Epiphanies of Rebirth

Unprecedented.

This is the general description of the drama "Legend of Rivers and Lakes" in the history of TV in later generations. After more than ten or twenty years, the audience may be able to see a vague concept through this word, but only people in this era can truly understand it. Feel how much a popular red drama will make people's dull life.

There is no such thing as "viewing ratings" in the current domestic TV circle, but the extremely small TV penetration rate and the extremely narrow choice of repertoire doomed the ratings in this era to be different from those in the future.But even so, the ratings of more than 90.00% estimated by later generations based on data from many years ago still make "Legend of Jianghu" far ahead of its rivals in the same period.

This is an eternal imprint in the memory of people of an era, unprecedented, and no TV series can break the legend left by it in the future.

Soon, when Lin Jingzhe occasionally went to class, he could often hear the voices of the students in the school classroom talking about the plot.

Those old friends from 305 are also chasing dramas.The conditions for dormitory students at Yanda University are not good. There is only an old TV eliminated by the school in the dormitory office on the first floor. It is very small and the resolution is not clear. Compare.But even so, the poor viewing conditions can't stop the crowds after the news broadcast in the evening.Students who arrived early squeezed into the office, those who arrived late could only lie outside the glass window of the dormitory manager's office, and those who arrived later could only see the black heads in the corridor.

What?You don't know "Legend of Jianghu"?

Wow then you're so corny dude.

With a glimpse of the leopard, one can imagine how grand the scene is outside the school. Even Xiao Chi has to sit in the most suitable place in the dining room to watch the TV in the living room when he has dinner recently.

The Yanshi Newspaper quickly discovered this hot spot, and quickly published several reports related to "Legend of Jianghu", using various data to analyze the reasons for the success of "Legend of Jianghu". "Legend" is shown in far more than one place in Yan City.

Outside of Yan City, all over the country, as long as the TV signal can be searched, people can hear the voices of people discussing this TV series.

Every day's plot lines will become a new round of hot spots for the audience, and everyone from 80-year-olds to children can't escape this control. The leading actors in "Legend of Jianghu" became an instant hit, and even the villain quickly became a popular figure on the calendar for the next year.

It was dinner time another day, and the fourth floor of an old community in Yan City was already crowded with neighbors who came to visit with bowls.After all, the economy is tight these days. Even the residents of big cities do not have a TV set in every household. Therefore, the homes of wealthier neighbors have become the best place for people to relieve their boredom.The small room was filled with crowds that were about to be overloaded. It was already dark, and everyone's eyes were fixed on the face of the news host who was still broadcasting hot spots. Finally, the host said goodbye in correct Mandarin: "Audience friends, see you tomorrow."

Cheers erupted, and someone yelled into the corridor: "Come! Come!"

Then more and more people quickly ran out from their own doors.

The plot of "Legend of Jianghu" in the new day is still so beautiful. The laughter in front of the screen has never stopped ups and downs, and sometimes the voice of discussing lines is mixed. deep marks.

It was the dinner time for many employees, but few of them could remember to grill the rice when they were watching TV. They held their bowls and stretched their necks until the end of an episode of the TV series and the food was cold.

This signaled the end of a party, and everyone got up in twos and threes, saying goodbye to each other.

But at this time, the picture on the screen that was still on suddenly jumped out again.

Familiar faces and costumes and props instantly attracted the eyes of all the audience, and everyone subconsciously fell silent again, standing in the room with bowls in their hands.As the sky darkened and the silver screen was flickering, there was a neat and provocative voice from the protagonists—"For dinner, we will choose Begonia!"

It turned out to be an advertisement, and the audience who didn't understand the sudden plot immediately came to their senses and smiled knowingly.

The camera focused, and the picture became bigger and bigger, zooming in on the row of glass jars in everyone's hands, and then suddenly turned to the villain who was devouring it.

The snow-white rice in the picture seems to be still steaming, and you can smell the mellow rice fragrance through the screen. The plump rice grains are mixed with bean paste into an attractive tan color, and the surface is covered with a mouth-watering oily sheen.The person in the picture is holding the rice bucket and eating with relish, as if he tasted some rare and rare delicacy. The exaggerated eating made the audience in front of the TV salivate. The cold rice seems to have become much more delicious.

The silhouette of a huge bottle of begonia bean paste slowly emerged, covering the figures of the protagonists. A trademark that looked like a begonia flower was tightly attached to the top of the glass bottle. It was dark red and bigger than the bottle. Eye-catching, the tacit harmony of the male and female protagonists came out from the stereo - "Made by Begonia!"

