become famous

On the second day after the screening, Zuo Ran and He Xiuyi continued to rush to promote the show, this time in Guangzhou.Because Guangzhou, Guangdong is Wu Xiang's hometown, Zuo Ran "abandoned" Su Yang and brought Wu Xiang into Guangdong instead.The three were interviewed by the local media, and then went to the theater to participate in the public screening.People from Star Media announced at the event that the box office on the first day exceeded 2 million, collected feedback from the audience, answered questions from the audience, and presented ten A[-] signed posters of three people on the spot.

He Xiuyi also discovered that Wu Xiang was indeed very popular.Since playing the role of "Frozen Thousand Mountains" at the beginning of the year, it has blossomed like sesame seeds, and the popularity of each section is getting higher and higher. Now the popularity has far surpassed that of Gou Fugui.

After catching a moment, He Xiuyi grabbed Wu Xiang, struggled for a while, and finally asked bluntly: "Gou Fugui... Didn't do anything wrong?" This is what Gou Fugui asked He Xiuyi to ask Wu Xiang. finish homework".Gou Fugui said that he obviously felt alienated from Wu Xiang.Wu Xiang is always busy and always has something to do.In the past, he clearly talked about various things every day, but recently there is no more. Gou Fugui doesn't know what Wu Xiang is doing... Even important changes, the other party doesn't talk about them anymore.If he took the initiative to contact Wu Xiang, Wu Xiang would not refuse, but he was obviously absent-minded.He suspected that he had offended his old friend somewhere, so he asked the good old man He Xiuyi to ask Wu Xiang about it.

Hearing this, Wu Xiang looked very puzzled and was at a loss: "Wealth? You didn't do anything wrong."

"Oh..." He Xiuyi thought: "Homework" is done - Gou Fugui told himself not to talk about anything else.

"Why do you ask? Because we are not conjoined twins now?" Wu Xiang smiled, "I'm just too busy, I don't think I have time like before."

"Yeah." He Xiuyi said, "Wu Xiang, six years of friendship is not easy, so cherish it." That's all I can say.

"I know, don't worry."

……

On the third day, the main creator of the crew went to Wuhan.The fourth day is Changsha, and the fifth day is Shenyang.He Xiuyi was so tired that he often fell asleep leaning against Zuo Ran on the plane.Zuo Ran always raised his arms to prevent He Xiuyi from sliding down.Sometimes He Xiuyi would sigh with emotion "Zuo Ran, your physical strength is really good", and Zuo Ran would tease He Xiuyi in a low voice after hearing this: "I will let you try the limit of my physical strength in the future."

Fortunately, after the five days before the screening ended, He Xiuyi didn't have to run around anymore.On the contrary, Zuo Ran participated in several interviews.In the past, Zuo Ran almost never participated in interviews.He Xiuyi understood very well that it was all for "Wanli Longsha", or it could be said, for himself.

In one of the most famous interviews, the host asked Zuo Ran about his future development.

Zuo Ran's voice was very calm: "Screenwriter, director. Compared with telling stories for others, I prefer to tell stories for myself, that is to say, to play the characters in my mind."

"Then will you play the leading role again?"

"Yes." Zuo Ran replied, "However, he will only star in certain movies."

"What do you mean?"

"That is, there must be a suitable and wonderful script, and a suitable actor in the opposite role, so that I feel... I will be very happy when acting, at least happier than this time, or the same." In fact, this means that as a screenwriter and director, you may He will write books and make movies for other actors, but as an actor, he no longer wants to make any movies with anyone other than He Xiuyi.

……

Under the hard-working publicity, the box office of "Wanli Longsha" continued to explode, and the screening rate remained high.Under the reputation of "it's a pity not to watch", everyone wants to watch it. The creation is in place", "the country, the world, family, friendship and love are all reflected", "people set up the body, Qi Jianfei, Yin Changdong, Zhang Feng, Zhang Ju, Liu Ju, Keel, Yang Piaopiao...the characters all have joy, anger, sorrow and joy" in "Wanli Longsha" "How is it.

Zuo Ran and He Xiuyi thought that the popularity of "Wanli Longsha" could last at least two weeks.

They never expected that just a few days later, "Red Envelope Rain", which was released on the Friday after New Year's Day, would counterattack "Wanli Longsha"!

"Red Envelope Rain" is a new work by a veteran comedy director. The box office of "Red Envelope Rain" surpassed "Wanli Longsha" on the second day of its release, becoming the single-day sales champion. Much lower. In the past 10 days, the total box office of "Wanli Longsha" has reached nearly 10 billion, while "Red Envelope Rain" has surpassed "Wanli Longsha" in just five days, and successfully reached the top. past.

The media is full of voices of "counterattack".On the surface, "Red Envelope Rain" had little splashes before it was released, but after it was released, it achieved a counterattack through "word of mouth". The media also said that the audience likes comedies-"Wanli Longsha" has a sad tone, while "Red Envelope Rain" is full of joy, which is in line with modern times. The demands of urban people to relieve stress.

He Xiuyi tried to comfort Zuo Ran: "Maybe...the audience really like comedies..."

Zuo Ran pressed her thin lips tightly: "Impossible."

"Is it possible...?"

"impossible."

"Hey?"

