come!Hurt each other! [Quick Transmigration]
Chapter 3 Killing a Business Rival (3)
The Yun family has a big business, supported by the Yun Empire, which has always been directly managed by the owner, and the rest of the property is divided into several parts, all of which are in charge of the family.There are three people in Yun Yan's generation, the uncle's daughter, Yun Shiyin, Yun Yan's brother Yun Yao and Yun Yan.
Yun Yan and Yun Yao are twin brothers. Their appearances are very similar, but their personalities differ by a thousand miles. The younger brother Yun Yan is strong and has a stubborn temper. No one can refute the things he decides. He can be domineering, but Yun Yao took a different path. He is a famous painter, and his paintings are well-known in the world. Standing there, he almost has the word "art" written on his face, and his personality is quite out of character.
Yun Shiyin is a powerful person in the business world who can still run tens of meters while stepping on [-]cm high heels. Her ability is also extremely strong, but she lost to Yun Yan in the competition of the Patriarch, and she has been working for Yun Yan ever since. There are a lot of things and work, and there are more than a dozen companies working in a row. Every time I see Yunyan, I will yell at him. If she had won, it would be her, not Yunyan, who is idle and enjoying the happiness now.
Well, being the head of the family means being in charge of the overall situation instead of being busy with all kinds of underworld things. Sometimes too many companies are not a good thing. Yun Shiyin struggled since she was a child to enjoy leisure, but failed.
Yun Shiyan escaped from work and left early to go back to the main house to meet his mother. The main house of the Yun family is very large and there are several families living there. The day is lively and lively, but the juniors still rarely go back.
Yun Shiyan himself lives outside, because he will be urged to marry as soon as he goes back, so he hasn't seen his parents for several weeks.Suddenly receiving the news that he was coming back, the mother of the Yun family was a little surprised for a moment.
"Call Lin Ling to live in Pingjing?" This was the topic that came up, Yun Mu thought for a long time before she remembered who Lin Ling was. "Why did you suddenly have such thoughts? I remember that you have no contact with the people in Kaidu, right?"
"Because I have contact soon, I need my mother's help."
"You...have your eyes on Miss Lin?" Yun Mu thought for a long time, and only this could explain Yun Yan's sudden decision. "It's not that she doesn't like her well, it's just that you two are related..."
"Mom..." Yun Shiyan interrupted before he could finish speaking.Yun Shiyan looked helpless. "I don't have a crush on anyone, and no one I fancy will be the eldest lady of the Lin family. I have things to do in the future, and she is a little in the way."
My son, Yun Mu, still understood. Since he said no, it should be that Lin Ling really got in the way. "Okay, since you have come to ask in person, then I will call her tomorrow. It happens that I am going to burn incense and pray for blessings with your grandma in the New Year, so I will call all those people here."
"Ah."
With Mica taking Lin Ling away, no one in Kaidu would ever help Yin Chao again.The Yin Dynasty's network has not yet opened up, and it is temporarily restricted to one province, unable to stretch out its claws. After Yun Shiyan made the arrangements, he ignored the affairs there.
In his opinion, the things that Yin Chao was about to experience did not require him to bother to stare at them.
So Yun Shiyan, who regarded this kind of life as a vacation, was notified by Secretary Jin that Yin Chao wanted to see him after spending a comfortable new year.
The crisis broke out in the new year, which happened to be the time when the entire industry was on holiday. The newly launched products of Yinchao Company were found to have problems, and users were hospitalized after using them.
In the early morning of the same day, this matter was exposed. Because Tianying did not have sufficient preparations and most of the company was on holiday, it failed to respond and publicize in a timely manner. As a result, the news spread directly in the early morning of the next day.Public opinion is boiling on the Internet.This new product of Tianying Company has just entered the market, and some time ago it was popular on the Internet because of its interesting marketing and publicity. For sensitive netizens, this incident happened all of a sudden.
The stock price of Tianying fell sharply at the opening of the day.The prepared attack came fiercely. As soon as Yin Chao issued the public relations order, there was news that the user who used the product died in the hospital after rescue.
Human life is at stake, and now it's not a small problem. The public relations that Yin Chao originally made by staying up all night had the opposite effect, and his reputation fell again.
In the original storyline, this night was a great blow to Tianying, most of the people's hearts were suddenly cooled, and there were very few people who trusted them. The family members directly sent the product to a third-party organization for inspection. The deadly substance was found in it, and Tianying couldn't argue with it all at once.
