for their support, Xia Hai will give out a bonus of 300 million... Come and share the bonus. 【Mint Link】【Recommend】

……

Xia Hai Weibo forwarding volume: 12.Comments: 27.Likes: 31.Ranked second in the hot search, there is a blue word [Recommend] behind it.Obviously, this is the hot search for buying.

"Divide 300 million yuan? What kind of activity?"

"The pet contest...it looks like fun."

"Wooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooow

……

There is some overlap between Mint users and Weibo users.But in essence, the two are different circles.Now that 'Mint' has cross-frequency to Weibo, Weibo netizens are a little surprised.Accidents are accidents, but as long as you move your fingers, you may get a random prize... All the netizens were entangled, and then they paid close attention to Xia Hai's Weibo account + Mint account.

After the bonus 'drainage', at noon the next day, the fans of 'Xiahai Mint' surged to 7000W+.

Xia Hai went from zero fans to 7000W big V in just two days.

At twelve noon, Xia Hai Mint reset again.This time the TOP10 is released, and there is a voting bar chart below it, so netizens can see their progress at a glance.

Pet voting is very popular. After two days of warm-up, all ten pets have their own fans.Although there are some parents canvassing for votes, there are many netizens participating + the contestants are ordinary people, and canvassing can't get many votes.

Comprehensive analysis, the whole game is very fair and just.

The final pets all have a certain cuteness.Even if some netizens voted for the prize pool, they couldn't help but pay attention to such a cute pet...

Just at the time of the turmoil, at three o'clock in the afternoon, a discordant voice came.

Cape Entertainment: [Xia Hai Technology, a poor imitator]

Content: In the past two days, the screen was swiped by 'Xiahai Technology'. After reading what happened, Haijiao was amused.Let’s take a look at Xia Hai’s background first: a factory in a mountain village, with no name, producing high-tech products with high prices... Is this model familiar?right!It's Huaxing!Xia Hai Technology imitated Huaxing from the beginning to the end.Even the hot search for purchases is exactly the same.

Let's take a look at Xia Hai's legal profile: 52 years old, started from betel nut.There is little personal information... From a little analysis, this is a successful Shenzhen market businessman.When it comes to Shenzhen City, we have to mention the 'cottage culture' that has prevailed in recent years. (Desire to Survive in the Cape: Not to provoke war, but to express the talent of doing business in Shenzhen)

……

According to the above, Xia Hai Technology is imitating Huaxing's success, and it is a poor imitator.

When Huaxing is in crisis, this media strongly condemns Xia Hai's way of rubbing popularity.

After less than half a year of development, Haijiao Entertainment fans have reached 9000W+, and it is one of the more famous entertainment big Vs.

After its release, the number of clicks broke through thousands in an instant.

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