Every school year is the time when freshmen in the university are most nervous and looking forward to it.

A beautiful and open campus, handsome or beautifully dressed seniors and seniors, as well as recruiting and welcoming activities for various clubs.

Zhang Xinyan is also one of the freshmen who have just entered school.

She was lucky, and went to a university that she had wanted for a long time. Her parents were so happy that they gave her the latest orange mobile phone that she had been thinking about for a long time.

At this time, compared to the average salary of a small thousand yuan, an orange mobile phone worth nearly ten thousand yuan is still a luxury, and it is quite dignified to take it out.

If it weren't for her good family background and the fact that she did very well in the exam this time, it would be impossible for the family to buy this for her.

Even so, on the train, Zhang Xinyan was still careful not to take out the phone. She waited until the freshmen had registered and settled in the dormitory. .

It's so beautiful!

After a few days at school, apart from trying hard to adapt to the new curriculum, this group of girls is most interested in the colorful clubs in the university.

Hearing that the club at the activity center is recruiting new people, they naturally went to join in the fun together.

Zhang Xinyan had already made up her mind that she was going to join the student union.

It was a very training place, and more importantly, it was also helpful for her future development.

But as she walked all the way, she found that the most common sentence she heard at the club recruiting booth was: "Add a dash."

what is that?

Chatted with the seniors and seniors, and got a few more registration forms. When they returned to the dormitory, they found that there was still a QR code printed on the registration form, and there were two small characters "collision" below it.

"What is this?" Zhang Xinyan asked curiously.

A girl said, "Oh, that's a large group of students from the student union. All the students in the school must go in. You have to download this software on your mobile phone first."

"I've never heard of it..." Zhang Xinyan muttered as she downloaded the software.

"It's very convenient to send notifications internally, and it also has a class schedule function. You can just install the plug-in directly," said the girl who is familiar with the seniors and sisters. "It's more convenient than MS."

The installation on Zhang Xinyan's phone happened to be completed, and a short opening screen flashed past quickly.

She has studied painting for many years, and instinctively felt that this picture was interesting, but unfortunately, the time was too short, and she still wanted to study it later.

At this moment, the simple and refreshing interface has been displayed, and a small dot that twinkles like a star lights up, and then quickly gathers in the middle of the mobile phone screen, and then explodes suddenly, and the dots fall on the labels everywhere. Demonstrate the functionality of this software.

It's like a fairy's magic wand, lighting up a new world.

Zhang Xinyan instinctively lifted her spirits.

In the software she has used before, the novice guide is clumsy and slow, almost like teaching the mentally retarded. Compared with the initial guide of this collision, it naturally has a unique coolness, and the interface is simple enough, Zhang Xinyan is very relaxed You can understand the basic operation.

Several girls added friends on the spot, and by the way, they also joined a dormitory group.

"But I still feel that mobile MS is easy to use," someone complained, "and all my friends are on MS."

The girl who recommended Clash said: "I will often use this when I enter the club in the future. Just pretend it first, so as not to delay you from using AA at the same time."

"Hey, this seems to be able to replace text messages!" Some people quickly realized that using this method to contact home does not cost text messages.

Mobile MS can actually be like this, but many parents don’t use it very much. Even if they apply for a number for them, they will soon forget it or don’t use it at all.

But this kind of software that is directly connected to your mobile phone address book, maybe your parents are willing to try it?

More importantly, this software is really easy to use.

Zhang Xinyan is more interested in another function, the circle of knowledge.

The knowledge circle is another interface. Click to enter, and there are nine small tabs on it. After clicking on it, there are more extensions. You can highlight the content you are interested in, and various related pushes will appear when you pull down.

There are not many things to push, but the content is varied. You can write articles, or post simple pictures, or even very short videos.

Zhang Xinyan flipped through it casually, and saw records of cute pets, beauty tips, and various movie reviews, and even a random photo.

If you see an author you like, you can click to follow, and the push of these people's works will be at the top in the future.

Both parents are high-end intellectuals. Zhang Xinyan, who has seen a lot since she was a child, suddenly and keenly noticed something.

It's just that this kind of inspiration is like lightning, and she couldn't grasp it for a while, but she still immediately registered her first knowledge circle account.

All of a sudden, the girls in the dormitory started to go about their own business. Some of them called their parents and asked them to have another meeting so that they could contact each other later. Some of them continued to visit the new students in the student union and wanted to meet more people. Friends from the same school, and some people started to write her first knowledge circle article.

University life is originally so fresh and diverse, full of endless possibilities.

"The number of registered people has exceeded [-]!" Qian Cheng, who had been guarding the background and constantly refreshing the data, suddenly shouted out.

Although 1 people sounds like a lot, it is not even a drop of water for a social software.

But considering the customer acquisition cost and time they invested, this is another quite memorable victory.

The so-called customer acquisition cost is the money you need to invest in adding a new user. Traditional companies mainly acquire new users through a large number of advertisements. There is no timely feedback on the sending and receiving of information, so the single customer acquisition cost is difficult to calculate.

As a well-known retail mogul put it: "I know half my advertising dollars are down the drain, but I don't know which half."

Entering the Internet age, the digitization of information on page clicks and conversion rates has finally turned the cost of customer acquisition into a mature template that can be quantified and calculated, but even so, it still requires a lot of investment, advertising, trolls, etc. to acquire a new user. Celebrity promotion is exposure that only money can afford.

But they don't have any money now, or in other words, Jiang Chenghui is reluctant to squander the funds in Ning Xiang's hands too much.

He thought of a cheap enough promotion method, very grassroots, but effective enough.

Contact the University's Students' Union and Societies.

The general student union has a sponsorship outreach department, which is a fairly well-trained department, which is mainly responsible for connecting with businesses and raising funds for the student union and student activities.

Jiang Chenghui didn't spend a lot of money on this department. He only had one request, a sponsorship fee of [-]. He asked the student union to use collision to issue various announcements, and the groups in the club also needed to use his software, and it only took half a year. After half a year, no more It doesn't matter what you use.

To this end, Jiang Chenghui even developed a set of related course and event plug-ins, which makes it easier to issue notifications and receive feedback.

Now, although mobile phone MS is the most important communication software among students, it has not yet formed an absolute monopoly. Students will replace this more convenient and cost-effective software in a short period of time without any pressure.

What's more, college students are originally a group of people who accept new products the fastest.

Soon, from the student union of this university to various clubs, the collision was finally ignited for the first time among the student groups.

From negotiating sponsorship to over [-] users, it took only three days.

The number of new users who collided suddenly skyrocketed from a straight line sticking to the ground.

More importantly, although many people still only regard collision as a simple community notification tool, many people think that this software is convenient enough to use, and more importantly, the students around them have collision numbers, so many people In this way, the social center was slowly transferred to the new platform.

These earliest users even developed a bunch of former high school classmates and even seven aunts and eight aunts.

After all, compared to the more troublesome mobile phone MS, the experience of using this software for the elderly is really good.

In this way, the collision was quietly fermented between the two groups at the same time, although it was still unknown.

The author has something to say: Thanks to the little angels who irrigate the nutrient solution: 15 bottles of Ice Moon Shadow; 5 bottles of Mi grain snail;

Thank you very much for your support, I will continue to work hard!

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