The Director's Road of Airflow

After Lu Ming cut the first version of the "Snowman" movie, he sent the rough cut to the investor. When he sent it out, he was ready to be returned.

Guo Da, the vice president of Haoyue Film and Television, called Lu Ming immediately, "Lu Ming, I watched the original version of "Snowman" you sent. Why did you delete both the male and female protagonists? This movie is ours. The goal is to promote the male and female protagonists, if you cut it like this, the male and female protagonists will no longer have a sense of existence.”

Lu Ming has long thought about how to deal with it, and this is indeed what he said from the bottom of his heart: "Cut some of their scenes, it will be good for them to accumulate audience popularity. After watching the movie, the audience will only think that this is a content." It's a bit empty literary film, and the male and female leading actors are also a bit jerky. There is no urge to single them out and scold them. If we keep most of their live performances, then our crew can get together for this year's Golden Broom Awards The list of winners is out, and it is not impossible to win all the major awards."

What Lu Ming said is very reasonable, but it doesn't change the management's intention to forcefully promote the newcomers. They hired so many powerful actors to carry the sedan chairs for the two newcomers, just to push these two people to the market and cut them off. This is definitely not acceptable.

At a dinner organized by Guo Da, several middle-aged managers took turns toasting Lu Ming, saying some compliments of "young and promising" and "young talent", thinking about how to persuade Lu Ming Lu Ming compromised.The two leading actors in this movie, Lin Feifei and He Qiran, are veritable resources. The management specified that they should be promoted. For Lin and He to increase their popularity and achievements, they only need to cooperate with each other to do this well. The follow-up reputation and development of these two newcomers have nothing to do with them. They only cooperate this time.

If it were another new director, Guo Da would have used both soft and hard tactics, coerced and lured him, and used his interests to frighten people by not listening to the ideas of the company's upper management and making his own decisions.

But this is Lu Ming, he wants to do this, but he dare not.

Of course, Guo Da is not afraid of Lu Ming being the fan base of traffic in the past. As an entertainment company executive, there is no fear of being scolded. Being scolded by fans on the Internet will not lose a piece of meat, and it will not affect his money. The more scolded by fans, The more aggressive it is to send money to him, who will let the future of their precious idol still be controlled by the company?

Guo Da didn't dare to threaten Lu Ming because he has been in the capital circle for so many years, he has some contacts, has his own news channel, and knows that Lu Ming is Lu Feng's son, although Lu Ming doesn't seem to like his cheating. However, Guo Da reckons that Lu Feng still loves his son Lu Ming a lot. After all, if it wasn't for the sake of flattering the child, who would inject capital into Fang Rui's half-baked entertainment company?

Guo Da is really in a dilemma. Both sides have capital, and he can't afford to offend them, especially Lu Ming.

Since he couldn't directly threaten Lu Ming, Guo Da had no choice but to show emotion and reason, and brought out the set of words he had learned at the wine table for more than 20 years, saying that the literary film market is not optimistic now, and it is easy to make literary films Being stereotyped, it will be difficult to attract investment in the future; He Qiran is a popular traffic, if the movie is released at that time, fans find that their idol's scenes have been cut, and they will definitely commit cyber violence against Lu Ming, which is not worth it.

Lu Ming blocked all these words back.

"Whether you make literary films or not, the outside world will stereotype you. If you keep making commercial blockbusters, they will say that you blindly cater to the market and have no artistic pursuit. I don't care what the audience thinks of me, I just care how they think of me As for whether or not I can attract investment, that is not a priority for me. If it is not possible, I can pay for the movies I want to make.”

Money can really bring confidence to people. Lu Ming made a lot of money from his debut at the age of 15 to the low circle at the age of 23. He entrusted professional managers to manage the money. The main goal is to maintain and increase the value. Most of the money he chooses is some Prudent wealth management products with low risk factors.This money is enough to support Lu Ming to make some movies he wants to make. As long as he doesn't lose money, he can continue to operate normally. After all, he doesn't plan to make some Hollywood blockbusters that require special effects and are very expensive.

As for the online violence of traffic fans, Lu Ming is even less concerned, "At the age when I care most about external comments, I have not been overwhelmed by the mountain of irrational and bad comments on the Internet. It makes no sense that I am 26 now. I changed my mind because I was afraid of being scolded, and I have my own persistence."

Guo Da saw that Lu Ming really didn't seem like a person who could talk in a few words, so he had no choice but to go back and explain to his boss that he had no ability to change Lu Ming's mind.

