Boss has more fans than artists

Chapter 21 The world is hey, all for profit

The cemetery of the Yu family's parents was bought when they were still alive, and it is located in a well-known geomantic treasure in Shang'an Special Administrative Region.Because you can see a large sycamore leaf from that location, Yu's mother, who was influenced by the movie "If You Are the One", went to see the Yin House, decided that place as her shelter a hundred years later.

I just didn't expect to use it 50 years in advance.

Yu Suibo put down the flowers, looked at those two young smiling faces and didn't know what to say to them.

Although he felt that all this was a "gifted new life" for himself, in the eyes of the parents who died young, perhaps he stood in front of them as a robber who "stolen" their son's life.He rationally knows what he should say to express, but he doesn't feel any 'guilt' emotionally.In the end, he just stood silently in front of the grave for a while, and then came back with Liu Zheng with red eyes.

On the way back, Liu Zheng, who had already adjusted his state, noticed Yu Suibo who seemed to be in a low mood, and consciously understood the reason why he was depressed at the moment—but in fact, it was only because there was no business for Yu Suibo to disguise his emotions at the moment. The expressionless and emotionless appearance is the real him, without any reason.

But Liu Zheng used normal people's thinking logic to guess the reason why Yu Suibo is indifferent to the things around him at the moment. He turned slightly, looked at Yu Suibo in the back seat and wanted to use some gossip to ease his emotions, and said cautiously : "Mr. Yu, the fashion industry has been a bloodbath these days. The rumor that LXH is going to cooperate with us just came out on Saturday, and this morning included the contract renewals of at least seven luxury brands in Yi Nian Century. The new signings have almost divided up the top artists in the mainland. By the way, Bessie's jewelry endorsement contract has also been renewed, and the brand Fang Dafang directly signed it for two years."

Yu Suibo listened to the luxury jewelry brands reported by Liu Zheng, and quickly categorized them in his mind. Looking at the faction map in his heart, he chuckled amusedly, and said, "The action is quite fast."

"Who said it wasn't." Liu Zheng also felt strange: "It is rumored in the industry that the brokerage companies that these spokespersons belong to have met with LXH before, but they turned around and signed with other brands..." He couldn't figure out that LXH had already made a decision. The candidates made them feel hopeless because the opponents simply paid more endorsement fees: "LXH's first endorser in hundreds of years, not counting endorsement fees, just this false name is full of glory. Why aren't they waiting?"

Because they don't know the purpose of LXH's coming to China this time, and they don't know the desire of those competitors to dismantle it.

Yu Suibo lightly shook the hand on his lap.

Compared with the entertainment circle and outsiders who are excited about the brand competition, or the tense and restless fashion circle that smells some wind and rain but still doesn't understand what will happen next, Yu Suibo clearly sees Got to something different.

Although Holden looked relaxed and said some kind words of "look forward to the next cooperation", he has an extremely keen emotional perception ability, and even relied on this talent to survive many life-and-death situations. Sui Bo can be sure that that friend is not as relaxed as it seems on the surface, and there is an indestructible shadow hanging around him.

The reason for Holden’s irritability and the LXH behind him had nothing to do with Yu Suibo, but the other party is a fashion brand after all and may bring benefits to the company’s development in the future. Yu Suibo had to do some investigations——

Most of the current global luxury accessories are owned by four capital groups: Swiss Poyun Group, Italian Gaia Group, French LHCM, and LXH, which was born in France and has a similar name, has been fighting for half a century.

These four giants control at least 80% of the luxury jewelry lines on the market.

For example, under LXH, there are well-known watch brands NO.1: Origin, Gezhi, high-end jewelry: Aitai, fully customized suits: Zeus...

Champagne brands under LHCM: King Champagne, Moran Valley, perfumes: Fanci, Silk, Haute Couture and men's and women's high-end ready-to-wear: Louis Meher...etc.

Don’t look at these luxury accessories such as Vatican and Silk. They are competitors. Maybe every year on Double Eleven, there will be a price war with each other. The spokespersons have to rush to sign. They are all one family.In the financial report every year, whether you lose or I earn, anyway, it is the profit of the parent company in the end.

In this pyramid of luxury accessories with intricate relationships and numerous categories, LXH has the right to absolutely despise all brands.

Because it is still pursuing or apparently still pursuing the inheritance and protection of traditional handicrafts and craftsman spirit; perhaps it is also because it has never found any endorsement for capital promotion.

These two points make it like a white lotus flower that emerges from the mud in the luxury industry that is changing its marketing and endorsement.

