In the end, the ad was never made.

The reality is far from as easy as Li Mi said.

First, people from the advertising company raised objections.

They said that the theme, content, script, scene, stage, and props of the original plan were all tailor-made by Le Yingqi alone. Changing the leading role is not just as simple as changing a person.From the customer's point of view, they don't recommend just finding someone to be on top for the half-day shooting time.Of course, shooting can also be taken, but the effect cannot be guaranteed.Considering that there will be new leading actors joining in the future, it is better to redo the shooting plan and tailor an optimal plan for the new leading actors.

"That's right." Li Mi nodded in agreement.

It's not that he agrees with the advertising company's brains of fooling him into changing the plan so that he can get another advertising fee, but agrees with the sentence of "tailor-made the best plan for the new leading actor".

After the advertising company finished speaking, the project team leader of his own company also came out to speak.

The team leader asked Li Mi in a low voice, whether it is a long-term plan to replace Le Yingqi with an amateur model in the commercial.If it is a long-term plan, then the existing publicity plan, including the advertisement, is only suitable for popular stars like Le Yingqi, and it may need to be re-discussed and proposed if it is replaced by amateurs.If it's only for today, then you need to discuss it with the modeling agency, after all, the prices for extras and leading actors are different, and you may need to pay more.

"Hmm..." Li Mi rubbed his chin, still thinking, the leader of the outsourcing company came out to argue for Bu Li.

The outsourcing company is coordinating all the models for this project, and the team leader draws the model's commission as a reward. Seeing that Buli pleases the boss, and the boss is rich and powerful, how can he not come out to speak for Buli, and hope that he can also enjoy Buli's glory Well, the more you cheat the boss, the better you can get a little more commission.

The team leader boasted that Buli was proficient in the business, and his qualifications were nothing to say. Li Mi's praise was so deep in his heart. In the end, he euphemistically suggested that the leading role and group performance are different businesses, and he can help them reshoot, but the price needs to be renegotiated. The meaning is basically the same as Same as the last point raised by the team leader.

Li Mi expressed her understanding, and turned to Bu Li: "What do you think?"

Bu Li didn't expect Le Yingqi to pick things up and end up terminating the contract, nor was she so naive as to think that she could take over the rest of the work instead of Le Yingqi.He thought that the boss of the beverage company was looking for himself to take over temporarily because he saw that the equipment, equipment, and personnel were all here, and the money was given again.

There are also good reasons for picking myself. It's not because of Bu Li's narcissism. My appearance is indeed the tallest in the group. It looks like there is no one else in the lead role except myself.

Bu Li thought for a while, "It's possible to shoot, but the price is indeed different."

What is money?Dung!Li Mi suppressed the corners of his mouth that were about to move, pretending to be deep, "Then... talk?"

Bu Li nodded, "Okay."

Li Mi brought his general manager, project team leader, person in charge of the advertising company, director and Bu Li to the lobby of the villa for a detailed discussion.

The people from the outsourcing company were left alone.

Bu Li was a little puzzled, and when he heard Li Mi's words, he felt even more strange.

Li Mi pulled out the chair and sat down, looked down at the time, and said, "15 minutes, wait for ZK's people to come. If you are in a hurry, move back, is it not troublesome?

Everyone shook their heads unanimously, "No, no, of course not, not at all!"

Bu Li asked in a daze, "Are people from my company coming?"

Li Mi gave a "hmm", took the documents handed over by the general manager, then turned to order the housekeeper to prepare tea and snacks.

"The outsourcing company is in charge of the job this time. You just need to talk to the outsourcing company. You don't have to bother the company..."

Bu Li was halfway through speaking, but was interrupted by Li Mi.

"While your boss is not here, let me talk about my thoughts." Li Mi knocked on the table, reminding the rest of the people to pay attention, "The termination of the contract is inevitable, the promotional ideas need to be adjusted, the advertisements have to be re-started, and the marketing plan does not need to be greatly changed. .”

Li Mi flipped through the documents in his hand, pointing to Bu Li, "Of course, he is an amateur and has no fans. The original plan for Le Yingqi to unlock fan benefits can be cancelled, and the rest remains the same. Make normal arrangements for me."

The project team leader became more and more shocked when he heard it, and he stuttered and asked: "You mean that the pre-booked land broadcasting, TVC, website patch and satellite TV prime time titles will not be cancelled?"

"What's the matter?" Li Mi raised his eyebrows in dissatisfaction, "Why is there no Le Yingqi, I don't need to shop for advertisements? I don't need to sell soda? Are you working for me or for Le Yingqi? Do you want me to give you something?" Write a letter of introduction and report to her studio tomorrow?"

The project leader bowed his head and fell silent.

"So you mean not only today, but also all commercials after that?" Bu Li asked.

Li Mi snapped his fingers, "Yes."

