reborn in america

"Jurassic Park", as a novel that the editor-in-chief was optimistic about and signed the contract with himself, undoubtedly attracted the attention of all Harper Collins editors.

The release of a book is not just calibration, typesetting, printing, and then sending it to bookstores in various cities, or at most a few posters. It has many rules, which can also be called gameplay.

A good marketing method can often change the final fate of a book. Even if it is a rubbish book that hits the street, as long as you are willing to throw money and work hard on marketing, you can also become a bestseller.

But publishers are not charities. Like businessmen in other industries, they only care about one point-whether they can make money.For a book, whether it needs to be invested in marketing, how to market it, and how much it costs are all very particular. In order not to waste marketing costs, professional evaluation is required.

Therefore, for this novel that Cromwell Harris editors are optimistic about, they naturally have to conduct a professional evaluation before the novel is released to determine the direction and scale of marketing.

"Jurassic Park" is a science fiction novel, which is considered a popular subject in American fiction novels, so there is no obstacle whether the book sells well or not in terms of subject matter.

Then there is the content. Since this is a fictional science fiction novel, most of the evaluation editors have been engaged in the distribution of this type of novel, so there is no problem in terms of authority. After reading by all the evaluation editors, the favorable rate reaches Amazing one hundred percent.

It can be said that this is a collection of sci-fi elements, but the threshold is so low that elementary and middle schools can understand and accept it. At the same time, the plot is tense and exciting.

In the end, the evaluation team gave an evaluation from a bestseller to a super bestseller. It is estimated that the sales volume will eventually reach 100 to [-] million. There is no doubt that this is an excellent project that Harper Collins cannot miss in the near future.

Since more than one month is less than two months, it is the biggest sales season in North America-Christmas.So Jurassic Park was at the top of the release sequence, with calibration, illustrations, covers, etc. all done by the best team in the company.Finally, before Thanksgiving, the first batch of 50 books was sent to bookstores in several major cities across the United States, waiting for the market test. At the same time, [-] novels have been urgently printed in the printing factory.

Of course, for the editors of Harper Collins, the release battle of "Jurassic Park" has just begun. After all, to win a battle that must be won, the first shot must be full of cheers no matter what. .

In order to achieve this goal, they first contacted some book critics who often cooperate with each newspaper and magazine, and published novel reviews in several major newspapers to cause the first wave of public opinion offensive; at the same time, under their operation, this This new book, which has just been released, is on the New York Times' new book recommendation list.

As the most authoritative ranking list in the United States, although the new book recommendation list is just a small list placed on the edge, it is also extremely useful for a new book.In addition, because of the cooperative relationship, I greeted several big bookstores, posted their well-designed "Jurassic Park" Tyrannosaurus Rex roaring posters in major bookstores, and put the book in the bookstores to attract the most attention place, a one-week trial promotion.

Then it is waiting for the sales results of the first week before proceeding to the next step.As an unknown newcomer, you will always be one step slower than well-known writers at the beginning, but the quality of the book often determines the final result.

For example, the weekly sales champion on Thanksgiving Day belongs to Alexandra Ripley. Her new book "Scarlett" is the sequel to the most famous American movie and novel "Gone with the Wind" or "Gone with the Wind". , since she was listed on the list, she has won the sales champion for one and a half months in a row, and the sales volume far exceeds that of the second book. Judging by this trend, her road to success is still long.

Although this novel named Scarlett has a very poor reputation among critics.The author of another well-known sequel, "Bryde's Man", rated this novel as "ful823-", and said that reading this novel was a disaster for him.

Of course, these bad reviews did not have a big impact on the sales of the novel. She still held her head up and crushed the novels behind her with sales. In the sales list, there is a new novel called "Jurassic Park", which ranks eighth with sales of more than 4 copies.

Although compared with other works, this result is not so amazing, but considering the release time of this novel and his new author, it was able to appear in the New York Times, USA Today, Publishing multiple sales rankings such as weekly magazines is enough to illustrate the potential of this book, not to mention that in all the book reviews about this book, it has received zero negative reviews, which makes people full of interest in his subsequent sales. .

As the publisher of the book "Jurassic Park", Harper Collins is naturally satisfied with this result. Although they judged that this book has super best-selling potential, they never expected to reach the sky in one step. Over the mountain peak.You must know that Scarlett’s novel broke the million mark in less than two months after it was released. Two million is within reach, and three to four million is not a big problem. It’s a super bestseller, although after two months, it’s fading away. , but judging by the energy of the fledgling little dinosaur in "Jurassic Park", it still can't shake her top position for the time being.

However, although there is no extravagant hope of defeating the Scarlett Demon King at the moment.But the Christmas sales season is about to kick off, and Harper Collins, who is determined to feast on this feast, will naturally not let go of any opportunity. Therefore, after Thanksgiving, he called the author of the novel, Adam Baker. phone and invite him to a book campaign.

……

Pulling the time forward, after winning the game against the Chrysler team, the season ended, and the Blood Lions undoubtedly won the playoffs with a record of victory, but before Thanksgiving, the school The team also has a game—seniornight, an intramural football game, which is regarded as gratitude to the senior senior players for their contributions to the team, and there is also a sensational activity after the game.

On the same day, after lunch, Adam received the note that Carol put in his schoolbag. Looking at the message written by Carol on it, Adam frowned slightly.

However, he didn't struggle for too long, because he still has another thing to do. He considered this matter for a long time, and finally made a decision. Although it is not perfect, it is the most suitable for now. chosen.