"Begonia?" Someone looked at the brand and felt very familiar, and suddenly realized, "I've heard of this brand, my grandma brought it to me before, it's fragrant and spicy, it's delicious. "

"A bottle of bean paste, I also have it at home. I just bought it at the vegetable market the day before yesterday. It tastes good, but how delicious can it be?" The owner of the house laughed when he heard this, and went to the kitchen to search for a huge glass bottle. , is quite similar to the bottle in the TV, "Isn't that the way it is!"

The products originally advertised on the TV suddenly appeared in reality, and everyone was a little curious. They turned on the light for a while, stopped eating, passed the glass bottle one by one, opened the lid by the way, and each person took a sip, feeling a little disappointed ——The taste of this bean paste is really okay, salty, sweet, slightly spicy, and it goes well with rice, but it is definitely not as delicious as it is shown in the advertisement.

The person who spoke earlier also took a sip, and gasped, as if he was a little puzzled.She bowed her head and looked at the bottle carefully for a while, then suddenly laughed: "What do I mean, 'time-honored brand'? Your brand is wrong, it is far worse than other people's crabapple bean paste."

Everyone rushed over again, staring at the bottle for a while, only to realize that such similar bottles were from two different brands.More and more surprised.

The owner of the house was still a little unconvinced: "This time-honored brand is selling well, but I haven't seen this brand of 'Begonia' in the vegetable market. Is there such a big difference?"

"I can't tell you what I'm telling you. You'll know it after you taste it. It's not at 01:30 that the taste is bad." The person who was questioned recalled, "I haven't seen any bean paste sold before. Why? This time-honored brand popped up all of a sudden. The bottle of Begonia Bean Paste was bought for me by my grandma. She lives on the side of Sun Street. The Begonia Bean Paste is made by the owner of the snack bar. Hundreds of people lined up. This is a time-honored brand, the bottle is made exactly like others, probably because they are selling well, and they want to pretend to cheat some money."

"This is too disgusting." The owner of the house frowned when he realized that he had been cheated, and put the bottle of "fake" bean paste aside, not even wanting to touch it.

After the other people in the room heard the whole story, they couldn't help remembering the concise and clear brand name of "Begonia".

The owner of the grain and oil store in the vegetable market has recently entertained batches of customers with similar demands. Most of them are housewives. "

The boss took a bottle of bean paste displayed on the shelf and bagged it like many times before, but the customer was not so easy to fool, picked it up and glanced at the label and found something wrong: "Boss, what I want to buy is crabapple beans." Sauce, what do you mean by 'time-honored brand'?"

The profit margin given by the time-honored manufacturer is large, but the boss is still a little unwilling to deceive: "Same, this brand is also delicious."

"Aren't you fooling people!" Consumers are not so easy to deceive, they all look at the advertisements to buy, and remember the close-up of the Begonia trademark and brand name on the screen clearly. Very similar, but not hard to tell apart.What does it mean when the shop owner calls a deer a horse?

The soft-tempered customers are okay, but the stubborn ones immediately start admonishing others, and even the old lady who was cheated into selling the wrong stuff squeezed in the store and waved the opened sauce to ask for a refund, which got the store business Can't do it.After going down several times, even the cunning boss was frightened, and honestly put the sauce of the "time-honored brand" to the corner.

And in Haitang Foods Factory, taking advantage of this boom in advertisements, they have made great efforts to rise to the top.

Distributors of non-staple food flocked to the factory, crowding the reception room of the factory area. They were not only from Yan City, but some also came from several nearby cities. The most distant distribution range even included A market in a special district in the far south.

No one thought that the investment promotion advertisement of "Legend of Jianghu" would have such an amazing effect. Even Wang Quan was fooled at the beginning, but as the TV series became more and more popular, the influence of the Begonia Bean Paste advertisement continued. heat up.This is a nationwide TV series, and its influence is far from limited to the three-acre area of ​​Yan City. It can be said that following the footsteps of several leading actors in "Legend of Jianghu" becoming popular, the name of Begonia Doujiang has long been in their hearts. Before he was ready, he was already well-known to audiences of this drama across the country.

In Wang Quan's and Zhou's mother's estimation, this is an achievement that can only be touched after ten years. Therefore, at present, the bean paste production of Haitang Food Factory is far from being developed enough to supply the consumption of the whole country.