No wonder they didn't look for outsourcing companies, but went directly to their bosses. It was indeed a big business worthy of alarming the bosses.Bu Li understood that there was no excitement about a large salary coming in, only a trance.

The familiar situation seems to have happened not long ago, and Bi Bili has a bad premonition for no reason.

Bu Li moved his mouth, opened his mouth several times, gave up several times, really didn't know what to say.

"If you want to ask anything, just ask, I said you can talk, you can talk about everything." Li Mi promised.

Bu Li took a deep breath, "Will the outside world know what happened today? Will you publicly hold Le Yingqi accountable? Will you buy water troops to smear her? Will it be on the top searches? Besides shooting commercials, right? Want to sign a promotional contract with me?"

"What... do you mean? I don't understand." Li Mi stared at Bu Li with a strange expression.

After living two lifetimes, and in a field he is familiar with, there are very few things he doesn't understand, but he didn't expect to encounter them today.

Whether outsiders will know what happened today, Li Mi can't guarantee it, but he believes that Le Yingqi definitely doesn't want to mention it, and dare not mention it.

In addition, before the new product was released, Li Mi felt a little stupid to pursue the responsibility of the spokesperson and take the initiative to get involved in the lawsuit, at least he would not do it himself.

Then it gets even weirder.Buy navy?Hot search?Sign a contract?Is there a connection before and after?Li Mi admits that he really wants to sign a contract with Bu Li, that's right, it's best to have a brokerage contract, and of course he doesn't mind a couple's contract!But what is a publicity contract?Never heard of it!

Li Mi's head was full of question marks.Forgive him for short-circuiting his brain for a while, I really don't understand Bu Li's brain circuit.

The rest of the people looked at each other, even more confused.

Bu Li swallowed, thinking that maybe he was thinking too much this time, but he asked all the questions, so he had to ask clearly.

He scratched his cheek, "Have you watched "The Wardrobe"?"

"Oh - I've seen it, what's the matter?" Li Mi elongated her voice with a playful expression.

"Then you should know..."

"Yes, I know." Li Mi interrupted Bu Li with a conniving tone, "I have watched "Celebrity Wardrobe", I know you are famous, and I think the price of ordinary models is inappropriate and reasonable. It doesn't matter, we can talk, even if You can negotiate the price of Le Yingqi."

Li Mi turned the document over and threw it to Bu Li. It was the page where Le Yingqi's endorsement fee was written.

The general manager and the project team leader looked sideways.

What did they hear?Is the boss crazy or are they crazy?Is it a shaming?But the little model didn't say anything, let alone the lion's big mouth?

"No!" Bu Li was even more anxious than the general manager and the team leader, blushing to defend himself, "If you've watched "Star Wardrobe", then you must know what happened, but the truth is not what was uploaded on the Internet. It was just an accident at the beginning, I admit that I had a little disagreement with Su Yanming, but it was not serious. The program crew saw that Su Yanming was a hot topic, and deliberately used my conflict with him to hype up the show's popularity..."

"Oh? Really? There is such a thing?" Li Mi was surprised, staring at Bu Li as if hearing some unknown secret.

Wonderful marketing strategy, precise timing of public relations, and just the right boost to the flames, a series of chain cases triggered by "Star Wardrobe" are still talked about in the industry, let alone the operator behind the whole incident.

Such a wonderful idea, no one can come up with it except for a genius like me.

Hmph, it's indeed me.

Complacent, Li Mi glanced at Bu Li calmly, his expression seemed uneasy.

oh!Li Mi's eyes lit up, and he felt that he should have guessed what Bu Li was thinking.

really.

"I'm just an amateur, not a signed artist, and I don't even have the idea of ​​entering the entertainment industry. "Celebrity Wardrobe" has brought a lot of trouble to me and my family. I don't want to go through it again. If you want to use me If it's hype, I hope...not." Bu Li stood up, left his seat, and bowed ninety degrees to Li Mi, "I beg you, please don't do this."

Li Mi lowered his eyes and lightly tapped the table with his fingers, as if he was thinking, but he was actually swearing.

This idiot, Chi Ling, returned to China and did nothing for half a year, which only added to his troubles.It's fine if you don't know how to coax people, but you've turned people into a stress disorder when they talk about the entertainment industry. Leaving such a big mess to him is like dying!

But it's kind of fun, isn't it?It's not a difficult level, and he doesn't rarely challenge it.

Li Mi held Bu Li's arm and gave way to Bu Li, went back to sit down, and listened to him slowly.

"Don't be nervous, let's take our time." He comforted Bu Li, "First of all, I must declare that you are overthinking, and I am just making up for my impulse."

"Ah?" Bu Li couldn't understand.

