The villain must spend all his money before he goes bankrupt [Transmigration Book]

"You mean... uh, increase the filming of "Chasing the Light"?" Ye Zhou had a strange look on his face when he heard the call from the other end.

After getting an affirmative answer from the other end of the phone, Ye Zhou hesitated for a moment, then cautiously reminded, "But "Chasing the Light" is a niche theme, and it may not have so many audiences."

After he said that, he thought that the other party would definitely not insist on it, but unexpectedly, the person in charge of the theater on the other side of the phone smiled heartily, and his voice was full of inexplicable trust in him.

"We believe in Director Ye's ability, and also believe that "Chasing the Light" will bring us surprises." The person in charge didn't wait for Ye Zhou to say anything, and added, "Even if "Chasing the Light" failed to produce results in the end." , This is also our own choice, profit and loss have nothing to do with Ye Dao, you don't have to have any psychological pressure. '

The person in charge has already said so much, if Ye Zhou refuses again, it will be too ignorant of flattery.

After hanging up the phone, Ye Zhou was stunned for a while, almost stunned by the sudden pie. As a director of a movie, he didn't even have such strong confidence. Where did their confidence in him come from?

This phone call seemed to be just the beginning. Before Ye Zhou could figure out the key point, the phone calls came one after another. This morning, he answered a lot of calls from the heads of the major theaters.

And these people came with the same intentions, they all proposed to Ye Zhou to increase the number of "Chasing the Light" films. Among these theaters, Ye Zhou even fought for a high number of films when "A Farce" was released for a long time. Star Stream Films, a first-class theater chain with high rates.

One morning passed, and after hanging up the last call, Ye Zhou let out a long breath and went to the bathroom to wash his face. When the cold water touched his skin, the cold touch made Ye Zhou finally realize that those calls this morning were not Dreaming, but real existence.

The theater's thoughts Ye Zhou can actually guess a lot, probably because the box office of "A Farce" was so unexpected that the theater that didn't get a share of the pie in time last time chose this time. Bet on him.

But what makes Ye Zhou dumbfounded is that if "Chasing Light" is a comedy with the same theme as "A Farce", he can still understand the major theaters, but what kind of theme is "Chasing Light"? The great tragedy of the rare market!

Instead of betting on so many big-budget and big-produced movies in the summer, they bet on him instead. Is he crazy or the directors of the major theaters are crazy? It's just too unreal.

Before the movie was released, Ye Zhou had been waiting for the major theaters to repent, but until the day of the film's premiere, the major theaters were as quiet as a chicken, and no one had any intention of repenting.

The fact did not go beyond Ye Zhou's expectations. Among the big productions and series of foreign films that have been filmed in succession among many popular or powerful actors, the box office of the premiere night of "Chasing Light" was not high. Rates are also low.

Most of them are Geng Bochuan's fans who bought tickets to support his brother, and some passer-by audiences with relatively small tastes who prefer this one. Some of them just picked out because they couldn't buy other tickets and wanted to watch the movie very much. watch.

After the box office statistics came out on the first day, the professionals of Heiyezhou, headed by 'Flying Melon', couldn't wait to post multiple Weibo posts to ridicule them.

In the writings of these film critics, Ye Zhou is a no-nonsense idiot with the No. Luck, no, Ye Zhou immediately revealed his true colors.

The story is not well told, and I learned from other directors to play suspense. The first half of the movie is still watchable, but the second half is bloody, and the plot is caught off guard and inexplicable.

In addition, the sunspots also dug up Ye Zhou's previous scandals again, trying to prove that "A Farce" was able to succeed not only because of good luck, but also because it had a very capable assistant director.

The crazy and rhythmic hints that "A Farce" is directed by Ye Zhou on the surface, but in private it is the assistant director who is in charge of filming.

However, before the flame could be ignited, it was extinguished by Deputy Director Meng with a scoop of cold water. An old friend of his who had not been in contact with him for a long time brought money to Assistant Director Meng two days ago. He has been trying to guide Deputy Director Meng to say something that is not good for Ye Zhou.

But he didn't see it through at a glance, and directly threw the fruit drink and money brought by the man outside the door, and pushed the man out together with him, and called Ye Zhou as soon as he drove the man away, telling what happened just now Read it again, reminding him to be more careful recently, and don't follow other people's ways.

Later, during the "Chasing the Light" road show within two days, Assistant Director Meng accepted a rare interview with the reporter, and told all the audience and netizens in front of the camera that he is the same person as Ye Fan whether it is "A Farce" or "Chasing the Light". Director Ye's assistant, he learned a lot during working with Director Ye, there is no such thing as him helping Ye Zhou filming.