The rapidly falling stocks and all kinds of regrettable orders caused Yin Chao a lot of headaches. In fact, it is no problem to solve the matter, but there is a problem with his capital chain, and there is no way to do extra actions.
Lin Ling's role came to the fore at this time. He lent funds to Yin Chao to help Yin Chao stabilize the situation, and he fought back those framing and framing step by step, washing away the company's stigma.
There is actually no problem following this route, but Yun Shiyan doesn't like to be passive, and prefers to be active.So he watched the initial ups and downs with cold eyes as before, and did not stop the incident from erupting.However, after the outbreak, Yun quickly carried out public relations and remedies for Tianying, which greatly reduced the impact of the incident. Because of the correct public relations, many netizens calmed down rationally and waited for the final answer.
The Yun's people have already seen through the opponent's method of attack. Regarding the big drama they designed, Yun's special working group also designed a plan to intervene in time to stop the loss.
In addition to timely public relations, they also controlled the user of the product in the first place. Because they knew the cause of the other party, the hospital they chose quickly saved the user's life.
Although the control was timely, the opponent's hand had already penetrated into Tianying's interior, and Tianying's stock was still sold off in large quantities, and Yin Chao's capital chain also had problems.However, the Yun family bought a large amount of the stocks sold by Tianying, which made Yun Shiyan quickly become the second largest shareholder of Tianying, second only to Yin Chao who held most of the shares.
With Yun Shiyan's action, Yin Chao's response to this crisis was more effective. The same batch of products of the same model were sent for inspection, Tianying largely recalled this product, and all other batches of products were Spot checks were conducted, and the final results showed that only the product user, that is, the product used by the so-called "victim" had the problem, and the rest of the products were not toxic.
And this user was also found to have owed a large amount of usury outside, and he bought accidental death insurance. As long as he can die this time, his family will get enough insurance money for them to pay off the usury, and then leave the city Start living again.
This is obviously a scam. Ordinary netizens abused this user wantonly, but some people saw the dark background behind this particular case.This is obviously a commercial war, and it is a despicable and shameless commercial war that wants to catch Tianying by surprise, directly defeat, or destroy Tianying by taking advantage of the Chinese New Year.
Fortunately, Tianying did not make any mistakes in its response, and even this crisis public relations has become an annual public relations case, and it has become a must-learn example in the explanations of crisis public relations in later generations.
Yun didn't hide when he made a move, so whether it was Yin Chao or the person who wanted to mess with Yin Chao behind his back, it was easy to find someone who was behind him to help him.The Yun family has nothing to do with this business war at all. He exists like Mount Tai. It seems strange to intervene in this kind of thing. There is also a chance to breathe, and the crisis this time is perfectly resolved.
After the New Year, Yin Chao contacted Yun Shiyan through Secretary Jin, expressing his desire to meet him.
Secretary Jin had already obtained an order from Yun Shiyan, so after Yin Chao expressed his idea of meeting, he had already started to arrange the time.Yin Chao didn't expect it to be so easy to make an appointment, but when he thought that the other party was now the company's second largest shareholder, he felt a little subtly that it was right to spare time to meet him so soon.
Yun Shiyan didn't go back to the old house, he didn't bother to deal with too many relatives there, and Mica had someone call him, but he dismissed it directly.During the Chinese New Year, he has been dealing with things, and he has a better understanding and familiarity with Yun's operation. With his wrist, after he has a general grasp of Yun's, many things are no longer matters.So Secretary Jin quickly adjusted the time for the meeting between the two, and Yin Chao also rushed to Pingjing in his busy schedule.
Yun Shiyan didn't want to make this meeting too formal, so she decided to meet at a private coffee shop, a good place for afternoon chats.
So when Yin Chao arrived full of weirdness, he found that there were two small cakes on the table in the box, and the Patriarch of the Yun family who was sitting by the window was staring at the small cakes, a little fascinated.
The first time I saw this person in reality, Yin Chao's heart beat a little faster. The other person was sitting by the window, wearing a custom-made high-end suit, but he didn't wear the suit to give off a restrained and serious aura. On the contrary, He leaned lazily on the sofa, his eyes fell on the small piece of cake, he had no focus, and he didn't know what he was looking at.The appearance is lazy, but it does not lose its identity.
That feeling was completely different from what he saw in financial magazines or on TV. Yin Chao paused, took a deep breath to adjust his state, and stepped forward.