Although Haoyue Film and Television signed a management contract with Lu Ming, they have no real way to restrain Lu Ming.Generally speaking, if a new director is disobedient, the company may use cold storage as a threat. If there is no funds to make a movie for a few years, no matter how hard the bones are, they will be subdued.This trick doesn't work for Lu Ming. If they don't talk about investment for Lu Ming, there will naturally be investors who will come to Lu Ming's name because of his name.As for Lu Ming in the snow, it is even more ridiculous. "Lu Ming in the snow" itself will become a topic, and it will be hotly discussed by netizens, which will increase the popularity and attention of Lu Ming. Netizens will sincerely ask if their company is out of their minds Yes, sign a cutting-edge director with his own traffic, and then refrigerate him.

If Lu Ming is pushed into a hurry, it may not be certain that he will take the initiative to terminate the contract, after all, he is not short of money.Besides, Lu Feng started out as a red circle firm in Shanghai. One of their main businesses is in the direction of contract law. At that time, it is not certain who will pay whom. Isn't this shooting at others?

The boss of Haoyue Film and Television thought twice and decided not to ask Lu Ming to re-edit the film. After all, the way to promote popular artists is not only to have more scenes in the film, but he can also choose a carpet-like marketing.

Haoyue Film and Television cooperated with Oceanwide Media to promote the movie "Snowman" with youthful campus love as a selling point, and even wrote a promotional copy like "New Year's Eve, the best choice for you to watch movies with your loved ones".

Lu Ming was very dissatisfied with the practice of single out the non-core elements of the movie as a marketing point, but his dissatisfaction was not responded to.

Unless he stood up and directly posted a post on Weibo saying: Don't be fooled by the promotion of "Snowman". It was almost deleted by me, don't be fooled.

Lu Ming also had no position to do so, he could only watch the marketing of the film while secretly worrying in his heart.

"Snowman" has been edited by him into an epic of a girl's growth - Chen Muyun, a child star who is cold and violent on campus, breaks through the predicament of life, finds a way to reconcile with her menopausal mother, and learns to persist in herself and the only thing left in the hostility of others. A little youthful throbbing.Jiang Tianze is basically a tool man who acts as a background board in this story.

Before the movie was officially released, some people in the industry had already seen the material and the rough cut version.

A film critic posted a post on his Weibo account, to the effect that He Qiran's role in the film was not much left, and the film's way of marketing and cutting leeks was too low. It was a gimmick.

I don't know how He Qiran's fans found this Weibo with no more than 10 likes and comments. They swiped the screen with all control comments in the comment area.

[Non-official announcement, no appointment, fans wait for the movie to be released, go to the theater to support it.Fans should not be provoked by some people who are interested. Now they go to tear the film and call for a boycott of the movie, and they have fallen into the trap of some people. 】

Lu Ming was very familiar with this set of fan-controlling and commenting techniques, and he felt a little sad when he saw these words from He Qiran's fans.He can imagine how disappointed the fans would be when they went into the cinema to watch their idols full of joy, and after watching it, they found out that this was the result.But there was nothing he could do.

Editing like this now, although in this movie, He Qiran's role as the male protagonist is pitifully small, but at least he has kept his best performance during the filming process. During the one-month filming process, the rigid performance that was offline for most of the time was presented on the big screen as it is, which will inevitably deal a fatal blow to He Qiran's reputation as an actor, and it will be difficult to make a comeback in the next two or three years. .

Once the impression of embarrassing and exaggerated acting takes root in the hearts of the audience, it will take thousands of times of effort to restore the audience's favor. It is foreseeable that in the next few years, without deleting He Qiran's role, his When the name appears in the cast and credit list, it will dissuade a large number of audiences and become box office poison.

At 2026:12 pm on December 31, 10, the movie "Snowman" premiered nationwide.Many sweet couples who were deceived into theaters by false marketing were all confused after watching the movie. On major movie rating websites, the ratings of "Snowman" have fallen off a cliff.

Searching for "Snowman" on Weibo will find that it is automatically associated with the "ugly" entry.

Although he had expected this result, Lu Ming was a little bit overwhelmed when he really had to face the negative comments from the audience.This is his second official work as a director, and also his first Waterloo as a director.

Lu Ming used a very painful experience to learn his lesson. In the future, before signing a film contract, he must clarify who the co-actors and co-screenwriters are, and make it clear how much power he will have in the direction of the film's follow-up publicity, otherwise a movie will come with its own fatality. No matter how hard you try to make up for flawed works, you can bring the 30-point movie back to the passing line at most.

The exposure of a director is very precious. Every time he brings a work to the audience, he should present the most perfect work as possible, otherwise it will lose the audience's expectations and have a great negative impact on his subsequent works.

作者有话要说：陆鸣：大家好，我是陆鸣，我又回来挨骂了orz。感谢在2020-04-1801:28:29~2020-04-1901:38:58期间为我投出霸王票或灌溉营养液的小天使哦~

Thanks to the little angel who cast the landmine: lzy, one dimple that loves to laugh;

Thanks to the little angel of irrigation nutrient solution: 5 bottles of ice American style;

Thank you very much for your support, I will continue to work hard!