When he said these words, Assistant Director Meng kept a straight face, and said a cold joke without a smile on his face: "If I really had that much ability, I would have gone out and worked on my own long ago, and I would still be an assistant director."

With Assistant Director Meng's strong clarification, the rumors that had finally caused a storm were dispelled immediately, and the flames were ruthlessly extinguished before they could be ignited.

Seeing that the black spot was gone, it was rare for these sunspots and sailors to live peacefully for a few days, but soon they regained their momentum and started the next wave of madness.

Because in the next few days, although the box office of "Chasing Light" began to pick up a little bit and was rising every day, the increase was not large and the growth was relatively slow. Compared with other box offices in the same period, "Chasing Light" was obviously inferior. many.

The sunspots, who had been depressed for a few days, immediately made a comeback after seeing the box office data for the week, and started an unprecedented carnival.

It's just that what the sunspots didn't realize at this time is that although the box office of "Chasing Light" is not high, and it is not very competitive compared with the films of the same period, as the release time increases, the word-of-mouth of "Chasing Light" has not been as good. They fell below the bottom as they expected, but instead of falling, they increased.

On the two largest online ticketing platforms in China, the box office of "Chasing Light" has risen from the initial 9 points to 9.3 points after a few days of fermentation. The score of "Chasing the Light" has also risen from 8.5 to 8.8, which is definitely a high score for Guago.com, which has always been extremely strict with movie ratings.

After watching the movie, many professional film critics also gave high marks. This undoubtedly gave the audience who had a wait-and-see attitude a shot in the arm, allowing them to dispel their doubts and be willing to buy tickets to enter the theater.

Despite the word of mouth here, the box office growth is still not high. No one cares about "Chasing the Light" and Ye Zhou. In the eyes, until...

"New Film and Television Weekly" is an authoritative and accurate magazine that analyzes film and television box office and ratings data in China. Every week, it analyzes the major data of this week's popular movies one by one.

At first, this magazine was only for people in the industry to analyze data more accurately and intuitively, but it quickly became popular outside the industry once it was released.

With accurate data and professional analysis, I do not know when "New Film and Television Weekly" has become a benchmark in the industry, and it has also become the most representative performance among fans.

If the movie that my idol participated in can be published in "New Film and Television Weekly" for the first time, it will definitely be blown up by fans for a long time.

Even today, in today's increasingly desolate print media, the weekly sales of "New Film and Television Weekly" are still far ahead of other publications of the same type, and it has been the sales champion of film and television analysis magazines for many years.

On the tenth day after "Chasing the Light" was released, Ye Zhou was woken up by a phone call early in the morning, and in a daze, he received two pieces of news that were enough to shock him.

The first call was from Assistant Director Meng, his voice trembled from being too excited.

"Director Ye, our movie is on "New Film and Television Weekly", and it's also featured on the cover of this week!" Assistant Director Meng's hands trembling while holding the magazine, looking at the promotional poster of his own movie on the cover of the magazine, his hands trembled a little.

Although Ye Zhou was awake, his mind was still blank. He could hear every word of Assistant Director Meng's words, but he didn't know what he was talking about.

Although his consciousness was empty, every time Assistant Director Meng finished speaking, he would say a few words of "hmmm" very face-saving. When the call was about to end, Ye Zhou finally recovered from the half-dream and half-awake state. I heard what Assistant Director Meng was saying, but he had already finished what he should say, leaving only one sentence, "You must watch "New Film and Television Weekly"!", and the phone was hung up.

Keeping this sentence in mind, after Ye Zhou washed up and had breakfast with Mr. Jiang, he went out to a nearby bookstore and asked the clerk if they had "New Film and Television Weekly" for sale, but got the news that it was sold out.

Ye Zhou didn't believe in evil and went to several bookstores one after another. The answers he got were that they were all sold out. After a few hours of tossing, he finally bought it from an inconspicuous small newsstand.

Because the cover was so eye-catching, Ye Zhou recognized the cover as the poster of "Chasing the Light" at a glance.

Although he had never bought this magazine before, he had heard about its influence for a long time. When "A Farce" turned out to rake in nearly 30 billion at the box office, it became a dark horse in the National Day file. Not to mention the cover, it only gave An inside page was analyzed in a very small space, but this time it was so generous to directly give the cover to "Chasing Light"?

Could it be that something happened yesterday that he didn't know that caused "Chasing Light" to explode at the box office? ?