Because of his step, Yun Shiyan seemed to come back to his senses, he turned his head slightly to look over, his casual eyes fell on Yin Chao, and most of the courage that Yin Chao had worked up with great difficulty disappeared suddenly.He stood at the same spot and looked at Yun Shiyan for a long time, under the strange eyes of the other party, he said with a stiff face, "Long-awaited, Patriarch Yun."
The current Yin Chao is actually still a fledgling college student who started his own business, and his face is somewhat green, Yun Shiyan looked at him, a little bit stunned.
It's so similar, just like Yun Yan's face is more or less similar to him, Yin Chao's face is very similar to Shao Fangyi in his youth, as if he just broke up with him and went to the star field battlefield, looking full of heart The arrogance, in fact, has no foundation, there are still some youthful innocence, some uncertainty, and many, many arrogance that have not had time to be polished.
Yun Shiyan blinked, lowered his eyes to regain his senses, raised his hand and said casually: "Mr. Yin, you don't have to be polite. Now that you're here, you can sit down casually. It's not a formal meeting, just chat casually."
Yin Chao froze for a moment, then nodded, not knowing why he looked at him so strangely, and his final attitude was so casual and perfunctory.
"I'm here this time to thank the Yun family for taking the initiative in this incident." Yin Chao sat down and began to discuss business matters.
Yun Shiyan shook her finger, and looked at him inadvertently in agreement. "In such an afternoon, such sunshine, and such a good time, it would be too wasteful to talk about business as soon as we come up." He slightly raised his chin, bent his phoenix eyes, and motioned to Yin Chao: "Mr. This cake is the signature dessert in their store, and I don't know how it tastes."
Yin Chao opened his mouth, and choked out a sentence with indifference for a long time: "I don't eat dessert."
"Oh~" With a slightly rising tone, Yun Shiyan shook his head and said, "That's a pity, then I'll eat."
Yin Chao: "..." Is this Yun Yan really the same person as the one he knows? ? ?
Yun Shiyan was really not joking, he picked up the fork, carefully cut off a small piece of cake, narrowed his eyes, and gracefully put the cake into his mouth.
His movements were natural and smooth, and there was something pleasing to the eye, which made Yin Chao stunned.
As the dessert entered, he hooked his lips, and the tip of his tongue lingered to lick the fork without the cake. He put down the fork with a smile, and picked up the black tea next to him.
After this set, he slowly opened his mouth: "Sorry, I'm a bit sweet, Mr. Yin asked me what you want to talk about, let's talk."
Yin Chao: "..." Ahhhhhh what can he say! ! !My train of thought is broken! ! !I can't even think about it! ! !
Yun Yan and Yun Yao are twin brothers. Their appearances are very similar, but their personalities differ by a thousand miles. The younger brother Yun Yan is strong and has a stubborn temper. No one can refute the things he decides. He can be domineering, but Yun Yao took a different path. He is a famous painter, and his paintings are well-known in the world. Standing there, he almost has the word "art" written on his face, and his personality is quite out of character.
Yun Shiyin is a powerful person in the business world who can still run tens of meters while stepping on [-]cm high heels. Her ability is also extremely strong, but she lost to Yun Yan in the competition of the Patriarch, and she has been working for Yun Yan ever since. There are a lot of things and work, and there are more than a dozen companies working in a row. Every time I see Yunyan, I will yell at him. If she had won, it would be her, not Yunyan, who is idle and enjoying the happiness now.
Well, being the head of the family means being in charge of the overall situation instead of being busy with all kinds of underworld things. Sometimes too many companies are not a good thing. Yun Shiyin struggled since she was a child to enjoy leisure, but failed.
Yun Shiyan escaped from work and left early to go back to the main house to meet his mother. The main house of the Yun family is very large and there are several families living there. The day is lively and lively, but the juniors still rarely go back.
Yun Shiyan himself lives outside, because he will be urged to marry as soon as he goes back, so he hasn't seen his parents for several weeks.Suddenly receiving the news that he was coming back, the mother of the Yun family was a little surprised for a moment.
"Call Lin Ling to live in Pingjing?" This was the topic that came up, Yun Mu thought for a long time before she remembered who Lin Ling was. "Why did you suddenly have such thoughts? I remember that you have no contact with the people in Kaidu, right?"
"Because I have contact soon, I need my mother's help."
"You...have your eyes on Miss Lin?" Yun Mu thought for a long time, and only this could explain Yun Yan's sudden decision. "It's not that she doesn't like her well, it's just that you two are related..."
"Mom..." Yun Shiyan interrupted before he could finish speaking.Yun Shiyan looked helpless. "I don't have a crush on anyone, and no one I fancy will be the eldest lady of the Lin family. I have things to do in the future, and she is a little in the way."