But for today's information age, this set of self-confidence that I am alone and alone has no positive effect.

LXH's rival, LHCM, followed the capital trend 50 years ago. Through decades of marketing strategies and capital manipulation, such as the never-ending trend of mergers, it has continuously acquired many luxury jewelry brands to expand its product line.Liquor, fashion leather, men's and women's clothing, perfume, jewelry, automobiles... Its business scope and overall profit have far surpassed LXH by dozens of times, and the other party has even begun to consider whether to acquire a world-renowned piano brand to dominate the world High-end luxury products, let yourself become the definition of 'luxury accessories'.

Facing this kind of opponent, it is not very surprising that LXH made changes.

Yu Suibo studied the past history and financial reports of LXH Group through various means. According to the annual reports of these years and the comprehensive Deloitte report, a little analysis shows that this group has already shown signs of collapse.

Due to some mistakes in decision-making in the past few years and the accumulated disadvantages of some historical reasons, the internal labor cost is too high, and the salaries of internal employees have exceeded the warning line, and many executives just take money and do nothing.On the other hand, due to the pursuit of "handwork" and "artisan spirit" and other reasons, the output of products cannot be increased, and sales are directly affected, resulting in the group's profit unable to grow, and finally making ends meet, and the group repeatedly jumps on the verge of bankruptcy.

Especially after the death of the old president of the group, the stock of LXH in the secondary market has been subject to very obvious fluctuations. In the past six months, at least 4% of the shares of LXH have disappeared. This fact really makes a decision maker who is in danger feel flustered.

Yu Suibo didn't know what happened within the LXH Group, whether they united before unknown forces or helped the devils to rob and smash together, but from the behavior of LXH looking for a spokesperson for the first time in a century, it can be seen that at least half of this group People are trying to save themselves, trying to save this precarious family business.

But why he came to China instead of looking in Europe and the United States, Yu Suibo tends to explain that "domestic consumers do not value craftsman and craftsmanship as much as LXH's old customers" and "Asian fans earn more money".

It is a good thing for LXH to find a spokesperson and try to enter the capital wave this time, but it is also a pity.

This marks that the traditional handicraft industry has finally been replaced by industry and has become the most shining star in the long history.

But even though he cruelly forced himself to transform, LXH's self-help this time is destined to not be smooth sailing.Faced with the situation where many big-name artists and their traffic have been snatched away by competitors, it really makes people wonder how Holden and LXH will react... Yu Suibo, who was unilaterally regarded as a friend by Holden, thinks of the current chaotic situation. The corners of his lips curled up in an interesting situation.

If Holden knew that Yu Suibo didn't worry at all and even wanted to watch the excitement, he wondered if he would faint in anger and sing "After all, it was a wrong payment".

The 'scumbag' Yu Suibo was calculating what benefits Changfeng could get from this chaos, a certain huge billboard flashed past in his vision, and he vaguely saw a few familiar faces, and his eyes couldn't help but turn back. , and asked: "I seem to have seen Ding Yao's face just now? By the way, I remember that the filming base of the show seems to be in Shang'an?"

"It should be the advertisement picture of "Idol Boys". VIK members are all on it." Liu Zheng glanced back, nodded and said, "You remember right, the shooting base is about twelve kilometers away from our current location." He paused After a pause, he added: "Do you want to go and have a look?"

"Can people who are not in the program group go?" Yu Suibo asked, not knowing this.

Liu Zheng nodded: "Of course it is possible. In fact, the program team asked me before - can you show up to give away the contestants, but I declined because of the special day, so I didn't mention it to you. I am now talking to the program The team made a phone call, and according to the plan, they set off from the company at 12:30, and they should arrive at the shooting base soon after calculation.”

Yu Suibo responded and let Liu Zheng make arrangements.

At [-]:[-] p.m., the bus carrying the four of VIK slowly stopped in the parking lot of the filming base.

"Mr. Yu!"

The members of VIK saw Yu Suibo standing on the side as soon as they got out of the car, and trotted over rather flattered: "Secret Liu." They greeted Liu Zheng, and then looked at the boss who had been standing here for an unknown amount of time , asked with a surprised face: "Why are you here?"

Looking around at the people who sent participating trainees or artists to the shooting base at the request of the program group, it is not that there are no examples of entertainment company bosses personally sending trainees/artists to participate in the competition, just looking at the follow-up shots and the official accompanying staff Know it's a small company.For a large-scale entertainment company like Changfeng surrounded by three or four cameras and followed by seven or eight official staff, most of the directors who come to send artists into the factory are directors.