Zuo Ran said: ""Red Envelope Rain" scored 5 points on Douban, which is only better than 10% of comedies. Mtime.com only scored 4.5 points, and IMDB has the highest score of 5.5 points...It was released for five days, and the box office is close to 10 billion. Is it possible? "

"do not know……"

"Xiu Yi, as for me, the people in the QQ and WeChat groups of elementary school, middle school, and university classmates have basically all watched "Wanli Longsha", but no one discusses "Red Envelope Rain"-it has nothing to do with me, not because it was given to me. Face. Did you know that when you are in Beijing or Shanghai, if you have seen something, even no one around you has seen it, let alone second-tier, third-tier, or fourth-tier cities, because new things are almost always pushed from the first to the second. In third- and fourth-tier cities. Movies, TV, games, software, apps...it’s that simple to know if something is really hot.”

"what?"

"I don't think that a product with a bad reputation...can make a lot of money. Consumers are not fools, and "gimmicks" can be successful for a while. However, the competition is so fierce, and in the end quality speaks for itself."

"Then, what's the matter?"

"do not know."

Zuo Ran frowned: "Fang Chengzi Culture, the producer of "Red Envelope Rain", belongs to the same Chengzi Group as that Chengzi International Cinema. It is said that Chengzi International Cinema...at midnight, regardless of the location, all the venues are full."

He Xiuyi asked: "False box office?" First create a fake box office, create a prosperous scene, use "prosperity" publicity to attract people to watch movies, and then increase the rate of film screenings. This method has been used before.

"It's hard to say, let's see."

That night, people from Star Media found that after 10 pm, when the box office growth rate of many films slowed down, "Red Envelope Rain" unexpectedly rose sharply, becoming the most popular time of the day.During the day, the box office of "Red Envelope Rain" is lower than that of "Wanli Longsha", but in the middle of the night, it seems that everyone rushed to watch "Red Envelope Rain"...

Zuo Ran tried to book midnight tickets at Orange International Cinema, but he couldn’t do it no matter what—the website of Orange International Cinema showed that all the movie tickets at 10:11, 12:1, 2:[-], [-]:[-], and [-]:[-] in the middle of the night were sold out , but during the day...but it's easy to order.

Zuo Ran asked a friend to buy a night ticket for another movie, and then "flowed" to the "Red Envelope Rain" screening hall.Immediately after he opened the door, he sent a text message: [It's empty, hee hee hee. 】

He Xiuyi asked: "Ghost...ghost field?"

"Ah."

He Xiuyi let out a long sigh.

"Ghost theater", a common method of box office injection, is to buy movie tickets at the morning or evening show at your own expense, and then sell them to the audience at a low price or even give away tickets, creating the illusion of high box office.Some theaters, such as Chengzi, have a little bit of "honesty". Other theaters, even in the same screening hall, line up a show for half an hour, and there is no end to it.

People from Star Media also discovered that: Orange International Studios has a very low schedule for "Red Envelope Rain" during the prime time period. However, the location is generally not very good. Downtown movie theaters that rank movies in primetime are even higher!Orange Cinema, with the scale of one-fifth of the number of theaters in the largest cinema in China, produced almost the same high box office for "Red Envelope Rain" as the latter.

Then, Star Media dug out that Orange Culture, as the publisher of "Red Envelope Rain", put all their eggs in one basket and released "Red Envelope Rain" with a guaranteed price of 15 billion.According to the contract, if the total box office of "Red Envelope Rain" is less than 10 billion, Orange Culture will pay the investor 5 million without compensation; if it is between 10 billion and 15 billion, Orange Culture will collect 20% of the net income; Culture charges 15%.

Therefore, in order to collect the 50% without compensating 5 million yuan, Chengzi Group made fakes, and "Wanli Longsha" was affected.Anyway, the current box office share, the film studio only gets about 40%, and the rest is in the hands of the theaters.Even if Cheng Zi made a fake box office of 5 million, it only needs to pay 2 million, which is much more appropriate than the guarantee contract that "if the total box office of "Red Envelope Rain" is less than 10 billion, Orange Culture will pay the investor 5 million without compensation" up.

"I hate it..." He Xiuyi said, "They just want to gain fame and fortune by crooked ways...not make good movies..." He put his arm around Zuo Ran's waist, "Fortunately, I signed with our studio, otherwise I might also be caught in a capital vortex. "

Zuo Ran pinched He Xiuyi's cheek: "Our studio?"

"Uh……"

"'We' just make a good movie, that's all. Xiu Yi, I will never let you get dirt on your body."

"Zuo Ran—"

"You're always clean and pretty, okay?"

"..." He Xiuyi didn't speak, and kissed Zuo Ran's lips.With his heart beating, he tried to hook the tip of the other's tongue, but failed, again, Zuo Ran licked his mouth all over again.He's seriously considering tongue tie surgery to lengthen that broken tongue.

After the kiss was over, He Xiuyi panted, "Zuo Ran, I'm really afraid that I'm not good enough..."

"Hush."Zuo Ran interrupted He Xiuyi, "You are my pride."

"..."

Soon, the box office of "Red Envelope Rain" was exposed, and everyone laughed at it. Orange International Studios finally didn't dare to do it anymore. The box office growth of "Red Envelope Rain" was very slow.

Correspondingly, "Wanli Longsha" continued to be popular and was not affected by the temporary reduction in film schedule.Those who want to watch will always find ways to watch it, and until a long time later, the attendance rate of the theater is still very high.

After hearing that "Wanli Longsha" was overwhelmed by the fake box office of "Red Envelope Rain", some outraged netizens went to the second and third screenings. The long-tail effect of "Wanli Longsha" is very obvious.

In the end, after the New Year's Day war, the total box office figure of "Red Envelope Rain" was fixed at 9.98 million, which was less than one billion. Orange Group lost the guaranteed bet and lost 5 million yuan.

And it was Zuo Ran's "Wanli Longsha" that really exceeded the box office of 15 billion, which even exceeded 20 billion.

The crew decided to hold a celebration dinner.