After a short period of panic, Zhou's mother stabilized her position, and Wang Quan made a decisive decision-recruit people, buy machinery, and expand the production line!

This is a once-in-a-lifetime opportunity. If you grasp it, with the influence of "Legend of the Rivers and Lakes" hit, the trademark "Begonia" may soar into the sky!

But some people are happy and some are worried. The time-honored bean paste manufacturing factory in Yan City is suffering because of the monthly sales report given by the market last month.

Over 50.00% of the market share they had seized was squeezed out overnight by Begonia, and the situation continued to intensify. The sauces that had not yet had time to leave the factory were immediately hoarded in the warehouse.

Haitang's advertisement was so poisonous that they were so stubborn that they didn't even change the packaging bottle. They only increased the weight of the originally inconspicuous trademark in the promotion.This understatement directly nailed the time-honored brand to the coffin.

Almost the same packaging, let consumers choose themselves, the fight is the impression left in the hearts of customers, whoever has the first impression will win.

This time-honored brand has done very well before. They preempted mass production, quickly spread it in the vegetable market, and tried their best to let consumers see it in advance, so as to create the illusion that they are genuine.

But the current hit "Legend of the Rivers and Lakes" ruined all their hard work in the past few months.

The person in charge of the time-honored Douban Factory looked at the sharp curves in the report, and his hands trembled. However, before he could figure out how to make the factory overcome this difficulty, the secretary hurriedly knocked on the door and entered.

"Boss." The secretary held a huge envelope with a panicked expression on his face, "This was delivered to our guard just now..."

The person in charge saw the bold lettering on the envelope, and his eyes suddenly blurred, Yan City Court came.

He didn't even dare to open the envelope, so he jumped up from the boss's chair, pointed to the phone and said, "Call Haitang Food Factory quickly and tell them that we will immediately change the production and packaging of soybean paste for the next season. Sit down and talk!"

There is no way not to do this. Haitang has completely occupied the high ground now, and the time-honored brand can still survive by replacing it with new packaging. If you use this similar bottle, you may only have a dead end.

But looking back now, it's too late.

In the past, the legal office of Haitang Food Factory, which often called the time-honored factory because of rights and interests, wanted to negotiate amicably but was never taken seriously, and no management team was willing to communicate with them.

*********

In fact, it was not contempt or anything. It was because the Haitang Food Factory had no person in charge in Yan City who could make a decision. Mother Zhou and Wang Quan rushed to the Special Economic Zone and Hong Kong Island immediately after deciding to expand the factory production line.

Lin Jingzhe did not follow, but the daily operation of the food factory was not his area of ​​expertise, so he would not intervene unless necessary. Except for a relatively large shareholding ratio, his daily routine was no different from that of ordinary stockholders.

The focus of his work is mainly on the complex building under construction on Erzhong Road.The construction of the building is in full swing, and the internal structure has initially formed a scale. The work of building the house is divided into the scope of Centrino Real Estate in the contract. After the first snow fell in Yan City, it began with the real estate complex project. Director Mao Dongqing officially put the investment promotion work on the agenda.

Lin Jingzhe attaches great importance to this. The investment promotion plan follows his philosophy. The first batch of brands that are finalized must be international first-tier brands. Whether this goal can be achieved will directly determine the second batch of investment promotion for the complex, and the future permanent position.

Mao Dongqing has good eyes and ears, and got the exact news that the international brand "TOBR" has decided to open their first branch in Yan City within the next year. In the early 90s, Yanshi hadn't even had a relatively mature shopping mall, and this would be the first high-end brand to enter the city. No matter from which angle you analyze it, it is very much in line with Lin Jingzhe's wishes.

Luxury brands also follow each other. Whoever wins "TOBR" is equivalent to winning other high-end brands that are also waiting to see the Yanshi market. These old neighbors are always in groups no matter which country they are in. Drive together in groups.

The estimated completion time of the complex is just next year, so Mao Dongqing dispatched her team very early to find the brand and start negotiations.

This brand has now only opened the first branch in China in the Special Economic Zone. For several months, Mao Dongqing personally took people back and forth between the two places, often in Yan City in the morning, and slept in the Special Zone at night, almost killing the plane. I became a taxi, hung countless bottles of glucose, and made great efforts to finally impress this brand.

When he sent the contract to Lin Jingzhe's office, he was filled with joy: "Boss Lin! I did it!"

