become famous

Once back in Beijing, the company's agent recommended an advertisement to He Xiuyi.

Zuo Ran's studio doesn't force He Xiuyi to do anything, they just "recommend", sometimes He Xiuyi feels tired for his manager.

"Xiuyi," manager Wu Shunzhi said to He Xiuyi, "this is a public service advertisement." Wu Shunzhi's name determined the status of the company.Go with it, go with it, everything goes with it.

He Xiuyi asked, "What public service announcement?"

"That's right." Wu Shunzhi explained, "This public service advertisement aims to call on the audience to break gender stereotypes. The client is a public welfare organization, and they want to oppose the tradition of 'boys should do what' and 'girls should do what' I plan to launch a series of advertisements because of the concept. Should the purpose of the advertisement be regarded as 'human freedom'?"

He Xiuyi nodded: "Continue."

Wu Shunzhi spoke again: "The advertisements are all print advertisements, and they will be placed on the Internet, in magazines, outdoors, etc. Specifically, they are Weibo screen advertisements, Beijing and Shanghai subway station promotions, and several magazine advertisements."

He Xiuyi was very surprised: "Why are you so rich?" Weibo's opening screen advertisements are extremely effective, but they are also extremely expensive.

Wu Shunzhi replied: "The sponsors are rich. Moreover, because it is a public service advertisement, some media will give discounts. They also need to earn some fame."

"No newspaper?"

"No. The printing quality of the newspaper is not good, and it looks low. Besides, the audience is not young people, but middle-aged and elderly people, which does not meet the goals of public service advertisements."

He Xiuyi nodded, expressing his understanding.

Wu Shunzhiyou continued: "Because the purpose is to call on the audience to break gender stereotypes...the content of the advertisement is all 'gender swap', that is to say, in the advertisement, men will do what women in the traditional audience should do. Women I will do what men in the traditional audience should do. Female stars want to play football and basketball, while male stars want to play the pipa, guzheng, and dance classical dances...it’s okay.”

He Xiuyi said: "Well, it's quite interesting." Human freedom?This topic is huge.From ancient times to the present, human beings seem to give everything for "freedom".

"In addition, there are two commercials that ordinary people participate in. The reporter will interview some college girls, ask them how girls should sit, walk, and run, and record what they think of 'girls'. Then, I interviewed a few kindergarten girls and asked them what girls should do. They must be very lively. However, the reporter told the audience through the camera that this kind of gender stereotyping is given by society and does not have to be accepted. Another content is similar, It's for boys."

"Yes, Not Bad."

Wu Shunzhi looked at the list on his mobile phone: "Many celebrities have participated, such as Su Bing, Tang Bing, Dou Sha Bing, Cong You Bing. The client side hopes that we can also join. First, because of your popularity recently, The second is because it is suitable at the conceptual level. You starred in "Family". "Family" is calling for breaking the shackles that society imposes on individuals, which is very consistent with your image. The third is that it is suitable at the technical level—in "Forked Road", You play two roles, the experiences and personalities of the two characters are completely different, and you also have a reputation of being able to hold anything - it’s natural to be able to reverse roles.”

After some persuasion, Wu Shunzhi gave his concluding statement: "In short, although there is no income, it will be good for reputation. Many celebrities will participate in the event, and they will definitely pay attention to it. And the advertisements are placed in the media all well, The exposure of the ad will definitely be very large. Besides, just a print ad can be shot in a shed for a day, so there is no delay. If you refuse, it will appear mercenary and don’t really care about social issues. You just became popular now , the foundation is not yet stable, so don’t expose the news about playing big names.” "Forked Road" has just finished broadcasting for a few months, and "Wanli Longsha" has not yet been released, and fans will stop chasing it if they say they don’t.

"Okay." He Xiuyi didn't want to refuse at first. "Calling on the audience to break gender stereotypes" is indeed a point worthy of attention.He Xiuyi himself is gay, and often does not take the usual route, such as entering the entertainment industry, or quitting the entertainment industry, so he also hopes that human beings can gain more freedom.

Wu Shunzhi said: "That's good, that's good, I'll contact the client."

He Xiuyi said: "I'm sorry to trouble you."

On the same day, the person in charge of the client added He Xiuyi on WeChat.

