Are there still straight people in the fashion circle?

From Mi Hao's point of view, Ni Meng's exhausted expression was not only due to the pressure brought about by the need for funds, but also due to the embarrassment that could not be wiped away.After all, after preparing for so long and failing to reach a consensus, Mr. Zhao's refusal to support the funding is actually a secondary issue.The main point is her, a senior media person and deputy editor-in-chief of "Pioneer", a second- and third-rate starlet in the circle and her manager who shouted "Sister Ni, take care of me" when they met, and Zhao Zongyao once said it himself A "very optimistic" person... until now, he can't even get money from him.

This "unsure" was not said in private, but in front of all the middle-level people at the meeting.

As soon as the seeds germinate in his own field, the head of the household expresses his unwillingness to water and fertilize, so let everything go as it pleases and let it perish on its own.

Ni Meng, who was about to flex her muscles, was sitting on the ridge of the field, feeling anxious, but when she got up, she looked around in a daze.

Although it does not mean that there is no chance to continue watering and fertilizing.After all, there is no unparalleled road. With Cheng Qianrui and her contacts, advertisers can find them and sponsors can be recruited by themselves. However, in the current situation of poor leadership, there are indeed some problems that cannot be solved directly.

Moreover, Zhao Zongyao's words at the regular meeting were too real, and he understatedly attributed all the results of overtime work in the past few months to ""Pioneer"'s original reputation".The editors under Ni Meng were unhappy. They were all young people in their 20s. After finally making some achievements, they were randomly erased by the big boss.At that time, Ni Meng didn't say anything on the face, and she was more speechless than others in her heart. In this way, she had to spend a lot of effort just to go back and comfort people.

Mi Hao poured a cup of coffee for Ni Meng, who had a bad complexion, and sat on the sofa to listen to her conversation with Cheng Ganrui.After listening for a while, he found that the situation was quite different from what he had imagined. For example, he always believed that Mr. Zhao's lack of cooperation was partly due to his dislike of Cheng Ganrui... But it turned out that Mr. Zhao was not so emotional. Not a movie.All in all, most of the problem of uncertain funds is due to Zhao Zongyao's personal mentality tends to be conservative.His way of thinking is not to take any risk of affecting the magazine itself, so as not to hinder his long-term tenure as general manager.

Comparing his heart with his heart, Mi Hao can still understand the other party's thoughts.First of all, no matter how you look at it, "Pioneer" will definitely not fail in three to five years.Moreover, at Mr. Zhao's age, in the past three to five years, he can make money, get sponsors, and hang around to prepare for retirement. There is really no need to arrange new projects with too much noise.Secondly, the ultimate goal of this "new project" is to weaken the meaning of "magazine" and turn "Pioneer" into a multi-functional online platform. The ultimate goal is to become a professional machine integrating publicity and marketing.So after Ni Meng reported that her self-media project was going to gradually replace the paper media, and even shifted some hard and soft articles to online, Zhao Zongyao’s incomprehension quickly turned into disapproval, and Cheng Qianrui basically did not play any negative role. effect.Furthermore, under the ever-decreasing advertising revenue, Zhao Zongyao, who originally had some minor financial problems, did not dare to invest funds in self-media projects prematurely.In other words, if Ni Meng can survive this period of time and let the other party see that self-media has an irreplaceable effect like the magazine itself, then Zhao Zongyao is definitely not a person who does not make money.

So here comes the question, how Cheng Ganrui and Ni Meng survived this time.

Operation and maintenance requires money, publicity requires money, marketing requires money...the prerequisite for any project to be successful is sufficient funds.Those who travel hundreds of miles are half to ninety, and many people's entrepreneurship and innovation fall on the last stretch of the road, although the 90 meters ahead of them are not wrong from the perspective of bystanders.But if you are result-oriented, failure is failure.

It is meaningless to tell a loser how many steps he took before were correct, successful, and without problems.

Ni Meng didn't want to fail, and neither did Cheng Ganrui. As an information carrier, "paper" will never disappear; while "paper media" exists as an information carrier, but there is always a need to worry about its profit and revenue decline, and eventually face the cruel situation of being eliminated by history.They all hope that "Pioneer" will always maintain a high-level operating state, instead of reflecting the company's value through the comparison of "picking the taller among the dwarfs" when the entire industry is in decline, because the results of the comparison are insignificant. economic meaning.

"It doesn't matter, there is still a chance." Cheng Qianrui smiled: "It seems that the general direction of our efforts is correct. Whether it is in terms of resources, attention, search performance or user participation, the initial effect of the program you want to achieve has already been achieved. Both I and Mr. Zhao have seen it with their own eyes. The following is how to make more investors pay attention to this project, and transform the idea of ​​considering investment into actual investment, so that Mr. Zhao can change his view. "

Ni Meng nodded, opened the notebook in front of her, and said, "Before, I was thinking about attracting some celebrity artists and sponsors in combination with monthly charity actions. But there is a problem. The essence of our program is an advertisement, and we can't always use it like this way."

Cheng Qianrui thought for a moment, and said: "Charity activities must be maintained for a long time, there is no doubt about it. But you are right, the essence is advertising, publicity and marketing, and the priority is how to increase attention. ... But Mr. Zhao has something to say, relying on the reputation of "Pioneer". Before the self-media does not rise, we have to think about how to use these seven letters to help it shine."

Ni Meng suddenly said: "How about next month, I will ask the editors to squeeze out a smaller advertisement column and put the promotional content of the self-media into it. Whatever content the program brings, I will put a small strip in that position, It’s better to cooperate with artists. This is equivalent to investing in the content of self-media, and we will also have some feedback in magazines, which is a steady profit from the advertiser’s point of view.”

Cheng Qianrui responded, and said with a smile: "I think it's okay. "Pioneer" is the predecessor, and the exclusive story of "Pioneer" is the younger generation. It must be supported to make it develop slowly. During this period, I will find a way to get some other sponsorship, Or see if there are any activities for it to participate in."

"Well, I see." Ni Meng chatted with Cheng Qianrui for a while, and his thinking gradually became active.After recording her initial thoughts in her notebook, she said with a smile: "By the way, the deputy editor of the American edition of "Pioneer" is going to participate in an event at Central Arts in July. Story' get a collaboration."

Cheng Ganrui nodded slightly: "Okay, thank you for your hard work."