Ye Zhou was startled, and took out his phone to quickly check yesterday's box office. After confirming that the increase was only slightly higher than before and not outrageous, he became even more puzzled.

He put away his phone and quickly opened the cover, flipped through the magazine at a glance, and was surprised to find that "Chasing Light" has been released for ten days now, and the box office only broke [-] million, but it was spent by "New Film and Television Weekly" for a whole Four pages of detailed analysis.

First, we analyzed the first-day box office, single-day box office, weekly total box office, single-day box office growth rate and seven-day box office growth rate after the release of "Chasing Light", the proportion of daily film schedule and attendance rate according to the usual practice.

These data are not very good in the same period, and they are not even considered small explosions. At most, they can only be said to have a higher box office among niche themes.

But after looking through this part of the statistics, the analysis that takes up two full pages is shocking.

Ten days after its release, even the most popular movies in the same period, "Advance Squad", which has a cumulative box office of 16 billion since its release, have gradually declined in daily box office growth with the passage of the release time, but "Chasing the Light" with a box office of over [-] million "The daily box office increase in these ten days is higher than the previous day, and the line chart has always shown an upward trend.

In addition, the proportion of other movie theaters has been increasing with the increase of the box office, while "Chasing Light" has been declining due to the low box office. The descent started a crazy ascent.

Of course, these data alone can’t prove anything. What really shocks people is not these, but the long-form analysis with a length of one thousand words and the matching pictures that accompany the analysis.

The accompanying picture is the single-day box office statistics of the domestic online ticketing platform since the release of "Chasing the Light". For the sake of easy understanding, the writer organized it into a histogram, and each day's histogram is represented by a different color.

On the left is the histogram of ordinary weekly ticket volume. From the second day on, the histogram on the right adds the color of the previous day to two, and on the third day plus the previous two days, it becomes three colors... analogy.

As time goes by, more and more colors appear on the histogram until the seventh day's histogram has been covered by six colorful colors.

The author's analysis of these two histograms is as follows.

"Before introducing the two pictures, let me explain a noun to everyone. Repeat viewing rate refers to the general term for the behavior of viewers who have already watched the movie to purchase and watch the same movie twice or more times. Generally speaking, it is Everyone often says, two brushes, three brushes or even n brushes."

"After clarifying this concept, let's take a look at the repeat viewing rate of "Chasing Light". As shown in the left and right graphs, the left is the seven-day online box office. We used seven colors, and different colors correspond to singles with different days. Daily box office, after remembering the colors represented by the daily box office, let’s look at the picture on the right.”

"The histogram is red on the first day, and blue on the second day, but blue only accounts for three-quarters of the box office of the day, and the remaining one-quarter of the red part is the same as yesterday's ticket purchase ip. The histograms of the next few days can be deduced by analogy, and the different colors on the same bar graph correspond to the repeated ticket purchases of different days, which is what we said before the repeat viewing rate. After understanding this, do you feel very shocked?"

"When the author got this data, it was no different from everyone's reaction. I was so shocked that I almost knocked over the water glass. After rough statistics, the repeat viewing rate of this movie has reached 30.00% of the total box office. What does this data mean? It means that 8000 million of the 400 million box office is generated by two or three or even several times of ticket purchases."

"I personally don't like tragic movies. Frankly speaking, I don't have a good impression of movies with this theme. The few times I watched movies were not very good, but the night after seeing this data , I bought the movie ticket of "Chasing the Light" suspiciously, wanting to see what kind of magical power this movie has to form such an astonishing repeat viewing rate."

"At the beginning, I watched it with a critical and critical attitude. Even in the first half, I was constantly recording and sorting out the shortcomings and deficiencies of this movie, but at some point, I devoted myself to it. I was in this movie, and when I came back to my senses, I realized that I had already bought the second movie ticket."

"For two days, I spent almost all my time in the theater except for eating and sleeping. Before the deadline, I counted the ticket stubs and realized that I had watched the same movie five times in a row in two days."

"I think that's why I wrote this analysis."

Ye Zhou read this analysis over and over again, and he was dizzy, with shock written all over his handsome face.

"Is this so powerful??"

Just when he was in doubt, a burst of phone ringing brought him back to reality. When he saw the calling number, Ye Zhou pinched his thigh hard to wake himself up from the trance, and then picked up.

"Hey, Manager Miao..."

"Director Ye, I'm telling you something very important now, please stay calm."

"Before the film was released, I sent it to the Golden Ning Film Festival for selection. Just now, I received a call from the person in charge, and was told that "Chasing the Light" was shortlisted."

Ye Zhou: "Huh???"