My son, Yun Mu, still understood. Since he said no, it should be that Lin Ling really got in the way. "Okay, since you have come to ask in person, then I will call her tomorrow. It happens that I am going to burn incense and pray for blessings with your grandma in the New Year, so I will call all those people here."
"Ah."
With Mica taking Lin Ling away, no one in Kaidu would ever help Yin Chao again.The Yin Dynasty's network has not yet opened up, and it is temporarily restricted to one province, unable to stretch out its claws. After Yun Shiyan made the arrangements, he ignored the affairs there.
In his opinion, the things that Yin Chao was about to experience did not require him to bother to stare at them.
So Yun Shiyan, who regarded this kind of life as a vacation, was notified by Secretary Jin that Yin Chao wanted to see him after spending a comfortable new year.
The crisis broke out in the new year, which happened to be the time when the entire industry was on holiday. The newly launched products of Yinchao Company were found to have problems, and users were hospitalized after using them.
In the early morning of the same day, this matter was exposed. Because Tianying did not have sufficient preparations and most of the company was on holiday, it failed to respond and publicize in a timely manner. As a result, the news spread directly in the early morning of the next day.Public opinion is boiling on the Internet.This new product of Tianying Company has just entered the market, and some time ago it was popular on the Internet because of its interesting marketing and publicity. For sensitive netizens, this incident happened all of a sudden.
The stock price of Tianying fell sharply at the opening of the day.The prepared attack came fiercely. As soon as Yin Chao issued the public relations order, there was news that the user who used the product died in the hospital after rescue.
Human life is at stake, and now it's not a small problem. The public relations that Yin Chao originally made by staying up all night had the opposite effect, and his reputation fell again.
In the original storyline, this night was a great blow to Tianying, most of the people's hearts were suddenly cooled, and there were very few people who trusted them. The family members directly sent the product to a third-party organization for inspection. The deadly substance was found in it, and Tianying couldn't argue with it all at once.
The rapidly falling stocks and all kinds of regrettable orders caused Yin Chao a lot of headaches. In fact, it is no problem to solve the matter, but there is a problem with his capital chain, and there is no way to do extra actions.
Lin Ling's role came to the fore at this time. He lent funds to Yin Chao to help Yin Chao stabilize the situation, and he fought back those framing and framing step by step, washing away the company's stigma.
There is actually no problem following this route, but Yun Shiyan doesn't like to be passive, and prefers to be active.So he watched the initial ups and downs with cold eyes as before, and did not stop the incident from erupting.However, after the outbreak, Yun quickly carried out public relations and remedies for Tianying, which greatly reduced the impact of the incident. Because of the correct public relations, many netizens calmed down rationally and waited for the final answer.
The Yun's people have already seen through the opponent's method of attack. Regarding the big drama they designed, Yun's special working group also designed a plan to intervene in time to stop the loss.
In addition to timely public relations, they also controlled the user of the product in the first place. Because they knew the cause of the other party, the hospital they chose quickly saved the user's life.
Although the control was timely, the opponent's hand had already penetrated into Tianying's interior, and Tianying's stock was still sold off in large quantities, and Yin Chao's capital chain also had problems.However, the Yun family bought a large amount of the stocks sold by Tianying, which made Yun Shiyan quickly become the second largest shareholder of Tianying, second only to Yin Chao who held most of the shares.
With Yun Shiyan's action, Yin Chao's response to this crisis was more effective. The same batch of products of the same model were sent for inspection, Tianying largely recalled this product, and all other batches of products were Spot checks were conducted, and the final results showed that only the product user, that is, the product used by the so-called "victim" had the problem, and the rest of the products were not toxic.
And this user was also found to have owed a large amount of usury outside, and he bought accidental death insurance. As long as he can die this time, his family will get enough insurance money for them to pay off the usury, and then leave the city Start living again.
This is obviously a scam. Ordinary netizens abused this user wantonly, but some people saw the dark background behind this particular case.This is obviously a commercial war, and it is a despicable and shameless commercial war that wants to catch Tianying by surprise, directly defeat, or destroy Tianying by taking advantage of the Chinese New Year.
Fortunately, Tianying did not make any mistakes in its response, and even this crisis public relations has become an annual public relations case, and it has become a must-learn example in the explanations of crisis public relations in later generations.
