Fruit Tycoon [Farming]

"Xu Yi, you bad boy—!!"

"Xu Yi, you actually hung up on me!"

Xu Yi glanced at the familiar caller number, his heart didn't fluctuate at all, and he even wanted to laugh, but Lin Jinglun's head hurt when he saw Xu Yi's appearance: "My father-in-law has a bad heart, take it easy!"

According to the statistics released by the beverage industry this year, Xu’s has leapfrogged Pinchun to become the second largest beverage company in China. When Vice President Zheng heard the news, his teeth ached and his brain hurt. Even more angry.

But the daughter and wife still didn't take his side, so I was even angrier!

Xu's prosperity can be regarded as a myth in China.Taking advantage of the rapid increase in profits this year, Xu's successfully entered the top 500 private enterprises. Xu Yi and Lin Jinglun also appeared in the list of post-80s entrepreneurs on the Forbes list. As for the Forbes list, it is still the world of the old-timers. If Xu Yi and Lin Jinglun work harder, they may be on the list next year.

But Xu's listing still caused quite a stir in the domestic business circle.

In the past five years, the list of the top 5 private enterprises has gone up and down, and the faces on the Forbes list have changed again and again.Just this year, an emerging technology company entered the top 500 in one fell swoop, kicking off the old faces on the list.

But Xu's is different.

Xu’s company started in the beverage industry which is considered to be in decline. In this industry, Pinchun and Fengguo can also enter the top 500 private enterprises, but since ten years ago, the rankings of Pinchun and Fengguo have fallen again and again. , Fengguo simply fell out of the list this year.

Among the many technology companies, the existence of Xu's is particularly abrupt. Of course, this is also the value of Xu's.

In addition, there is an important reason why Xu's entered the top 500 in one fell swoop this year-it survived the attack of two overseas beverage giants, Coca-Cola and Pepsi, and squeezed out the market that originally belonged to Coca-Cola with Xu's soda. and Pepsi's carbonated beverage market.

It is worth mentioning that Xu's business has reached the superpower and Canada, which are the base camps of the two overseas giants, but Xu has won the hearts of customers in the two countries by virtue of its excellent quality. The superpower official even introduced A series of policies boycotted Xu's, but ordinary people's love for food surpassed everything else. The superpower students in China simply acted as purchasing agents and brought Xu's into the superpower market.

The impact of Xu's impact on the two giants is immeasurable.

First of all, this means that the market they have dominated for many years is no longer their exclusive property, which makes them have to spend more energy and money to seize the market with Xu's. In addition, Xu's domestic and Qingyin, Pinchun cooperates with a wide range of markets, and most importantly, the price of Xu's soda is not as expensive as fruit juice, which gives Xu's an advantage in competing with Coca-Cola and Pepsi in the market.

Coca-Cola and Pepsi are following the people-friendly route. Although Xu’s has no way to squeeze the cost so low, because Xu’s investment in publicity and distribution is not as huge as that of Pepsi and Coca-Cola, Xu’s price is not at an absolute disadvantage.

The rise of Xu's relies on quality and the love of Chinese people for local brands.

In fact, the people of Huaguo do not worship foreigners, but in some fields, the gap between domestic brands and overseas brands is still obvious. Shi, there are also factors that support domestic brands.

Of course, with the opening up of awareness, Huaguo brands are becoming more and more aware of investing in publicity and distribution, and the gap with overseas brands is gradually narrowing.

Xu's has undoubtedly added luster to Huaguo's beverage industry.

Xu is also different from emerging technology companies.Most of the emerging technology companies are in the service industry, making services more convenient through technology and bringing convenience to people’s daily life—this is often the transformation method for technology companies to quickly accumulate market value and become rich.

But in essence, these emerging companies have a wall with ordinary people. Although the services they provide can be enjoyed by everyone, their setting procedures and recruitment... Only those who have an understanding of this industry and a level of knowledge Enough people can participate.

But Xu's is different. Every time Xu's opens a store, factory, and every piece of land, it always needs corresponding manpower to sell, operate machines, and farm... These industries cannot be completely separated from people for the time being, and Xu's also It does not require a high technical level, and because of this, Xu has created countless jobs.

This is where the advantages of the real economy lie.

So in the past two years, Xu's expansion has received help from all aspects. Whether it is Xu Yi's hometown Xiyun County or Sujin City, Jingzhou, Haishi... Xu's popularity is very popular everywhere.

The reason why Vice President Zheng lost his temper with Xu Yi is because the Xu family has completely surpassed the Xu family, and according to the growth rate of the Xu family, Pinchun can't catch up with the Xu family even if he flatters him.On the other hand, with Ji Wei's brains and Lin Jinglun's manipulation, Xu's ruthlessly cheated Pinchun in Qiong Province.Xu Yi didn't think it was a scam, it was just a normal business competition.

After Xu's rise, it has cooperated with Pinchun and Qingyin, and they have also pitted against each other. Not only Xu's cheated them, they also dug holes for Xu's all the time. Only when they confronted Pepsi and Coca-Cola, several companies could They will unanimously direct their artillery fire to the outside world.