He has always worked hard, and even Deng Mai, who is actually in competition with him for the position, often praises his ability to Lin Jingzhe in private.Lin Jingzhe reviewed the exterior wall design draft of the first floor of the complex that he submitted to the "TOBR" area, and looked at his sallow face due to long-term travel, and couldn't help sighing: "You have worked hard, the work is finalized, you You can also take advantage of this time to rest and rest.”

When he attended the real estate meeting at night, he couldn't help but think of this.Mao Dongqing's outstanding ability has been gradually revealed after a period of adaptation. Compared with Deng Mai, who can handle foreign affairs with ease, the other party undoubtedly has greater advantages in the professional field.No matter what, Lin Jingzhe wanted to hold such a talent firmly in his hands.It has been a while since the establishment of the real estate, and the first phase of the comprehensive building is about to be completed. The first batch of veterans have almost laid a proper foundation. For people like Mao Dongqing, he may be able to prepare for the division of equity.

He initially plans to divide [-]% of the shares in his hand, give Mao Dongqing and Deng Mai [-]% each, and the remaining [-]% will be regarded as the benefits that the company hangs in front of the eyes of the old employees. In the future development process Among them, reward employees with outstanding abilities according to the situation.

Faith is an absurd and fragile thing, including the friendship between him and Deng Mai, which may break down due to various contradictions in later life.Only the real benefits and the dividends that can be obtained every year in the future can truly bind this group of indispensable old employees to the big ship that started from real estate.

Lin Jingzhe took a shallow sip of wine, and his deep vision gradually became clear because of the two figures in the distance.

Regardless of his height or appearance, Xiao Chi stood out from the group of entrepreneurs around him. He stood there with a braid in his back, and he was clearly not dressed up. He also casually hung a dark brown leather coat on his elbow. But it just has the ability to become the focus of people's attention.Shi Nanxing's looks are definitely not bad, and he can be regarded as a very outstanding tall, rich and handsome by the standards of later generations, but when he stood in front of Xiao Chi, he was so second-handed that there was not even a scum left.

Xiao Chi quickly met his gaze. Across the crowd, the two of them tacitly expressed the warmth that only each other could capture.

Lin Jingzhe smiled, and when his eyes turned to Xiao Chi's elbow, he was a little worried again.Since the beginning of autumn, Xiao Chi has been staring at this dress. Lin Jingzhe didn't recognize it at first, and only regarded it as the other party's little-known hobby, but when he asked casually one time, he realized something was wrong.

Xiao Chi seems to have misunderstood something...

But Lin Jingzhe couldn't bear to solve this misunderstanding.

He felt that he had to fumble around to buy some new clothes for Xiao Chi in the past few days, but he suffered from lack of time.Shi Nanxing also spotted him, and hurriedly ended the conversation with Xiao Chi, then turned and walked towards him with a wine glass and a smile on his face.

Lin Jingzhe quickly sorted out the appropriate expression, and cooperated with the other party to act with a smile.

"Mr. Lin." With a sincere smile on his face, Shi Nanxing stepped forward to greet Lin Jingzhe, greeted Lin Jingzhe from his body to his life, he was more like a brother than a brother.

Qi Kai watched from afar, rolling his eyes wildly in his heart, Qi Qing and his wife came in without knowing it, Jiang Chacha asked in a low voice: "Mr. Qi, what's wrong with you?"

Due to the transfer of the development rights at the foot of Wubao Mountain to Qi Qing and the others, the originally interrupted cooperation between the two companies was resumed by both parties.I don't know if Qi Qing has a lump in his heart, but he doesn't dare to show it on the face. Qi Kai and Shi Nanxing have many connections and projects. If they want Xianyu to turn around, they have to enshrine each other as their ancestors.

Qi Kai didn't bother to talk to them, but Shi Nanxing was different. After talking with Lin Jingzhe kindly for a while, he raised his hand and called the couple over.

Lin Jingzhe felt uncomfortable when he saw Jiang Chacha, but Shi Nanxing looked like he wanted to make peace: "I heard that everyone had some misunderstandings before, and Mr. Qi and Mr. Jiang have mentioned it countless times. I want to apologize to Mr. Lin in person. .Hey, let me say that it's better to resolve enemies than to tie them up in the mall, so why bother to be so brooding?"

Jiang Chacha nodded pleasingly with lowered eyebrows, and took the initiative to touch Lin Jingzhe's cup with a wine glass, apologizing softly: "Mr. Lin, we did a lot of stupid things because we didn't know how to flatter you. We generally know each other."