"Although I am not very satisfied with the candidate for the spokesperson, I have no idea of ​​changing the spokesperson until the incident happened, because I have always adhered to the management philosophy of freedom and openness. As long as the bottom line is not touched, I usually let the people below do it. Such a thing happened..." Li Mi sighed regretfully, since the swimming pool incident was obvious to all, I will not repeat it, and turned to the next topic, "You are not familiar with me, so you don't know that I am nosy, and my temper is not very good. Help me The siege was purely a matter of habit and had no other purpose. Looking at Ms. Le’s attitude later, it had nothing to do with the purity and liveliness I wanted. The lack of fit with the brand is the most taboo point in choosing a spokesperson. I think leaving her will cause endless troubles. So we made a decisive cut. But the previous budget has already been invested, and if we want to stop the loss in time, we need to change our strategy.”

"Ah..." Bu Li opened his mouth and responded dully.

Although it was a little difficult for him to digest Li Mi's words, it was the first time he came into contact with the president of such a big company at work. With his temper, he analyzed the interests behind it bit by bit to himself. How to put it, it's just... amazing! ! !

"The product will be launched soon, and it is too late to talk about the second spokesperson. Although you are not as famous as Le Yingqi, your image is very suitable for our products. I hope you can help us complete the rest of the filming. I will increase the amount of advertising In terms of investment, increase the exposure rate of other channels as much as possible to make up for your lack of popularity. You only need to make good advertisements according to the requirements of the advertising company. In other words, your popularity is not within my consideration. For the industry For a brand, image is very important, and it is fatal to be contaminated with controversial topics, so there will be no hype incidents like "Celebrity Wardrobe", understand?"

Li Mi spoke clearly and clearly.

The general manager and the project team leader lowered their heads and secretly wiped sweat in their hearts while listening.

The boss is the boss, and the planning department has been planning for more than a month, but the set you are making up now is not perfect.

Bu Li felt that what Li Mi said was very reasonable, but when he heard the other party say that his image was suitable for the product, he still blushed a little.

To say that Le Yingqi is not pure and lively enough, so she is not suitable, but she is suitable, does it mean that she is pure and lively?

Maybe a little bit lively, pure... emm, if a virgin is pure, then it's barely worth it!

Bu Li shook his head, shaking off the untimely yellow waste in his mind, really embarrassed, looked up and saw Li Mi staring at him, as if waiting for his answer, quickly said, "I see, it's you guys I want to shoot ordinary commercials, and I don’t plan to find celebrities anymore, I want to talk to me at the level of ordinary commercial models.”

Li Mi nodded appreciatively, "Yes."

"Yeah." Bu Li pursed his lips and whispered the amount, "That's the price, one hour."

"Are you sure?" Li Mi's mouth twitched.

I usually send more than this amount of red envelopes in the group casually.Standard cabbage price!He had never seen such a cheap model, and the group performances were about the same.

"Yes, it's almost the same price." Bu Li affirmed, "If you help me once, I will help you once. I have a good reputation in the circle, and I have free time. I am basically on call, so please rest assured. "

Li Mi checked the time, ZK's people hadn't arrived yet.

"You can talk about it yourself? You don't need to go through the company?" Li Mi tactfully suggested that Bu Li think about it again, even if he doesn't care, for the sake of the company's profits, he can still fight for it a little bit.

"Yes, my contract is very loose." Bu Li was stupid.

Li Mi smiled, this child has a real heart.

"Okay." He took out his mobile phone and turned the screen to Bu Li, "Add a WeChat account, so that we can contact you later. Anyway, people from your company are coming, and we will discuss the contract in detail later."

"Okay." Bu Li said happily.

After successfully passing the verification, Li Mi shook his phone, "I'll help you once, and you pay me back once, neither is owed."

Step away and choke.Although it is true, do you want to be so heartless?Why does it sound like crossing the river and tearing down the bridge?

"Hahaha!" Li Mi was amused by Bu Li's stunned expression, and quickly added: "But I am grateful to you, no matter how many times you return it to me, you will never forget it."

It's not that serious either.Buchu thought to himself and lowered his head in embarrassment.

"Then, the third quarter is also up to you." Li Mi said seriously.

"What, what?"

"Le Yingqi signed for half a year, so the advertisement for this half year is up to you." Li Mi took it for granted.

Bu Li's smile froze on his face.

what.

Huh?

Huh? ! !

The author has something to say: thanks to:

读者“鹤背骑来惯”,灌溉营养液+12020-04-1113:44:30

读者“未名”,灌溉营养液+12020-04-1101:34:14

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Author: As the third male god with lame eyes to appear in this article, do you have anything to say?

Li Mi: What are you doing?live streaming?interview?Can it be profitable?How much do you earn?Tell me, if there is investment value, I will answer you again.

Author: Writing articles, two cents a day.

Li Mi: Goodbye, next one.

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Wide area: advertising in stations, airports, subways, shopping malls, walls, electronic screens, etc.

TVC: an advertisement placed on television

Advertisement: Advertisement at the beginning of the video is placed on the website

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