However, she was very strange and asked He Xiuyi, "What does ID mean?"

"..." He Xiuyi said, "It's not interesting."

Every time he added someone to WeChat, He Xiuyi had to scan the QR code or be scanned by someone, or a business card would be sent by a middleman, and his ID was never mentioned.His ID is "yiyidahaoren", almost no one can crack it.He only told Zuo Ran that "yiyidahaoren" is the full pinyin of "Yiyi Dahaoren".At that time, his mother was ill, so he registered a WeChat account in order to contact the doctor. He didn't think about it at all, and he didn't expect that WeChat would become so popular one day.Later, the number of friends on WeChat became more and more, and it was not convenient to change the number. In addition, on the day of joining the "Family" crew, everyone suddenly pulled him into the group, and it was too late, so I kept using it. I thought that the ID is not obvious anyway, as long as Avoid mentioning the ID, you won't be exposed by others, who knows that you might meet him by chance and ask him.

Through WeChat, the client elaborated on the strategic purpose of the public service advertisement, target audience and other information.He Xiuyi felt pretty good after hearing this, nodded in agreement, signed a contract soon, and waited for the official entry into the studio for filming.

……

In the end, what He Xiuyi didn't expect at all was that a week later, the content of the client's advertisement changed!

The theme is still the same, and the idea is still the same, but the specific content of several advertisements has changed!

Originally, the public service advertisements were "Football", "Basketball", "Guzheng", "Classical Dance", etc., but after discussion with the client, they thought it was not impactful enough, so they changed the direction!

Absolutely eye-catching this time!

Several advertisements were all changed!

The other stars are actually not bad.And the most challenging one was left to He Xiuyi!

Together with a female star, he will compare the two to form "The Wedding Dress".That female celebrity looks very tough, and she is about to play the role of a man, wearing a men's suit, while He Xiuyi is going to play the role of a woman, wearing... a lady's wedding dress.

He Xiuyi was dumbfounded.

He also knows that customers can't trust this stuff.Every leader has to overthrow the previous leader, the direction of advertising changes day by day, and the bottom employees are also very tired.But this time... a bit outrageous!Originally, he thought that all he needed to do was play the piano!

He hesitated and said, "It seems...it seems..."

"It won't be thunder, it won't be thunder!" Kathy, the person in charge of the customer, said repeatedly, "Don't worry! Wearing a lady's wedding dress is also a very tough and coquettish style! We have the best stylist for photography Teacher, the final effect must be very harmonious and unified! Oh, it will not be the ordinary wedding dress you think, but the atmospheric type, not necessarily white, it may also be gray, or even red and green, and then match it with some Very tough shawls and accessories, as well as flirtatious makeup and hairstyle, make the perfect transition and fusion of Yin and Yang temperament. I also choose the most suitable angle for taking pictures, and I may not choose any full-body photos.”

He Xiuyi said with difficulty: "I..."

Kathy said: "Trust us. "Wedding Dress" is only suitable for He Xiuyi. All the other male stars' looks are not good enough."

"..." He Xiuyi knew very well that he looked "seductive".From his debut to the present, this word has been on him.

"Like the other articles, male and female stars will not appear in the same advertisement. There is only a single person in each picture, and there is no meaning of matching each other. The purpose of the advertisement is to compare and contrast each other."

"..."

"Please..." Kathy clasped her hands together, "The effect of this set must be very good, much better than before... and "The Wedding Dress" is the finishing touch, only you can shoot it...you go and it's over... ...other stars have not withdrawn..."

"..." He Xiuyi has always been a nice person.Seeing Kathy, a little girl, say that with his ad, she can succeed, but without his ad, she can't help but feel soft.

Maybe... really try to trust the client?

Hey, well, forget it.

He Xiuyi thought: He is a professional actor.

A professional actor is one who can shoot everything, and can shoot everything well.

What's more, he really likes this theme and wants to participate in this shooting, so as to contribute to "opposing gender stereotypes" and "human freedom".

only……

Is it really possible not to thunder?

He Xiuyi felt that among the dozens of celebrities who participated in this public service advertisement, maybe he was the only one who would be sprayed with misery.

Everyone else can gain followers, only he can lose followers.