Lin Jingzhe even froze for two seconds when he heard the sound of the glass colliding, and he felt a strange feeling in his heart.In his previous life, he had disturbed this woman's life so much that he couldn't even figure out what he wanted in the end. Maybe it was just a show of weakness and apology like now, but he couldn't get it after all.

He had imagined countless times, if Jiang Chacha really apologized to him face to face, whether he would collapse because of it.

The answer is no. At this moment, Lin Jingzhe unexpectedly found that apart from being more relaxed, she had no special touch.

It seemed that some obsession that had been burdened in his heart was suddenly let go. It felt like taking off the weight on his legs after running ten kilometers. He couldn't wait to get rid of these burdens. He didn't even bother to look at Jiang Chacha's expression. Instead, it was more focused on Qi Qing.

For no other reason, Qi Qing looks too abnormal now.

It's not the face that describes the expression. Qi Qing is now as submissive as his wife. Lin Jingzhe refers to his complexion. I haven't seen him in just a few months. The other party is haggard as if he has become another person.

Qi Qing is much older, and the wrinkles around his eyes are almost the same as in his previous life when Lin Jingzhe came to ask them about his crimes, but his complexion is far less vigorous than that time, and his whole body gives people a feeling of panic.A normal person's face is ruddy or pale and sallow, but a kind of black and blue permeates deep in his texture. If he is not still breathing and talking, Lin Jingzhe feels that he is facing a corpse.

Qi Qing's back was slightly arched, his posture was very humble, and he held his cup with both hands: "Boss Lin, I hope you can forgive our offense."

Lin Jingzhe didn't want to talk to them. In fact, Qi Qing's troubles they caused him in this life were nothing more than trivial things like personnel recruitment. He had already retaliated when he dumped the land of Wubaoshan to the other party. There is no brooding.

Therefore, in order to send the other party away, he took a sip of wine to save face, and faced Qi Qing and Jiang Chacha who thought he had forgiven him, he suddenly showed a glorious face. For the sake of old acquaintances, Lin Jingzhe hesitated and said: "Mr. Qi, how is your health... recently?"

Qi Qing laughed flattered: "Very good, very good, thank you Mr. Lin for your concern."

"He is just busy." Shi Nanxing patted Qi Qing affectionately on the back, as if shaking a zombie, "President Qi is too ambitious. Even Iron Man can't afford to take a stake in a shopping mall, and if you talk about me, he should really take a good rest."

"If there is a chance, if there is a chance, I will take a long vacation for myself after I finish this part of my work." Qi Qing seemed to be a clockwork machine, but with a weird expression of joy, Lin Jingzhe looked at him With the appearance of hair on the back, he hurriedly bid farewell and left.

Shi Nanxing said goodbye to him reluctantly, as if he would suffer from lovesickness after being separated for a second, and pulled Lin Jingzhe's sleeve to make an appointment with him for the next meal together.

The two hugged and shook hands again. After throwing him away, Lin Jingzhe walked to Xiao Chi's side and opened his mouth to ask, "What did he say about me just now?"

Xiao Chi sold Shi Nanxing to the bottom without hesitation: "Say you are stupid and unreasonable, and say you have found a suitable opportunity, and ask me to fuck you together."

"Tsk, this is a good actress." Lin Jingzhe was not surprised at all, guessing in her heart when Shi Nanxing would be able to act enough, she raised her hand and patted Xiao Chi's coat on his arm, "Can we change clothes next time? "

"No." Xiao Chi said so, and secretly stretched his hand down, grabbing Lin Jingzhe's wrist.

Lin Jingzhe had something in his mind, and he was still looking back at the weird Qi Qing, he staggered a bit, and asked in a low voice: "What are you doing?"

Xiao Chi glanced back at him, and kept on stepping: "Fuck you."

After going to Xiao's house, the two of them became more and more carefree. They used to know to find a hidden place to be intimate outside, such as the stairwell or the bathroom.Now they are getting bolder and bolder, daring to stick together even after hiding behind a pillar that blocks their sight.

Qi Kai led the way, and suddenly turned around like a compasses, his eyes twitching to block the people behind him.

Shi Nanxing frowned and stared at him: "What are you doing?"

"There is no way over there." Qi Kai pointed in another direction, "Let's go over there."

Qi Qing was very surprised: "No, I came in from here just now."

Qi Kai wanted to knock his forehead against the wall. He felt that there was something wrong with him, but despite everyone's questioning eyes, he still stubbornly and firmly said: "You remember wrong."