Yun didn't hide when he made a move, so whether it was Yin Chao or the person who wanted to mess with Yin Chao behind his back, it was easy to find someone who was behind him to help him.The Yun family has nothing to do with this business war at all. He exists like Mount Tai. It seems strange to intervene in this kind of thing. There is also a chance to breathe, and the crisis this time is perfectly resolved.
After the New Year, Yin Chao contacted Yun Shiyan through Secretary Jin, expressing his desire to meet him.
Secretary Jin had already obtained an order from Yun Shiyan, so after Yin Chao expressed his idea of meeting, he had already started to arrange the time.Yin Chao didn't expect it to be so easy to make an appointment, but when he thought that the other party was now the company's second largest shareholder, he felt a little subtly that it was right to spare time to meet him so soon.
Yun Shiyan didn't go back to the old house, he didn't bother to deal with too many relatives there, and Mica had someone call him, but he dismissed it directly.During the Chinese New Year, he has been dealing with things, and he has a better understanding and familiarity with Yun's operation. With his wrist, after he has a general grasp of Yun's, many things are no longer matters.So Secretary Jin quickly adjusted the time for the meeting between the two, and Yin Chao also rushed to Pingjing in his busy schedule.
Yun Shiyan didn't want to make this meeting too formal, so she decided to meet at a private coffee shop, a good place for afternoon chats.
So when Yin Chao arrived full of weirdness, he found that there were two small cakes on the table in the box, and the Patriarch of the Yun family who was sitting by the window was staring at the small cakes, a little fascinated.
The first time I saw this person in reality, Yin Chao's heart beat a little faster. The other person was sitting by the window, wearing a custom-made high-end suit, but he didn't wear the suit to give off a restrained and serious aura. On the contrary, He leaned lazily on the sofa, his eyes fell on the small piece of cake, he had no focus, and he didn't know what he was looking at.The appearance is lazy, but it does not lose its identity.
That feeling was completely different from what he saw in financial magazines or on TV. Yin Chao paused, took a deep breath to adjust his state, and stepped forward.
Because of his step, Yun Shiyan seemed to come back to his senses, he turned his head slightly to look over, his casual eyes fell on Yin Chao, and most of the courage that Yin Chao had worked up with great difficulty disappeared suddenly.He stood at the same spot and looked at Yun Shiyan for a long time, under the strange eyes of the other party, he said with a stiff face, "Long-awaited, Patriarch Yun."
The current Yin Chao is actually still a fledgling college student who started his own business, and his face is somewhat green, Yun Shiyan looked at him, a little bit stunned.
It's so similar, just like Yun Yan's face is more or less similar to him, Yin Chao's face is very similar to Shao Fangyi in his youth, as if he just broke up with him and went to the star field battlefield, looking full of heart The arrogance, in fact, has no foundation, there are still some youthful innocence, some uncertainty, and many, many arrogance that have not had time to be polished.
Yun Shiyan blinked, lowered his eyes to regain his senses, raised his hand and said casually: "Mr. Yin, you don't have to be polite. Now that you're here, you can sit down casually. It's not a formal meeting, just chat casually."
Yin Chao froze for a moment, then nodded, not knowing why he looked at him so strangely, and his final attitude was so casual and perfunctory.
"I'm here this time to thank the Yun family for taking the initiative in this incident." Yin Chao sat down and began to discuss business matters.
Yun Shiyan shook her finger, and looked at him inadvertently in agreement. "In such an afternoon, such sunshine, and such a good time, it would be too wasteful to talk about business as soon as we come up." He slightly raised his chin, bent his phoenix eyes, and motioned to Yin Chao: "Mr. This cake is the signature dessert in their store, and I don't know how it tastes."
Yin Chao opened his mouth, and choked out a sentence with indifference for a long time: "I don't eat dessert."
"Oh~" With a slightly rising tone, Yun Shiyan shook his head and said, "That's a pity, then I'll eat."
Yin Chao: "..." Is this Yun Yan really the same person as the one he knows? ? ?
Yun Shiyan was really not joking, he picked up the fork, carefully cut off a small piece of cake, narrowed his eyes, and gracefully put the cake into his mouth.
His movements were natural and smooth, and there was something pleasing to the eye, which made Yin Chao stunned.
As the dessert entered, he hooked his lips, and the tip of his tongue lingered to lick the fork without the cake. He put down the fork with a smile, and picked up the black tea next to him.
After this set, he slowly opened his mouth: "Sorry, I'm a bit sweet, Mr. Yin asked me what you want to talk about, let's talk."
Yin Chao: "..." Ahhhhhh what can he say! ! !My train of thought is broken! ! !I can't even think about it! ! !
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