Li Zhili, Director of Changfeng Entertainment's artist management department, hid the surprise in his eyes, and smiled at the shot of the uninvited guest Yu Suibo: "Yu always comes to see the trainee dormitory, right?" He shook his head with a smile, as if Yu Suibo was an elder who doted on the younger generation: "You really treat them like children, and you are worried that they will be uncomfortable outside. The competition, how can it be like home."

Li Zhili looked at the person in charge of the program group kindly: "Originally, I just wanted to visit the factory area. Adding Mr. Yu shouldn't cause any trouble, right?" She smiled apologetically: "Mr. Coming here is just worrying about these four children, our Changfeng artists are all a family."

The boss of the company is such a topical Yu Suibo, how can the program group have any reason to refuse.

Even if their behavior may be just a superficial effort, just to pretend to deceive the audience into thinking that the relationship between Changfeng and his subordinates is harmonious, but the material brought to the show is actually there.

Yu Suibo, who originally just asked casually and planned to leave when he saw someone, had to visit the dormitory and canteen of the filming base, and then met with several directors under Li Zhili's arrangement to ensure that his artists would not I was about to leave after receiving some random edited moths here.

"Mr. Yu."

The woman in a professional suit looked at Yu Suibo unexpectedly, walked forward a few steps quickly with a smile, and offered her hand to introduce: "Sunshine Culture Media, Ding Yuemei, met Mr. Yu at the official film and television exchange meeting before." A few times, you may not quite remember."

"Boss Ding." Yu Suibo has a little impression of her, in order to better adapt to this role, he has recognized all the bosses of film and television companies that can be called names.He nodded in response to Ding Yuemei's overtures, looked at the young people following her, especially the two tall boys with delicate features, and praised commercially: "It seems that Sunshine Culture has also dispatched a master."

The two boys smiled at Yu Suibo in a decent manner, and they received the praise from the boss of the company dozens of times larger than their own with grace.On the contrary, the girl standing in front of them was very reserved, looked back at them and then at Ding Yuemei uneasily, pinching the corner of her clothes with an uneasy look.

Yu Suibo noticed the vigilance and fear in the girl's eyes when she looked at him, and also found that the girl kept a distance from all the grown men around her, only the two boys stood closer to her... Facing He felt a little strange about this situation, but he didn't show it.

Ding Yuemei exchanged a few polite words with Yu Suibo, and then, under the urging of the program group, left her business card and took the trainees into the factory for a tour.

On the way back to the city, Liu Zheng couldn't help but gossip with Yu Suibo again, and said with a sigh of relief: "I really didn't expect that Fang Zisang is still in the sun."

Yu Suibo looked at Liu Zheng and motioned him to continue talking.

Liu Zheng looked at Yu Suibo's reaction in the rearview mirror, and after getting affirmation, he said happily: "The fate of Fang Zisang is quite rough. She signed the contract with Sunshine Culture when she was six years old. She is now a child actor. The works she participated in at the beginning were big directors and big productions. You also know that it is too difficult to find a child actor with aura. It is said that she saved a house for her family in her first year as a young actor. The result is not good. Long, when I was nine years old, my parents had relationship problems..."

Liu Zheng pursed his lips and said vaguely, "Both of them are gone."

"Fang Zisang's contract was signed by her mother when she was eight years old, and there were still ten years before the contract expired." Liu Zheng said: "Ding Yuemei doesn't know why, whether she feels pity or thinks her There is a lot to do in the future, so I adopted her."

"But witnessing his parents..." Liu Zheng rubbed the tip of his nose, "Probably brought Fang Zisang a lot of psychological shadow. Since then, the child's talent in acting has disappeared without a trace. After several years of acting, she is also very ingenious, and some good film and television works have no place for her. And because of her taciturn character, no matter how beautiful her face is, she is not even invited to variety shows."

Liu Zheng shook his head: "Everyone in the industry is speculating that Sunshine will terminate the contract with Fang Zisang when she becomes an adult and that Fang Zisang will also leave the Ding family. Half a year into adulthood, Ding Yuemei still takes her everywhere... You don't know that Ding Yuemei's adoption of Fang Zisang, her husband and parents have a hundred thousand disagreements, and even her daughter has unilaterally agreed with Fang Zisang Had a fight."

"Doing this despite the disapproval of the whole family, Fang Zisang has not brought her any benefits, so what is she planning?"

The author says:

LXH involves more important scenes later in the article, so this chapter introduces more, so I won’t introduce it next.There are no prototypes in this article, and if I hit a real case, it means that I am time-traveling.

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