For Xu Yi, Lin Jinglun and Ji Wei, Xu's success also brought about earth-shaking changes in their lives.

Xu's main battlefield has already arrived in Sujin City, becoming one of the most important enterprises in Sujin City. After Xu Yi completed his postgraduate study in Qingbei, he went to Sujin University to study for an MBA. He got rid of the childishness of his student days. Now he is the pride of his alma mater, University A. During the celebration of his alma mater, Xu Yi went back to school to give a speech, and then went to his department to give lectures to his juniors. Those days of suffering for tuition fees were like a disaster for him. Dream.

Xu's father and Xu's mother have returned to their hometown to settle down in the past two years. Although the life in Sujin City has tainted the atmosphere of urban people on them, Xu's father and Xu's mother are more adapted to the life in their hometown after all. They grow vegetables at home and raise chickens. Dad Xu went out to fish and lived a leisurely and comfortable life.

The only thing that worried them was Xu Yi's lifelong event, but Xu Yi was not in a hurry, and they were not in a hurry. After all, after Xu Yi's illness, Xu's parents and Xu's mother looked away.

In their words, raising a son is still unreliable, not as reliable as own charcoal.

Tantou: "..."

Tantou goes fishing with Dad Xu every day, and digs earthworms for Dad Xu on the mud on the river beach. When Dad Xu catches fish, he goes to Dudu to claim the credit. When Dudu is happy, he gives him a meow, and when he is unhappy, he gives him a paw. He rushed over, but Tantou was still cheerful, even Xu Yi suspected that it had a tendency to be masochistic.

After a long time, Xu Yi gradually felt that Tantou seemed to have a tendency to debuff.

This dog has blocked Xu Yi's knife several times. After Xu's parents and Xu's mother returned home, it did not change its misfortune. I didn't meet a weasel again, but I ran into a trap that caught a weasel. I was shot in half of my leg, and I screamed in pain... One pile, one piece, I can't count them all.

"Tantou is so miserable." Xu's mother sighed repeatedly on the phone, "Don't let it go out. Seeing its pitiful appearance, I couldn't bear it. This time I was stung by a hornet again, thanks to your dad It was discovered early, otherwise I really don’t know what to do.”

"Why don't you bring it here and accompany me?" Xu Yi asked.

There was a rustling sound from Mama Xu's side, and after a while, her voice became clear again: "I asked Tantou, and it disagreed."

Xu Yi: "... Tantou is so smart now?"

"It's very smart!" Xu Ma smiled, "If it agrees, it will bark, and if it disagrees, it will bark a few times. If you don't believe me, listen to it!"

Sure enough, the howling sound from the other end of the phone, accompanied by the familiar meowing sound, also made Xu Yi speechless for a while.

On Xu Yi's side, his family's living conditions have improved a lot, and even his uncle and aunt have become rich, and they each saved a sum of money to buy a house for their two cousins ​​in the future.

As for Xu's father, Uncle Xu and Aunt Xu, Xu's father and Xu's mother didn't care anymore, but raised the living expenses for Grandma Xu to two thousand a month. Neither of them was mean, and neither was Xu Yi, but Xu's father Worried that Xu Yi would be angry, he explained it well: "You are also a celebrity, and everyone outside knows your name. What if someone spreads the word that you abuse the elderly?"

"I heard from Xiao Ji that the media is not a good thing. They don't say good things about you, and they spread all the bad things. Didn't there be news before, the horse who took out the treasure... What's the matter with the horse, he has tens of billions , some people hope that he will distribute the money to those who have no money..."

Xu Yi smiled: "Dad, I understand."

Xu Yi doesn't care about money that much, even if he does, to him now, more than 2 yuan a year is nothing. Although Grandma Xu treats him poorly, he is unwilling to be mean to her in this regard.

It's not necessary either.

His good life is the best revenge for these people.

And Xu Yi is not only in a good state now, he is very content.

Compared with Xu Yi's monotonous life, Lin Jinglun's life is extremely colorful.He and Vice President Zheng's daughter got married last year, and they gave birth to twins this year, which caused this guy to brag and shoot in front of Xu Yi and Ji Wei every day. In the middle, kill two birds with one stone, he was so excited that Xu Yi even had the urge to record his words and send them to Vice President Zheng.

As the saying goes, the more the mother-in-law looks at the son-in-law, the more she likes it, but the old man hates the son-in-law no matter what he sees.

"You don't even know what kind of life I live!" Lin Jinglun said with a wry smile, "You think I'm fat, ugly, stupid, and bullying his old man..."

Ji Wei is indifferent: "It's a hit."

Xu Yi was indifferent: "Two birds with one stone."

"That's my own strength." Lin Jinglun scratched his hair, "If you want me to say, get rid of Pinchun as soon as possible, so that my father-in-law will come to the company to manage the logistics, and he will be assigned to me. Let him shout ten times a day Mr. Lin, don't do too many times, your mouth will get tired."

Xu Yi: "..."

Ji Wei: "..."

Vice President Zheng, who made an appointment with Xu Yi to discuss cooperation in the afternoon: "..."

Every day of Lin Jinglun's life is like flying chickens and dogs jumping, dogs jumping and chickens flying.